
--
Filmmaker Victoria Mahoney has signed to production company Serial Pictures for director representation for commercials, branded entertainment, and music videos in the US. Mahoney has been named to Filmmaker Magazine's 25 New Faces of Independent Film, one of IndieWire's Filmmakers to Watch and one 3 Filmmakers to Watch by Elle Magazine s in their Women In Hollywood issue.
Mahoney made history as the first African American female director to join the Star Wars franchise, when she recently completed directing second unit for executive producer and director J.J. Abrams on the highly anticipated Star Wars: Episode IX - The Rise of Skywalker. In her latest work, she bridged her film and commercial careers, directing a commercial for United Airlines and Star Wars. The spot, Fly The Friendly Galaxy, which promotes the airlines partnership with the film, features one of the fleet's actual aircraft marshallers signaling a United plane for takeoff, when, suddenly, she's transported to another planet - her wands become lightsabers and the aircraft transforms into a A-wing interceptor, as she guides the starfighter to safety.
Mahoney is also an accomplished television director, having helmed episodes of popular series, including Greys Anatomy, Claws, I Am The Night, You, Power, Ava DuVernays Queen Sugar and the DuVernay and Greg Berlanti-produced The Red Line.
Victoria's cinematic vision will transport you to galaxies far far away, and yet she has this incredible ability to deeply connect with people and tell stories from a place of truth and empathy. She crafts beautiful unfiltered performances with a strong visual eye, says Serial Pictures Founding Partner Violaine Etienne. We are thrilled to work with her and to bring her incredible energy and fierce voice to our industry.
View her reel here: https://www.serialpictures.com/directors/victoria-mahoney/
Im inspired by Violaine's commitment to and fervor in supporting filmmakers, says Mahoney. The energy surrounding her and her teammates is infectious. Excited for us to hit the ground running.
Originally from New York, Mahoney began her artistic career as a theater actress. After working off Broadway, she moved to Los Angeles, where she quickly gained acting credits including Seinfeld and Legally Blonde. She then transitioned into writing, penning the script for her emotionally nuanced feature debut Yelling to the Sky, about a teenager growing up in a mixed-race family. The film, which Mahoney also directed and produced, starred Zo Kravitz, Jason Clarke, Gabourney Sidibe and Tim Blake Nelson.She developed the film through the Directors and Screenwriters Sundance Institute Labs and was named an Auerbach Fellow, Annenberg Fellow, Cinereach Fellow, Maryland Fellow, Tribeca Fellow and IFP Narrative Lab fellow for her work. Yelling to the Sky world premiered in Main Competition at the Berlin Film Festival, where it was nominated for the Golden Bear.
The Rise of Skywalker, which will be released in theaters December 20, is the final chapter of the epic Skywalker saga begun 42 years ago with Star Wars: A New Hope. In The Rise of Skywalker, Rey's (Daisy Ridley) journey continues as she, Poe (Oscar Isaac), Finn (John Boyega) and the rest of the surviving Resistance face Kylo Ren (Adam Driver) and the First Order once more.
JJ Abrams and Victoria Mahoney for Star Wars: Episode IX - The Rise of Skywalker
Mahoney is also currently in development, along with DuVernay and Charles D. King's Macro, on adapting Octavia E. Butler's sci-fi novel Dawn into a television series. The 1987 classic about an African American woman who works with aliens to resurrect the human race 250 years after a nuclear war will notably be the first time that the Nebula- and Hugo Award-winning author's work has been adapted for television.
About Serial Pictures
Cofounded in 2008 by CEO Violaine Etienne, Serial Pictures is an award-winning production company representing a brilliant collective of changemaking directors, artists, and photographers committed to a collaborative, end-to-end creative partnership for branded entertainment, commercials, music videos, television, film and digital content. A joint venture with Anonymous Content, Serial Pictures is headquartered in Los Angeles and New York, with a global network of partners throughout Europe. For more information, visit serialpictures.com.
###
North America Stories
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Triveni Digital Now Offers a Joint Solution With MediaKind and a Lab System Bundle Supporting ISDB-Tb and TV 3.0 Broadcast Services
Triveni Digital, a trusted ...
18/08/2026
At IBC2026, BeckTV, a premier systems integrator for the broadcast industry, will introduce BeckFlow to the European market. BeckFlow is the first web-based sch...
18/08/2026
New flagship PTZ camera combines cinematic 4K imaging, professional broadcast connectivity and the complete Horizon intelligent video experience for productions...
