SONY COMPUTER ENTERTAINMENT SETS NEW PRICE FOR PLAYSTATION 4 IN JAPAN PlayStation 4 Available at an Attractive New Price of 4,980 yen Starting October

Tokyo, September 15, 2015 - Sony Computer Entertainment (SCE) today announced that the PlayStation 4 (PS4 ) computer entertainment system with 500GB hard disk drive, currently available at a suggested retail price (SRP) of 39,980 yen (excluding tax) in Japan, will be available at a very attractive new SRP of 34,980 yen (excluding tax) starting October 1, 2015.

Since its release in November 2013, PS4 has been enormously well-received from users around the globe. The platform continues to demonstrate aggressive growth and positive momentum, reaching the worldwide cumulative sell through milestone of 20.2 million units in just 16 months*1. In addition to the new attractive price point, SCE will accelerate the expansion of the PS4 system to new audiences by further enhancing the PS4 ecosystem, which includes strengthening of the PS4 software line-up, bolstering the network services available on PlayStation Network and introducing PlayStation VR, the virtual reality system that expands the world of PS4.

Demonstrating strong support from 3rd party developers and publishers, upcoming PS4 software titles in Japan include Arslan: The Warriors of Legend (KOEI TECMO GAMES CO., LTD.) and Winning Eleven 2016 (Pro Evolution Soccer 2016) (Konami Digital Entertainment) to be released on October 1, 2015, and UNCHARTED THE NATHAN DRAKE COLLECTION from SCE to be released on October 8, 2015. Towards the holiday season, highly anticipated titles including Call of Duty: Black Ops III (SCE), Star Wars Battlefront (Electronic Arts Inc.), Bloodborne The Old Hunters(SCE) as well as Gravity Rush Remastered (SCE) will be released.

SCE will continue to expand the world of PS4 through attractive software titles and network services and deliver entertainment experiences that are only possible on PlayStation .

*1Number as of March 1, 2015.

About Sony Computer Entertainment Inc. Recognized as a global leader and company responsible for the progression of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) manufactures, distributes, develops and markets the PlayStation 4 computer entertainment system, the PlayStation 3 (PS3 ) computer entertainment system, and the PlayStation Vita (PS Vita) portable entertainment system. SCEI has revolutionized home entertainment since it launched PlayStation in 1994. PlayStation 2 further enhanced the PlayStation legacy as the core of home networked entertainment. PSP (PlayStation Portable) broadened the entertainment experiences into the portable arena. PS3 is a computer entertainment system that incorporates the powerful Cell Broadband Engine and RSX processors. PS Vita is a portable entertainment system that offers a revolutionary combination of rich gaming and social connectivity. PlayStation 4 redefines rich and immersive gameplay with powerful graphics and speed, intelligent personalization and deeply integrated social capabilities. PlayStation Network, that includes PlayStation Store, delivers unparalleled online gaming experience to PlayStation users. PlayStation Now, a streaming game service that leverages cloud-based technology, enables users to instantly enjoy a wide range of PS3 games on numerous Internet-connected devices they use every day. Headquartered in Tokyo, Japan, SCEI, along with its affiliated companies, Sony Computer Entertainment America LLC and Sony Computer Entertainment Europe Ltd., and its division company, Sony Computer Entertainment Japan Asia, develops, publishes, markets and distributes hardware and software, and manages the third party licensing programs for these platforms in their respective markets worldwide.

PlayStation is a registered trademark of Sony Computer Entertainment Inc.. PS4 is a trademark of the same company.

LINK:	http://www.scei.co.jp/en/corporate/release/2015/150915a.html?rss=true...
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