Live From Final Four: Villanova Adds More Media Deliverables in Second Final Four Run in Three Years Video efforts involve more live hits as social media blossoms By Brandon Costa, Director of Digital
Monday, April 2, 2018 - 4:13 pm
Print This Story
Story Highlights
For the second time in three years, Villanova is back in the Final Four. Since a memorable championship run in 2016, the Wildcats' in-house video efforts have evolved dramatically (and will do so even more this summer when their first centralized control room opens) making this year quite different from two years ago.
According to the old saying, there's no substitute for experience, and Villanova's external-relations team likely agrees: the behind-the-scenes of this year's video and marketing plan is far more complete this time around.
We're definitely more prepared [this time], says Ryan Christiansen, multimedia and production coordinator, Villanova Athletics. We were kind of flying blind during our first championship. The video-production world has changed a lot in two years, especially in social media. We're adding graphics, animations, and GIFs. There's going live. Our workflow is definitely more seamless this time around. Everyone knows their role.
Villanova's Ryan Christiansen (far left) and Wipe Out Productions' Curtis Albucher (with camera on shoulder) shoot a live stream being delivered to YouTube, Facebook, and Twitter from the Alamodome in San Antonio.
The cornerstone of Villanova's Final Four coverage is its live shows. The school has partnered with South Jersey-based Wipe Out Productions. Executive Producer Scott Graham and videographer Curtis Albucher are supporting Christiansen in creation of live content.
Live shows are sent to multiple destinations - YouTube, Facebook, Twitter - via technology provided by Switchboard, an Atlanta-based company whose founder/CEO Rudy Ellis is a Philly native. The product helps Christiansen split the streams to accommodate the added platforms. Villanova is also using WireCase as its encoder.
Naturally, rights restrictions limit where and when the team can shoot footage and the game highlights that can be shared. Albucher will be positioned on the court, shooting game action for features, hype videos, and other elements for postgame use. Christiansen, meanwhile, will roam the arena looking to capture the fan environment.
All shows and footage captured by the Villanova crew are being shot with a JVC HM-660 and a Sony FS7. Assistant AD, Marketing, Jacob Whitten is assisting with the posting of content to the program's various social-media outlets. He's also going live from a phone to Periscope to push out interesting behind-the-scenes moments.
You really have to bank on telling the story of the atmosphere, says Christiansen. It's got to be more than the game for us. You have to get creative.
When it comes down to it, he adds, regardless of experience, video and digital teams still need to be able to roll with the punches in this environment.
I think, with how crazy the postseason can be, you can never be fully prepared, Christiansen says. I think the best departments are able to perform on the fly and improvise. That's what we have to do sometimes.
Most recent headlines
17/12/2025
Investigative journalists across the Western Balkans and T rkiye continue to con...
17/12/2025
Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...
17/12/2025
ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...
17/12/2025
Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...
17/12/2025
The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...
17/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
17/12/2025
Audiences Watched Over 103 Billion Minutes of TV on Thanksgiving Day
NFL Games ...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration Andrew Choi and EJAE, who voiced the film's main characters and contributed to its soundtr...
17/12/2025
Wednesday 17 December 2025
Heated Rivalry will be coming to Sky and streaming service NOW on 10 JanuaryTurn on cookies to view this content. Go to Privacy opti...
17/12/2025
Back to All News
Inside The Unseen World Of Indian Customs: Netflix Reveals The...
17/12/2025
Back to All News
Netflix announces PAPARAZZI KING: the docu series coming to Ne...
17/12/2025
Back to All News
Netflix Unveils First Look at Jo Nesbo's Detective Hole Pr...
17/12/2025
Back to All News
Netflix Welcomes Warner Bros. Discovery Board Recommendation
Business
17 December 2025
Global
Link copied to clipboard
After Careful Revi...
17/12/2025
RT has announced that Kathy Fox has been appointed Commissioning Editor with re...
17/12/2025
The Hao AI Lab research team at the University of California San Diego - at the forefront of pioneering AI model innovation - recently received an NVIDIA DGX B...
17/12/2025
Editor's note: This post is part of Into the Omniverse, a series focused on ...
17/12/2025
With the new season of Dancing with the Stars shimmering in the not-too-distant future this New Year, the celebrity and dancer pairings of the twelve couples ha...
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...
16/12/2025
The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...
16/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/12/2025
SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...
16/12/2025
NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...
16/12/2025
As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...
16/12/2025
Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...
16/12/2025
Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Back to All News
Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...
16/12/2025
Back to All News
Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...
15/12/2025
Top L-R: La Tierra Del Valor (The Home of the Brave), Mangittatuarjuk (The Gnawe...
15/12/2025
L3Harris will leverage 15 years of experience supporting the E-4B Nightwatch and...
Live From Final Four: Villanova Adds More Media Deliverables in Second Final Four Run in Three Years Video efforts involve more live hits as social media blossoms By Brandon Costa, Director of Digital 
