
--
Filmmaker Victoria Mahoney has signed to production company Serial Pictures for director representation for commercials, branded entertainment, and music videos in the US. Mahoney has been named to Filmmaker Magazine's 25 New Faces of Independent Film, one of IndieWire's Filmmakers to Watch and one 3 Filmmakers to Watch by Elle Magazine s in their Women In Hollywood issue.
Mahoney made history as the first African American female director to join the Star Wars franchise, when she recently completed directing second unit for executive producer and director J.J. Abrams on the highly anticipated Star Wars: Episode IX - The Rise of Skywalker. In her latest work, she bridged her film and commercial careers, directing a commercial for United Airlines and Star Wars. The spot, Fly The Friendly Galaxy, which promotes the airlines partnership with the film, features one of the fleet's actual aircraft marshallers signaling a United plane for takeoff, when, suddenly, she's transported to another planet - her wands become lightsabers and the aircraft transforms into a A-wing interceptor, as she guides the starfighter to safety.
Mahoney is also an accomplished television director, having helmed episodes of popular series, including Greys Anatomy, Claws, I Am The Night, You, Power, Ava DuVernays Queen Sugar and the DuVernay and Greg Berlanti-produced The Red Line.
Victoria's cinematic vision will transport you to galaxies far far away, and yet she has this incredible ability to deeply connect with people and tell stories from a place of truth and empathy. She crafts beautiful unfiltered performances with a strong visual eye, says Serial Pictures Founding Partner Violaine Etienne. We are thrilled to work with her and to bring her incredible energy and fierce voice to our industry.
View her reel here: https://www.serialpictures.com/directors/victoria-mahoney/
Im inspired by Violaine's commitment to and fervor in supporting filmmakers, says Mahoney. The energy surrounding her and her teammates is infectious. Excited for us to hit the ground running.
Originally from New York, Mahoney began her artistic career as a theater actress. After working off Broadway, she moved to Los Angeles, where she quickly gained acting credits including Seinfeld and Legally Blonde. She then transitioned into writing, penning the script for her emotionally nuanced feature debut Yelling to the Sky, about a teenager growing up in a mixed-race family. The film, which Mahoney also directed and produced, starred Zo Kravitz, Jason Clarke, Gabourney Sidibe and Tim Blake Nelson.She developed the film through the Directors and Screenwriters Sundance Institute Labs and was named an Auerbach Fellow, Annenberg Fellow, Cinereach Fellow, Maryland Fellow, Tribeca Fellow and IFP Narrative Lab fellow for her work. Yelling to the Sky world premiered in Main Competition at the Berlin Film Festival, where it was nominated for the Golden Bear.
The Rise of Skywalker, which will be released in theaters December 20, is the final chapter of the epic Skywalker saga begun 42 years ago with Star Wars: A New Hope. In The Rise of Skywalker, Rey's (Daisy Ridley) journey continues as she, Poe (Oscar Isaac), Finn (John Boyega) and the rest of the surviving Resistance face Kylo Ren (Adam Driver) and the First Order once more.
JJ Abrams and Victoria Mahoney for Star Wars: Episode IX - The Rise of Skywalker
Mahoney is also currently in development, along with DuVernay and Charles D. King's Macro, on adapting Octavia E. Butler's sci-fi novel Dawn into a television series. The 1987 classic about an African American woman who works with aliens to resurrect the human race 250 years after a nuclear war will notably be the first time that the Nebula- and Hugo Award-winning author's work has been adapted for television.
About Serial Pictures
Cofounded in 2008 by CEO Violaine Etienne, Serial Pictures is an award-winning production company representing a brilliant collective of changemaking directors, artists, and photographers committed to a collaborative, end-to-end creative partnership for branded entertainment, commercials, music videos, television, film and digital content. A joint venture with Anonymous Content, Serial Pictures is headquartered in Los Angeles and New York, with a global network of partners throughout Europe. For more information, visit serialpictures.com.
###
North America Stories
15/04/2026
NBCU-Versant notches 13.1% of TV viewing in February, its best since August 2024...
15/04/2026
New data reveals older Kiwis are financially resilient, loyal to local products,...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Evergent introduces its Agentic Revenue Orchestration Platform, transforming how subscription businesses across direct-to-consumer streaming, pay-TV, telecommun...
15/04/2026
Harmonic's XOS Media Processor Delivers Exceptional Video Quality to More than Half of U.S. Public Media Viewership
Harmonic (NASDAQ: HLIT) today announce...
15/04/2026
LONGMONT, COLORADO, APRIL 15, 2026 DPA Microphones N Series Digital Wireless System users in North America can now take full advantage of the system's exc...
15/04/2026
Cobalt Iron, a leading provider of SaaS-based enterprise data protection, today announced the launch of Compass Tape Gateway (CTG), a transformative enhancemen...
15/04/2026
Disguise to Showcase Cutting-Edge Experience Tech for Sports, Broadcast and More...
15/04/2026
Arooj Aftab Makes the Music She Wants to Hear The singular artist explores the juxtaposition of grief and joy, dark and light, in her distinctive sound.
