Sony Digital Rapids Pixel Power calrec Sony

Live From Sportel Monaco: Sportradar's Steve Byrd on the Sports Gambling/Sports Broadcasting Paradigm

22/10/2019

Live From Sportel Monaco: Sportradar's Steve Byrd on the Sports Gambling/Sports Broadcasting Paradigm Growth in sports betting boosts demand for video services to bookmakers By Ken Kerschbaumer, Editorial Director

Tuesday, October 22, 2019 - 10:36 am

Print This Story

Story Highlights

Sportradar has been at the center of sports data and gambling for some time, with Betradar providing all the services required to run a bookmaker operation. The company also works closely with major sports leagues that want to provide video services to bookmakers. At Sportel, the international TV-sports-market event in Monaco this week, Sportradar CCO Steve Byrd discussed the current state of sports gambling as it relates to sports broadcasting with SVG's Ken Kerschbaumer.

Steve Byrd says state legislatures that are learning the ins and outs of legalized gambling are delaying the rollout of gambling across the U.S.

In general, what is the interest in gambling here at Sportel?

A big part of Sportradar's business that we do at this show is the streaming that we do: 45,000 live games a year to betting operators globally where you can watch either in the retail environment or online or on mobile devices. We're here meeting the rightsholders and acquiring the rights to be able to deliver that to betting, and we do that for every MLB game, every NBA game, and, starting this year, every NFL game in certain international markets. We just keep growing the portfolio, and the demand from bookmakers continues to grow for live video content as part of their marketing toolkit and to have moving pictures for the bettors to see, come in, and place a bet. It's not a viewing experience like a full game you would watch at home, but it is intended to have data and information tied into the video and gives people more information, so they are more interested in betting on what they are watching. And that is a big growth business for us.

There is a lot of potential and hope around gambling. What is your sense of the hope vs. the hype in the U.S.?

It has been slower than expected in the U.S. because of the state-by-state nature and the political process. There are state legislatures that have never dealt with a lot of the complexities of this issue. And the fact that they are all doing it a little bit differently has slowed things down significantly. But we see the trends, and, as markets open up, the volume is there. So it's just a matter of getting fully open. That's critical with mobile and multiple options for the consumer. If it's only one licensed operator, if it's only retail, or if there are other restrictions then the market is going to stay offshore and underground. But if they do it like New Jersey has done it, within a year, you're bigger than Las Vegas, which is pretty incredible if you think about it. I think they certainly were ready and did it the right way. And I think states will modify as they go along so they can see the tax revenue they expect. Hopefully, they will watch and learn and continue to accelerate.

What do you see as the opportunity for a regional sports network vs. a national network?

Given the state-by-state nature [of sports-betting legalization], the RSNs are in a particularly good spot because those RSNs in markets where betting has been regulated can be a very focused marketing platform and customer-acquisition partner for the licensed operators. I think that is easier to do than on a national basis right now. It does depend on the sport being broadcast as the leagues have different profiles around how much of the betting information and content they want in the productions, and I do think that, as the technology and OTT platforms continue to thrive, you'll see different productions aimed at different people in much the way the RSNs have tested out betting commentary and content on the screen.

What do you see as the opportunity of in-game betting vs. the traditional way of betting in the U.S., which is prior to the event?

In the U.S., traditionally and culturally, we think about going to a sports book and placing a bet before the game or maybe at halftime. That's not the way the rest of the world does it. As the [U.S.] market matures, the option to place bets in-game will be offered, and it has to be a mobile platform to make that work. But that is the majority of betting in the rest of the world, and it's what drives Sportsradar's business because one of our core competencies is live odds as the gameplay happens with the algorithms and technology we've built up. It's definitely the future, and it is where the volume is.

It's interesting because people think prop bets, like who will do the next something, when they think of in-play betting. And there certainly are prop bets that are available, but those are usually more of a marketing opportunity because people think it's interesting and fun. But the dollars are pretty low relative to the basics of who is going to win, by how much, and how many points are going to be scored. Prop bets are fun, and it does create engagement, but it is not where the majority of the betting is.

Do you think that, regardless of whether a sports network has gambling-specific programming or feeds, there will still be strong benefits because viewer engagement will go up?

That certainly is what the leagues are anticipating out of this. As their partner, we are trying to help drive betting infotainment content to our media clients and interesting markets for the bookmakers with our data and live odds so there is more fan engagement and people have a more vested interest in the game. Plus, there will be straight marketing opportunities for the networks from the licensed bookmakers who will want to reach that audience. So there is direct revenue and fan engagement.

