The Australian agency BWM recently relied on Frankie interactive video review technology to creatively review a series of dynamic TV commercials for the Bank of Queensland (BOQ). BWM, located in Sydney, was able to go over the animation content with their clients in Brisbane and the animation house in London using Frankie's browser-based software. Advertising agencies like BWM can review works-in-progress, regardless of where their collaborators and clients are located, with this click-and-play video review technology.
Rob Belgiovane, Executive Creative Director at BWM
When BOQ was looking to connect with Australians, they tapped BWM - Australia's largest independent advertising agency - to come up with a creative solution. Their creative team developed concepts for animation-based spots specifically aimed at movie theater audiences. The goal was to capture the local, independent and friendly nature of the bank. Built around the tagline, It's possible to love a bank , BWM produced four animated commercials for the campaign.
Our job is to get Australians talking about the bank, said Rob Belgiovane, Executive Creative Director at BWM. The key to a great campaign is a great idea. Once we hit on, It's possible to love a bank', the executions just came flooding out, which is always a great sign of a really workable long-term ad concept.
Once BOQ had approved the scripts, the first order of business was to find a specialist animation house to bring them to life. Abby Hunt, National Head of Onscreen at BWM, cast a net across Australia and Europe before awarding the job to Birdbox Studio in London.
We chose Birdbox because they gave us the best treatment and ideas to improve the script, said Hunt. And they really delivered.
Once the project was green lit, the producers at BWM ran the job and used Frankie to review work in progress simultaneously with both the clients, based in Brisbane, and the animators, based in London. Hunt said they found the tool that was most beneficial for detailed and speedy client feedback. Before each review, she sent a URL to her clients who simply had to click on the link to open and play the latest video instantly while the creative team took them through changes via telephone.
Frankie helped us bring together very busy people from across the state and globe, to work as if we were all in the same room, said Hunt. We can circle the tiniest detail on a frame to highlight what we are referring to. This saved us so much time with back-and-forth communication while still diving deep into the creative conversation.
All five participants could discuss aspects of the commercial on a frame-by-frame basis, using drawing tools to draw right on the screen or by writing notes for all five participants to see simultaneously. Everyone was given an opportunity to provide their feedback on the content thanks to Frankie.
We find when something resonates with the target audience, as these commercials do with Australians, it is quite satisfying, Hunt said. But, our producers also had to look after technical and budgetary challenges so it was beneficial to have the interactive element during the video reviews. Frankie allows our clients to be an active part of the review process just as if they were there in person. We used to have face-to-face meetings by flying to Brisbane or flying our clients to Sydney. Using Frankie for remote video review saves us a lot of time and money.
Frankie plans start at $249 USD per month, which includes up to five concurrent projects, unlimited users, unlimited reviews, 10 GB of video storage and complete cross-platform compatibility. Monthly subscriptions can be cancelled at any time. Free seven-day trials are available at http://www.cospective.com/frankie.
Cinema Commercial Credits
Client: Bank of Queensland (Brisbane)
Agency: BWM (Sydney)
Production, Animation: Birdbox Studio (London)
Director: Ant Blades
Producer: Myf Hopkins
Postproduction: BWM Post Production
Sound Post Production: Eardrum
About Cospective
Cospective creates innovative software solutions to visual communication challenges. Forged in the fires of feature film visual effects workflows, Cospective has more than a dozen years of experience in helping directors, producers, CG artists and other visual professionals focus on the idea, not the technology. Originally spun off from visual effects boutique Rising Sun Pictures as Rising Sun Research, the company now operates under the Cospective banner, reflecting the broadening nature of our business. Cospective's video review product line includes cineSync, the Academy Award winning synchronized review and approval tool for major film productions and Frankie, for real-time video review right in your browser. Frankie is tailored for short form content produced by ad agencies, production companies and post houses. For more information, visit Cospective at http://www.cospective.com.
###
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
23/10/2025
The new solution is industry's first multi-channel receiver available for L3Harris's resilient tactical high-frequency data waveforms....
23/10/2025
NEW YORK During a high-profile session at NAB Show New York, new survey data was shared that revealed significant public concern over artificial intelligence (A...
23/10/2025
BELLEVUE, Wash. and NEW YORK Fox Weather has tapped T-Mobile as its preferred communications provider and said all of its reporters will be equipped with SuperM...
23/10/2025
RASTATT, Germany Broadcast and media workflow technology vendor Lawo has tapped Mike Wright as VP of sales, North America....
23/10/2025
MONTREAL European cultural broadcaster ARTE has selected Grass Valley LDX 135 cameras and Creative Grading solution as part of its move from SDI/1080i to a nati...
23/10/2025
CINCINNATI The E.W. Scripps Company has named Daniel Parsons as its new chief information security officer, effective Oct. 20....
23/10/2025
ALAMEDA, Calif. Northern Michigan broadcaster WWTV recently completed a major IP-based upgrade that connects its new Traverse City studio with its control room ...
23/10/2025
A deadline is looming for a new carriage deal between Verizon's Fios TV and Nexstar, with both Verizon and the pay TV-backed American Television Alliance bl...
23/10/2025
NEW YORK During a high-profile session at NAB Show New York, new survey data was shared that revealed significant public concern over artificial intelligence (A...
23/10/2025
BELLEVUE, Wash. and NEW YORK Fox Weather has tapped T-Mobile has as its preferred communications provider and announced that all Fox Weather reporters are being...
