Did you know there was once a Danish band that was more popular in India than in Denmark? The group Michael Learns to Rock shot to fame with singles like The Actor and That's Why You Go Away in the '90s. At the height of their success, they made tour stops in the Indian cities of Bengaluru and Chennai. The band was so well received that they amassed an enormous cult following across the country for years to come.
They got into cabs and went to the airport in Copenhagen-living the normal life. And when they landed in India, there was a huge entourage that greeted them with garlands, and limousines carried them to their hotels, Padmanabhan Nurani, Spotify's Head of Artists and Label Marketing India, tells For the Record.
It's just a mere glimpse of how the country's music fans have long embraced local and global artists.
Home to countless Bollywood stars, along with raga virtuosos, indie talent, and more, India has been a vibrant hub for international music and a top tour destination for world-class acts like Led Zeppelin and Bruce Springsteen. Sneha Singh, Head of Music Culture and Editorial India, credits the rich diversity of the country's music landscape for this broad acceptance of global sounds.
Because we have so many languages, it's just ingrained in us to take in and to respect each other's cultures, Singh tells For the Record. Acceptance is fairly easy and this means we listen to all kinds of music.
The robust and rich content on Spotify India ranges from locally curated favorites like Top Hits Hindi and Punjabi 101 to global playlists like Today's Top Hits and New Music Friday. Now, with the recent addition of the Warner Music Group catalog in India, listeners are also streaming the latest tracks from global stars such as Ed Sheeran, Dua Lipa, and Cardi B, and rock fans have access to entire discographies of Coldplay, Linkin Park, and The Doors, among others.
In the first two weeks of the catalog's availability in India, Ed Sheeran and Dua Lipa were the top two most-searched Warner Music artists, respectively. The most-searched-for tracks were Dance Monkey by Australian songwriter Tones And I, followed by Roddy Ricch's infectious hip-hop anthem The Box.
Nurani says it's no surprise that Ed Sheeran comes up tops for the nation of 1.3 billion people. Sheeran has performed in India twice. In 2017 he greeted his audience with a respectful namaste ( hello in Hindi) before performing dressed in a blue silk kurta, the traditional shirt worn across South Asia. The Shape of You star's choice of wardrobe made national headlines, and the song played on the radio for the next two years.
Like Sheeran, Dua Lipa is also a regular in India and shows her appreciation for local culture whenever she performs there. Before playing in Mumbai last year, Dua Lipa took some time to meet with Bollywood star Shah Rukh Khan and even picked up a few of his dance moves. Khan's post to Instagram fed a local media frenzy online and delighted fans everywhere-such is the interest in Bollywood meets Hollywood.
To editorial expert Singh, these cross-cultural collaborations are all a natural expression of how pop culture works in this diverse, music-savvy country. We have borrowed from the West, and the other way around, she says. Music has always been about inspiration and evolving it for the listener's ears.
Looking for a deep dive into Indian pop? Start with Spotify's Hot Hits India playlist and keep going with New Music Friday India and This Is Arjit Singh.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
26/11/2025
Back to All News
Netflix Deepens Partnership with Taiwan's 62nd Golden Hors...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...
25/11/2025
Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...
25/11/2025
Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large
Tuesday, November 25, 2025 - 10:10
Print This Story
With KSI on...
25/11/2025
Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...
25/11/2025
SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay
Tuesday, November 25, 2025 - 10:27 am
Print This Story | Subscribe
Story Highlig...
25/11/2025
SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...
25/11/2025
Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...
25/11/2025
Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...
Did you know there was once a Danish band that was more popular in India than in Denmark? The group Michael Learns to Rock shot to fame with singles like The Actor and That's Why You Go Away in the '90s. At the height of their success, they made tour stops in the Indian cities of Bengaluru and Chennai. The band was so well received that they amassed an enormous cult following across the country for years to come. 