18/08/2026
At IBC2026, VisualOn will demonstrate how video service providers can slash bandwidth costs, maximize ad revenue, and deploy premium interactive features withou...
18/08/2026
The relationships built during graduate school often continue to shape careers long after a degree is earned, creating a community of scientists who learn from ...
17/08/2026
Producer William Forbes and director Andrew Schwartz detail the decade-long effo...
17/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/08/2026
Continuing its virtualisation strategy, Calrec has integrated its ImPulseV virtualised DSP software with NEP Platform, bringing its scalable audio processing ca...
17/08/2026
Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, will highlight major innovations in compliance monitorin...
15/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/08/2026
Add rounded corners to mask in After Effects
Graham Quince August 14, 2026
0 Comments
Ever wished you could smoothly round the corners of a Mask Path ...
15/08/2026
Director Go Riju's Rhapsody Rhapsody Shot on Blackmagic PYXIS 6K
Brie Clayton August 14, 2026
0 Comments
Anamorphic cinematography and color gradi...
14/08/2026
AT&T returns as a sponsor of the DirtFish Women in Motorsport (WiM) Summit, which marks its fifth year Aug. 21-22 in Snoqualmie, WA. This year's event will ...
14/08/2026
A six-camera flypack production will anchor Sunday's game while Perfect Game...
14/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/08/2026
Leading Brazilian Broadcaster Will Use Triveni Digital's TV 3.0 Broadcast Chain and Service Quality Assurance Solutions to Support Next-Generation Televisio...
14/08/2026
Beam Dynamics will make its IBC debut this September, marking a major step in the company's growth. Beam helps broadcast, live production and professional A...
14/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/08/2026
amaran, pioneer of lighting tools for creators, today announced the amaran Mic, a 99 wireless desktop microphone that brings the brand into audio for creators ...
14/08/2026
Creative COW Roundtable: Introduction to the New After Effects Assistant - AEAI
Brie Clayton August 13, 2026
0 Comments
On August 23, 2026 at 9am PDT/...
14/08/2026
Life on Waves Posted with DaVinci Resolve Studio
Brie Clayton August 13, 2026
0 Comments
Collaborative editing and color grading workflow supported by...
14/08/2026
Why Bulletproof Video Project Archiving Is Non-Negotiable
John Carboni August 13, 2026
0 Comments
In video production, the work is far from over when ...
14/08/2026
Stacked with Boston Conservatory Talent, Shakespeare on the Common Celebrates It...
14/08/2026
Indonesia is taking charge of its AI future.
This week, the Ministry of Communi...
13/08/2026
LaLiga has renewed broadcast agreements with ESPN and DSports covering Spanish-l...
13/08/2026
Three days of skateboarding competitions, live music, and other programming will...
13/08/2026
Matrox Video will showcase its portfolio of IP and software-defined technologies at IBC2026 (Booth 7.B15, RAI Amsterdam, September 11-14).
The portfolio includ...
13/08/2026
SMPTE will present expert-led sessions, professional workshops, and networking events at IBC2026. The organization will be located in the IBC2026 Owner Pavilion...
13/08/2026
Clear-Com will exhibit at IBC2026 (Stand 10.D29, September 11-14, Amsterdam), showcasing FreeSpeak Cell, Avalon IP Station, updates to Arcadia Central Station, ...
13/08/2026
Advanced Systems Group (ASG) has appointed Eran Binyamin Zeitoun as Senior Techn...
13/08/2026
Miami HEAT, Florida Panthers, Orlando Magic, University of Miami join leading vendors for a day of gameday-production talk in South Florida
The 2026 SVG Venues...
13/08/2026
NBC Sports is producing the Twins-Phillies game alongside the streamer, which is...
13/08/2026
Oracle Cloud Infrastructure (OCI) will exhibit at IBC2026 (Hall 5, Booth 5.A21, September 11-14, Amsterdam), demonstrating cloud-based workflows across low-late...
13/08/2026
Dalet will participate in the IBC2026 Accelerator Media Innovation Programme, co...
13/08/2026
Cox Media Group (CMG) has announced multi-year local broadcast rights agreements...
13/08/2026
J nger Audio will join Fraunhofer IIS and industry partners to showcase a cloud-based, DTV+-compliant workflow at SET Expo 2026 in S o Paulo, August 17-20. DTV+...
13/08/2026
IBC has announced that Olympic Broadcasting Services (OBS) will receive the Inte...
13/08/2026
NESN has partnered with WSBK-TV38 to broadcast Boston Red Sox games on August 17 and 18 over the air, extending the reach of the 24th annual WEEI/NESN Jimmy Fun...