Sony Pixel Power calrec Sony

Lock it or Lose it. Securing the End-To-End Content Contribution and Distribution Chain

03/05/2021

I recently presented at the Harmonic Live event with Stephane Cloirec about the changing landscape of linear channel distribution and the evolutions that this once well-established distribution chain is currently witnessing.

With primary distribution evolving due to spectrum constraints - for example to free up bandwidth to deploy new services like 5G - a change in approach was inevitable. Further, if we also consider streaming a mainstream distribution network, which some will predict will become larger than broadcast, further adaptation is required. Both of these shifts have created a need for a whole new set of security requirements which not only reflect today's cyber threats but also those of the ever-evolving technology landscape.

Let's take first the contribution end of the content distribution chain. Here, todays off the shelf servers provide even more power than what was previously achieved via custom equipment that included Professional IRDs with ProCAMs and smartcards. Today, distributors benefit by being able to use these off the shelf servers with integrated SIM card technology which allows each server to manage a significantly higher number of services than was previously the case with the equivalent ProCAM and IRD whose maximum was much lower. Not only does this new approach deliver a cost saving benefit to service operators - without any compromise on security - but it also makes the process of distribution far more efficient.

But once the affiliate has downlinked their content and before they distribute it further, the propensity for content theft or leaks increases so how can this be addressed without leaving any security gaps in the distribution chain? The answer is an integrated video watermarking solution. This will ensure that any leaks can be detected as the content progresses through primary and then secondary distribution.

For example, if at a primary distribution level, we know that content is being distributed in France then at a secondary distribution level, we can add the distribution path such as cable or IPTV etc. within the body of the imperceptible video watermark. This then allows the content distributors to identify at a macro-level where they are seeing higher level of leaks per distribution path. At a business level, this allows data-driven decisioning such as balancing licensing income versus piracy risk which in turn may affect which networks the content is licensed for.

This of course is great from a content distribution perspective but once the valuable content is distributed to consumers, the risk of theft increases again and therefore additional levels of leak detection and associated traitor-tracing measures are required. Forensic Watermarking has a further role to play during this final phase of distribution to monitor content leaks on the multitude of devices that are used by today's consumers. At an aggregate level, this also means video service operators can also identify any particular types of device that are leak-prone alongside more granular information such as the location of the leak and the subscriber ID. This equips the video service provider with all the necessary information to traitor-trace the illicit use and can ultimately end in them revoking the subscribers account or pursuing legal action.

We've discussed here how watermarking, and in particular products such as NexGuard NetworkID and NexGuard Streaming have a key role to play in the content distribution chain. As a key tool in the fight against content leaks, the power of video watermarking is its ability to identify not only which affiliate and then network type the leak has been detected on but also really zoom in on the offending subscriber. This end-to-end distribution chain level of insight, when joined together with some of our other Active Streaming Protection offerings such as Anti-Piracy services, allows for the rapid identification of content theft and the associated traitor-tracing to enable the necessary remedial action to be taken.

NAGRA and Harmonic have created a joint solution to leverage our security know-how and their flexible software-based encoders and receivers, including Harmonic XOS / VOS for linear ABR encoding. We discussed this further in the recent webinar that I mentioned at the start of this blog and it can be watched here.

NAGRA works with organisations across the content contribution and distribution chain to help secure their content against increasing risks of theft and leaks. To continue the conversation and learn how you could join them, why not contact us here; we're looking forward to hearing from you!
LINK: https://dtv.nagra.com/lock-it-or-lose-it-securing-end-end-content-cont...
See more stories from nagra

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

02/06/2026

STUDIO TECHNOLOGIES INTRODUCES NEW MODEL 385 MIC INTERCOM...

Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, announces its new Model 385 Mic/Intercom Beltpack. The Mode...

02/06/2026

Gudrun Scharler Appointed CEO of Riedel Networks

The Riedel Group today announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 2...

02/06/2026

Magewell Levels-Up All-in-One Content Production with Lau...

More signals, higher quality, and outstanding ingest and streaming flexibility deliver professional results in a small, all-in-one footprint...

02/06/2026

Modena Showcases farmerswife at Mediatech 2026

farmerswife will be featured on the Modena Media & Entertainment stand at this year's Mediatech Africa 2026, giving visitors an opportunity to explore the l...

02/06/2026

PTZOptics showcases intelligent video ecosystem at InfoCo...

PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17 19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...

02/06/2026

Roku Launches the Roku Soccer Zone

Share Copy link Facebook X Linkedin Bluesky Email...

02/06/2026

FCC Sets Deadlines for Comments in ABC License Renewals

Share Copy link Facebook X Linkedin Bluesky Email...

02/06/2026

Studio Technologies Introduces Model 385 Beltpack

Share Copy link Facebook X Linkedin Bluesky Email...

02/06/2026

Gerald Jerry Pierce, Architect of Modern Digital Cinema, Dies at 73

Share Copy link Facebook X Linkedin Bluesky Email...

01/06/2026

CBS Sports UEFA Champions League Today Studio Show Heads to Budapest for Final as Transcontinental Popularity Grows

In its sixth year, the broadcaster's coverage has become a global brand and ...

01/06/2026

AudioShake Launches End-to-End Copyright Compliance System for Mixed-Media Audio

Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music AudioShake has introdu...

