Sony Pixel Power calrec Sony

Cloud adoption hampered by a desire for control and sub-par technology platform design

03/05/2017

--

Cloud adoption hampered by a desire for control and sub-par technology platform design --

Wed, 03 May 2017 12:47

--

The current cloud disconnect within the enterprise is temporary according to Andrew Cruise, MD of Routed, a neutral cloud infrastructure provider. While it is understandable to be skeptical about cloud solutions, the challenge according to Cruise, is not only education, but an innate understanding that physical control of the cloud solution is not necessary. He says that once fully understood, cloud adoption will increase and self-service management will be more readily accepted.

Not having direct control is a real issue for organisations and the hyperscale providers such as Amazon Web Services, Azure, Google etc. are exacerbating the feeling. These companies have commoditised compute and storage, while at the same time distancing themselves from personal contact with their customers, says Cruise.

He says that managed service providers (MSP) are also feeling the disconnection, especially with the legacy of doing it themselves rather than relying on third party providers, combined with the personal feeling of responsibility they have with multiple customers. Cruise says that those in the channel must build closer relationships with partners to provide reassurance: MSPs have the technology to make cloud a reality, they just need to engage with the correct channel partners and develop a new process for cloud.

A fundamental for any cloud solution is reliable and cost efficient Internet connectivity. Cruise says that there have been significant improvements made, with South Africa finally having connectivity options: Locally, we have seen fibre rollout in metro areas that has increased the speed and reliability of Internet and data centre connectivity. This has, at the same time, brought much needed competition and reduced price. We believe the tipping point has been reached and it is now not a question of if but when enterprises will move business critical internal workloads to the cloud.

He admits that there is a lack of skill in this sector and it has led to very few new entrants into the space, as well as the prevalence of poor performing cloud platforms: Cost cutting and misguided investments have impacted the success of local cloud platforms. This led to the launch and development of the Routed platform, which is a high performance, alternative cloud solution.

According to Cruise, cloud migration should never be done solely based on cost. He says that choosing to move some, or all workloads to the cloud is a strategic decision based more on operational risk and effectiveness. What initially increased cloud costs was the expense of quality Internet, but this has been eroded, exposing the level of skill and quality of the cloud service.

This cost reduction has encouraged a vanguard of enterprises who have already adopted cloud for low risk services: test and development, low priority workloads and disaster recovery. Having gained enough confidence in the service provider s ability to deliver enterprise level service and support, these enterprises have started moving primary, critical internal workloads into the cloud. Conversely, those lagging behind in cloud adoption are all showing interest in migrating low risk workloads into the cloud, says Cruise.

South Africa has passed both the initial hype and the subsequent trough of disillusionment. While lack of direct control and weak platform design has impacted it, cloud is now being discussed not as a general panacea, but more in specific terms, targeting different clouds for different requirements. Enterprise cloud products and services such as Office365 and Salesforce.com are now being distinguished from consumer cloud technologies like iCloud, OneDrive and DropBox. At the same time, bleeding edge providers are having to provide a service proximal to, or better than, what can be delivered onsite to live up to the promise of enterprise level performance and availability at pay-per-use pricing.

Enterprises are becoming pickier, asking the right questions and being more specific about their requirements and their expectations. The development of cloud locally can only grow and improve as the market adjusts to the rising demand of the cloud and enterprises become more comfortable with less control and the concept of self-service management, says Cruise.

Related Articles



-- --

-- --

-- Please enable JavaScript to view the comments powered by Disqus. comments powered by Disqus
LINK: http://www.screenafrica.com/page/news/automation/1662502-Cloud-adoptio...
See more stories from screenafrica

Most recent headlines

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

30/04/2024

Gray Television Using NextGen TV to Roll Out Advanced Features Like HDR

LOUISVILLE, Ky. In another sign that broadcasters are finally using NextGen TV broadcasts to offer viewers new features instead of simply simulcasting existing ...

30/04/2024

Oklahoma Journalism Hall of Fame To Honor Blaise Labbe

OKLAHOMA CITY The Oklahoma Journalism Hall of Fame will induct Blaise Labbe, a group news director for Sinclair Broadcast Group, May 2 at the 54th Anniversary I...

30/04/2024

Cox Media Group, Dish Ink New Multi-Year Agreement

ATLANTA and ENGLEWOOD, Colo. Cox Media Group and Dish have ended a dispute over retransmission fees that lasted nearly a year and a half with a new multi-year ...

30/04/2024

TelevisaUnivision Taps LTN for IP-Based Distribution

Video transport solution provider LTN has announced that it is working with TelevisaUnivision to help the Spanish-language media giant migrate to IP-based video...

