Snell Advanced Media at NAB 2016
At stand SL1805, SAM will show a host of technologies that explore the companys leading position in 4K, IP, HDR, software/virtualization, and solutions for monitoring and workflow.
Leading 4K Solutions:
SAMs new Kula switcher range will make its debut at NAB 2016. Kula has already created a huge amount of interest in the market as the most powerful production switcher in its class. It breaks new ground with its price point and performance combination. Easy installation and set-up means operators can work quickly and efficiently, focusing on high value creative tasks. Its capable of 4K/1080p/HD and SD in 1M/E and 2M/E versions, and can handle multiple formats making it both future-proof and adaptable for todays production environment.
Also on show will be the popular Kahuna range of switchers, suited for larger scale HD, 4K and now IP environments. SAM has established a leading position in 4K broadcasts with the Kahuna being used at events including the UKs Moto GP at Silverstone and the recent El Clsico soccer match. SAM will be making a big 4K sports announcement in the run up to the show.
SAM will also be demonstrating its LiveTouch sports highlights solution, built on the companys latest generation of 4K production servers, offering replay, slow-motion and powerful editing with no media movements.
SAMs Quantel Rio color, editing, and finishing tool, is already gaining success in the high-end post market with systems deployed for 8K finishing. At NAB, SAM will be showing its HDR and Wide Color Gamut features, its brand new interface, enhanced Avid integration and super accurate cloud tracker, ideal for long-form grading sessions in both the TV finishing and high-end post markets.
SAMs Alchemist XF, the worlds best standards converter will be on show, now offering support for 4K and HDR material and several times faster than realtime processing for HD content. For cost effective real-time 4K conversion SAM is also introducing the UHD1000, the latest addition to the popular KudosPro signal processing range.
Editing
SAM is introducing an edit timeline to the Go! remote production suite. Desktop, laptop and tablet users will have access to live and recorded content to build stories, with timeline editing and voiceover. Finished sequences are ready for immediate publishing to social media, web and TV. Projects can be opened and repurposed by any other users.
Go! is for busy content creators on the move. Adaptive streaming works with internet connections at home, office, airport or hotel. Dynamic, flexible infrastructure can support any number of users, so Go! is available to all.
Enabling the IP Transition
SAMs new IP-Edge takes complexity away from hybrid and pure IP rollouts. Products that are IP-Edge enabled include routers, switchers, IQ processing, servers and playout systems, and customers can buy with confidence knowing that IP-Edge closely follows the interoperability goals of AIMS. One of the first products launched in the IP Edge family is the IQ Edge processing solution, developed to bridge the gap to IP environments by offering a range of image and audio processing capabilities in an integrated package.
Software/Virtualization
SAM offers sophisticated software-driven platforms and going forward, it will transition to a datacenter model for many product offerings. SAMs CiaB solutions - ICE, ICE IP, and ICE SDC - coupled with Morpheus, Momentum and SAMs xFile framework form a pathway to the future. In response to the growing market demand for adjusting content duration, SAM is introducing Alchemist Kronos which brings Alchemists unmatched image quality to the application of duration adjustment.
Monitoring and Workflow:
SAMs Media Biometrics will be on show bringing unique capabilities to monitoring. For the first time, automated monitoring can not only understand the quality of media, but that its the right media. Its now shipping in products across SAMs portfolio including the new Sirius 800 integrated multiviewer that brings sophisticated monitoring capabilities.
NAB Press Conference: SAM is hosting its NAB press conference on Sunday, April 17th at 11am in room N242 where these themes will be explored in more depth by key executives.
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Snell Advanced Media at NAB 2016 
