In 2013, the African VoD market is heating up, almost everyone in the African audiovisual and telecoms sectors have heard of iROKOtv, BoxOffice by Dstv, Afrinolly, Buni TV or YouTubes growth on the continent, but very few people know if the future of the African audiovisual segment is online or mobile, how many VoD platforms are related to Africa and how this segment will shape up.
Using a range of information, this report looks at three things: 1) how changes in economic growth levels will drive VoD services and affect the African audiovisual and telecoms markets; 2) What the VoD players' strategies are/should be 3) Who the VoD players related to Africa are (contact details provided).
This review highlights the positions and drivers of African producers, distributors, TV broadcasters, telcos, airlines, hotels and public places for launching VoD solutions.
Here are some reasons why key players in Africa - whether they are telcos, digital device vendors, film producers and distributors, or regulators, governments and ministries - who should get involved in the VoD ecosystem need to acquire this piece of research: When we interviewed the main market players, we realised that some of them just have access to part of the full picture. A few of them act on guesses and intuitions (which is not a bad thing) without much market data and comprehensive research.
This report reads clearly and some of the findings are fascinating and unexpected. Unfortunately and despite recent efforts, the African audiovisual market is not well documented. Theres so little real research available on this market - especially on the emerging VoD segment and related players - that this piece of research is invaluable.
Key players in the VoD segment need to be ready for VoD uptake in the years to come.
Why is VoD important to telcos?
Large African telecoms operators and device vendors have got VoD up their sleeves. We list 10 reasons why they should be investing in the VoD segment. Some of the reasons are that telcos need to find new market segments to drive internet usage, provide value added services and key differentiators, and avoid just being dumb pipes. But there is more to be said.
Why is VoD important to broadcasters?
TV broadcasters - including pay TV networks and channels that co-produce content - can leverage VoD as a value added service, to generate extra audience and advertising. But how can they build a popular VoD service?
Why is VoD important to African TV programme makers and film directors and producers?
To be sustainable and continue to grow, African audiovisual producers need to find a way to control and dramatically improve the distribution of their productions. But more can be done to sidestep the content pirates, protect and grow their asset.
Contents summary:
The first section sets the VoD scene: it provides definitions, consumer features and benefits, VoD business models and VoD service types.
Section 2 explores the VoD ecosystem in Africa. It looks at key drivers by segment: the African consumer market, African audiovisual producers and distributors, Telcos in Africa, TV broadcasters, device vendors and other minor players that can VoD as a growth segment.
Section 3 goes through VoD players' strategies, with related opportunities and challenges.
The last section provides a review of existing VoD services related to Africa in 2013. We have identified over 20 VoD players offering Africa-related content, competing with the multitude of international online VoD platforms. Those VoD providers are profiled and classified with specific differentiators in terms of content catalogue, traffic, geography, business models and technology.
Excel tables that come with this report list VoD players related to Africa, key global players, largest YouTube channels (global and African), African populations by country. A Powerpoint presentation provides a summary of the report.
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Who should read this report?
VoD platform owners, telecoms operators present in Africa, digital device vendors (smartphones, tablets, PCs, smart TV sets), IT/CDN/CMS suppliers, investors, African governments, Ministries of Communications and development agencies, African broadcast and communication regulators, audiovisual content distributors and aggregators, large audiovisual media, audiovisual content producers, broadcast security providers, app developpers, Pay TV networks, DTH TV platforms, satellite carriers.
Why should you read this report?
The report will save research time and cut costs and is essential reading for anyone involved, or planning to engage in the African OTT/VoD sector. Executives trying to identify who/where the exisiting and upcoming VoD players are in Africa will find the answer in this piece of research. The report is part of standard market intelligence for VoD, telecoms professionals and for TV broadcasters active in African regions.
Read this report and cut costs/time while trying to:
.find VoD players active in Africa
.build popular VoD catalogues
.find and convince potential VoD partners
.reduce strategic investment mistakes
.launch VoD services in and outside of Africa
.identify VoD services best practices
.generate extra revenues
.run VoD in areas with low bandwidth
.reach out to consumers faster, increase your audience
.reduce content piracy, turn piracy into legal income streams
.increase stickiness to your services among your client base, reduce churn
Reports Key data:
. Profiles for 32 VoD platforms related to Africa
. Investment opportunities - return example
. Drivers for offering VoD services in Africa
. YouTubes growth data in Africa
. VoD selection: 35 YouTubes channels for Africa - traffic by channel (views)
. DStv and Orange VoD services across Africa
. Internet and mobile penetration in Africa
. Africas population by country
.
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In 2013, the African VoD market is heating up, almost everyone in the African audiovisual and telecoms sectors have heard of iROKOtv, BoxOffice by Dstv, Afrinolly, Buni TV or YouTubes growth on the continent, but very few people know if the future of the African audiovisual segment is online or mobile, how many VoD platforms are related to Africa and how this segment will shape up. 