23/10/2025
PBS will use generative AI from Amazon Web Services to provide enhanced search results to viewers on the PBS App and PBS LearningMedia platforms, the network an...
23/10/2025
Back to All News
The Resurrected' Marks First Chinese-Language Series to L...
23/10/2025
RT is today publishing a statistical summary from the Register of External Activities for the second quarter of 2025.
The RT Register of External Activities ...
23/10/2025
Series three of the award winning, hit comedy entertainment series The 2 Johnnies Late Night Lock In is back on your screens, celebrating the very best of all t...
23/10/2025
Performances by Michael Flatley, Andy Irvine, Cuckoo's Nest, Foster and Allen and more
Friday 24 October, 8pm on RT One and RT Player
Fleadh Cheoil re...
23/10/2025
The nights grow longer and the shadows get bolder with Vampire The Masquerade: B...
22/10/2025
Prime Video Inks Deal To Present NFL Black Friday Game Worldwide By SVG Staff
Wednesday, October 22, 2025 - 10:06 am
Print This Story | Subscribe
Story ...
22/10/2025
NBA Tip-Off: ESPN Goes 1080p HDR End-to-End, Flipping HDR Switch on REMI and REM...
22/10/2025
FloSports Empowers Division II, III Athletic Departments With Turnkey Production...
22/10/2025
Wall Street Video Summit Debuts, Bringing Together 200 Financial Enterprise Vide...
22/10/2025
Dueling Pianos: International Chopin Piano Competition Is as Competitive as a Ba...
22/10/2025
In 1995, a young Colombian artist released an album that would change Latin pop ...
22/10/2025
Over the past few months, a photovoltaic system has been installed on a three-he...
22/10/2025
The Orion spacecraft for NASA's Artemis II mission is stacked on the Space Launch System (SLS) rocket in High Bay 3 of the Vehicle Assembly Building at Kenn...
22/10/2025
L3Harris' Hybrid SATCOM is resilient by design, offering path diversity that eliminates vulnerabilities by routing data across the best available networks i...
22/10/2025
WASHINGTON, D.C. Organizers of NAB Show New York said they are expecting more than 12,000 registered attendees from about 100 countries along with 260 exhibitor...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Masque Sound, a leading theatrical sound reinforcement, installation and design company, supplied an extensive gear package of professional-grade equipment for ...
22/10/2025
Lightware, a global leader in signal management and AV connectivity solutions, is seeing strong market momentum for the UCX-3x3-TPX-RX20, a compact transmitter-...
22/10/2025
MELVILLE, N.Y. Chyron has released PAINT 10.2, the latest update for its telestration platform, adding support for SMPTE ST 2110 IP workflows, expanding brandin...
22/10/2025
WASHINGTON Run3TV today said NBCUniversal is joining as an investor in the ATSC 3.0 Framework Authority, which develops the Run3TV NextGen TV application platfo...
22/10/2025
ATLANTA swXtch.io will feature two new networking solutions extending the company's reach across more cloud and on-prem workflows at NAB Show New York, set ...
22/10/2025
The Warner Bros. Discoverys HBO Max streaming services has increased prices for all its streaming tiers effectively immediately for new customers. Existing cust...
22/10/2025
LOS ANGELES OpenDrives has signed a new distribution partnership deal with Versatile Distribution Services (VDS) to strengthen its channel and streamline how it...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Samora Pinderhughes Brings Immersive Sound to Berklee's Signature Series The artist and composer, who's worked with Herbie Hancock, Robert Glasper, Co...
22/10/2025
BMI Day at Berklee Celebrates Composer Fil Eisler and Awards Scholarship to Stud...
22/10/2025
October 22nd, 2025 TRIBECA ANNOUNCES STAR-STUDDED LINEUP OF MEMBERSHIP EVENTS F...
22/10/2025
Rohde & Schwarz and TRUMPF cooperate in drone defense Rohde & Schwarz and TRUMPF partner to deliver a comprehensive drone defense solution combining Rohde & S...
22/10/2025
European Broadcaster Upgrades To Grass Valley's NativeIP LDX 135 Cameras And...
22/10/2025
Everyone Gets a Better Deal on Verizon with New FOX One Perk The $15 FOX One streaming service perk is yet another way Verizon continues to add savings for cu...
22/10/2025
First Look Hidden Assets Series 3
Premieres on 9th November 9:30pm on RT One & RT Player
WATCH HERE Promo Link: Hidden Assets Series 3 | RT
The Crimin...
21/10/2025
NAB New York 2025: Although AES Show Is on Its Own, Audio Will Be a Major Part o...
21/10/2025
NAB New York 2025: Business of Broadcast and Media,' Future of Content'...
21/10/2025
SVG All-Stars: Ethan Folz, Senior Director, Digital Operations and Quality of Ex...
21/10/2025
NBA on NBC/Peacock: Livestream Offers Graphic Overlays, Predictive Gaming, Ancil...
21/10/2025
NBA on NBC/Peacock: At the Front Bench With Producer Frank DiGraci and Director ...
21/10/2025
NBA on NBC/Peacock: NBC Sports, NEP Build Ultra-Flexible Production Plan That Se...
The Australian agency BWM recently relied on Frankie interactive video review technology to creatively review a series of dynamic TV commercials for the Bank of Queensland (BOQ). BWM, located in Sydney, was able to go over the animation content with their clients in Brisbane and the animation house in London using Frankie's browser-based software. Advertising agencies like BWM can review works-in-progress, regardless of where their collaborators and clients are located, with this click-and-play video review technology.
