Introducing the Next Generation of Echo: the All-New Amazon Echo and Echo Plus
All-new Echo brings all the features you love about Alexa, now with a new design, improved sound with Dolby processing, and a lower price-just $99.99
Echo Plus has a built-in smart home hub to easily connect your smart devices-set up and start controlling lights, locks, and more in minutes-just $149.99, with a Philips Hue smart lightbulb included while supplies last
Routines let you control multiple devices and actions with a single voice command-for example, simply say, Alexa, good morning, and Alexa will turn on the lights, start your coffee pot, and read the day's forecast
Now, call anyone with Alexa-new calling feature offers free outbound calling from Echo devices, plus the all-new Echo Connect brings the convenience of hands-free inbound and outbound calling to your home phone
SEATTLE--(BUSINESS WIRE)--Sep. 27, 2017-- (NASDAQ: AMZN)-Three years ago, Amazon introduced Echo and Alexa, offering a new way to interact with technology using just your voice. Today, Amazon introduced the next generation of Echo: the all-new Echo with a new design and improved sound for just $99.99, and Echo Plus with a built-in smart home hub for just $149.99.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170927006219/en/
The all-new Amazon Echo (Photo: Business Wire)
Three years ago we introduced the first Echo, powered by Alexa, with a goal to fundamentally simplify and improve the way customers interact with their homes, said Tom Taylor, Senior Vice President, Amazon Alexa. Today, Alexa can make calls, play music in every room, turn on your lights, and even order you a pizza. But it's still day one, and today we're making Echo and Alexa even better. The all-new Echo and Echo Plus deliver better sound, all new far-field technology, and new features we think customers will love.
All-New Echo-Now with a New Design and Improved Sound to Fit in Every Room-Just $99.99
New design
With an all-new compact design, Echo fits easily into any room in your home while delivering next generation far-field performance and improved room-filling sound. Pick from a variety of shell colors and finishes to fit into your home's d cor-choices include charcoal, sandstone, heather gray, oak veneer, walnut veneer, and silver.
Immersive sound
Echo combines an all-new speaker architecture, a dedicated tweeter, a 2.5 down-firing woofer, and Dolby processing to deliver crisp vocals and dynamic bass throughout the room-all in a smaller design and at an even more affordable price. Alexa can play music from leading services like Amazon Music, Pandora, Spotify, iHeartRadio, TuneIn, and more.
Second generation far-field technology
The new Echo uses Amazon's second generation far-field technology, which features better wake word processing, improved beamforming technology, and enhanced noise cancellation. The Echo far-field technology works to detect the wake word from across the room even in the noisiest parts of your home.
All-New Echo Plus- Built-In Hub to Easily Set Up and Control Your Smart Home-Just $149.99
Set up your smart home in minutes
With its built-in smart home hub, Echo Plus makes connecting to compatible smart home devices easy. Just say, Alexa, discover my devices, and Echo Plus will automatically discover and set up compatible lights, locks, plugs, switches, and more without the need for additional hubs or apps. This simple set-up works with a variety of ZigBee products from leading brands such as Philips Hue, GE, Kwikset, and more. To help get your smart home started, Amazon customers will receive a Philips Hue smart lightbulb with the purchase of an Echo Plus while supplies last.
More powerful audio and better performance
Echo Plus has enhanced 360-degree omni-directional audio, with Dolby processing, to provide deeper bass and crisper high notes for better audio clarity. You can play music from Amazon Music, Pandora, Spotify, iHeartRadio, TuneIn, and more. With Amazon Music, you can search for music by lyrics, time-period, or let Alexa pick the music for you. Like the new Echo, Echo Plus features second generation far-field technology for even better performance.
All new Alexa features
Alexa Routines
Routines allow you to automate a series of customizable actions using a single voice command of your choice. For example, say, Alexa, good night, and Alexa will turn off the lights, lock the door, and turn off the TV. You can also create Routines based on the time of day - for example, you can create a Routine that has Alexa turn on the kitchen lights, start the coffee maker, and read the weather forecast at 6 a.m. every weekday and at 9 a.m. every Saturday and Sunday.
Routines are compatible with popular Works with Amazon Alexa lights, plugs, switches, and door locks from leading brands like TP Link, Philips Hue, Wemo, and August, and will be available for all Alexa devices including the all-new Echo, the previous generation Echo, Echo Dot, Echo Show, and Echo Plus starting next month.
Improved smart home groups
You no longer need to remember the specific name of a smart device or group of smart devices to control them. Now you can place your Echo and smart devices into smart home groups, which enables Alexa to act intelligently on your request, making your interactions with your smart home more natural and effortless. For example, when you walk into the kitchen, you can now say to your Echo Alexa, turn on the lights rather than Alexa, turn on the kitchen overhead lamp.
This feature will be available on the all-new Echo, the previous generation Echo, Echo Dot, Echo Show, and Echo Plus starting next month.
Call anyone with Alexa
Four months ago, Amazon introduced Alexa calling and messaging
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
Introducing the Next Generation of Echo: the All-New Amazon Echo and Echo Plus 
