Beamly reaches 0.4 million users in mons, unveils new easy way to engage with TV shows

Beamly, the worlds leading social discovery platform for TV, today announced a series of experiences that further meet the Millennial need to engage with their favourite TV programmes 24/7. As more than 74% of Millennials now consume TV on-demand, these experiences cater to real-time participation any time of the day. Flexibility in these frictionless experiences mean they can be tied to TV shows, videos online, or even TV related articles.

The release of these new features comes on the heels of record growth for Beamly that has enjoyed an 11X lift in growth to 10.4m unique users since its relaunch in April 2014. A major driver of this audience growth has been success in offering a menu of 24/7 experiences that live across NBCU, Viacom and new partner TV network sites.

More than 90% of people on Twitter dont tweet, said Jason Forbes, Beamlys CEO. Frictionless Fun is the result of intense testing with Millennial and other TV fan segments to amplify the level of audience participation around the clock. For one primetime-show experience we saw over two million votes in less than 48 hours. This also gives TV networks another set of capabilities that can be embedded in minutes on their site to drive audiences, engagement and monetisation.

Launching today, Frictionless Fun will mark the easiest way for fans to interact. Experiences include:

o Sticker sensations one-click stickers, emojis and icons, customised by TV show and topic that can be shared across the biggest social networks

o Contribution grid across Beamly show pages that elevates a series of contribution options to the top of the page for easier user posting

o Quiz Creator - Extending frictionless and choice to content creators and TV networks with just four steps to create, embed and share any quiz

Later this month, Throwback Pagesan ode to the most popular shows of the past that have struck a particular chord with Millennials. This special section will offer users space to effortlessly connect and share nostalgic television content.

Initial results from frictionless trials in February lifted audience engagement by 72% month on month, further demonstrating Beamlys position as the ultimate destination for TV fans. Every TV show on Beamly now includes its own followable feed of news, interactions, and community conversation. Usage data has revealed that following multiple shows on Beamly turns fans into super users, who on average visit Beamly for more than 500 minutes and 21 times per week.

About Beamly

Beamly is the worlds leading content and social network for TV. Beamly was founded in 2011 by former iPlayer CTO Anthony Rose and EMI executive Ernesto Schmitt and is headed by CEO, Jason Forbes. The company is based in New York, London and Sydney, and is backed by BskyB, Comcast, NBCUniversal, Viacom, and Network TEN.

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