Sky, Twentie Century Fox Film Company and DreamWorks Animation team up in creative campaign to promote Sky Broadband with highly anticipated sequel Kung Fu Panda

Sky has joined forces with Twentieth Century Fox and DreamWorks Animation to create a brand new campaign featuring characters from DreamWorks Animation's latest feature Kung Fu Panda 3 to promote Sky Broadband.

The new campaign, which launches on Christmas Day, features the characters from the latest Kung Fu Panda 3 film, which will be premiering in the UK on the 11th March. The bespoke 50 second animated advert shows us what life is like inside the peaceful paradise that is the Panda Village - and how unreliable internet can disrupt everyone's feng shui'.

In the TV ad, Po's biological father Li Shan is seen lulling the last of the baby pandas to sleep so he can snack on his favourite dumplings. Not wanting to miss the picturesque moment, Po and his adoptive father, Mr. Ping, decide to film it on their tablet as Li Shan adds some flavour to his dumplings with pepper. Unwittingly, he sprinkles some on one of the baby pandas which causes it to let out an almighty sneeze, startling Li Shan in the process and setting off a chain reaction of sneezing baby pandas.

Po, delighted at what he has just captured, decides to upload the hilarious video but is hindered by a slow internet connection. Mr. Ping, points out that they wouldn't have had this issue if they had Sky Broadband, which is now available in the Sky Broadband Big Sale. The campaign will also feature on radio as well as on digital platforms, print media and on posters across Britain.

In the Sky Broadband Big Sale, new customers can get 12 months free Sky Broadband Unlimited, on a 12 month contract, or take advantage of half price Sky Fibre offers.

Lyssa McGowan, Director, Sky Broadband, comments: We're delighted to have teamed up Twentieth Century Fox Film Company and DreamWorks Animation to come up with a truly great ad. We're sure our customers will love it just as much as our great broadband deals.

To preview the ad, please click here.

In 2016, one of the most successful animated franchises in the world returns with its biggest comedy adventure yet, KUNG FU PANDA 3. When Pos long-lost panda father suddenly reappears, the reunited duo travels to a secret panda paradise to meet scores of hilarious new panda characters. But when the supernatural villain Kai begins to sweep across China destroying all the kung fu masters, Po must do the impossible-learn to train a village full of his fun-loving, clumsy brethren to become the ultimate band of Kung Fu Pandas!

Notes to editors

Credits

Client Creative Director - Barry Skolnick

Client Team - Lyssa McGowan, Andy Heatley, Joel Keoghan, Virginia Cook, Harry Kerr

Agency Executive Creative Director - Leon Jaume

Agency Creative Director - Simon Robinson

Agency Creative team - Conrad Swanston, Alex Bingham

Agency Producers - Helen Powlette

Agency Account Team - Torie Wilkinson, Carolina Gutierrez Vargas, Katie Gould, Sean Curran

Planning - James Stevens, Angharad Thomas

Media Handled by Mediacom

About Sky

Sky is Europes leading entertainment company. The group serves 21 million customers across five countries: Italy, Germany, Austria, the UK and Ireland. We offer the best and broadest range of content, deliver market-leading customer service and use innovative new technology to give customers a better TV experience, whenever and wherever they choose.

Sky has annual revenues of over £11 billion and is Europes leading investor in television content with a combined programming budget of over £4.6 billion. The company employs 31,000 people and is listed on the London Stock Exchange (SKY).

For more information visit www.sky.com/corporate.

Nicola Marshall

Sky

nicola.marshall@sky.uk

0207 032 1892

About WCRS

WCRS is a creative agency, combining over 35 years of brand building expertise with the ability to execute ideas in any channel. The agency's focus is to create work people care about. In whatever form that takes. Developing ideas everywhere from TV to Twitter, online to mobile, games to music downloads. To find out more about WCRS, visit www.wcrs.com. WCRS is part of Engine, the UKs largest and fastest growing independent communications company, with office locations including London, New York, San Francisco and Shanghai. www.theenginegroup.com

For more information contact:

Heloise Touffu-Volcouve

Marketing Manager

WCRS

T: 0203 128 6087

E: Heloise.Touffu@wcrs.com

LINK:	https://corporate.sky.com/media-centre/news-page/2015/sky,-twentieth-c...
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