Is there any chanc
LINK: https://www.sportsvideo.org/2019/10/22/live-from-sportel-sportradars-s...
See more stories from svg

North America Stories

04/06/2020

Autodesk Releases New Version of 3ds Max, 2021.1

SAN RAFAEL, CA - Autodesk has released 3ds Max 2021.1, a feature-rich update targeted at modernizing and upgrading performance for artist workflows across desig...

04/06/2020

TechnipFMC to Address Attendees at the Exane BNP Paribas 22nd European CEO Conference

Press release | June 3, 2020 TechnipFMC to Address Attendees at the Exane BNP P...

04/06/2020

SMPTE Hollywood Section Launches Ask a Hollywood Expert

SMPTE Hollywood Section Launches Ask a Hollywood Expert New webinar series offers behind-the-scenes career advice from the entertainment industry's bri...

03/06/2020

Blonde Robot Signs Distribution Partnership with Studio Network Solutions (SNS)

Melbourne, Australia, June 2, 2020 - Blonde Robot Pty Ltd., a leading importer and distributor of prestigious branded products for the professional content crea...

03/06/2020

Roku Channel Adds 100 Free Linear Channels

SAN JOSE, Calif.-Roku has expanded its free live/linear channel lineup on The Roku Channel, adding more than 100 channels as of June 1 in the U.S. The addition...

03/06/2020

APTS Voices Support for Broadcast Internet'

WASHINGTON-Allowing public broadcasters to offer Broadcast Internet services via ATSC 3.0 will help them enhance and expand the public service missions for co...

03/06/2020

ATSC Reports Progress on 3.0 Automotive Applications

WASHINGTON, D.C.-A new report from the Advanced Television Systems Committee (ATSC) says significant progress has been made in automotive applications for ATSC ...

03/06/2020

Locast Debuts in Tampa

TAMPA, Fla.-Locast, a nonprofit streaming provider of local broadcast TV, has added Tampa, St. Petersburg and Clearwater, Fla., to its list of TV markets where ...

03/06/2020

SBE Accepting Applications for New Executive Director

INDIANAPOLIS-The Society of Broadcast Engineers announced that it will be accepting applications for the position of executive director through June, as the org...

03/06/2020

Media Plays Role in Perpetuating Stereotypes, Say TV Viewers

NEW ROCHELLE, N.Y.-A majority of TV viewers believe that the coverage from the media on issues like the ongoing protests over the killing of George Floyd plays ...

03/06/2020

Inside TV Technology's June Issue

40 years ago, Ted Turner's dream of a 24-hour-per-day news service was being transformed into a reality by a small army of construction workers, broadcast e...

03/06/2020

Legends Behind the Lens: John Roch

Legends Behind the Lens: John Roch One of the all-time great tech managers wrote the book - literally - on how run a major production By Brandon Costa, Direct...

03/06/2020

NFL Draft Reflections: Intercoms Keep the Back Channels Open

NFL Draft Reflections: Intercoms Keep the Back Channels Open Clear-Com's IP gear helps a complex production go truly at home' By Dan Daley, Audio Edit...

03/06/2020

Feld Entertainment Brings Back Monster Energy AMA Supercross With Focus on Crew Safety

Feld Entertainment Brings Back Monster Energy AMA Supercross With Focus on Crew ...

03/06/2020

Legends Behind the Lens: Ted Nathanson

Legends Behind the Lens: Ted Nathanson One of the industrys most-beloved directors innovated live storytelling at its core By Brandon Costa, Director of Digita...

03/06/2020

Venue Edge Revolutionizes the In-House Experience for Attending Fans

Venue Edge Revolutionizes the In-House Experience for Attending Fans By Kristian Hernandez, Associate Editor Wednesday, June 3, 2020 - 3:24 pm Print This S...

03/06/2020

RAB and NAB Provide Update on the 2020 Radio Show

RAB and NAB Provide Update on the 2020 Radio Show Washington, D.C. -- Radio Advertising Bureau (RAB) President and CEO Erica Farber and National Association o...

03/06/2020

Haivision Video Streaming Technology and SRT Protocol Used for NASA SpaceX Launch

Video streaming technology helps NASA distribute live video across control rooms...

03/06/2020

Manus Offers Polygon Full-Body Tracking Suit and Gloves

EINDHOVEN, THE NETHERLANDS - Manus, industry provider of quality Prime Series wireless data gloves for high-fidelity finger tracking in virtual reality, has rel...

03/06/2020

Mo-Sys Launch U50 Remote Camera Control Head for Box Lenses

Mo-Sys Engineering, a global leader in real time camera tracking and remote systems, today announced the launch of U50. Designed and manufactured during the loc...

03/06/2020

Matthews New 40x40 Inch Flags and Floppies Add Portability

Burbank, California Matthews introduces a full 40 x40 line of Flags and Floppies. Offering the multitude of benefits for which Matthews is known, this practi...

