
Renowned for educating some of the most distinguished filmmakers in the world, the USC School of Cinematic Arts (SCA) shapes the future of media content with its research on the science behind digital arts. Ahead of the Fall 2014 semester, the school installed state-of-the-art OptiTrack motion capture and tracking systems in three key locations within the Robert Zemeckis Center for Digital Arts. In addition to outfitting its revamped performance capture (PCAP) stage with OptiTrack technology, SCA established two new labs with integrated motion capture: a World Building Media Lab directed by award-winning 5D co-founder Alex McDowell and the worlds first university IMAX theater.
Copyright USC School of Cinematic Arts.
Body and face performance capture (PCAP) stage
SCA's new motion capture stage features a film-caliber performance capture system, capable of tracking high-fidelity body movements and facial expressions simultaneously. The 48 Prime 41 camera PCAP stage serves traditional animation functions for student film and game projects and will be the foundation of the university's motion capture curriculum.
We are teaching the technology fundamentals behind films like Avatar' and that requires learning on equipment that is sophisticated, production-proven and intuitive. With a mocap foundation built on these new OptiTrack installations, our students will have the solid background necessary to evolve and thrive in a highly competitive industry, said Eric Furie, SCA's senior technologist and adjunct faculty in motion and performance capture.
He continued, Virtual production and cinematography are very important parts of our curriculum. With the rise of real-time visualization, heavy use of previz and integration of live composites, the way we shoot media is changing. Students need to be trained for what's next, and at the core of these emerging techniques, at least partly, is motion capture.
World Building Lab directed by award-winning 5D co-founder Alex McDowell
The brand new World Building Media Lab, which opened on June 9, 2014, focuses on using the power of technology to enhance storytelling capabilities. Utilizing Virtual and Augmented Reality, students can explore story logic from a multi-user viewpoint to create new narratives from inception through iteration and prototyping, into final multimedia making. OptiTrack's real-time precision tracking enables artifact-free immersion via a number of display and control devices from the lab's extensive toolkit.
Noted Furie, OptiTrack's architecture is extremely open from the beginning to the end of their data pipeline-a unique feature in mocap and a massive benefit in an educational setting. Our students can access data at any stage, enabling them to build custom workflows for projects, or even architect new optical tracking solutions from the ground up. These three new mocap facilities enable us to expand our course offerings and spark student imagination. With all the necessary tools now in place, we are anticipating a host of new proposals for innovative research and applications.
The world's first university IMAX theater
The very first of its kind in a university setting, the Michelle and Kevin Douglas IMAX Theatre and Immersive Lab provides students and researchers with unprecedented access to the most compelling and largest format IMAX theater experience. The lab's high-precision Prime 41 cameras measure human gestures for real-time interactivity with displayed media, live stereoscopic media, gestural interface and audience tracking.
We were sold on the Prime Series' range and 3D precision heading into installation, and we have since discovered subtle design details that turned out to be really huge. Time-saving features that lend to rapid system setup like single-operator aiming and focusing are as invaluable in an educational setting as they are on a hectic film set-and with full infrared illumination, we can blend real-time mocap with screening footage in the theater without interfering with the image's color balance. These thoughtfully designed features add up to create a uniquely usable motion capture platform. To top it off, OptiTrack's customer service is unmatched. It's definitely a thriving two-way relationship, Furie concluded.
For more information on OptiTrack products and pricing, please visit www.optitrack.com
ABOUT OPTITRACK
OptiTrack creates the highest performing 3D tracking hardware and software available today and has become the largest motion capture provider in the world. By delivering the best 3D precision, simpler real time workflows, on-site manufacturing enabling the industry's lowest pricing, and free and open developer access, it has become the favorite of industry leaders in game and film production, university education and research, engineering, life science, sports performance and injury prevention, and many others.
The OptiTrack product line includes motion capture software and high-speed tracking cameras, contract engineering services, the GEARS golf training and club fitting solution, and affiliate commercial tracking products TrackIR and SmartNav.
Entertainment customers include: Activision, Electronic Arts, 343 Industries, US Army Game, Cloud Imperium, Square Enix, Ready at Dawn, TV Globo, NetherRealm, Ubisoft, Rockstar Games, Crytek, Remedy, Game On Audio, The Moving Picture Company, Animatrik Film Design, and other top studios and developers around the world. Engineering customers include: Boeing, KMel Robotics, NASA, Oculus VR, Lockheed Martin, John Deere, Mechdyne, Under Armour, Stanford University, Duke University, Laser Shot, Mitsubishi, and Dassault Systems.
###
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
01/05/2025
NEW YORK LiveNow From Fox, Fox Television Stations' national news streaming service, has released viewing data showing the first quarter was the best quarte...
01/05/2025
The global installed base of Smart TVs and Connected TV (CTV) devices will reach 4.2 billion units by 2030, growing at a CAGR of 9.6% from 2.65 billion in 2025,...
01/05/2025
Samsung TV Plus has announced that it is expanding its existing lineup of more than 50 sports channels with five new free, ad-supported streaming television (FA...
01/05/2025
MELBOURNE, Fla. Carlo DiMarco has joined USSI Global as vice president of strategic marketing and growth, with responsibility for strategic business development...
01/05/2025
WASHINGTON The NAB has filed a wide-ranging rebuttal to proposals by the pay TV industry that the FCC delete and/or significantly change rules governing retrans...
01/05/2025
WASHINGTON The Corporation for Public Broadcasting has filed a lawsuit to stop the Trump administration from firing three of its board members, claiming the pre...
01/05/2025
HONG KONG Riedel Communications today said it has opened a new office in Hong Kong, enhancing its presence in the Asia-Pacific region....
