Sony Pixel Power calrec Sony

Isn't the Latest Approach to Aggregation Just The Great Rebundling?

16/11/2022

Olivier Biot, Solutions Marketing Manager

We've had an insightful series of events in the APAC region over the last few weeks, all bridging different complementary topics about the challenges facing providers of streaming services. We started with APOS, where we recently discussed Streaming's Sustainability. Then at Indonesia in view, we explored the challenges being faced by local, regional, and global streaming services in Indonesia. Finally, with the Asia Video Summit on November 1st we discussed The Great Rebundling . This included topics such as what are the challenges still to be overcome and how rebundling can enable a better, richer experience for consumers that reduces the friction associated with accessing content from the multitude of available services.

Aggregation is not something new, as the media and entertainment industry has been bundling, unbundling, and re-bundling before. But now that mixing live channels with OTT content has become the norm, additional challenges have emerged. There are technical ones associated with enabling a seamless experience for the consumer, as well as strategic ones that enable a much more sustainable business for all the players involved.

With the multiplication of subscriptions, comes the need for multiple passwords and single sign-on solutions can be the first remedy in improving the experience for the consumer. But while important, this might only be the tip of the iceberg. When it comes to providing a truly seamless experience, including with curated content promotion and discovery, there are many other complex integration points like metadata or deep linking, where there is no agreed standard or even the same level of willingness across all content providers to provide access to their data or API. Consequently, this makes it more difficult for service providers to properly expose all the content they are aggregating.

Coming to content bundling itself, as highlighted during the recent panel, there is no one size fits all. While macro-economic conditions and a bewilderingly fragmented market mean consumers are looking for curated solutions that align to their new digital lifestyles and attitudes, the same can be true for content providers, who are also looking for ways to reduce churn and operate a more sustainable business. Starhub for example shared how they offer promotional bundles with selected content providers to increase subscriber retention, and why they decided to offer EPL content outside of any bundle, which successfully lead to a significant number of new subscribers, outside of their usual TV subscription demographic.

At NAGRA, one of our core objectives is to help media and entertainment service providers address the technical and strategic pain points associated with enabling a successful streaming offer. We are proud to offer a powerful solution for today's complex market that helps accelerate innovation, enables operators to deliver engaging content and reduces churn. Designed to focus on maximizing content value, understand customer behavior and drive loyalty, it also seeks to optimize the cost to serve. Through our OpenTV Video Platform Solution we already support service providers such as Starhub or Claro to provide a seamless aggregated offer to their consumers so that they can enjoy access to all their favorite content through a single app.

To learn more about the secure hybrid streaming solutions offered by NAGRA, visit our OpenTV Video Platform page or to have a chat to one of our solution experts, actively working to help address today's industry pain points, just get in touch; we'd love to continue the conversation.
LINK: https://dtv.nagra.com/isnt-latest-approach-aggregation-just-great-rebu...
See more stories from nagra

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

11/05/2026

Ross Production Services 48-Foot HyperMax-1 Truck Quickly in Demand

New production unit features not only wealth of Ross gear but also Sony cameras, Canon lenses, and a Calrec Argo S audio board...

11/05/2026

Solid State Logic Launches TCA Tour Portable Audio Production System

Solid State Logic (SSL) has announced TCA Tour, a portable fly-away audio production system built from System T components for broadcast, touring, and live prod...

11/05/2026

Riedel Communications Named Official Connectivity Integration Provider for Glasgow 2026 Commonwealth Games

Riedel Communications has announced it will serve as Official Connectivity Integ...

11/05/2026

G&D and NETGEAR AV Launch KVM-over-IP Plugin for Automated Network Configuration

Guntermann and Drunck (G&D) and NETGEAR AV have announced a plugin that automates network configuration for G&D KVM-over-IP deployments on NETGEAR AV Line infra...

11/05/2026

The Famous Group and Elite Edge Announce Unified Ownership

The Famous Group (TFG) and Elite Edge, a production studio specializing in live-action production, show opens, set design, and fabrication for sports and live e...

11/05/2026

SVG All-Stars: Odair Auger, Tech Project Manager, NBCUniversal Telemundo Enterprises

The native of S o Paulo, Brazil, will play a crucial role in the broadcaster'...

