Blackmagic Pocket Cinema Camera Used to Capture irty Seconds to Mars Summer Tour

Blackmagic Pocket Cinema Camera Used to Capture Thirty Seconds to Mars' Summer Tour Fremont, CA - November 13, 2014 - Blackmagic Design today announced that the Pocket Cinema Camera was used to shoot concert, event and behind the scenes footage for the award winning hit band Thirty Seconds to Mars. Videographer and DP for the band, K.C. Lauf, used the Pocket Cinema Camera to capture every possible moment, both on stage and off, during the band's recent 25 show Carnivores Tour co headlined with Linkin Park.

Our motto is, if you didnt film it, it didnt happen,' which is why we film absolutely everything on tour. From the moment we wake up in the morning, we are shooting B roll of the crew, the stages being built, the instrument prep, planning meetings, band arrival and prep, interactions with fans, artist relations, VIP events, performances and meet and greets. We are busy all day, every day, explained K.C. Distribution for the footage is endless. In addition to using video and frame grabs across social media, all footage is archived for use in documentaries, TV promos, band promos, Internet streams and more.

For this kind of workflow, simplicity, mobility and reliability while maintaining quality are key. We dont have time to deal with cumbersome drives, extra cables, slow speeds and a hassled post process, he continued. It's why we chose the Pocket Cinema Camera. It was a snap to get high quality footage off the SD cards. Not to mention the sensor provides huge dynamic range, which let us get all the details in one shot.

K.C. typically shot in ProRes for longer durations and during performances, but for insert, texture or landscape shots, he used RAW for even greater detail. It's about quality and quickness. We post videos of the tour and even video snippets throughout the day on the band's website and via social media, and we want a real look to it, he said. Fans watching the videos can feel like they're on stage or with the band having a VIP experience. The camera's dynamic range and the cinematic realness of the footage helped create that connection for them.

During the shows, we wanted to capture the crowd, which was usually in darkness, in the same shot as the stage, which was in bright light. The two were like night and day. A DSLR would make you choose one or the other, but not the Pocket Cinema Camera. We shot darkness and highlights in the same shot, which was essential because we wanted to showcase the action on stage and capture the crowd's reaction to show them feeding off each other, said K.C.

Thirty Seconds to Mars puts everything they have into each of their shows, and the result is a dazzling spectacle for fans. Each performance is full of action, lights and movement, with the band, led by front man Jared Leto, fully engaging the audience. And according to K.C., the Pocket Cinema Camera captured it all.

I love how focus peaking is built into the camera. I moved around so much, and there was so much movement on stage, that it was quick and easy for the super important shots I needed. We really used the camera to its fullest potential, and the resulting cinematic footage is amazing, said K.C. Jared had shot with it as well and reviewed footage on the camera and set up shots on stage all the time.

The Pocket Cinema Camera was housed in a Wooden Camera rig, and a Panasonic wide angle lens and audio recorder rounded out the setup. Touring means being constantly on the move, and the camera is so easy to set up and travel with. I can throw it in a Pelican case and carry on planes. We got a huge bang out of one of the smallest camera packages possible, and it's made our camera process 10 times better, concluded K.C.

Press Photography Product photos of Blackmagic Pocket Cinema Camera and all other Blackmagic Design products are available at www.blackmagicdesign.com/press/images.

About Blackmagic Design Blackmagic Design creates the world's highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design's DeckLink capture cards launched a revolution in quality and affordability in post production, while the company's Emmy award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.

LINK:	https://www.blackmagicdesign.com/press/pressdetails?releaseID=62086...
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