Sony Pixel Power calrec Sony

Serial Pictures Signs Filmmaker Victoria Mahoney

11/12/2019

--

Filmmaker Victoria Mahoney has signed to production company Serial Pictures for director representation for commercials, branded entertainment, and music videos in the US. Mahoney has been named to Filmmaker Magazine's 25 New Faces of Independent Film, one of IndieWire's Filmmakers to Watch and one 3 Filmmakers to Watch by Elle Magazine s in their Women In Hollywood issue.

Mahoney made history as the first African American female director to join the Star Wars franchise, when she recently completed directing second unit for executive producer and director J.J. Abrams on the highly anticipated Star Wars: Episode IX - The Rise of Skywalker. In her latest work, she bridged her film and commercial careers, directing a commercial for United Airlines and Star Wars. The spot, Fly The Friendly Galaxy, which promotes the airlines partnership with the film, features one of the fleet's actual aircraft marshallers signaling a United plane for takeoff, when, suddenly, she's transported to another planet - her wands become lightsabers and the aircraft transforms into a A-wing interceptor, as she guides the starfighter to safety.

Mahoney is also an accomplished television director, having helmed episodes of popular series, including Greys Anatomy, Claws, I Am The Night, You, Power, Ava DuVernays Queen Sugar and the DuVernay and Greg Berlanti-produced The Red Line.

Victoria's cinematic vision will transport you to galaxies far far away, and yet she has this incredible ability to deeply connect with people and tell stories from a place of truth and empathy. She crafts beautiful unfiltered performances with a strong visual eye, says Serial Pictures Founding Partner Violaine Etienne. We are thrilled to work with her and to bring her incredible energy and fierce voice to our industry.

View her reel here: https://www.serialpictures.com/directors/victoria-mahoney/

Im inspired by Violaine's commitment to and fervor in supporting filmmakers, says Mahoney. The energy surrounding her and her teammates is infectious. Excited for us to hit the ground running.

Originally from New York, Mahoney began her artistic career as a theater actress. After working off Broadway, she moved to Los Angeles, where she quickly gained acting credits including Seinfeld and Legally Blonde. She then transitioned into writing, penning the script for her emotionally nuanced feature debut Yelling to the Sky, about a teenager growing up in a mixed-race family. The film, which Mahoney also directed and produced, starred Zo Kravitz, Jason Clarke, Gabourney Sidibe and Tim Blake Nelson.She developed the film through the Directors and Screenwriters Sundance Institute Labs and was named an Auerbach Fellow, Annenberg Fellow, Cinereach Fellow, Maryland Fellow, Tribeca Fellow and IFP Narrative Lab fellow for her work. Yelling to the Sky world premiered in Main Competition at the Berlin Film Festival, where it was nominated for the Golden Bear.

The Rise of Skywalker, which will be released in theaters December 20, is the final chapter of the epic Skywalker saga begun 42 years ago with Star Wars: A New Hope. In The Rise of Skywalker, Rey's (Daisy Ridley) journey continues as she, Poe (Oscar Isaac), Finn (John Boyega) and the rest of the surviving Resistance face Kylo Ren (Adam Driver) and the First Order once more.

JJ Abrams and Victoria Mahoney for Star Wars: Episode IX - The Rise of Skywalker

Mahoney is also currently in development, along with DuVernay and Charles D. King's Macro, on adapting Octavia E. Butler's sci-fi novel Dawn into a television series. The 1987 classic about an African American woman who works with aliens to resurrect the human race 250 years after a nuclear war will notably be the first time that the Nebula- and Hugo Award-winning author's work has been adapted for television.

About Serial Pictures

Cofounded in 2008 by CEO Violaine Etienne, Serial Pictures is an award-winning production company representing a brilliant collective of changemaking directors, artists, and photographers committed to a collaborative, end-to-end creative partnership for branded entertainment, commercials, music videos, television, film and digital content. A joint venture with Anonymous Content, Serial Pictures is headquartered in Los Angeles and New York, with a global network of partners throughout Europe. For more information, visit serialpictures.com.

###
LINK: https://news.creativecow.net/story/899317...
See more stories from creativecow

North America Stories

20/05/2026

New Nissan Stadium Is First NFL Venue With Permanent Built-In Music Stage

True to the Music City theme, the Tennessee Titans plan to make live music a prominent fixture on game days at the new venue Reflecting the continuing converge...

20/05/2026

NHL Taps Honeywell To Make Arenas, Facilities More Energy-Efficient

The long-term goal is innovation for the next generation of hockey rinks at both the professional and the community level The National Hockey League (NHL) toda...

20/05/2026

A Look Into the Future: What It Takes To Power the Next Generation of Sports Stadiums

End-users and vendors alike work toward cost-effective yet high-quality solution...