11/05/2026

Cobalt Digital to Showcase IPMX/ST 2110 Ecosystem at BroadcastAsia 2026

Cobalt Digital will exhibit its IPMX/ST 2110 product lineup at BroadcastAsia 2026 (Stand 5D2-4), anchored by the COBALT blueCORE family of standalone signal pro...

11/05/2026

Interra Systems to Demonstrate QC, Monitoring, and Captioning Solutions at BroadcastAsia 2026

Interra Systems will exhibit at BroadcastAsia 2026 (Stand 5C1-10), demonstrating...

11/05/2026

T-Mobile Deploys 5G and AI Tools Across 2026 PGA Championship

T-Mobile is serving as a technology partner for the 2026 PGA Championship at Aronimink Golf Club in Newtown Square, Pennsylvania, deploying 5G connectivity and ...

11/05/2026

Vizrt Named Official Technical Supplier of Eurovision Song Contest 2026

Vizrt has announced it has been named an Official Technical Supplier of the Eurovision Song Contest 2026, in partnership with host broadcaster ORF. The 70th edi...

11/05/2026

WNBA and AWS Announce Multi-Year Partnership

The WNBA and Amazon Web Services (AWS) have announced a multi-year partnership making AWS the Official Cloud and Cloud AI Partner of the WNBA. AWS is also joini...

11/05/2026

NAB 2026: kronehit Awards Lawo and SLG Broadcast Contract for Full Studio Modernization

Austrian private broadcaster kronehit publicly awarded SLG Broadcast AG and Lawo...

11/05/2026

Behind The Mic: PGA Championship Changing Weekday Announcer Lineup for 2026 Tournament

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

11/05/2026

Eurovision at 70: The Biggest Hits, Artists, and Trends From the Iconic Song Competition

As Eurovision fans gear up to celebrate the 70th anniversary of the iconic song ...

11/05/2026

Pelo Spotify, artistas brasileiros geraram aproximadamente R$ 2 bilhes em royalties em 2025

Pela primeira vez na hist ria, o Brasil figura entre os oito maiores mercados de...

11/05/2026

Bastl Instruments showcase the Kalimba

New desktop instrument focused on tactile performance Bastl Instruments have announced the Kalimba, a new desktop instrument that combines physical modellin...

11/05/2026

1010music release the blackbox 2

Compact sampling workstation gains new features 1010music have announced the blackbox 2, a new version of their compact standalone sampler designed for DAWl...

11/05/2026

KOMA Elektronik Monoplex Eurorack sequencer

Performance-focused sequencer with microtonal control Berlin-based KOMA Elektronik have announced Monoplex, a new 42HP Eurorack sequencer designed for hands...

11/05/2026

IK Multimedia launch the Tonex One+

Boasts wireless control from mobile devices The latest iteration of IK Multimedia's compact amp and effects modelling pedal expands on the capabilities ...

11/05/2026

Transfigured Orchestra Vol 3: Cinema Brass from Sonora Cinematic

Spans traditional orchestral and experimental sounds Sonora Cinematic have recently released the third instalment in their Transfigured Orchestra series, de...

11/05/2026

SUPERBOOTH 2026 Video Show Reports

Our exhibition coverage Watch all our SUPERBOOTH 2026 video coverage in one place. Check back to this page regularly as we will be updating with more video ...

11/05/2026

You're not meant to look at an Eclipse, but you won't be able to take your eyes off Delta's Eurovision staging

You're not meant to look at an Eclipse, but you won't be able to take yo...

11/05/2026

L3Harris Reaches Over 50% in FAA Telecommunications Modernization

L3Harris has completed more than 50% of a nationwide effort to rebuild the invisible backbone of America's airspace....

11/05/2026

aconnic presents at Equity Forum German Spring Conference 2026, Frankfurt to engage with investors and analysts

aconnic AG (ISIN: DE000A0LBKW6), Munich, is participating in the Equity Forum Ge...

11/05/2026

CBS Sacramento Debuts New AR/VR Studio

Share Copy link Facebook X Linkedin Bluesky Email...

11/05/2026

Gray Media Advances James Fitch to Senior VP, News Services

Share Copy link Facebook X Linkedin Bluesky Email...

