Sony Digital Rapids Pixel Power calrec Sony

Live From Sportel Monaco: Sportradar's Steve Byrd on the Sports Gambling/Sports Broadcasting Paradigm

22/10/2019

Live From Sportel Monaco: Sportradar's Steve Byrd on the Sports Gambling/Sports Broadcasting Paradigm Growth in sports betting boosts demand for video services to bookmakers By Ken Kerschbaumer, Editorial Director

Tuesday, October 22, 2019 - 10:36 am

Print This Story

Story Highlights

Sportradar has been at the center of sports data and gambling for some time, with Betradar providing all the services required to run a bookmaker operation. The company also works closely with major sports leagues that want to provide video services to bookmakers. At Sportel, the international TV-sports-market event in Monaco this week, Sportradar CCO Steve Byrd discussed the current state of sports gambling as it relates to sports broadcasting with SVG's Ken Kerschbaumer.

Steve Byrd says state legislatures that are learning the ins and outs of legalized gambling are delaying the rollout of gambling across the U.S.

In general, what is the interest in gambling here at Sportel?

A big part of Sportradar's business that we do at this show is the streaming that we do: 45,000 live games a year to betting operators globally where you can watch either in the retail environment or online or on mobile devices. We're here meeting the rightsholders and acquiring the rights to be able to deliver that to betting, and we do that for every MLB game, every NBA game, and, starting this year, every NFL game in certain international markets. We just keep growing the portfolio, and the demand from bookmakers continues to grow for live video content as part of their marketing toolkit and to have moving pictures for the bettors to see, come in, and place a bet. It's not a viewing experience like a full game you would watch at home, but it is intended to have data and information tied into the video and gives people more information, so they are more interested in betting on what they are watching. And that is a big growth business for us.

There is a lot of potential and hope around gambling. What is your sense of the hope vs. the hype in the U.S.?

It has been slower than expected in the U.S. because of the state-by-state nature and the political process. There are state legislatures that have never dealt with a lot of the complexities of this issue. And the fact that they are all doing it a little bit differently has slowed things down significantly. But we see the trends, and, as markets open up, the volume is there. So it's just a matter of getting fully open. That's critical with mobile and multiple options for the consumer. If it's only one licensed operator, if it's only retail, or if there are other restrictions then the market is going to stay offshore and underground. But if they do it like New Jersey has done it, within a year, you're bigger than Las Vegas, which is pretty incredible if you think about it. I think they certainly were ready and did it the right way. And I think states will modify as they go along so they can see the tax revenue they expect. Hopefully, they will watch and learn and continue to accelerate.

What do you see as the opportunity for a regional sports network vs. a national network?

Given the state-by-state nature [of sports-betting legalization], the RSNs are in a particularly good spot because those RSNs in markets where betting has been regulated can be a very focused marketing platform and customer-acquisition partner for the licensed operators. I think that is easier to do than on a national basis right now. It does depend on the sport being broadcast as the leagues have different profiles around how much of the betting information and content they want in the productions, and I do think that, as the technology and OTT platforms continue to thrive, you'll see different productions aimed at different people in much the way the RSNs have tested out betting commentary and content on the screen.

What do you see as the opportunity of in-game betting vs. the traditional way of betting in the U.S., which is prior to the event?

In the U.S., traditionally and culturally, we think about going to a sports book and placing a bet before the game or maybe at halftime. That's not the way the rest of the world does it. As the [U.S.] market matures, the option to place bets in-game will be offered, and it has to be a mobile platform to make that work. But that is the majority of betting in the rest of the world, and it's what drives Sportsradar's business because one of our core competencies is live odds as the gameplay happens with the algorithms and technology we've built up. It's definitely the future, and it is where the volume is.

It's interesting because people think prop bets, like who will do the next something, when they think of in-play betting. And there certainly are prop bets that are available, but those are usually more of a marketing opportunity because people think it's interesting and fun. But the dollars are pretty low relative to the basics of who is going to win, by how much, and how many points are going to be scored. Prop bets are fun, and it does create engagement, but it is not where the majority of the betting is.

Do you think that, regardless of whether a sports network has gambling-specific programming or feeds, there will still be strong benefits because viewer engagement will go up?

That certainly is what the leagues are anticipating out of this. As their partner, we are trying to help drive betting infotainment content to our media clients and interesting markets for the bookmakers with our data and live odds so there is more fan engagement and people have a more vested interest in the game. Plus, there will be straight marketing opportunities for the networks from the licensed bookmakers who will want to reach that audience. So there is direct revenue and fan engagement.

Is there any chanc
LINK: https://www.sportsvideo.org/2019/10/22/live-from-sportel-sportradars-s...
See more stories from svg

North America Stories

12/11/2019

The SVG Podcast Digital Extra: Digital Delivery - Traditional vs. OTT Distribution Tech

The SVG Podcast Digital Extra: Digital Delivery - Traditional vs. OTT Distributi...

12/11/2019

Esports Production Summit: Dome Productions Rolls Out New Showcase Digital' Trailer for Live Demo

Esports Production Summit: Dome Productions Rolls Out New Showcase Digital'...

