ARRI creates dedicated business unit for virtual production

ARRI Solutions designs, engineers, builds, and operates virtual production environments of all sizes

By Jenny Priestley

Published: March 29, 2023 Updated: March 30, 2023

ARRI Solutions designs, engineers, builds, and operates virtual production environments of all sizes

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ARRI is expanding ARRI Solutions into a separate business unit, focusing on virtual production, integrated systems, and efficient workflows.

The business unit will be led by Kevin Schwutke, who will focus on the strategic and commercial direction, and David Bermbach, responsible for the technological backbone.

ARRI Solutions designs, engineers, builds, and operates virtual production environments of all sizes, as well as delivering integrated systems and workflows for broadcasters, and studios.

Speaking about the launch of the new unit, Dr Matthias Erb, chairman of the executive board at ARRI, said: We are seeing great demand from our customers for our expertise in developing and delivering advanced, highly integrated solutions that ensure production value at the highest level. The appointment of Kevin Schwutke and David Bermbach to lead ARRI Solutions will position this business unit alongside Camera Systems, Lighting, and Rental as a fundamental pillar of ARRI's long-term strategy.

Kevin Schwutke (left) and David Bermbach Kevin Schwutke, SVP and head ARRI Solutions, added: Establishing ARRI Solutions as a business unit means we can expand our capabilities together with our partner network, ensuring we can not only meet, but exceed our customers' expectations for efficient, effective, and state-of-the-art studio and production environments.

David Bermbach, VP and technical head of ARRI Solutions, continued: ARRI's heritage for quality and delivering the most authentic images is unparalleled in the industry. This deep understanding and expertise provide the foundation for our development of cutting-edge software, tools, and workflows, specifically designed for virtual production and ultra-modern studios.

LINK:	https://www.tvbeurope.com/production-post/arri-creates-dedicated-busin...
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