The Australian agency BWM recently relied on Frankie interactive video review technology to creatively review a series of dynamic TV commercials for the Bank of Queensland (BOQ). BWM, located in Sydney, was able to go over the animation content with their clients in Brisbane and the animation house in London using Frankie's browser-based software. Advertising agencies like BWM can review works-in-progress, regardless of where their collaborators and clients are located, with this click-and-play video review technology.
Rob Belgiovane, Executive Creative Director at BWM
When BOQ was looking to connect with Australians, they tapped BWM - Australia's largest independent advertising agency - to come up with a creative solution. Their creative team developed concepts for animation-based spots specifically aimed at movie theater audiences. The goal was to capture the local, independent and friendly nature of the bank. Built around the tagline, It's possible to love a bank , BWM produced four animated commercials for the campaign.
Our job is to get Australians talking about the bank, said Rob Belgiovane, Executive Creative Director at BWM. The key to a great campaign is a great idea. Once we hit on, It's possible to love a bank', the executions just came flooding out, which is always a great sign of a really workable long-term ad concept.
Once BOQ had approved the scripts, the first order of business was to find a specialist animation house to bring them to life. Abby Hunt, National Head of Onscreen at BWM, cast a net across Australia and Europe before awarding the job to Birdbox Studio in London.
We chose Birdbox because they gave us the best treatment and ideas to improve the script, said Hunt. And they really delivered.
Once the project was green lit, the producers at BWM ran the job and used Frankie to review work in progress simultaneously with both the clients, based in Brisbane, and the animators, based in London. Hunt said they found the tool that was most beneficial for detailed and speedy client feedback. Before each review, she sent a URL to her clients who simply had to click on the link to open and play the latest video instantly while the creative team took them through changes via telephone.
Frankie helped us bring together very busy people from across the state and globe, to work as if we were all in the same room, said Hunt. We can circle the tiniest detail on a frame to highlight what we are referring to. This saved us so much time with back-and-forth communication while still diving deep into the creative conversation.
All five participants could discuss aspects of the commercial on a frame-by-frame basis, using drawing tools to draw right on the screen or by writing notes for all five participants to see simultaneously. Everyone was given an opportunity to provide their feedback on the content thanks to Frankie.
We find when something resonates with the target audience, as these commercials do with Australians, it is quite satisfying, Hunt said. But, our producers also had to look after technical and budgetary challenges so it was beneficial to have the interactive element during the video reviews. Frankie allows our clients to be an active part of the review process just as if they were there in person. We used to have face-to-face meetings by flying to Brisbane or flying our clients to Sydney. Using Frankie for remote video review saves us a lot of time and money.
Frankie plans start at $249 USD per month, which includes up to five concurrent projects, unlimited users, unlimited reviews, 10 GB of video storage and complete cross-platform compatibility. Monthly subscriptions can be cancelled at any time. Free seven-day trials are available at http://www.cospective.com/frankie.
Cinema Commercial Credits
Client: Bank of Queensland (Brisbane)
Agency: BWM (Sydney)
Production, Animation: Birdbox Studio (London)
Director: Ant Blades
Producer: Myf Hopkins
Postproduction: BWM Post Production
Sound Post Production: Eardrum
About Cospective
Cospective creates innovative software solutions to visual communication challenges. Forged in the fires of feature film visual effects workflows, Cospective has more than a dozen years of experience in helping directors, producers, CG artists and other visual professionals focus on the idea, not the technology. Originally spun off from visual effects boutique Rising Sun Pictures as Rising Sun Research, the company now operates under the Cospective banner, reflecting the broadening nature of our business. Cospective's video review product line includes cineSync, the Academy Award winning synchronized review and approval tool for major film productions and Frankie, for real-time video review right in your browser. Frankie is tailored for short form content produced by ad agencies, production companies and post houses. For more information, visit Cospective at http://www.cospective.com.
###
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
The Australian agency BWM recently relied on Frankie interactive video review technology to creatively review a series of dynamic TV commercials for the Bank of Queensland (BOQ). BWM, located in Sydney, was able to go over the animation content with their clients in Brisbane and the animation house in London using Frankie's browser-based software. Advertising agencies like BWM can review works-in-progress, regardless of where their collaborators and clients are located, with this click-and-play video review technology.