12/11/2019

Vodafone Brings 5G Network Into Play With Fan Assistant Referee in World First on the Isles of Scilly

Vodafone brings 5G network into play with fan assistant referee in world first o...

12/11/2019

Creative Technology Creates Broadcast Spectacular With Track Projection at 2019 IAAF World Athletics Championships

Creative Technology creates broadcast spectacular with track projection at 2019 ...

12/11/2019

Dome Productions' Unique New Truck Showcase' Targets Digital-Content Creators

Dome Productions' Unique New Truck Showcase' Targets Digital-Content Cr...

12/11/2019

AT&T SportsNet Pittsburgh Launches Steel-City-Themed Studio

AT&T SportsNet Pittsburgh Launches Steel-City-Themed Studio Revamped facility features the largest LED wall of any RSN in the country By Jason Dachman, Chief ...

12/11/2019

Nielsen Named Media Industry Leader for Third Consecutive Year by Just Capital and Forbes

For the third year in a row, Nielsen was named the industry leader among Media c...

12/11/2019

CBS Corporation Reports Third Quarter 2019 Results

Nov 12 2019 Revenues of $3.3 Billion, Up 1% Diluted EPS of $.85; Adjusted Diluted EPS of $.95 CBS Third Quarter 2019 Earnings Release Posted in Featured Ne...

12/11/2019

Berklee Silent Film Orchestra Performs Its Score to The Phantom of the Opera

The Berklee Silent Film Orchestra (BSFO) will perform its powerhouse score with the definitive, digital restoration of The Phantom of the Opera on Thursday, Dec...

12/11/2019

Berklees Signature Series Celebrates the Music of Queen

The Signature Series at Berklee presents Singers Showcase: A Night at the Opera The Music of Queen on Thursday, December 5, at the Berklee Performance Center at...

12/11/2019

Xilinx Announces the Worlds Highest Performance Adaptive Devices for Advanced ADAS and AD Applications

Xilinx Announces the Worlds Highest Performance Adaptive Devices for Advanced AD...

12/11/2019

Xilinx Vitis Unified Software Platform Now Available for Download

Xilinx Vitis Unified Software Platform Now Available for Download Nov 12, 2019 THE HAGUE, Netherlands, Nov. 12, 2019 /PRNewswire/ -- Xilinx Developer Forum E...

12/11/2019

Video newsletter: What are you thankful for? At WeVideo we're thankful for educators like you

alt= aria-hidden=true data-lazy-src=https://fast.wistia.com/embed/medias/zleac7z...

12/11/2019

CHRISTIAN SERRATOS TO STAR AS LEGENDARY ICON SELENA QUINTANILLA IN NETFLIX'S SELENA: THE SERIES

CHRISTIAN SERRATOS TO STAR AS LEGENDARY ICON SELENA QUINTANILLA IN NETFLIX'...

12/11/2019

Our 2019 Workforce Diversity Report

Our 2019 Workforce Diversity Report Published on Nov 12, 2019 LinkedIn Corporate Communications Team Share LinkedIn Facebook Twitter Today, Li...

12/11/2019

Busted Pilot Podcast: NYC TV Week, Apple TV+ and Disney+, Chris Matthews on 2020 Election, and More

Kent Gibbons and Michael Malone talk about NYC TV Week highlights, Apple TV+ and...

12/11/2019

PIX and CODEX Brands to unite under X2X Media Group

PIX and CODEX have announced that the two companies are to be brought under a single unified brand identity with the establishment of the X2X Media Group. This ...

12/11/2019

NewTek TriCaster Mini Brings UHD Digital Media Production and Streaming to Schools, Businesses, and Professional AV

Today NewTek introduced the next generation TriCaster Mini, the newest addition...

12/11/2019

PMC Appoints Vintage Studios As Its Thai Distributor For All Pro Audio Monitors

PMC Speakers is delighted to announce that Vintage Studios has been appointed as its official distributor in Thailand, with responsibility for the company's...

12/11/2019

Black Box Inks Distribution Agreement With Hypertec

Black Box, an industry-leading provider of IT connectivity solutions, has signed a distribution agreement with global technology provider Hypertec Ltd. Through ...

12/11/2019

Puthiya Thalaimurai TV use Quicklink TX for bureaucrat, politician and journalist interviews

Puthiya Thalaimurai TV, part of New Gen Media Corporation, are using the Quickli...

12/11/2019

NBN Co Launches Groundbreaking Business Satellite Service Created, Designed and Managed by Speedcast

Speedcast, the world s most trusted provider of highly reliable, fully managed, ...

12/11/2019

LAURA PODOLAK WADDELL JOINS GRAVITY MEDIA TO MANAGE ITS NORTH AMERICAN STRATEGIC PARTNERSHIPS

Gravity Media, the leading global provider of complex live broadcast facilities ...

12/11/2019

Derana TV Selects LiveU Technology for its Entire Newsgathering Operations

Derana TV, Sri Lanka's premium entertainment channel, has deployed LiveU technology throughout its news operations Ada Derana for ongoing newsgathering,...

