TRIBECA FILM FESTIVAL DEBUTS TRIBECA X: A DAY OF CONVERSATIONS TO CELEBRATE THE INTERSECTION OF ENTERTAINMENT AND ADVERTISING

April 3rd, 2019

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TRIBECA FILM FESTIVAL DEBUTS TRIBECA X: A DAY OF CONVERSATIONS TO CELEBRATE THE INTERSECTION OF ENTERTAINMENT AND ADVERTISING

Program to Include Screenings & Conversations with Industry Leaders Including P&G Chief Brand Officer Marc Pritchard, AT&T Communications Chief Brand Officer Fiona Carter, Patagonia Founder Yvon Chouinard, Actress/Creator Natasha Lyonne, and More

4th Annual Tribeca X Award Finalists & Jury Announced

NEW YORK, NY- April 3, 2019- The Tribeca Film Festival, presented by AT&T, announced today that it will debut Tribeca X: A Day of Conversations, a look at storytelling at the intersection of advertising and entertainment, during the 2019 Festival on Friday, April 26. The event will bring together industry leaders and creators from brands, agencies, and filmmaking to examine the achievements that are adventurous and distinctive in their work. Participants include keynote speaker P&G Chief Brand Officer Marc Pritchard; AT&T Communications Chief Brand Officer, Fiona Carter; Patagonia Founder Yvon Chouinard; TBWA Worldwide Chief Diversity Officer Doug Melville; President & CEO of The Ad Council Lisa Sherman; Actress/Creator Natasha Lyonne, and more. Tribeca X, sponsored by PwC, takes place during the 18th Tribeca Film Festival, which runs April 24-May 5.

The Tribeca X: A Day of Conversations program is an extension of the 4th annual Tribeca X Awards which celebrates the best artist and brand collaborations of the past year. For the first time this year, Tribeca X expands from one award to four: best feature film, short film, episodic, and VR. Also announced today are the finalists for the 2019 Tribeca X Awards representing brands such as The Carlsberg Foundation, Patagonia, PepsiCo Content Studio, AT&T, YETI, Girls Who Code, HP, The North Face, Impossible Foods/White Castle, Stand Up To Cancer/HP, and Diageo. This year, the selected finalists' work will be screened during the Festival, with VR available to experience during the Tribeca X day event at The Tribeca Festival Hub at Spring Studios.

The winning projects will be chosen by a jury that includes Kinjil Mathur, Chief Marketing Officer of Squarespace; John Osborn, Chief Executive Officer of OMD USA; Nabil Elderkin, Film Director; Patrick Milling-Smith, Co-Founder/CEO of SMUGGLER; Kim Gehrig, Director; Jason Kreher, Creative Director, Entertainment and Editorial at Wieden+Kennedy.

As brands continue to push the boundaries of creativity and tell deeper stories, we are excited to debut this event and bring leaders in entertainment and advertising together at the 2019 Tribeca Film Festival, said Paula Weinstein, EVP of Tribeca Enterprises.

As festival programmers, we are keenly aware of the potential for an incredible film to move an audience, inspire action, and effect change, said Festival Director Cara Cusumano. It has been rewarding to see brands embracing this transformative power of cinematic storytelling in how they communicate with consumers, empowering innovative filmmakers along the way.

TRIBECA X: A DAY OF CONVERSATIONS:

New this year, Tribeca will host a half-day conference with speakers and conversations about the state of branded entertainment and cinematic collaborations between filmmakers and brands.

Event Time:

Friday 4/26, from 9AM-2:30PM, Tribeca X: A Day of Conversations, at the Festival Hub at Spring Studios

Keynote Speaker: Marc Pritchard, Chief Brand Officer, P&G

Marc Pritchard is responsible for P&G's brand building worldwide. He sets the Company's multi-billion-dollar media advertising strategies, and leads marketing innovations that guide brand building for P&G's portfolio of 65 trusted, quality brands. As top brand builder and P&G veteran for more than three decades, Marc believes in the power of brands to serve people with the best-performing products, while also being a force for good through ethics and responsibility, community impact, diversity and inclusion, gender equality and environmental sustainability. He continually leads P&G's brand building reinvention and is a leading voice in the media, marketing and creative industry.

Founder Spotlight: Yvon Chouinard, Founder, Patagonia

Patagonia is recognized as one of the most mission-driven brands in the country. What most people don't know is that the reach of this California-based retailer extends far beyond brick and mortar stores, blurring the lines between commerce and activism. Patagonia is an award-winning film company, an emerging leader in the organic food industry, and a fearless supporter of environmentalist causes, currently suing the Trump administration in an effort to protect Bears Ears National Monument. Patagonia's founder Yvon Chouinard will share the story behind the brands most recent feature-length film Artifishal: The Road to Extinction is Paved with Good Intentions and the company's mission to save our home planet.

Creator Spotlight: Natasha Lyonne

Celebrated Emmy-nominated actress Natasha Lyonne stepped behind the camera in 2019 for her critically-acclaimed Netflix show Russian Doll. Her directorial debut, in fact, came in 2017 with the short film Cabiria, Charity, Chastity for fashion brand KENZO's 2017 campaign. In this one-on-one conversation, Lyonne will share the story behind her stunning KENZO collaboration and her point of view on the trends of brand supported filmmaking. She'll discuss how her creative approach to a brand partnership differs from her traditional film and TV work, as well as the unique opportunities that can be created when artists, independent filmmakers and influential brands join forces.

Moderator: Brian Braiker, Editor, Ad Age

What's Next for Women in Branded Entertainment?

Movements like Time's Up and 50/50 by 2020 are sweeping across the film industry,

LINK:	https://www.tribecafilm.com/press-center/festival/press-releases/tribe...
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