20/05/2026

Nasvhvilles New Nissan Stadium To Host Super Bowl LXIV in 2030

The National Football League has announced that Nashville will host Super Bowl LXIV in 2030 at the new Nissan Stadium. The announcement was made at the NFL Spri...

20/05/2026

NFL Awards Minnesota as Host Site of 2028 NFL Draft

The NFL has announced that the 2028 NFL Draft presented by Bud Light will take place in Minnesota, uniting fans from around the world to celebrate one of the mo...

20/05/2026

Lawo Highlights Edge One at InfoComm 2026

As professional AV workflows continue to evolve, expectations around audio, video, networking, and control are rising rapidly. At InfoComm 2026 in Las Vegas, La...

20/05/2026

Haivision to Showcase Video Wall, IPTV, and Ultra-Low Latency Video Innovations at InfoComm 2026

Haivision will showcase its latest innovations at InfoComm 2026, taking place fr...

20/05/2026

L3Harris Achieves Major Milestones With Latest Series of Rotating Detonation Engine Tests

A Rotating Detonation Engine being hot fire tested at Purdue University's Zu...

20/05/2026

VAMPIRE Confirms Integrated Capability During Live Exercises

A U.S. Army VAMPIRE system, assigned to Bravo Battery, 1st Battalion, 51st Air Defense Artillery Regiment, 7th Infantry Division/Multi-Domain Command - Pacific ...

20/05/2026

NCAA Tournaments Spark March Madness for Paramount and Warner Bros. Discovery in Nielsen's The Gauge

Cable Captures Only Monthly Increase Among Viewing Categories in March, Earns it...

20/05/2026

The Gauge: Poland | April 2026

April brought a symbolic decrease in the overall time spent in front of television screens. On average, Poles watched video content for 3 hours and 51 minutes a...

20/05/2026

DirecTV Asks FCC to Block Scripps' INYO Acquisition

Share Copy link Facebook X Linkedin Bluesky Email...

20/05/2026

RTS Technology Centre Launches the RTS Technology Awards...

The Royal Television Society Technology Centre today announces the launch of the RTS Technology Awards 2026, celebrating excellence, innovation and achievement ...

20/05/2026

Lightware powers immersive video spectacle for The Hunger...

In the heart of London's financial district, the new purpose-built Troubadour Canary Wharf Theatre invites audiences to experience Suzanne Collins' inte...

20/05/2026

New LiveU LU900Q Powers Record Breaking Broadcast of the...

LiveU, the leader in live IP-video solutions, today announced that production powerhouse BCC Live successfully deployed the new LU900Q intelligent production un...

20/05/2026

Nella Mente di Narciso Docuseries Uses Blackmagic Design Workflow

Nella Mente di Narciso Docuseries Uses Blackmagic Design Workflow Brie Clayton May 19, 2026 0 Comments PYXIS 6K full frame camera and DaVinci Resolve ...

20/05/2026

Beeble launches Canvas, a node-based AI compositor for VFX and Virtual Production pipelinesx

Beeble launches Canvas, a node-based AI compositor for VFX and Virtual Productio...

20/05/2026

DSPolitical and FreeWheel Partner on Political CTV Ads

Share Copy link Facebook X Linkedin Bluesky Email...

20/05/2026

Amazon, Netflix and Google to Capture Half of CTV Ad Market by 2030

Share Copy link Facebook X Linkedin Bluesky Email...

20/05/2026

Roku Introduces 'Creator Hub

Share Copy link Facebook X Linkedin Bluesky Email...

20/05/2026

TLC Announces All-Star Comedy Line-Up for Mock the Week: Summer Specials' on TLC

TLC Announces All-Star Comedy Line-Up for Mock the Week: Summer Specials' o...

20/05/2026

'One Hundred Years of Solitude' Concludes This August, With Part Two Premiering on the 5th and the Grand Finale on the 26th

Back to All News One Hundred Years of Solitude Concludes This August, With Part...

20/05/2026

Beloved NHK Dramas to Stream on Netflix Worldwide Starting June 22

Back to All News Beloved NHK Dramas to Stream on Netflix Worldwide Starting June 22 Entertainment 20 May 2026 GlobalJapan Link copied to clipboard Netflix...

19/05/2026

Cisco and USGA Announce Multiyear Partnership Extension

Cisco and the USGA have announced a multiyear extension of their partnership, which began in 2018. Cisco serves as the Official Technology Partner of the USGA, ...

19/05/2026

Urban Edge Network and Spiideo Partner to Enhance NAIA Sports Streaming

Urban Edge Network (UEN), a streaming platform for NAIA sports, has announced a partnership with Spiideo to provide streaming and production tools to UEN's ...

19/05/2026

Warner Bros. Discovery Announces Expanded Roland-Garros 2026 Coverage

Warner Bros. Discovery (WBD) will provide live coverage of all 900 Roland-Garros matches across its platforms beginning with qualifiers on May 18. In Europe, 21...