12/11/2019

Nash TV channel in Ukraine chooses two Calrec Artemis consoles for 24 7 news programming

Ukraine news TV channel Nash TV has purchased two 32-fader Artemis Light audio c...

12/11/2019

Imperial College London and Three Media implement and ldquo;near and rdquo; real time platform optimisation

Three Media, media specialist and product provider of XEN:Pipeline, today announ...

12/11/2019

A Choir Performance In Kuala Lumpur Achieved Crystal Clear Sound Thanks To DPA Microphones

DPA Microphones' recently launched 4097 CORE Supercardioid Choir Microphone ...

12/11/2019

Primetime Ratings: NBC Wins With Vikings-Cowboys

NBC was the big winner in Sunday ratings, as Sunday Night Football paced the net to a 4.8 in viewers 18-49, per the Nielsen overnights, and a 20 share. That top...

12/11/2019

CBS Shares Mid-Season Schedule

CBS has shared its mid-season schedule, with new programs FBI: Most Wanted, from Dick Wolf, starting Jan. 7 and Tommy, starring Edie Falco, kicking off Feb. 6. ...

12/11/2019

November 11, 2019

American Chemical Society honors translational medicine pioneer Paul Schimmel as a life-changing entrepreneur Schimmel will receive the 2020 Kathryn C. Hach Awa...

12/11/2019

Record-Breaking Number of Votes Cast in WRAL.com Voters' Choice Awards

There are only a few weeks left for voters to support their favorite people, businesses and services in the area. As of Saturday, more than 82,000 votes (a new...

12/11/2019

Nielsen Associates Fight Hunger and Help Shape a Smarter Market by Donating Meals and Data

As part of our work to shape a smarter market, we're committed to donating o...

12/11/2019

Viacom and CBS Announce Content and Digital Leadership

Nov 11 2019 NEW YORK - (BUSINESS WIRE) - CBS (NYSE: CBS.A, CBS) and Viacom (NASDAQ: VIAB, VIA) today announced senior appointments for ViacomCBS' content ...

11/11/2019

SVG Sit-Down: Twitter's Maurizio Barbieri on the Company's Southeast Asia Strategy

SVG Sit-Down: Twitter's Maurizio Barbieri on the Company's Southeast Asi...

11/11/2019

Quicklink Allows Remote Contributors To Easily Get On-Air

Quicklink Allows Remote Contributors To Easily Get On-Air By Ken Kerschbaumer, Editorial Director Sunday, November 10, 2019 - 5:42 pm Print This Story Sto...

11/11/2019

Belgian Footballers Join Fans to Watch Der Klassiker' Online via Eleven Sports

Belgian footballers join fans to watch Der Klassiker' online via Eleven Spo...

11/11/2019

SVG Summit 2019: fuboTV CTO Gier Magnusson, Sinclair Broadcast Group Distinguished Engineer Jason Justman to Keynote SVG Digital Workshop

SVG Summit 2019: fuboTV CTO Gier Magnusson, Sinclair Broadcast Group Distinguish...

11/11/2019

The SVG Podcast Digital Extra: Digital Delivery Traditional vs. OTT Distribution Tech

The SVG Podcast Digital Extra: Digital Delivery Traditional vs. OTT Distributi...

11/11/2019

Masstech Announces James Whitebread As New CDO

Masstech is pleased to announce that James Whitebread has joined the company as Chief Digital Officer. James has a 15-year background in product design and dev...

11/11/2019

Astro Design Uses DeckLink 8K Pro for Real-Time 8K Camera and Lens Measurement System

Blackmagic Design announced today that Astro Design, a Japanese manufacturer spe...

11/11/2019

The End of the F***ing World Season Two Graded In DaVinci Resolve

Blackmagic Design today announced that CHEAT has continued its expansion with DaVinci Resolve Studio, adding a new HDR ready grading suite as well as a research...

11/11/2019

Koreas Esports VGS Arena Built Using Blackmagic Design 12G 4K Workflow

Blackmagic Design today announced that VSGame, a Korean eSports content creation and online streaming company, built a 4K eSports game live streaming and broadc...

11/11/2019

URSA Broadcast Captures Hit Chilean Television Series Amor a la Catalan

Blackmagic Design announced today that Chilean production company, AGTV, incorporated a full Blackmagic Design workflow, including six URSA Broadcast cameras, t...

11/11/2019

ATEM Constellation 8K Used For Live Production At Country Musics WE Fest

Blackmagic Design today announced that its ATEM Constellation 8K live production switcher was used as part of an Ultra HD 12G-SDI and fiber live production work...

11/11/2019

RTS TVC Awards Shortlist Announced

The Royal Television Society Thames Valley Centre will host its second TVC Awards at their 29th Winter Ball at Wokefield Estate, Mortimer, Reading. This year se...

11/11/2019

[FUTURE OF FILM] SUMMIT ANNOUNCES BRAND CREATE PITCH

[Future of Film] Summit 2019 has announced today Brand / Create Pitch. The first ever [Future of Film] Brand/Create Pitch is a unique opportunity for filmmakers...