11/05/2026

Smarter Monetization Stronger Retention and PurposeDriven...

As Asia Pacific's streaming market continues to evolve, operators across the region are rebalancing their strategies and shifting their focus from subscribe...

11/05/2026

QuickLink to Highlight Latest StudioEdge Models StudioPr...

LONDON, MAY 11, 2026 QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will showcase its latest innovat...

11/05/2026

Cobalt Digitals BroadcastAsia Line up Highlights Flexible...

Cobalt Digital's BroadcastAsia Line-up Highlights Flexible End-to-End IPMX/ST 2110 Ecosystem Award-winning blueCORE standalone signal processors at the he...

11/05/2026

Encompass and VideoMagic Launch Altitude Intelligence to...

Encompass Digital Media, in partnership with VideoMagic International, announced at NAB 2026 the launch of Altitude Intelligence, an AI-powered platform designe...

11/05/2026

Louis Libin Preps for the World Cup's Spectrum Crunch

Share Copy link Facebook X Linkedin Bluesky Email...

11/05/2026

Report: Broadcast Employment Hard Hit by AI

Share Copy link Facebook X Linkedin Bluesky Email...

11/05/2026

Alfalite installs 150 LED panels in Torre Iberdrola audit...

Alfalite, the only European manufacturer of LED screens, has completed a major new corporate installation in Spain with the upgrade of the auditorium at Torre I...

11/05/2026

VEON Shareholders Re-elect Board and Chairman, Reaffirming Confidence in Digital Growth Strategy

11 May 2026 VEON Shareholders Re-elect Board and Chairman, Reaffirming Confiden...

11/05/2026

Fox Corporation Reports Third Quarter Fiscal 2026 Financial Results

Fox Corporation Reports Third Quarter Fiscal 2026 Financial Results NEW YORK, NY, May 11, 2026 - Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Company ) t...

11/05/2026

Arvato Systems becomes a member of InsurLab Germany

Arvato Systems Becomes a Member of InsurLab Germany Collaboration in the insurance industrys leading innovation network G tersloh - Arvato Systems has joine...

11/05/2026

A Predator in Plain Sight: New true-crime podcast reveals definitive story of pirate radio DJ and abuser Eamon Cooke

Pirate Predator uncovers new information from victims and survivors of abuse on ...

10/05/2026

Berklee Honors Jacob Collier, Jill Scott, and Vinnie Colaiuta at 2026 Commencement

Berklee Honors Jacob Collier, Jill Scott, and Vinnie Colaiuta at 2026 Commenceme...

10/05/2026

RT ALL-IRELAND DRAMA FESTIVAL WINNERS ANNOUNCED

RT ALL-IRELAND DRAMA FESTIVAL WINNERS ANNOUNCED DURING GALA AWARDS STREAMED LIVE ON RTE.IE/CULTURE Kilmeen Drama Group hailing from Rossmore, Co. Cork Scoops ...

09/05/2026

Bastl Instruments showcase Kalimba

New desktop instrument focused on tactile performance Bastl Instruments have announced Kalimba, a new desktop instrument that combines physical modelling, F...

09/05/2026

1010music release blackbox 2

Compact sampling workstation gains new features 1010music have announced blackbox 2, a new version of their compact standalone sampler designed for DAWless ...

09/05/2026

New SoundApp ARA Plugin Transforms Boris FX CrumplePop

New SoundApp ARA Plugin Transforms Boris FX CrumplePop Jessie Electa Petrov May 9, 2026 0 Comments CrumplePop 2026.5 streamlines music, voice, and cin...

09/05/2026

Celebrating a TV Legend: Sir David Attenborough

Share Copy link Facebook X Linkedin Bluesky Email...

09/05/2026

Playmetrics Acquires SportsEngine From Versant

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

NBC Sports, Peacock Scale Vertical-Video Production Across Sports - and Beyond - Ahead of FIFA World Cup 2026

NBC's 9:16 live-production workflows power Courtside Live, Rinkside Live, Vi...

08/05/2026

ESPN Pieces Together Production Strategy After WNBA's Unsettled Offseason

Native 1080p HDR productions will rely on a mix of remote workflows from Bristol and Los Angeles Despite another prosperous WNBA season in 2025, there was no g...