30/04/2024

NBC KXAS and Telemundo KXTX Used Clear-Com Solutions for Eclipse Coverage

ALAMEDA, Calif. Clear-Com has released details about how it played a pivotal role in the seamless coverage of the recent solar eclipse on April 8, 2024 by NBC K...

30/04/2024

Scripps Appoints Seth Walters To Steer CTV Sales Strategy

CINCINNATI The E.W. Scripps Company is adding Seth Walters to its sales leadership team as head of CTV sales, effective April 29....

30/04/2024

Durham Bulls Saturday Game, First Sellout of 2024 Season

The force was strong at the Durham Bulls Athletic Park on Saturday night, April 27, 2024, as the night netted the ballpark's first official sellout crowd of...

30/04/2024

NewFront Life Is a Cabaret for LGBTQ+ Network Revry

Revry, a network celebrating queer culture. said its second annual NewFront presentation will be a cabaret-type spectacle showcasing the spirit of the LGBTQ+ co...

30/04/2024

FETV Viewers Say Howdy' as Wyatt Earp' Joins Lineup

Family Entertainment Television (FETV) said that the Western series The Life and Legend of Wyatt Earp will be joining the network's afternoon lineup startin...

30/04/2024

Bob Bakish Departing Paramount, According to Reports

Bob Bakish, president and CEO of Paramount Global, will depart the company as Paramount explores a merger, according to numerous published reports. The reports ...

30/04/2024

Thales reports its order intake and sales for the first quarter of 2024

Facebook Twitter LinkedIn Order intake: 5.0 billion, up 47% ( 46% on an organic basis1 ) Sales: 4.4 billion, up 9.8% ( 7.9% on an organic basis) All f...

29/04/2024

Filming begins and further cast confirmed in Mark Gatiss drama Bookish for Alibi

(L-R) Mark Gatiss and Polly Walker on set Monday 29 April 2024 Further casting is now confirmed for Bookish (6x70), a brand-new drama created by Emmy Award-wi...

29/04/2024

She Speaks Sudan': Thomson launches programme to empower women journalists and civil society actors in exile

A groundbreaking initiative offering training and mentoring to 30 women journali...

29/04/2024

Meet the 2024 Sundance Institute Directors, Screenwriters, and Native Lab Fellows

Even though we've been doing this for over 40 years, a spark of excitement r...

29/04/2024

The AN/PRC-158: A Resilient Communications Bridge Between Air and Ground

L3Harris is delivering manpack radios to U.S. Army CH-47 Chinooks as part of the Air-to-Ground Networking Radio program, providing seamless, resilient communica...

29/04/2024

CS President Sam Mehta: Resilient Communications are Critical to Realizing JADC2

He writes in Defense One: Despite the near-universal acknowledgement throughout the U.S. government and defense industrial base of the criticality of resilient ...

29/04/2024

Clear-Com Enhances The Kennedy Center with Seamless Communication Solutions

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

29/04/2024

Optimising audio loudness & normalisation across the Media Supply Chain

Codemill aims to revolutionize media workflow efficiency at this years NAB Show by introducing Just-In-Time (JIT) playback technology in Accurate.Video Validate...

29/04/2024

TF1 Chooses Broadpeak to Power Targeted Advertising for New Video Streaming Service

April 29, 2024 -- TF1 Chooses Broadpeak to Power Targeted Advertising for New...

29/04/2024

LG Adds Allen Media Group's Local Now FAST Channel in 223 Markets

LOS ANGELES Allen Media Group (AMG) has partnered with LG Electronics to bring 223 Local Now FAST channels to LG's free streaming service, LG Channels, avai...

29/04/2024

Ross Video Unveils Raiden Weather Graphics System

OTTAWA Ross Video has announced the introduction of Raiden, a data-driven weather graphics software that combines data gathering, processing, and visualization ...

29/04/2024

Melanie Georgieva Joins Panalux as Long Form Sales Direct...

Panalux, a leading rental provider of lighting and power solutions for the motion-picture industry and part of Panavision's end-to-end service offerings for...

29/04/2024

Cobalt Iron Earns Patent on Analytics-Based Dynamic Autho...

Cobalt Iron Inc., a leading provider of SaaS-based enterprise data protection, today announced that it has received a patent on its technology for dynamic autho...

29/04/2024

SDVI Rally Access Workstation Earns Two Top Awards at 202...

SDVI, the leading platform provider for cloud-native media supply chains, today announced that Rally Access Workstation, a fully managed solution for editing in...

29/04/2024

Premier Sports selects QuickLink Remote Commentary soluti...

Premier Sports, a premium sports broadcaster, has selected QuickLink's Remote Commentary solution for introducing professional, high-quality remote commenta...

