Sony Pixel Power calrec Sony

Serial Pictures Signs Filmmaker Victoria Mahoney

11/12/2019

--

Filmmaker Victoria Mahoney has signed to production company Serial Pictures for director representation for commercials, branded entertainment, and music videos in the US. Mahoney has been named to Filmmaker Magazine's 25 New Faces of Independent Film, one of IndieWire's Filmmakers to Watch and one 3 Filmmakers to Watch by Elle Magazine s in their Women In Hollywood issue.

Mahoney made history as the first African American female director to join the Star Wars franchise, when she recently completed directing second unit for executive producer and director J.J. Abrams on the highly anticipated Star Wars: Episode IX - The Rise of Skywalker. In her latest work, she bridged her film and commercial careers, directing a commercial for United Airlines and Star Wars. The spot, Fly The Friendly Galaxy, which promotes the airlines partnership with the film, features one of the fleet's actual aircraft marshallers signaling a United plane for takeoff, when, suddenly, she's transported to another planet - her wands become lightsabers and the aircraft transforms into a A-wing interceptor, as she guides the starfighter to safety.

Mahoney is also an accomplished television director, having helmed episodes of popular series, including Greys Anatomy, Claws, I Am The Night, You, Power, Ava DuVernays Queen Sugar and the DuVernay and Greg Berlanti-produced The Red Line.

Victoria's cinematic vision will transport you to galaxies far far away, and yet she has this incredible ability to deeply connect with people and tell stories from a place of truth and empathy. She crafts beautiful unfiltered performances with a strong visual eye, says Serial Pictures Founding Partner Violaine Etienne. We are thrilled to work with her and to bring her incredible energy and fierce voice to our industry.

View her reel here: https://www.serialpictures.com/directors/victoria-mahoney/

Im inspired by Violaine's commitment to and fervor in supporting filmmakers, says Mahoney. The energy surrounding her and her teammates is infectious. Excited for us to hit the ground running.

Originally from New York, Mahoney began her artistic career as a theater actress. After working off Broadway, she moved to Los Angeles, where she quickly gained acting credits including Seinfeld and Legally Blonde. She then transitioned into writing, penning the script for her emotionally nuanced feature debut Yelling to the Sky, about a teenager growing up in a mixed-race family. The film, which Mahoney also directed and produced, starred Zo Kravitz, Jason Clarke, Gabourney Sidibe and Tim Blake Nelson.She developed the film through the Directors and Screenwriters Sundance Institute Labs and was named an Auerbach Fellow, Annenberg Fellow, Cinereach Fellow, Maryland Fellow, Tribeca Fellow and IFP Narrative Lab fellow for her work. Yelling to the Sky world premiered in Main Competition at the Berlin Film Festival, where it was nominated for the Golden Bear.

The Rise of Skywalker, which will be released in theaters December 20, is the final chapter of the epic Skywalker saga begun 42 years ago with Star Wars: A New Hope. In The Rise of Skywalker, Rey's (Daisy Ridley) journey continues as she, Poe (Oscar Isaac), Finn (John Boyega) and the rest of the surviving Resistance face Kylo Ren (Adam Driver) and the First Order once more.

JJ Abrams and Victoria Mahoney for Star Wars: Episode IX - The Rise of Skywalker

Mahoney is also currently in development, along with DuVernay and Charles D. King's Macro, on adapting Octavia E. Butler's sci-fi novel Dawn into a television series. The 1987 classic about an African American woman who works with aliens to resurrect the human race 250 years after a nuclear war will notably be the first time that the Nebula- and Hugo Award-winning author's work has been adapted for television.

About Serial Pictures

Cofounded in 2008 by CEO Violaine Etienne, Serial Pictures is an award-winning production company representing a brilliant collective of changemaking directors, artists, and photographers committed to a collaborative, end-to-end creative partnership for branded entertainment, commercials, music videos, television, film and digital content. A joint venture with Anonymous Content, Serial Pictures is headquartered in Los Angeles and New York, with a global network of partners throughout Europe. For more information, visit serialpictures.com.

###
LINK: https://news.creativecow.net/story/899317...
See more stories from creativecow

North America Stories

05/02/2026

Tech Focus: Wireless Audio, Part 2 - RF Mics Have a Key Role in Sports Broadcasting

Three examples of how wireless microphones are deployed to bring fans in deep an...

05/02/2026

Samsung's Galaxy S25 Ultra Camera To Capture the Opening Ceremony

Broadcast coverage will include 25 cameras distributed around the venues, including to some athletes; Galaxy AI Interpreter will also be deployed The Opening C...

05/02/2026

Kiswe to Power Mountain West Conference's New Direct-to-Consumer Streaming Platform

Kiswe has partnered with the Mountain West Conference to power the next iteratio...

