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New Collaborative Platform Takes Aim at Biggest Bottlenecks in Video Production

10/07/2013

Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of Adobe Anywhere for video, which was initially previewed in April 2013 at the National Association of Broadcasters tradeshow (NAB). With Adobe Anywhere, the biggest headaches in video production massive file transfers, duplicate media, and proxy files are a thing of the past. Adobe Anywhere brings virtual teams of talent together, enabling them to efficiently log, edit, share and finish video productions using standard networks and hardware.

Today's release of Adobe Anywhere supports the latest versions of Adobe Premiere Pro CC and Adobe Prelude CC that are available as part of Adobe Creative Cloud . Support for Adobe After Effects CC is expected later in 2013.

Video production has always been challenging because it's difficult for multiple editors to work on the same project and pass huge files back and forth across the Internet, said Jim Guerard, vice president, Enterprise Solutions, Adobe. With Adobe Anywhere, these hassles are gone. Team members can work together with centralized media and assets, making it possible for remote users to work jointly on a project from virtually anywhere.

Adobe Anywhere is an enterprise-level solution that is hosted on-premise and enables production teams to collaborate smoothly and securely. Adobe Anywhere software is installed on a cluster of servers and is powered by two core components: the Adobe Anywhere Collaboration Hub and the Adobe Mercury Streaming Engine. The Adobe Collaboration Hub contains all the project information and metadata, manages user access, and allows multiple team members to access and work on the same project files simultaneously. The Adobe Mercury Streaming Engine is a key technology used across applications and provides real-time, dynamic viewing streams with GPU-accelerated effects of Adobe Premiere Pro CC and Adobe Prelude CC sequences. The Adobe Mercury Streaming Engine eliminates hours of time spent transferring or duplicating large files and provides remote team members instant access to media files from anywhere.

With our global news-gathering capability and multiple production centers around the world, CNN moves a lot of material in support of our video journalism, said Michael Koetter, senior vice president of Media Technology and Development at Turner Broadcasting. Just a couple years ago, worldwide access to our content as interoperable files was a huge milestone. Our next step is to make this access transparent. Adobe Anywhere promises to be a key technology in this strategy, allowing our journalists to seamlessly engage with content and collaborate on stories, regardless of location.

Adobe Anywhere complements Adobe Creative Cloud applications and enables deep collaboration features for large organizations working with video, including broadcasters, educational institutions and government agencies. Adobe Creative Cloud, the company's flagship offering for creatives, reimagines the creative process through a stunning set of CC desktop applications and sophisticated cross-device collaboration and publishing capabilities. Adobe Creative Cloud provides customers with access to the latest versions of Adobe creative applications as soon as they are available. Premiere Pro CC and Prelude CC, updated today, include 25 new features that focus on increased speed and ease of the editing process, demonstrating continued responsiveness to the needs and desires of real world editors.

Pricing and Availability

For pricing, please contact an Adobe account representative at anywhere@adobe.com. For further details on Adobe Anywhere, visit http://www.adobe.com/products/adobeanywhere.html. For more information on Adobe Broadcast Solutions, visit http://www.adobe.com/go/broadcast.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit http://www.adobe.com.

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LINK: http://news.creativecow.net/story/872087...
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