MLB Network Scores a Home Run with Grass Valley GV STRATUS Installation
MLB Network to install GV STRATUS nonlinear production tools
GV STRATUS enables MLB Network to reduce CapEx expenditures by enabling an annual fee based model
Continuation of long-standing relationship between Grass Valley and MLB Network
Hillsboro, Ore., September 10, 2013 MLB Network, Major League Baseballs 24/7 cable TV network, will install Grass Valleys GV STRATUS nonlinear media production tools into its production center, which distributes baseball content to approximately 70 million homes. In a highly competitive bidding process, Grass Valley was selected by MLB Network to help the network maximize efficiencies and streamline workflows. Grass Valley has worked with MLB Network since its launch in 2009 and has already installed multiple Grass Valley K2 HD media servers and most recently in 2012, a second Kayenne Video Production Center switcher. The project is expected to be complete in 2014.
Maximizing time and resource efficiencies is crucial to the smooth running of a network which airs 24/7, said Tab Butler, MLB Networks Director of Media Management and Post Production. With GV STRATUS, we couple optimizing our production processes to a higher level while reducing our CapEx.
MLB Network will take advantage of Grass Valleys flexible approach to pricing by paying a yearly fee for GV STRATUS. This reflects a growing movement in the broadcast industry for vendors to offer a range of options for CapEx and OpEx models. In a recent industry report, Joe Zaller, president of Devoncroft Partners, commented: People want to move that from CapEx to OpEx-centric model. They dont really want to own technology if they dont have to. They want to scale up and down whenever required
MLB Network ingests 5,200 hours of content each week. GV STRATUS will form a crucial part of this production chain, offering a versatile software-based platform for nonlinear media production. GV STRATUS supports a variety of processes including ingest, editing, content aggregation, logging, transfer and playout. The nonlinear tools of the solution can be adapted in countless combinations, allowing GV STRATUS to be tailored to specific functional roles within studio production; ideal for a company on the scale of MLB Network. Additionally, MLB Networks DIAMOND asset management system will be integrated into the K2 Summit servers as well as GV STRATUS to provide enterprise-wide control and management of productions. Finally, GV STRATUS is coupled with enterprise-level storage furnished by the customer, making it a tool that could be used in many unique installations.
Grass Valley continues to innovate and develop with GV STRATUS. Most recently it has updated the solution to include support for delivery of content to second-screen and multiscreen distribution platforms, tagging of content on the fly, and integration with the GV Edge Integrated Playout System to enable the segmentation of content for promo and commercial insertion.
Returning customers like MLB Network prove that Grass Valley solutions are number one in the market, said Tim Thorsteinson, President and CEO of Grass Valley Grass Valley. We are raising the bar technologically, and also offering fresh business models to our customers so that economic restraints dont hinder creative output. We look forward to continuing our work with MLB Network to give baseball fans the peerless coverage they expect.
Grass Valley professional project managers, services engineers and trainers will be involved throughout the project, providing systems integration, training, and ensuring an overall seamless transition to the new solution.
Grass Valley will be exhibiting at IBC in Amsterdam, Sept 13th 17th, 2013 on stand #1.D11, Hall 1.
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MLB Network Scores a Home Run with Grass Valley GV STRATUS Installation