05/02/2026

NBCUniversal, Roku Launch the NBC Winter Olympics Experience

NBCUniversal and Roku announce the launch of the 2026 NBC Winter Olympics Experience, a destination delivering NBCUniversal's comprehensive CTV coverage of ...

05/02/2026

Vizrt Transforms Corporate Communications with AI-Powered Augmented Reality in Zoom

Vizrt, which specializes in live production technology as well as transforming v...

05/02/2026

Canon Intros RF7-14mm Fisheye Zoom, RF14mm Prime Lens

Canon USA has launched the RF7-14mm F2.8-3.5 L fisheye STM zoom lens and the RF14mm F1.4 L VCM prime lens. Building on Canon's legacy of innovative optics, ...

05/02/2026

UMass Lowell's Tsongas Center Upgrades with Ikegami UHK-X600 Cameras

The Paul E. Tsongas Center at UMass Lowell in Massachusetts has chosen Ikegami cameras for incorporation into its broadcast-quality television production facili...

05/02/2026

Exchange, NBCUniversal to Provide Service Members with Free Streaming of Winter Olympics

Once again, service members and Veterans worldwide will enjoy free access to NBC...

05/02/2026

Advanced Systems Group Appoints Industry Veteran Derek Pezzotti to Lead Sports and Venue Market Growth

Advanced Systems Group, LLC (ASG), a technology and services provider for media ...

05/02/2026

Broadcast Management Group Expands Management Team to Support Managed Services and Live Production Growth

Broadcast Management Group (BMG) is strengthening its leadership team to support...

05/02/2026

NBC Sports Selects Comcast Technology Solutions for Production of Winter Olympics

NBC Sports selects Comcast Technology Solutions (CTS) to provide multiscreen vid...

05/02/2026

AIM Sports Group Enhances AIM Sportsplex With Spiideo's Advanced Automated Video Technology

AIM Sports Group, a sports enterprise dedicated to elevating youth athletics thr...

05/02/2026

Inside the 2026 Milano Cortina IBC: How Tech Makes a Difference for Rightsholders, Fans, the Environment

Designed for efficient use of shared services and resources, the home of OBS pro...

05/02/2026

SVG Students To Watch: Brandon Malin, University of Michigan

The Yankees fan from Connecticut is executive producer of BTN StudentU for the Wolverines In the live-sports-video industry, the future is bright. Our series S...

05/02/2026

OBS Is Ready To Deliver for Milano Cortina Opening Ceremony

In an Olympic first, the ceremony will be held in four locations simultaneously...

05/02/2026

Remembering Charlie Jablonski, an Olympic Broadcasting Legend

Members of the broadcast and tech communities share four decades of memories of the technology leader The 2026 Milano Cortina Olympics are upon us, and every O...

05/02/2026

NBC Sports Has an Army of Technology Providers Supporting Winter Olympics Production

Key vendors include Appear, Audio-Technica, Canon, Chyron, Cisco, Comcast Techno...

05/02/2026

HC-130J Aircraft Enhances Coast Guard Readiness

A U.S. Coast Guard HC-130J aircraft during a test flight at L3Harris' facility in Waco, Texas....

05/02/2026

Al Seer Marine and L3Harris Deepen Strategic Agreement to Advance Maritime Unmanned Systems in the Middle East

Al Seer Marine and L3Harris have announced a strategic partnership combining UAE...

05/02/2026

Football And Younger Viewers Drive Ad Supported TV Viewing To 2025 High, Nielsen's Q4 2025 Ad Supported Gauge Finds

During this period, streaming comprised the majority of ad supported TV (45.6%),...

05/02/2026

New Orlando TV Station Focuses On Puerto Rican Viewers

Share Copy link Facebook X Linkedin Bluesky Email...

05/02/2026

Teads, Google TV Partner To Grow CTV HomeScreen Ad Availability

Share Copy link Facebook X Linkedin Bluesky Email...

05/02/2026

Advanced Systems Group Appoints Industry Veteran Derek Pe...

Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced the appointment of Derek Pezzotti as Sen...

05/02/2026

Taurus Technologies Elevates Podcast Production with Brig...

Taurus Technologies, a Dallas-area professional AV systems integrator, has upgraded its in-house podcast studio with Brightline Lighting's AV/720 low-voltag...

05/02/2026

NBC Sports Selects Production Infrastructure and Signal P...

NBC Universal to Present XXV Olympic Winter Games Feb. 6-22 and Milan Cortina Paralympics March 6-15 NBC Sports to Utilize Grass Valley's Frame Rate Conver...

05/02/2026

Atomos Unveils All New Shogun AV-19

Atomos today announced Shogun AV-19, a rack-mountable, 19-inch 4K HDR monitor-recorder-switcher designed for professional live production, broadcast, and video ...

05/02/2026

Vizrt revolutionizes corporate communications with AI-pow...

Vizrt, the leader in live production technology, revolutionizing viewer experience and engagement, today introduces two brand new solutions in partnership with ...