Apri...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Interra Systems, a provider of end-to-end quality assurance solutions for the digital media industry, is proud to announce its central role in the digital trans...
15/04/2026
VO Integrates Client-Side and Server-Side Ad Technologies with its Secure Video Player and Segmentation Tools, Leveraging Broadpeak's SSAI and BPK SmartLib ...
15/04/2026
TMT Insights, a leader in professional services and software development for the media and entertainment (M&E) industry, today announced the launch of TMT AI at...
15/04/2026
Encompass Digital Media, a global leader in managed broadcast and cloud-based media services, today announced an expanded partnership with Oracle Cloud Infrastr...
15/04/2026
Middleman Software, a leading provider of signaling and synchronization solutions for broadcast and streaming workflows, today announced it will unveil PhaseLoc...
15/04/2026
Deity Microphones today announced the PR-4, a compact six-track field recorder featuring four inputs, 32-bit float recording, advanced routing, and a workflow-f...
15/04/2026
Blackmagic Design Announces Fairlight Live
Brie Clayton April 15, 2026
0 Comments
Powerful software-based live audio mixer with support for SMPTE-2110...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Strategic Alignment With the Riedel Group for Innovation and Growth
Thomas Riedel, founder and owner of Riedel Communications and the Riedel Group, has acqui...
15/04/2026
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company's Rally platform has been deployed by Iyuno Media...
15/04/2026
Frequency, the engine behind many of the worlds leading streaming television channels, has become the platform of choice for leading U.S. broadcasters bringing ...
15/04/2026
New Service Simplifies Integration of AI Applications with Exceptional Reliability and Security
SAN JOSE, Calif. April 14, 2026 Harmonic (NASDAQ: HLIT) t...
15/04/2026
During the 2025 off-season, VIDI completed a major upgrade of the broadcast infrastructure across all 36 stadiums in Germany's 1st and 2nd Bundesliga. The p...
15/04/2026
Clear-Com announced significant updates to its award-winning Arcadia Central Station as well as enhancements to the Eclipse HX Digital Matrix System now runn...
15/04/2026
Shotoku Introduces the World to Aura P2 PTZ Prompter Panner at NAB SHOW 2026
Brie Clayton April 15, 2026
0 Comments
New system removes PTZ pan restric...
15/04/2026
LiveU Announces Expanded Collaboration with Sony at NAB Show, Adding Direct File...
15/04/2026
This 24-Hour Performance Art Piece Needs Your Participation Keefer Glenshaws latest project is about collaborating with the Berklee community and beyond.
Apr...
15/04/2026
Traditional data centers only stored, retrieved and processed data. In the generative and agentic AI era, these facilities have evolved into AI token factories....
15/04/2026
The NAB Show 2026 trade show, running April 18-22 in Las Vegas, is set to showcase a wave of new features and optimizations for top video editing applications. ...
14/04/2026
Haivision has announced the Falkon X4, a 5G mobile video transmitter for live broadcast and remote production. The device will be showcased at NAB Show 2026.
...
14/04/2026
Founded by veterans of the production-truck world, Stripe TV was born out of a d...
14/04/2026
Grass Valley has expanded its partnership with Studio Berlin, supplying 12 LDX 135 UHD/HDR camera systems and 12 LDX 180 Super 35mm cinematic cameras, including...
14/04/2026
LTN has announced two senior appointments ahead of NAB Show 2026: Mark Romano as Vice President, Multichannel Platforms, and Edward Cox as Vice President, Sales...
14/04/2026
Sennheiser and Italian rental company Agor have begun preparations for their Eu...
14/04/2026
DAZN and ADI Predictstreet have announced a partnership to integrate ADI Predict...
14/04/2026
Deltatre has announced the completion of a direct-to-fan website and app for Leg...
14/04/2026
Daktronics, will exhibit at NAB Show 2026 in partnership with Grass Valley at Booth C2408, Las Vegas Convention Center, April 19-22.
Daktronics will showcase a...
14/04/2026
Backblaze will host a series of partner presentations at NAB Show 2026 (Booth N1259, North Hall), open to all exhibition hall badge holders. Showcase partners i...
14/04/2026
BRAHMA AI will exhibit at NAB Show 2026 (Booth W2415, West Hall), demonstrating its Enterprise AI Content Platform for media, entertainment, sports, and technol...
14/04/2026
Bridge Technologies has announced that its VB440 production probe has been integrated into NEP Platform, NEP Group's software orchestration system. The inte...
14/04/2026
Clear-Com will introduce new products and demonstrate its communications ecosystem for broadcast and live production at NAB Show 2026 (Booth C5807, April 19-22)...
14/04/2026
EZDRM will use NAB Show 2026 (Booth W2260) to introduce the Revenue Security Prism, a framework for combining multiple security technologies to protect streamin...
14/04/2026
Telos Alliance will introduce the following products at NAB Show 2026:
TV and Media
Telos Infinity MK2 Panels: A new generation of hardware control panels for...