
--
Filmmaker Victoria Mahoney has signed to production company Serial Pictures for director representation for commercials, branded entertainment, and music videos in the US. Mahoney has been named to Filmmaker Magazine's 25 New Faces of Independent Film, one of IndieWire's Filmmakers to Watch and one 3 Filmmakers to Watch by Elle Magazine s in their Women In Hollywood issue.
Mahoney made history as the first African American female director to join the Star Wars franchise, when she recently completed directing second unit for executive producer and director J.J. Abrams on the highly anticipated Star Wars: Episode IX - The Rise of Skywalker. In her latest work, she bridged her film and commercial careers, directing a commercial for United Airlines and Star Wars. The spot, Fly The Friendly Galaxy, which promotes the airlines partnership with the film, features one of the fleet's actual aircraft marshallers signaling a United plane for takeoff, when, suddenly, she's transported to another planet - her wands become lightsabers and the aircraft transforms into a A-wing interceptor, as she guides the starfighter to safety.
Mahoney is also an accomplished television director, having helmed episodes of popular series, including Greys Anatomy, Claws, I Am The Night, You, Power, Ava DuVernays Queen Sugar and the DuVernay and Greg Berlanti-produced The Red Line.
Victoria's cinematic vision will transport you to galaxies far far away, and yet she has this incredible ability to deeply connect with people and tell stories from a place of truth and empathy. She crafts beautiful unfiltered performances with a strong visual eye, says Serial Pictures Founding Partner Violaine Etienne. We are thrilled to work with her and to bring her incredible energy and fierce voice to our industry.
View her reel here: https://www.serialpictures.com/directors/victoria-mahoney/
Im inspired by Violaine's commitment to and fervor in supporting filmmakers, says Mahoney. The energy surrounding her and her teammates is infectious. Excited for us to hit the ground running.
Originally from New York, Mahoney began her artistic career as a theater actress. After working off Broadway, she moved to Los Angeles, where she quickly gained acting credits including Seinfeld and Legally Blonde. She then transitioned into writing, penning the script for her emotionally nuanced feature debut Yelling to the Sky, about a teenager growing up in a mixed-race family. The film, which Mahoney also directed and produced, starred Zo Kravitz, Jason Clarke, Gabourney Sidibe and Tim Blake Nelson.She developed the film through the Directors and Screenwriters Sundance Institute Labs and was named an Auerbach Fellow, Annenberg Fellow, Cinereach Fellow, Maryland Fellow, Tribeca Fellow and IFP Narrative Lab fellow for her work. Yelling to the Sky world premiered in Main Competition at the Berlin Film Festival, where it was nominated for the Golden Bear.
The Rise of Skywalker, which will be released in theaters December 20, is the final chapter of the epic Skywalker saga begun 42 years ago with Star Wars: A New Hope. In The Rise of Skywalker, Rey's (Daisy Ridley) journey continues as she, Poe (Oscar Isaac), Finn (John Boyega) and the rest of the surviving Resistance face Kylo Ren (Adam Driver) and the First Order once more.
JJ Abrams and Victoria Mahoney for Star Wars: Episode IX - The Rise of Skywalker
Mahoney is also currently in development, along with DuVernay and Charles D. King's Macro, on adapting Octavia E. Butler's sci-fi novel Dawn into a television series. The 1987 classic about an African American woman who works with aliens to resurrect the human race 250 years after a nuclear war will notably be the first time that the Nebula- and Hugo Award-winning author's work has been adapted for television.
About Serial Pictures
Cofounded in 2008 by CEO Violaine Etienne, Serial Pictures is an award-winning production company representing a brilliant collective of changemaking directors, artists, and photographers committed to a collaborative, end-to-end creative partnership for branded entertainment, commercials, music videos, television, film and digital content. A joint venture with Anonymous Content, Serial Pictures is headquartered in Los Angeles and New York, with a global network of partners throughout Europe. For more information, visit serialpictures.com.
###
North America Stories
26/02/2026
Multi-angle coverage, on-demand access to ultra-high-resolution video are provided for replays and clips across multiple distribution channels
The NHL and Cosm...
26/02/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, has appointed Jody Boatwright as Chief Strategy Of...
26/02/2026
As players report to Spring Training, TikTok and MLB announce an expanded content partnership bringing baseball fans around the world closer to the game through...
26/02/2026
Chyron announces its 2026 Designer of the Year Competition to be awarded during a live stream from the 2026 NAB Show in Las Vegas. This year's competition i...
26/02/2026
Appear, which specializes in live production technology, announces that its X Platform has been officially verified by YouTube for Secure Reliable Transport (SR...
