Roku Debuts NWSL Zone' Within Roku Sports to Spotlight Live Games, Content Feature marks Rokus first women's league-branded zone within service By Brandon Costa, Director of Digital
Thursday, March 13, 2025 - 7:35 am
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Roku has debuted NWSL Zone, a new destination within the Roku Sports experience branded around the National Women's Soccer League.
The NWSL Zone is designed as a one-stop shop for all NWSL content available on Roku, be it live games, shoulder programming, features, and more. It marks the first time that Roku has built such a destination within its interface for a women's sports league.
NWSL Zone debuted on Thursday within Roku Sports.
With the popularity of women's sports soaring, we're focusing on amplifying the talent that makes it all happen, Joe Franzetta, Head of Sports at Roku said in an official announcement on Thursday. Curating a dedicated zone for the NWSL is another step in our mission to champion female athletes, their record-breaking achievements, and their inspiring stories.
Fans can find live games specifically within the NWSL Zone and watch them either for free or by purchase depending on the broadcaster. Those games are available through the NWSL's domestic media partners CBS Sports, ESPN, Prime Video, and ION or can be streamed for free on ION's channel and NWSL+. Games are also available via Paramount+ through The Roku Channel.
The NWSL regular season begins on Friday.
We're excited to partner with Roku and leverage their extensive platform and sports discovery user experience to bring NWSL matches to more fans than ever, Julie Haddon, Chief Marketing and Commercial Officer for the NWSL added in the announcement. This collaboration is an important step in making it even easier for our growing audience to engage with the league.
NWSL games will also be featured in other customized zones like the Sports Zone, Soccer Zone, and Women's Sports Zone.
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Roku Debuts NWSL Zone' Within Roku Sports to Spotlight Live Games, Content Feature marks Rokus first women's league-branded zone within service By Brandon Costa, Director of Digital 