29/04/2024

Glookast picks Jigsaw24 Media as exclusive UK channel par...

Glookast has chosen Jigsaw24 Media as the only UK channel partner to represent their portfolio of ingest and workflow optimisation products. The agreement, sign...

29/04/2024

Clear-Coms Eclipse HX and Agent-IC Technology Illuminate...

Clear-Com played a pivotal role in the seamless coverage of the recent solar eclipse on April 8, 2024. Leveraging its cutting-edge Eclipse HX Digital Matrix i...

29/04/2024

PlayBox Neo to Promote Latest Smart Media Playout Innovat...

PlayBox Neo will promote its complete range of television channel management, graphic branding and playout solutions to EMEA region media content owners and bro...

29/04/2024

RuPaul Game Show Lingo' Returns to CBS May 24

Lingo, RuPaul's word-twisting game show, returns for season two on CBS Friday, May 24. Two episodes air that night, and stream on Paramount Plus, too....

29/04/2024

ESPN, Amazon Prime Video Reportedly Close To New Deals With the NBA

ESPN and Amazon Prime Video are reportedly close to scoring television rights to the National Basketball Association, according to published reports....

29/04/2024

Judge Judy,' Hot Bench' Renewed for 2 More Years

Judge Judy and Hot Bench, CBS Media Ventures' genre-leading court shows, have been renewed through the 2025-26 TV season in more than 95% of the country, Gr...

29/04/2024

Irish Sports Broadcaster Premier Sports Taps QuickLink for Remote Commentary

Premier Sports, an Irish-based premium sports broadcaster, has selected QuickLink's Remote Commentary solution for introducing professional, high-quality re...

29/04/2024

BAFTA Television Craft Awards winners announced

The awards celebrate the craft of behind-the-scenes TV talent and the best programmes of 2023 By Matthew Corrigan Published: April 29, 2024 The awards cel...

29/04/2024

Watch: How Milk VFX helped create 259 shots for Netflix's Scoop

The team at Milk had to create and deliver the VFX and environment work for the royal residences featured in the drama from scratch By Jenny Priestley Publis...

29/04/2024

What's going on at Paramount Global?

CEO Bob Bakish is expected to leave the company as early as today, with a new leadership committee likely to run the company on an interim basis By Jenny Pries...

29/04/2024

Meet the director of media and entertainment and strategic products

Albena Ivanova, director, media and entertainment and strategic products at CHAOS talks to TVBEurope about her route into the industry By TVBEurope Staff Pub...

29/04/2024

Anna Valley brand name acquired by AV company Grand Technix

The acquisition gives Grand Technix the opportunity to expand its footprint in the audio visual and broadcast technology sectors By Jenny Priestley Published...

29/04/2024

Screen Australia announces James J. Robinson's debut feature First Light

29 04 2024 - Media release Screen Australia announces James J. Robinson's debut feature First Light First Light Principal Photography is underway on Firs...

29/04/2024

Capitol Broadcasting Becomes First Company Inducted into NC Media and Journalism Hall of Fame

Capitol Broadcasting recently became the inaugural company honored with inductio...

29/04/2024

Tonight on House of Zwide: Zanele tells a surprised Zola that Faith fully supports her dropping charges against him

Tonight on House of Zwide: Zanele tells a surprised Zola that Faith fully suppor...

29/04/2024

Tonight on Scandal: Nhlamulo's request has Mdala reeling

Tonight on Scandal: A line is crossed and a mother starts to lose focusDon't miss Friday, 26 April's riveting episode of South African soapie Scandal! o...

29/04/2024

Tonight on Skeem Saam: Evelyn puts measures in place to protect her son

Tonight on Skeem Saam: Evelyn puts measures in place to protect her sonDon't miss Monday, 29 April's riveting episode of South African soapie Skeem Saam...

29/04/2024

Rebrand and Refresh: SailGP Talks Bringing its Graphics Operations Inhouse for a Bright New Look to Keep Viewers Illuminated

Rebrand and refresh: SailGP talks bringing its graphics operations inhouse for a...

29/04/2024

Reflecting on a Storied Career: Sean McManus Looks Back While Keeping an Eye on the Future

Reflecting on a Storied Career: Sean McManus Looks Back While Keeping an Eye on ...

29/04/2024

Drones Take Flight Inside MSG: How Sky Candy Studios is Upping the Excitement for Knicks, Rangers Playoff Series

Drones Take Flight Inside MSG: How Sky Candy Studios is Upping the Excitement fo...

29/04/2024

Netflix Announces a Diverse Lineup of Polish Titles to Debut in 2024 With Established Creators Returning With New Series and Films

Back to All News Netflix Announces a Diverse Lineup of Polish Titles to Debut i...