NBA, Meta Extend VR Deal as League Taps into Meta Horizon Worlds By Ken Kerschbaumer, Editorial Director
Monday, January 23, 2023 - 12:19 pm
Print This Story | Subscribe
Story Highlights
The world of VR sports consumption got a big lift today with the news that the National Basketball Association (NBA) and Meta have extended their partnership via a new multiyear deal will feature a new virtual reality experience for fans through Meta Horizon Worlds via Meta Quest, the official VR headset of the NBA and WNBA.
Meta VR users who are NBA fans are in for a big treat courtesy of a multiyear deal extension.
Meta Horizon Worlds is a free app that can be experienced on your Meta Quest headset. Last year the NBA launched NBA Lane in Horizon Worlds, offering a free throw shootout, low-gravity dunk contest, and more. This new team adds the NBA Arena experience, featuring live NBA League Pass games in virtual reality throughout the season.
Our extended partnership with Meta will provide more immersive and innovative ways to experience the NBA, says Jennifer Chun, NBA Executive Vice President and Head of Content Partnerships. Meta's digital world opens up exciting possibilities for NBA fans to virtually attend our games and to interact with other fans around the world.
The NBA and Meta will bring 52 live NBA League Pass games, including five immersive 180-degree monoscopic live VR games in 2880 resolution, in NBA Arena in Meta Horizon Worlds. Fans can visit the NBA Arena in Meta Horizon Worlds to watch NBA content with friends, compete in interactive mini-games and cheer on their favorite teams.
Additionally, existing NBA League Pass subscribers will be able to access their subscription in YBVR's Xtadium app within Meta Quest VR in the coming weeks. Fans will then be able to sit in a virtual courtside seat to watch live NBA League Pass games and host private watch parties with friends. Live WNBA, NBA G League and NBA 2K League games will also be available via a Meta Quest headset.
The game schedule for the NBA Arena through next Tuesday includes:
Monday, Jan. 23: Milwaukee Bucks vs. Detroit Pistons - 7 p.m. ET
Tuesday, Jan. 24: Denver Nuggets vs. New Orleans Pelicans - 8 p.m. ET
Wednesday, Jan. 25: Denver Nuggets vs. Milwaukee Bucks - 8 p.m. ET
Friday, Jan. 27: Cleveland Cavaliers vs. Oklahoma City Thunder - 8 p.m. ET
Sunday, Jan. 29: LA Clippers vs. Cleveland Cavaliers - 7 p.m. ET
Tuesday, Jan. 31: Miami Heat vs. Cleveland Cavaliers - 7 p.m. ET
The partnership extension will also include the launch of NBA-licensed apparel in the Meta Avatars Store and authenticated NBA League Pass access in Xtadium, a VR sports hub app that offers shared watching experiences in high-definition.
Meta's immersive VR technology is opening up new opportunities for sports fans to engage and interact with their favorite NBA teams, says Meta Director of Sports Media and League Partnerships Rob Shaw. The NBA is always pushing us to innovate and leverage the latest technology to open the door to new fan experiences, and this chapter of our partnership achieves exactly that.
As part of the partnership extension, NBA-licensed apparel will be available in the Meta Avatars Store soon. Fans will be able to purchase their favorite NBA or WNBA team apparel for their Meta Avatar and showcase it across Facebook, Instagram, Messenger and on the Meta Quest.
Meta will also have a presence at major NBA and WNBA events to showcase Meta Quest technology to NBA fans. You can find the full VR game schedule at NBA.com.
Most recent headlines
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
NBA, Meta Extend VR Deal as League Taps into Meta Horizon Worlds By Ken Kerschbaumer, Editorial Director 