19/05/2026

Tubi Launches FIFA World Cup 2026 FOX Hub

Tubi, Fox Corporation's free streaming service, has announced the launch of the FIFA World Cup 2026 FOX Hub, a dedicated destination for World Cup programmi...

19/05/2026

Telefnica and Sony Conduct 5G mmWave Broadcast Trial at Movistar Arena

Telef nica, in collaboration with Sony, has conducted a 5G connectivity trial at the Movistar Arena in Spain using the 26 GHz millimetre wave (mmWave) band. The...

19/05/2026

Ross Production Services Integrates Calrec Argo M into New Hypermax-1 Truck

Ross Production Services (RPS) has installed a Calrec Argo M console into its new Hypermax-1 remote production truck, replacing one of three Argo S consoles pre...

19/05/2026

Panasonic Projector and Display Acquires HIVE Media Control

Panasonic Projector and Display Corporation has announced the acquisition of 100% of the shares of UK-based media technology company Hive Media Control Ltd. (HI...

19/05/2026

Globecast Completes Major Renovation of Singapore Facility

Globecast has announced the completion of a nine-month renovation of its Singapore facility, converting it from a traditional linear broadcast operation into a ...

19/05/2026

Grass Valley Signs Three-Year Enterprise Agreement with Phoenix Broadcast Solutions

Grass Valley has announced a three-year enterprise agreement with Phoenix Broadc...

19/05/2026

Watch Brasil Selects Bitmovin for Streaming Player, Encoder, and Observability

Bitmovin has announced that Watch Brasil, a streaming platform operating across Brazil and Europe since 2018, has replaced its legacy systems with Bitmovin'...

19/05/2026

Ateme and Akamai Power Nepal Premier League Live Streaming

Ateme has announced the migration of Dish Home Nepal's Nepal Premier League (NPL) streaming infrastructure to Ateme's TITAN Live solution deployed on Ak...

19/05/2026

CMSI Supports ESPNs NCAA Gymnastics Championships Coverage

CMSI provided workflow, media management, and HDR support for ESPN during coverage of the NCAA Gymnastics Semifinals and Championships. The company supported fi...

19/05/2026

SVG Rewind: TGLs SmartPin Cam Offers a Whole New Perspective for Golf

In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...

19/05/2026

SVG Rewind: FOX IndyCar Takes In-Car AR Graphics to New Heights

In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...

19/05/2026

NEP Supershooter 11 and 65 Roll Out To Meet Different Production Needs

Featuring a fully IP infrastructure, Supershooter 11 is intended for large-scale events. Enabling remote and distributed workflows, Supershooter 65 joins the RE...

19/05/2026

Boots Riley Unpacks His Vision of Power, Style, and Time at Sundance Institute's I Love Boosters Denver Screening

By Jessica Herndon The line wrapped around the building outside Denver's La...

19/05/2026

To Deliver for the Warfighter, Acquisition Reform Must Provide a Level Playing Field

When all companies in the market are allowed to compete under the same set of ru...

19/05/2026

Unjammable Lifeline: L3Harris Fiber-Optic Tethers Keep Warfighters Connected

Battle-proven technology withstands electronic warfare threats across air, maritime surface and subsea domains....

19/05/2026

WESCAM MX-Series: Defining the Moment Before the Target Moves

WESCAM MX-Series EO/IR systems provide high-precision targeting across domains, including counter-UAS applications...

19/05/2026

Cobalt Digital and SineSix Media Partner to Transform Accessibility Compliance into a More Engaging Viewer Experience at NAB Show 2026

CHAMPAIGN, Ill. April 16, 2026 - Cobalt Digital today announced a partnership ...

19/05/2026

Cobalt Digital Announces Launch of blueCORE at NAB Show 2026: Compact Powerhouse Signal Processors for SDI and ST 2110 Workflows

Las Vegas - April 18, 2026 Cobalt Digital, the leading designer and manufactur...

19/05/2026

Advanced HDR by Technicolor and Cobalt Digital Address Live Production Gap as HDR Adoption Collides With Legacy Workflows

LAS VEGAS April 18, 2026 - Advanced HDR by Technicolor and Cobalt Digital are ...

19/05/2026

Cobalt Digital Wins Two Future Best of Show Awards at 2026 NAB Show

LAS VEGAS - May 4, 2026 - Cobalt Digital, the leading designer and manufacturer of signal processing products, and a founding partner in the openGear initiativ...

19/05/2026

Cobalt Digital Brings Flexible End-to-End IPMX/ST 2110 Ecosystem to MPTS

London - 11 May 2026 Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear...

19/05/2026

NFL Pushes Back Against Critics of Games on Streaming

Share Copy link Facebook X Linkedin Bluesky Email...

19/05/2026

NEP Group Rolls Out Two New Mobile Production Units In U.S.

Share Copy link Facebook X Linkedin Bluesky Email...