01/05/2025
MUMBAI, India & BALTIMORE In a development that could advance efforts to bring NextGen TV to cellphones, FreeStream Technologies, Lava International and HMD hav...
01/05/2025
01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives
All The Boys Are Here writer/director Goran Stolevski and It s All...
01/05/2025
How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller...
01/05/2025
Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF
Brie Clayton May 1, 2025
0 Comments
CAD Studios relies on large format, full fram...
01/05/2025
Stream all episodes ofLook Who's Hangry from April 29
An RT Player Original in partnership with Heinz...
01/05/2025
Here is your host, Patrick Kielty!
T naiste, Minister for Foreign Affairs and T...
01/05/2025
Exclusive interviews and un-seen footage feature in new two-part series...
01/05/2025
May brings more than just rainbows and sunshine - it's also time for fresh adventures and epic battles. This GFN Thursday spotlights 20 can't-miss games...
01/05/2025
RT Investigates reveals details of Christian Brothers who were senior leaders a...
01/05/2025
RT Statement
The Enterprise Resource Planning (ERP) project is one of the projects that was funded from the proceeds of RT 's land sale in 2017, the init...
01/05/2025
Watch our promo: RT Supporting the Arts | What's on
This May, RT is delighted to support Bealtaine Festival, Fastnet Film Festival, and Dublin Dance Fest...
01/05/2025
For Nicolas Simon, advancing the field of robotics is a personal mission that could change his siblings' lives.
Two-thirds of Simon's family members us...
30/04/2025
Film elements held at the Deluxe warehouse in March of 2015. Photo by Luis Silva...
30/04/2025
EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...
30/04/2025
The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...
30/04/2025
Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...
30/04/2025
Slam poet Huda the Goddess wins 2025 Les Murray Award
30 April, 2025
Media releases
Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...
30/04/2025
SBS, NITV and NIDA partner to empower the next generation of screen creatives
30 April, 2025
Media releases
SBS, National Indigenous Television (NITV) and ...
30/04/2025
By Joyce JC Cataldo
The media and entertainment industry is evolving faster than ever. Technology is shifting the way we create, distribute, and experience c...
30/04/2025
An image of Valencia, Spain, in the OneAtlas Living Library...
30/04/2025
NEWPORT BEACH, Calif. WPSD-TV, the NBC affiliate in Paducah, Ky., has selected Bitcentral's Central Control playout system to upgrade the station's mast...
30/04/2025
AMSTERDAM Zero Density, a global provider of virtual studio productions and on-air graphics, has appointed Baris Zavaroglu as its new CEO. Zavaroglu succeeds Of...
30/04/2025
The Avit Group, a forward-thinking audio-visual technology company, is bringing over 50 years of combined experience in delivering audio-visual design and insta...
30/04/2025
NXTGENbps will be showcasing its latest sustainable battery power solutions at this year's Media Production & Technology Show (MPTS), appearing alongside pa...
30/04/2025
Van Dyke skates and operates on Shoresy | photo by Dave Ferguson
Toronto-based Cinematographer Brett Van Dyke (Heartland, Jann, Carter) stepped into the rink...
30/04/2025
Leading provider of media playout solutions PlayBox Neo will exhibit a vast array of significant upgrades to its range of smart media innovations at CABSAT from...
30/04/2025
ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon I'm a Celebrity Get Me Out of Here! Produced by Lifted Ente...
30/04/2025
The UK's presence at this year's CABSAT brings together 20 innovative companies under the GREAT Britain and Northern Ireland banner. From advanced infra...
30/04/2025
Lightware continues to strengthen its Environmental, Social, and Governance (ESG) initiatives by fostering diversity, inclusion, and community engagement within...
30/04/2025
LiveU is demonstrating for the first time in the UK, its revolutionary technological breakthrough in IP-video transport, LiveU IQ (LIQ ) and bringing its expand...
30/04/2025
Stand: A40
Calrec has been putting sound in the picture for more than six decades and is still pushing the boundaries of audio broadcasting with a full range o...
30/04/2025
Buckinghamshire New University (BNU) has opened its new virtual production studio, designed and integrated by CJP Broadcast. The installation equips students wi...
30/04/2025
Independent news producer in India focuses on delivering stories
nxtedition has supplied a complete newsroom system to Collective Newsroom, based in New Delhi,...
30/04/2025
Connecting the present, building the future
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase it...
30/04/2025
DAD by NTP Technology reports a successful NAB Show in Las Vegas where the company focused on upcoming expansion options in development for its Thunder | Core a...
30/04/2025
CVP and Canon UK & Ireland are proud to announce the winning projects from the third annual Stories in Motion Young Filmmakers Awards, which took place on the e...
30/04/2025
Leading video software provider, Synamedia, today announced that beIN MEDIA GROUP ( beIN'), one of the foremost global sports and entertainment broadcasters...
30/04/2025
The Canadian Premier League (CPL) today launched a new-look website and app, offering supporters of Canada's men's domestic professional soccer league a...
30/04/2025
WASHINGTON In a wide-ranging press conference, Federal Communications Commission Chair Brendan Carr had both good and bad news for broadcasters, stressing that ...
30/04/2025
TORONTO Cignal TV is relying on Quickplay's Shorts tool for its recently launched Pilipinas Live Shorts service, available to millions of users of Pilipinas...
30/04/2025
NEW YORK Steve Lanzano will retire as president and CEO of the Television Bureau of Advertising at year-end, the group said....
30/04/2025
The news production tech provider nxtedition is reporting that it supplied a complete newsroom system to Collective Newsroom, an independent news producer based...