05/02/2026

Appear Appoints Simon Frost as Chief Marketing Officer to...

Appear, a global leader in live production technology, today announced the appointment of Simon Frost in a newly created role as Chief Marketing Officer (CMO). ...

05/02/2026

Noah Chamis ICLS Illuminates Only Murders in the Building...

New York gaffer Noah Chamis, ICLS ( You Deserve Each Other , The Half of It , Project Runway ) practices a mix of technical precision and creative play in his...

05/02/2026

NBC Sports Deploys Audio-Technica Microphones for Winter Olympics

Share Copy link Facebook X Linkedin Bluesky Email...

05/02/2026

Hemisphere Media Group, Entravision Launch WAPA Orlando

Share Copy link Facebook X Linkedin Bluesky Email...

05/02/2026

SMT Providing Timing And Production Data Services for Winter Olympics

Share Copy link Facebook X Linkedin Bluesky Email...

05/02/2026

The Final Season of 'Turn of the Tide' Premieres on April 10

Back to All News The Final Season of Turn of the Tide Premieres on April 10 Entertainment 05 February 2026 GlobalSpainPortugal Link copied to clipboard Do...

05/02/2026

Nicolette van Dam and Bas Smit Present the Dutch Version of 'Love Is Blind'

Back to All News Nicolette van Dam and Bas Smit Present the Dutch Version of Lo...

05/02/2026

GeForce NOW Celebrates Six Years of Streaming With 24 Games in February

Break out the cake and green sprinkles - GeForce NOW is turning six. Since launch, members have streamed over 1 billion hours, and the party's just getting...

04/02/2026

Save the Date: SVG Regional Sports Production Summit Heads to Denver June 29-30

The 11th-annual Summit will not only the unprecedented headwinds facing the business, but also the groundbreaking opportunities for the future....

04/02/2026

2026 Grammy Awards Audio Team Collaborates for Live Broadcast

Just moments before the 2026 Grammy Awards kicked off, members of the event's audio team assembled for a group photo at the base of the stage inside Los Ang...

04/02/2026

Riedel Connects Live Surgery and Medical Professionals at VISAR 2025

At the Vienna Interdisciplinary Symposium on Aortic Repair (VISAR), Riedel Communications' Managed Technology Division delivered a turnkey technical infrast...

04/02/2026

Mountain West Announces New Media Rights Package in Collaboration with CBS Sports, FOX Sports, The CW Network, and Kiswe

The Mountain West Conference announces a new media rights package featuring CBS ...

04/02/2026

NFL 2026 International Games Announced in Madrid, Mexico, and Paris

Earlier this week, the NFL announced it would play regular season games in Madrid, Paris, and Mexico City in 2026 as part of a nine-game international schedule,...

04/02/2026

Super Bowl Halftime Show Preview: PA Speakers on Wheels Return for Football-Meets-Music Event

Custom-built carts carry music speakers for Apple Music Super Bowl LX Halftime S...

04/02/2026

Wireless Audio, Part 1: RF Does More With Less, Because It Has To

In an era of constrained spectrum, two tactics have emerged: work closely with regulatory bodies and utilize engineering chops The Federal Communications Commi...

04/02/2026

Wireless Audio, Part 2: RF Mics Have a Key Role in Sports Broadcasting

Three examples of how wireless microphones are deployed to bring fans in deep and up close Microphone manufacturers have myriad ways to put wireless to work fo...

04/02/2026

Sennheiser Is Moving to Music City

The mic manufacturer will join other suppliers in the new Rock Nashville production campus Sennheiser is relocating its U.S. headquarters from its long-time lo...

04/02/2026

Release Rundown: What to Watch in February, From Jimpa to Queen of Chess

Olivia Colman and John Lithgow appear in Jimpa by Sophie Hyde, an official selection of the 2025 Sundance Film Festival. (Courtesy of Sundance Institute | pho...

04/02/2026

Viper Shield Flight Tests Accelerate Delivery with New Digital Electronic Warfare Capability

Viper Shield's robust phase of flight-testing production representative hard...

04/02/2026

Nielsen launches co-viewing pilot program to further enhance TV measurement

Pilot To Launch with Super Bowl LX on February 8 and Continue with High Profile Live Events, Entertainment and Sports Nielsen to Use State of the Art Wearable...

04/02/2026

Vinten Extends VEGA Platform with VEGA Lite PTZ Control S...

New control solution applies broadcast robotics workflows to PTZ cameras with third-party integration and upgrade paths Vinten, a global leader in robotic cam...

04/02/2026

Vinten Launches Vega Lite PTZ Control System

Share Copy link Facebook X Linkedin Bluesky Email...

04/02/2026

Chyron to Provide Graphics, Virtual Sets for Winter Olympics Coverage

Share Copy link Facebook X Linkedin Bluesky Email...