April 3rd, 2019
Images and available trailers: Link HERE
TRIBECA FILM FESTIVAL DEBUTS TRIBECA X: A DAY OF CONVERSATIONS TO CELEBRATE THE INTERSECTION OF ENTERTAINMENT AND ADVERTISING
Program to Include Screenings & Conversations with Industry Leaders Including P&G Chief Brand Officer Marc Pritchard, AT&T Communications Chief Brand Officer Fiona Carter, Patagonia Founder Yvon Chouinard, Actress/Creator Natasha Lyonne, and More
4th Annual Tribeca X Award Finalists & Jury Announced
NEW YORK, NY- April 3, 2019- The Tribeca Film Festival, presented by AT&T, announced today that it will debut Tribeca X: A Day of Conversations, a look at storytelling at the intersection of advertising and entertainment, during the 2019 Festival on Friday, April 26. The event will bring together industry leaders and creators from brands, agencies, and filmmaking to examine the achievements that are adventurous and distinctive in their work. Participants include keynote speaker P&G Chief Brand Officer Marc Pritchard; AT&T Communications Chief Brand Officer, Fiona Carter; Patagonia Founder Yvon Chouinard; TBWA Worldwide Chief Diversity Officer Doug Melville; President & CEO of The Ad Council Lisa Sherman; Actress/Creator Natasha Lyonne, and more. Tribeca X, sponsored by PwC, takes place during the 18th Tribeca Film Festival, which runs April 24-May 5.
The Tribeca X: A Day of Conversations program is an extension of the 4th annual Tribeca X Awards which celebrates the best artist and brand collaborations of the past year. For the first time this year, Tribeca X expands from one award to four: best feature film, short film, episodic, and VR. Also announced today are the finalists for the 2019 Tribeca X Awards representing brands such as The Carlsberg Foundation, Patagonia, PepsiCo Content Studio, AT&T, YETI, Girls Who Code, HP, The North Face, Impossible Foods/White Castle, Stand Up To Cancer/HP, and Diageo. This year, the selected finalists' work will be screened during the Festival, with VR available to experience during the Tribeca X day event at The Tribeca Festival Hub at Spring Studios.
The winning projects will be chosen by a jury that includes Kinjil Mathur, Chief Marketing Officer of Squarespace; John Osborn, Chief Executive Officer of OMD USA; Nabil Elderkin, Film Director; Patrick Milling-Smith, Co-Founder/CEO of SMUGGLER; Kim Gehrig, Director; Jason Kreher, Creative Director, Entertainment and Editorial at Wieden+Kennedy.
As brands continue to push the boundaries of creativity and tell deeper stories, we are excited to debut this event and bring leaders in entertainment and advertising together at the 2019 Tribeca Film Festival, said Paula Weinstein, EVP of Tribeca Enterprises.
As festival programmers, we are keenly aware of the potential for an incredible film to move an audience, inspire action, and effect change, said Festival Director Cara Cusumano. It has been rewarding to see brands embracing this transformative power of cinematic storytelling in how they communicate with consumers, empowering innovative filmmakers along the way.
TRIBECA X: A DAY OF CONVERSATIONS:
New this year, Tribeca will host a half-day conference with speakers and conversations about the state of branded entertainment and cinematic collaborations between filmmakers and brands.
Event Time:
Friday 4/26, from 9AM-2:30PM, Tribeca X: A Day of Conversations, at the Festival Hub at Spring Studios
Keynote Speaker: Marc Pritchard, Chief Brand Officer, P&G
Marc Pritchard is responsible for P&G's brand building worldwide. He sets the Company's multi-billion-dollar media advertising strategies, and leads marketing innovations that guide brand building for P&G's portfolio of 65 trusted, quality brands. As top brand builder and P&G veteran for more than three decades, Marc believes in the power of brands to serve people with the best-performing products, while also being a force for good through ethics and responsibility, community impact, diversity and inclusion, gender equality and environmental sustainability. He continually leads P&G's brand building reinvention and is a leading voice in the media, marketing and creative industry.
Founder Spotlight: Yvon Chouinard, Founder, Patagonia
Patagonia is recognized as one of the most mission-driven brands in the country. What most people don't know is that the reach of this California-based retailer extends far beyond brick and mortar stores, blurring the lines between commerce and activism. Patagonia is an award-winning film company, an emerging leader in the organic food industry, and a fearless supporter of environmentalist causes, currently suing the Trump administration in an effort to protect Bears Ears National Monument. Patagonia's founder Yvon Chouinard will share the story behind the brands most recent feature-length film Artifishal: The Road to Extinction is Paved with Good Intentions and the company's mission to save our home planet.
Creator Spotlight: Natasha Lyonne
Celebrated Emmy-nominated actress Natasha Lyonne stepped behind the camera in 2019 for her critically-acclaimed Netflix show Russian Doll. Her directorial debut, in fact, came in 2017 with the short film Cabiria, Charity, Chastity for fashion brand KENZO's 2017 campaign. In this one-on-one conversation, Lyonne will share the story behind her stunning KENZO collaboration and her point of view on the trends of brand supported filmmaking. She'll discuss how her creative approach to a brand partnership differs from her traditional film and TV work, as well as the unique opportunities that can be created when artists, independent filmmakers and influential brands join forces.
Moderator: Brian Braiker, Editor, Ad Age
What's Next for Women in Branded Entertainment?
Movements like Time's Up and 50/50 by 2020 are sweeping across the film industry,
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
April 3rd, 2019