01/06/2026

SVG Sit-Down: Stats Perform's Charles Kaplan on 30 Years of Opta, a Busy Summer of Soccer, What's Next

The sports-analytics company combines its data with proprietary AI to help leagu...

01/06/2026

Production Music Awards 2026

Category line-up & sponsors announced Photo: Paul Clarke The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...

01/06/2026

Evolve Nest Acoustics from Excite Audio

New hybrid sample/synthesis instrument revealed Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...

01/06/2026

IK Multimedia release Royal 45 Legends Signature Collection

Latest TONEX expansion captures three rare vintage amps The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...

01/06/2026

Scaler Music Carbon Electra 2

Musically intelligent soft synth gets upgraded Scaler Music will be probably be best known to many for their music theory tools, but their product range al...

01/06/2026

SBS confirms its broadcast sponsors for FIFA World Cup 2026

SBS confirms its broadcast sponsors for FIFA World Cup 2026 1 June, 2026 Media releases SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...

01/06/2026

Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to Orbit

Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...

01/06/2026

ASG Advances Joe Marchitto to Western Regional CTO

Share Copy link Facebook X Linkedin Bluesky Email...

01/06/2026

Scripps Stations Go Dark on DirecTV

Share Copy link Facebook X Linkedin Bluesky Email...

01/06/2026

MARSHALL ELECTRONICS POWERS SEAMLESS AV EXPERIENCES WITH...

Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...

01/06/2026

Adobe Announces Concept to Vector

Adobe Announces Concept to Vector Deepa Subramaniam June 1, 2026 0 Comments One of the biggest frustrations we hear from designers is how difficult it...

01/06/2026

Vampire Feature Night Patrol Graded with DaVinci Resolve Studio

Vampire Feature Night Patrol Graded with DaVinci Resolve Studio Brie Clayton June 1, 2026 0 Comments Colorist shapes dark, gritty tone for horror thri...

01/06/2026

U.S. Broadcasters Ready for Most Complex FIFA World Cup Ever

Share Copy link Facebook X Linkedin Bluesky Email...

01/06/2026

Broadcasters Prepare for Nation's 250th Birthday Bash

Share Copy link Facebook X Linkedin Bluesky Email...

01/06/2026

Broadcasters Reveal What Makes C-Band Alternatives Right for Them

Share Copy link Facebook X Linkedin Bluesky Email...

01/06/2026

IAMT to Offer New Educational Sessions at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

01/06/2026

NewsNation Launches New Podcasting Studio and Podcasts

Share Copy link Facebook X Linkedin Bluesky Email...

01/06/2026

SES Launches Multi-Orbit Satellite Connectivity on Mexico's Viva

Luxembourg, June 1, 2026 - SES, a leading space solutions company, and Viva, Mexico's ultra low-cost airline, launched fast and reliable multi-orbit satelli...

01/06/2026

NVIDIA Jetson Brings Agentic AI to the Physical World

Agentic AI is getting physical. At COMPUTEX on Tuesday, NVIDIA announced NVIDIA JetPack 7.2 and NVIDIA NemoClaw support on NVIDIA Jetson. JetPack 7.2 brings a...

01/06/2026

Why Financial Institutions Are Converging on Transaction Foundation Models to Build Their Own Intelligence

Financial institutions have spent years building AI: fraud models, credit models...

01/06/2026

Simplifiez vos workflows avec FLAPI. Paris. 2 juin 2026

Mardi 2 juin 14h00 FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

31/05/2026

Olivia Prez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona

Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...

31/05/2026

Netflix Wins 15 Awards at the Canadian Screen Awards - See Photos From Inside Our Photo Suite

Back to All News Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...

31/05/2026

Taiwan's Industry Titans Turbocharge World's AI Infrastructure Buildout With NVIDIA

Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...

31/05/2026

NVIDIA Factory Operations Blueprint Gives Factories a New AI Brain

As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...

31/05/2026

NVIDIA AI Cloud Ecosystem Expands Worldwide to Meet Global AI Compute Demand

The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...

30/05/2026

NAB Asks FCC to Shift Regulatory Fee Burden to Big Tech, Broadband

Share Copy link Facebook X Linkedin Bluesky Email...

30/05/2026

NAB Announces 2026 Board Election Results

Share Copy link Facebook X Linkedin Bluesky Email...

30/05/2026

IAB Tech Lab Releases Guidance for Managing AI Crawlers and Bots

Share Copy link Facebook X Linkedin Bluesky Email...

30/05/2026

Zero in on one that says yes (and no)

Zero in on one that says yes (and no) Andy Marken May 29, 2026 0 Comments Hero image courtesy of Deposit Photos For content creators the most difficu...

29/05/2026

InfoComm 2026: NDI Demos NDI 6.3, Hands-On Presentation About Educational Integrations

With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...

29/05/2026

Bell Media Inks New Long-Term Media Rights Deal for Broadcast, Streaming of the Canadian Football League

Reaffirming a partnership that has defined Canadian sports broadcasting since 19...

29/05/2026

Spring 2026 TV Survey: Vertical Live Matters. The Bigger Story Is Context

Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format Ring Digital's Sprin...

29/05/2026

Germanys Berliner Ensemble Bolsters Backstage Infrastructure With Riedel Stage Systems

Berliner Ensemble, one of Berlin's five major theater companies, has expande...