The Mill has selected Levels Beyond's Reach Engine as the asset management system for the company's fully tapeless Windmill Street facility in London, UK. The Mill, one of the world's best known visual effects and content creation studios, collaborates on visual effects, digital and design projects for the advertising, games and music industries.
The team from Levels Beyond worked closely with The Mill, London to configure a system that supports their robust workflow and increases the functionality and efficiencies of their creative pipeline.
When The Mill moved from its long time location on Great Marlborough Street, the company seized on a unique opportunity to modify the way that projects were managed. We realised this was an incredible opportunity to rethink and redesign the way we worked, said Neil Evely, Group Head of Product Development for The Mill. It was decided that Windmill Street would be our first fully tapeless operation, and that meant designing a system that could cater to the broadcast output of 27-plus Flames and Smokes, where before we were working to HDCAM and other tape formats. The transition to a tapeless workflow has given us flexibility, security, and enhanced efficiencies, and also highlighted the heightened need to properly manage and access our assets.
After careful evaluation of the options available, Reach Engine, Levels Beyond's media inventory platform, was chosen as The Mill's asset management system for its London facility. A key factor in the decision was Reach Engine's configurability, allowing it to talk to the multiple systems The Mill already had in house. Since the deployment, artists can simply drag-and-drop deliverables into watch folders, where assets can be exported, transcoded and pushed to Reach Engine, complete with project and system metadata. From there, The Mill's Technical Operations staff can QC files, adding any additional data not automatically identified and deliver for broadcast.
With Reach Engine linking into our existing systems and our own proprietary project management software, files are QC'd, delivered and costed far more quickly and efficiently than ever before, noted Evely. We now have nearly 8,500 assets in our archive, with every proxy file available for view by anyone in our network. After seeing what it could bring to the process, we were committed to Reach Engine as our system of choice.
In addition to the London site, The Mill aim to complete three additional Reach Engine installations in their New York, Chicago and Los Angeles offices over the next six months. The company is also working in collaboration with Levels Beyond to build a bespoke web interface to sit on top of the company's local DAMs, allowing each office to manage their own output whilst providing a global search engine for the group's work.
We are employing Reach Engine to power our new, bespoke media delivery platform as well, commented Evely. Mill Touch 2.0 is an iOS app designed to provide the end user with a unique way of engaging with a client's content. Having Reach Engine push assets to our app via a CMS allows for any existing Reach Engine brand to distribute their media to a target audience quickly and seamlessly. The ongoing support and service the Levels Beyond team delivers has really been crucial to us.
Paul Phillips, Managing Director of Levels Beyond's EMEA division, said, At Levels Beyond, we develop tools targeted to the incredibly demanding work of our customers. Our users should never have to worry about where a file is. Today's media work is all about content and context, and it's driven by metadata. Working with The Mill has been a terrific opportunity to collaborate with one of the world's great creative companies and to support their pipeline with Reach Engine's capabilities. For The Mill, these capabilities help them move brilliant ideas instantly, while managing the back office functions that are a key part of the process.
Reach Engine, Levels Beyond's software platform providing streamlined media-management, distribution, optimisation and monetisation capabilities, serves a number of content creation and distribution businesses, including advertising, sports, media and entertainment, and publishing.
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
27/04/2024
On April 26, L3Harris Chair and CEO Christopher E. Kubasik joined CNBC's Mor...
27/04/2024
PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...
27/04/2024
TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...
27/04/2024
An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...
27/04/2024
GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....
27/04/2024
Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....
27/04/2024
ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
Brie Clayton April 26, 2024
0 Comments
SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
27/04/2024
Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an ec...
27/04/2024
Sarah Garcia has been promoted to weekend anchor at KTLM McAllen, Texas, known as Telemundo 40. Starting April 27, she will anchor Noticias Telemundo 40 weekend...
27/04/2024
CBS Sports said it launched a new 24-hour free, ad supported streaming television (FAST) channel devoted to the UEFA Champions League....
27/04/2024
Comcast chairman and CEO Brian Roberts received $35.4 million in compensation in 2023, up 11% from the previous year, according to a proxy statement filed by th...
27/04/2024
Art Happens Here With John Lithgow, which sees the actor study dance, ceramics, silk-screen printing and vocal jazz with students in Los Angeles, debuts on PBS ...
27/04/2024
Remember Leave It to Beaver? Bewitched? Dragnet? When cable ratings were rising?...
27/04/2024
Next up for the weekend binge at Catchy Comedy is Gomer Pyle, U.S.M.C. Every weekend, Catchy Comedy features The Catchy Binge, a marathon of a classic sitcom....
26/04/2024
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
Orders1 of $5.5 billion; book-to-bill of 1.06x
Revenue of $5.2 billion, up 17%,...
26/04/2024
Five Considerations For Communications Modernization In The 21st Century
In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Brie Clayton April 26, 2024
0 Comments
Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this survey,...
26/04/2024
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
26/04/2024
Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...
26/04/2024
The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages
By Matthew Corrigan
Publi...
26/04/2024
Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries
...
26/04/2024
Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...
26/04/2024
NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....
26/04/2024
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...
26/04/2024
EL SEGUNDO, Calif. & NEW YORK Mattel has announced a deal to launch its first three 24/7 free ad supported streaming (FAST) channels on Samsung TV Plus, Samsung...
26/04/2024
PORTLAND, Maine Viewers here can now receive the NextGen TV signals of five local stations with the launch of ATSC 3.0 service from host station WPFO, which is ...
The Mill has selected Levels Beyond's Reach Engine as the asset management system for the company's fully tapeless Windmill Street facility in London, UK. The Mill, one of the world's best known visual effects and content creation studios, collaborates on visual effects, digital and design projects for the advertising, games and music industries.
