Sports Content Management Forum Covers Current State of MAM, Looks Ahead to Next-Gen Technologies Day-long event features execs from broadcasters, sports entities, OTT outlets, vendors By Karen Hogan Ketchum, Director of Production
Thursday, July 25, 2019 - 7:15 am
Print This Story
Story Highlights
More than 300 media-asset-management (MAM) leaders from major broadcasters, leagues, teams, OTT outlets, and vendors convened this week at the Westin New York at Times Square to share first-hand perspectives and behind-the-curtain looks at their respective workflows. The day-long Sports Content Management Forum covered a wide range of pressing topics, from the current state of MAM and archiving to cloud and virtualization, AI and machine learning, and object-storage and next-gen-storage technologies.
More than 300 media-asset-management execs gathered to share first-hand perspectives and behind-the-curtain looks at MAM operations.
Welcoming attendees to the 14th annual event, Tab Butler, senior director, media management and postproduction, MLB Network, and this year's Sports Content Management Committee Chair, noted how far the industry has come in a few short years and what he expects the future to hold.
I cannot help but feel a sense of awe at the challenges ahead for preserving the visual history of the past century, and the years ahead. There is so much content and all of it a snapshot in time, a story to be told, a memory to be cherished, he said. We have our work cut out for us as we navigate the future, defining and capitalizing on the technological advancements that assist us in preserving history.
Immediately afterward, a panel of industry leaders representing NBC Sports and Olympics, NHL, Fox Sports, WWE, and IBM Aspera discussed the state of the industry and how the multiplatform revolution has changed sports-content-management workflows.
Two late-morning sessions shone the spotlight on AI and machine learning. A presentation by Genre-X Consulting Partner Xena Ugrinsky addressed obstacles in data science and management, and a panel of experts discussed the financial drivers, workflow advantages, and obstacles that influence AI and machine-learning decisions.
After a networking lunch, a panel of technology providers and M&E end users from SwiftStack, Caringo, Object-Matrix, NFL, and Turner Sports took the stage to discuss object storage. Leaders from Quantum, IBM, Media Translation, Spectra Logic, and MLB Network followed with a conversation on high-capacity archive storage. The decision on whether to store assets on-premises or in the cloud was debated by representatives of Masstech, Nutanix, A+E Networks, University of Notre Dame, and WWE.
The day concluded with a Vendor/Broadcast Q&A, which paired leading content-management executives from sports leagues and broadcasters with their respective MAM vendors for one-on-one conversations. Attendees heard from MSG Networks and CineSys-Oceana, NFL and Levels Beyond, and St. Louis Blues and CatDV.
In addition to the full program of panel discussions, the Sports Content Management Forum offered a series of case studies: Arizona Coyotes Score a Hat Trick With Sony's Intelligent Media Services (Presented by Sony), YES Network's Virtual Migration: Reality vs. Perception (Presented by Avid), and NASCAR Revs Up Cloud and AI Workflows With AWS (Presented by AWS Elemental).
The Sports Content Management Forum was made possible through the support of the SCM Advisory Committee, as well as Title Sponsor Quantum; Diamond Sponsors AWS Elemental, IBM Aspera, Masstech, and SwiftStack; Gold Sponsors Arvato Systems, Avid, Cloudian, DigitalGlue, creative.space, IBM, Nexsan, and Nutanix; and Event Sponsors Caringo, Object-Matrix, OpenDrives, Signiant, Sony, Spectra Logic, TVU Networks, and Veritone.
Stay tuned to www.sportsvideo.org for more coverage from the Sports Content Management Forum!
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
Sports Content Management Forum Covers Current State of MAM, Looks Ahead to Next-Gen Technologies Day-long event features execs from broadcasters, sports entities, OTT outlets, vendors By Karen Hogan Ketchum, Director of Production 
