The power to create your way - the only way is Colorway

Nov. 12, 2015 The power to create your way - the only way is Colorway

The Foundry offers exclusive 60 day free trial

London, 12 November 2015 - Leading creative software developer The Foundry has announced the evolution of its Colorway application to address the needs of today's design industry. Colorway enables designers to quickly iterate on looks, explore different color combinations, save and manage any number of variations, without re-rendering.

New research commissioned by The Foundry found that two-thirds of designers feel that the number of design variations has increased dramatically over the last few years. In fact, more than half said they were doing twice as many variations, while a further 40% said they had increased five times, highlighting the complexity of managing multiple design options.

Colorway has been developed to address this problem directly, helping designers to be more responsive, work faster and spend more time on the creative process. This is especially important as creating versions of a master design is currently a manual, time-consuming process and, with the industry trend towards high levels of customization, designers find it increasingly challenging to visualize all options and assets.

Colorway makes the day to day lives of designers that much easier, said David Atkinson, head of design for commercial products at The Foundry. Designers no longer have the luxury of creating standalone designs - in today's global market place it's all about coming up with an array of different options that can be configurable and localized and, of course, doing it as quickly as possible. Add to that the increasing number of stakeholders involved in the design process and you need a colossal, coordinated effort to achieve a result that everyone is happy with.

We've given designers exactly what they need with Colorway, a tool that makes the iteration process more efficient and frees up time and resource to focus on the creative aspects of each project, Atkinson explained.

Colorway allows you to see the materialization of the product - is it leather, where are the decals - instead of looking at a line art and doing all the guesswork of what you think this product is going to be. Colorway speeds up your workflow dramatically, creating a single render and allowing you to iterate through multiple designs and styles without having to do more rendering. This allows us to go to our digital team or our web team, create dynamic content and get real-time feedback. It's amazing!

Seth Richardson, Lead 3D Artist, Skullcandy

The design package is available from 12 November 2015 on a subscription basis. The Foundry is offering a free 60 day trial of the enhanced solution. For more information and to sign up please visit: http://www.colorway.thefoundry.co.uk.

LINK:	http://www.thefoundry.co.uk/about-us/news-awards/the-power-to-create-y...
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