Distributing Your Short: 4 Lessons Learned From Our Collab Video

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By Stephanie Ornelas

Short films force you to be poetic. They force [us] to be visual and sonic storytellers.

These are some opening words from filmmaker and professor Rodrigo Ojeda-Beck during Sundance Collab's Advisor Studio Series: Distributing Your Short on April 22. Candice Lewis from the Collab team joined Ojeda-Beck and fellow filmmaker/professor Matt McCormick as they discussed some crucial topics surrounding the process of distributing a short film - but not before she asked each of them one important question: Why Shorts?

Professor and filmmaker Rodrigo Ojeda-Beck has had several projects accpeted into a number of film Festivals, including Sundance Film Festival. I've made a few features, but I always come back to the short form, says Ojeda-Beck. You can explore an idea on a smaller budget. Screenplays are great and the dialogue is wonderful, but it takes so much time to get that language out. What I love about [making] a short is that it really forces you to condense a lot of these ideas into great visuals and sound. It forces you to be a poet and I love when a film operates that way.

But when it comes to distributing your short after it's been created, both McCormick and Ojeda-Beck centered their discussion around four main ideas: managing expectations, budget control, the importance of film festivals, and community. As working film professors and directors, they offered some unique insight on a few of the challenges and triumphs that can come with making and distributing a short film.

Be Conscious of Your Budget

There's something incredibly freeing about making shorts, and one reason is due to access and resources, McCormick says. He explains that making a short meant that he was able to work with much smaller teams - sometimes even by himself - and that helped with logistical nightmares like scheduling.

Feature films take long. It takes time, energy, money, labor. [When I'm making a short,] I can take some of these burdens on myself and that makes a completely different experience, says McCormick.

It's also so important to make an honest assessment of your film's potential, he explains. Deciding how much money you are willing to spend on certain aspects (for example, entry fees to film festivals) is crucial. Form a budget and make an assessment before you do anything else, he says.

The Importance of Film Festivals

Moderator Candice Lewis from the Sundance Collab team Lewis asked both directors to share what they think the value is when it comes to submitting to and being involved in film festivals, which ones to apply to, and how to get the most out of the experience.

Film festivals are great because they serve a number of purposes at once, says McCormick. It's a wonderful platform for somebody to share their work with an audience of people who are going to be interested in it. It's a very intentional crowd.

And he emphasizes, regardless of whether you get into a big festival or a small one, the experience is invaluable.

It's not just Hey, here's my movie, look at it and give me praise.' You're meeting people, you're seeing [other artists'] work, you're potentially meeting future collaborators, and it looks great on a resume for future projects and grants because it's a juried process. And that's always going to be more impressive than getting, say, 20,000 views on YouTube.

And even if you don't get accepted to a big festival (or a small one for that matter), you should still go to them - both McCormick and Ojeda-Beck agree - because there is so much you can learn from the films that do get accepted in a particular year.

If I want to make a film, I should start looking at the work that other people who are getting accepted are making, stresses McCormick. Even [submitting to and attending] your local film festivals - those are so informative and will make you a better filmmaker. It can also radically increase your chances of getting into those festivals that you're really hoping to get into.

As for Ojeda-Beck, who's been accepted into a number of Festivals including the Sundance Film Festival twice, he explained that paying attention to what successful filmmakers are making and where they're submitting can make a huge impact. If this film, done in style X, played at festival Z, and I'm emulating that, it should be on my radar, he adds. When I was younger I'd do a lot of that.

Managing Expectations

One of the first things Lewis asked McCormick and Ojeda-Beck was their advice on setting intentions and managing expectations once they've developed their short and are ready for distribution.

Both candidly stressed that money should not be a driving factor when it comes to making a short film. Making a short is not going to be a way to make a living for the overwhelming majority of people who are making [them], McCormick explains.

However, they were never in it for the money. The opportunity that comes with developing and distributing your short is worth so much. The personal value, for me, is far greater. You can't add it up in dollars, McCormick says.

There are a lot of very enriching reasons to make shorts. For me, not only do I see this as an access point to travel around the world and to meet some really amazing people, I get to promote my ideas to an audience.

Ojeda-Beck echoes McCormick's point, recalling one of his shorts that was accepted into Sundance Film Festival several years ago. I think I only made $4,000 that year, but it was a really meaningful experience, he adds. One thing that doesn't come with these tenets of success is a really lucrative financial return.

He continues: But there are other things that were ultimately more important like the conversatio

LINK:	https://www.sundance.org/blogs/distributing-your-short-4-lessons-learn...
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