NEW YORK Nielsen and TikTok have signed an agreement that, for the first time, will allow advertisers and agencies to directly compare campaign performance on the social media platform to other publishers across all screens via Nielsen One.
Nielsen, TikTok Ink Measurement Pact
05/12/2024
NEW YORK Nielsen and TikTok have signed an agreement that, for the first time, will allow advertisers and agencies to directly compare campaign performance on the social media platform to other publishers across all screens via Nielsen One.
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