Mad Box Post and Spang TV Discover Big Foot at First Team Auto Group Dealerships

Mad Box Post teamed with Spang TV, a broadcast and media production company, to produce a package of eight broadcast and web spots for First Team Auto Group, a Virginia-based group of car dealer franchises. Agency for First Team Auto Group is Free Agents Marketing, Richmond.

Mad Box and Spang worked closely with Free Agents Marketing on the creative, with Mad Box's director Matt West heavily involved in the concept featuring affable First Team Auto Group salesman Harold, who just happens to be Bigfoot.

What makes the character so endearing is that he himself cannot come to terms with the all amazing things First Team does for its customers, said lead copywriter with Free Agents Marking Keat Powell.

We loved the concept, said Melanie Cox, executive producer at Spang. Free Agents and the client were very open to the variety of ways we suggested involving Harold/Big Foot in hilarious situations, which included Mad Box creating a CG Pegasus wondrously landing on the car lot.

West worked for months before the shoot with the agency creatives developing the perfect look for Harold. They started with the full Big Foot costume that was more familiar to audiences, but then decided to take a more subtle approach. From there they employed make up artists to begin working on mock ups and eventually arrived at the look that would ultimately become Harold.

Subsequent spots continue to develop Harolds character and feature him perusing the First Team website on his tablet, gawking at showroom banners, drinking coffee with coworkers and marveling at other wondrous offers around the dealership.

http://www.Madboxpost.com

http://www.Spang.com

Credits

Director: Matt West of Whiskey Tongue

DP: Kunitaro Ohi

Editor: Autumn Dea

Colorist: Matt West

Post: Mad Box

Production Company: Spang TV

Executive Producer: Melanie Cox

Producer: Jordan Rodericks

Associate Producer: Erin Surber

Music: Jody Boyd

Sound Design: Andrew Uvarov

Audio Facility: Red Amp Audio

Agency: Free Agents Marketing

Creative Director: Laura Wagner

Art Directors: Bryan Farkas, Todd Williams

Copywriter: Keat Powell

Agency Producer: Tammy Jackson

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LINK:	http://news.creativecow.net/story/874709...
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