Design Veteran David Atkinson Joins the Foundry

The Foundry, provider of award-winning creative software used globally by leading artists, boosted its design expertise today, naming David Atkinson as its head of design for Commercial Products. Atkinson joins The Foundry after several years as creative director at Saddington Baynes, where he worked on campaigns for Honda, Infiniti and Dyson, as well as with advertising agencies such as Wieden&Kennedy, TBWA and Saatchi & Saatchi.

Prior to Saddington Baynes, Atkinson worked in product design at Autodesk and as CAD sculptor in Apple Computer's industrial design team. In his new role, Atkinson will work closely with The Foundry's leadership team to deliver creative software that solves real-world challenges of the design industry.

The Foundry understands that it's critical to first understand how product designers think and work, and then create the right solutions to meet those needs, said Bill Collis, chief executive officer, The Foundry. As we push further into the design industry, David gives us invaluable real life insights as to how we can deliver solutions that make design more efficient, more accessible and more relevant to all kinds of business, without disrupting the creative process by which designers work.

The customer-centric way in which The Foundry develops solutions is one of the things that I found most attractive about the company, said Atkinson. By taking this approach, our solutions can preserve the artistry of the product designers, while elevating the design industry as a whole with faster, better, more transparent technology. For me, as a designer, the power, speed and ease-of-use of The Foundry's solutions translate to a higher fidelity design intent, more flexibility and faster time to market with the final product. These benefits are critical in the design industry and I'm excited to join a team that's constantly thinking about these things on the design market's behalf.

Adding Atkinson to The Foundry is the latest in a series of moves by the company to increase its impact on the design market. Atkinson's hire complements the addition of Doreen Lorenzo to The Foundry's Board of Directors last year. Together, along with Yazan Malkosh, The Foundry's head of Design, they will help grow The Foundrys presence in this exciting market.

For more information on how The Foundry serves the design market, please visit the Design section of The Foundry website.

About The Foundry

The Foundry develops award-winning creative software used globally by leading artists, designers and creative professionals. The portfolio lets users create inspiring and technical high-end visuals in the areas of Media Production (film, commercial, episodic, gaming and VR/AR), and Design, as well as participate in emerging high-growth markets such as 3D printing. The Foundry's wholly owned subsidiary, Made With Mischief, develops simple, creative and accessible tools and applications that empower people to explore ideas and create.

Clients include Pixar, ILM, Double Negative, The Moving Picture Company, Walt Disney Animation, Weta Digital, Framestore and Sony Pictures Imageworks.

In 2013, The Foundry's CEO Bill Collis was recognized as the UK Technology winner for the Ernst & Young Entrepreneur of the Year award, and the company made the Sunday Times Tech Track 100 for the fourth consecutive year.

To find out more, visit us at The Foundry or follow us on LinkedIn, YouTube, FACEBOOK, Twitter, Google + and Vimeo. To find out more about Made With Mischief, visit us at Made With Mischief, FACEBOOK and Twitter. The Foundry, its logo and product names are registered trademarks in the UK, USA and/or other countries.

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