26/02/2026
Adder Technology, a specialist in connectivity solutions and high performance IP...
26/02/2026
Harmonic announces that Alcom, a leading telco operator in Finland, is powering its next-generation white-label headend video service with Harmonic's XOS Ad...
26/02/2026
ESPN, Disney , and the Savannah Bananas announce a 25-game exclusive package in ...
26/02/2026
Brazilian broadcaster Globo has returned as the official broadcast partner of th...
26/02/2026
NDI, which concentrates in plug-and-play IP video connectivity, announces a strategic partnership with Jiaruisen (JRS), a Shenzhen-based technology distributor,...
26/02/2026
The Charleston, SC, native has excelled as a live-camera operator on Tigers broadcasts
In the live-sports-video industry, the future is bright. Our series SVG ...
26/02/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
26/02/2026
Supported by partners, the in-venue production team keeps videoboard-show qualit...
26/02/2026
CAMB.AI provides AI speech synthesis and translation with a focus on localizatio...
26/02/2026
AWS Elemental Inference could help sports broadcasters learn to love AI
This we...
26/02/2026
Industry's only IPMX-compliant audio monitor takes centerstage along with IPMX multiviewers, gateways, converters and routers
Champaign, IL - January 26, 2...
26/02/2026
Cobalt among first manufacturers to achieve verified compliance status with IPMX...
26/02/2026
Barcelona - 20 February 2026 Cobalt Digital, the leading designer and manufacturer of award-winning ST 2110 and SDI signal processing products, and a founding...
26/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/02/2026
With more than four decades of experience in radio broadcasting and live sports production, Daryl Doss, owner of Doss Technical Services and a contract engineer...
26/02/2026
BCNEXXT has deployed live HLG-based HDR playout capabilities within its Vipe platform, enabling broadcasters to integrate High Dynamic Range into live productio...
26/02/2026
TAG Video Systems (Booth W2323) will unveil new capabilities across its IP-native Realtime Media Platform at NAB 2026. New releases include visual service healt...
26/02/2026
IBC today announced a new strategic partnership with EIT Culture & Creativity the institutional partnership for culture and creativity, supported by the Europ...
26/02/2026
Clear-Com kept the action on track at Red Bull Shay'iMoto, an adrenaline-fueled motorsport spinning event that transformed the streets of Durban, South Afr...
26/02/2026
Harmonic (NASDAQ: HLIT) today announced that Alcom, a leading telco operator in Finland, is powering its next-generation white-label headend video service with ...
26/02/2026
Big Blue Marble, a provider of broadcast-grade, cloud-native video solutions for broadcasters, service providers, and content owners, today announced that it ha...
26/02/2026
New approach enables video service providers to deliver multiple live feeds on the same screen with lower costs and improved device compatibility
Broadpeak, a ...
26/02/2026
Back to All News
Third Season of Love is Blind: Sweden Drops Extra Episodes Fea...
26/02/2026
Back to All News
Human and Spirit Realms Collide in Fantasy Action Series Agen...
26/02/2026
Back to All News
Watch the Main Trailer for Jo Nesbo's Detective Hole
Entertainment
26 February 2026
GlobalDenmarkFinlandNorwaySweden
Link copied to cl...
26/02/2026
Back to All News
Main Trailer for The Red Line' Exposes How Fear, Scams, a...
26/02/2026
Back to All News
Marwan Kenzari and Rianne van Rompaey in Psychological Thrille...
26/02/2026
GeForce NOW's anniversary celebration reaches a chilling crescendo as Capcom...
25/02/2026
With the Olympic Flag officially handed over to the organisers of the next Winter Games and the baton passed from Milano Cortina 2026 to French Alps 2030, the I...
25/02/2026
From a studio overlooking the Dolomites to workflows routed through Milan and into Salford, the BBC delivered a lean and mean operation for its Winter Games c...
25/02/2026
Warner Bros. Discovery (WBD) Sports is managing a huge network of channels acros...
25/02/2026
From its base in the northern Italian town of Cortina, Warner Bros. Discovery (W...
25/02/2026
In addition to 16:9-to-9:16 intelligent cropping for live video, Inference autom...
25/02/2026
Longtime rivals Floyd Money Mayweather Jr. (50-0, 27 KOs) and Manny PacMan P...
25/02/2026
The WNBA's Portland Fire and NWSL's Portland Thorns announce a groundbre...
25/02/2026
Multi-angle coverage, on-demand access to ultra-high-resolution video are provided for replays and clips across multiple distribution channels
The NHL and Cosm...