T-Mobile Gets Fans Up Close to MLB Home Run Derby with VR

T-Mobile announced all the ways it thanked customers and unleashed the action for fans at this year's T-Mobile Home Run Derby in San Diego. First, the Un-carrier virtually put fans in the batter's box at Petco Park with the new T-Mobile Home Run Derby VR Experience created just for this year's event. Next up, fans could be part of all the Home Run Derby's excitement from the sidelines with the T-Mobile Social Lounge during the big Derby. On top of it all, the Un-carrier showed how one swing can change the game for good for Boys & Girls Clubs of America and youth baseball programs.

Treating our customers like VIPs and changing the game is what T-Mobile is all about, and that's exactly what we're doing at this year's Home Run Derby! says John Legere, president and CEO of T-Mobile. We're taking the Derby out of the ballpark and letting fans step up to the plate with 2015 Champion Todd Frazier in a first-of-its-kind VR experience for the Home Run Derby. Then, fans can step out on the field with the best big leaguers through our T-Mobile Social Lounge. It's redefining how you can get in the game, and it's 100% all for our customers!

T-Mobile Home Run Derby VR Experience - putting fans in the action

Launching on Friday, and starring Todd Frazier, fans and customers can experience the thrill of crushing the long ball out of Petco Park with the T-Mobile Home Run Derby VR Experience. Created just for this year's event by T-Mobile, the VR Experience is available at MLB All-Star Fan Fest in San Diego and in 2,200 T-Mobile stores nationwide. Fans can rack up points and win bragging rights to share on social media! Check out a video and screenshots of the VR Experience in the T-Mobile Newsroom.

T-Mobile Social Lounge - bringing fans closer than ever to the game

Then, during the T-Mobile Home Run Derby on Monday, July 11, fans and customers were able to get insider access to the All-Stars like never before via the ultimate player Social Lounge. You'll get behind-the-scenes access and exclusive sideline chatter via MLB's social media accounts on Twitter, Periscope, and Facebook Live, hosted by MLB All-Star Dexter Fowler, and featuring commentary from this year's top players as they compete in the Derby.

Changing the Game for Good helping the next generation of fans and players

And, the Un-carrier's stepping up to the plate to help the next generation and showing how one swing can change the game for good during the T-Mobile Home Run Derby. During regulation rounds, T-Mobile and the T-Mobile Foundation put $1,000 for each home run hit into a magenta jackpot. In bonus times, magenta baseballs replaced the standard white baseballs, and every home run earned double that amount - $2,000. By the end of the competition, the Un-carrier planned to donate up to $500,000 for Boys & Girls Clubs of America and local youth baseball initiatives selected by the winner! And, every Derby player will be able to donate $10,000 of the jackpot to a local youth baseball initiative of their choosing.

T-Mobile Home Run Derby Bracket Challenge - rewarding fans

Finally, fans could play along with the Derby in real time with the T-Mobile Home Run Derby Bracket Challenge for a chance to win a big league prize: tickets to Game 1 of the 2016 World Series.

After doubling the reach of America's fastest 4G LTE network this past year alone, T-Mobile's got just about every baseball fan covered in ballparks from coast-to-coast and everywhere in between. Fans can take in every baseball moment, where they live, work, and play, all season long on the network that does data better. T-Mobile customers enjoy annual free subscription to MLB.com At Bat Premium on their phones and tablets every season and T-Mobile customers on qualifying plans can stream all the live baseball they want from MLB.TV the #1 live sports subscription service without using up their high-speed data with Binge On. T-Mobile customers on qualifying plans can stream the T-Mobile Home Run Derby via the MLB.com At Bat app without using their high-speed data.

LINK:	http://www.sportsvideo.org/2016/07/12/t-mobile-gets-fans-up-close-to-m...
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