03/06/2020

Erik aBlu2th Griggs Hears the Depths of His Mixes With KRK Systems

Multi-instrumentalist and multi-platinum Music Producer and Songwriter Erik Blu2th Griggs has become one of the most upwardly mobile producers in the game. A ...

03/06/2020

LiveU Launches the LU800 First Production-Level Field Unit

LiveU today unveiled its all-in-one production-level field unit for live news and sports coverage. The LU800 combines multi-camera production and superior video...

03/06/2020

Riedel and RRN Deliver Remote Mastering Service for Live-Streamed Peter Maffay Concert

Riedel Communications and Remote Recording Network (RRN) today announced their c...

03/06/2020

Broadpeak Makes High-Quality 5G Video Experiences a Reality With MobiledgeX Edge Compute Infrastructure

Broadpeak , a leading provider of content delivery network (CDN) and video strea...

03/06/2020

WSDG Delivers Three Floors of Acoustically Perfected Studios for Swiss National Broadcaster SRF

-- Global architectural acoustic consulting and design firm WSDG have announce...

03/06/2020

ATTO Technology and DataCore Software to Provide Cost-Efficient Enterprise Storage Solution

-- DataCore integrates with ATTO XstreamCORE intelligent bridges to make direc...

03/06/2020

Custom Consoles Module-R Desks and MediaWalls Chosen for Fidelity International

-- Custom Consoles announces the completion of two studio control desks and MediaWall monitor displays for a new UHD production facility at the London headqua...

03/06/2020

Drone industry investments grow by 67% to record high at $1.2 billion

-- Finbold.com indicates that by the end of 2019, total investment in the drone industry was a record-high of $1.2 billion, a Year-Over-Year growth of 67%. Ac...

03/06/2020

PBS to Address Race and Racism in America Through Broadcast and Streaming Content

RACE MATTERS: AMERICA IN CRISIS: A PBS NEWSHOUR SPECIAL Premieres Friday, June 5...

03/06/2020

Telemetrics Adds New AI and Facial Tracking Improvements to Innovative Automatic Shot Correction Technology

Productions Benefit From Error-Free Workflows Done Cost-Effectively, Consistentl...

02/06/2020

A Statement from the AES

Posted: Monday, June 1, 2020 --...

02/06/2020

Long-Time LPTV Champion Mike Gravino Dies

Mike Gravino, managing director of the Next Gen TV Coalition, died May 30, succumbing to pancreatic cancer after entering hospice care. Gravino, a champion of ...

02/06/2020

Comcast, Charter, ViacomCBS Partner on Blockgraph

NEW YORK-The trio of Comcast, Charter Communications and ViacomCBS have announced that they will share equal ownership of Blockgraph, a software platform design...

02/06/2020

FCC Speeds Up C-Band Clearing for 5G

WASHINGTON-FCC Chairman Ajit Pai has announced that the opening of C-band spectrum for 5G services will go ahead on an accelerated timeline, having received com...

02/06/2020

PSSI Utilizes C-Band to Transmit The Match II'

VAN NUYS, Calif.-Helping to bring one of the first major live sporting events back to TV, PSSI Global Services used C-band transmission vehicles to provide prim...

02/06/2020

SMPTE Updates IMF Standards Documents

WHITE PLAINS, N.Y.-The Society of Motion Picture and Television Engineers have released several revisions of the Interoperable Master Format (IMF) standards doc...

02/06/2020

Producing From Home - Graphics Edition: Technologies Being Deployed for At-Home Production Today

Producing From Home - Graphics Edition: Technologies Being Deployed for At-Home ...

02/06/2020

LiveU Goes All-In on 5G With New LU800 Field Production Unit

LiveU Goes All-In on 5G With New LU800 Field Production Unit Solution was built with 5G and sports-content producers at its core By Brandon Costa, Director of ...

02/06/2020

Ross Launches softGearTM - The Latest Software-Defined Platform for Audio, Video and Metadata Processing

Ottawa, Canada, June 2nd 2020 - As part of the Ross Live | 2020 program, Ross is...

02/06/2020

A1now selects Vionlabs and rsquo; AI-powered solution for personalized viewing recommendations

Vionlabs, the industry leading provider of AI-powered content analysis, today an...

02/06/2020

Grass Valley Launches the GVX Customer Council

Grass Valley underlines its leadership in driving innovation through collaboration with the launch of GVX, a council of customers selected from the media indust...

02/06/2020

Custom Consoles Module-R Desks and MediaWalls Chosen for Fidelity International

Custom Consoles announces the completion of two studio control desks and MediaWall monitor displays for a new UHD production facility at the London headquarters...

02/06/2020

AVer Europe CAM340+ Helps Small Business in Lockdown

AVer Europe, a leading manufacturer of video conferencing solutions, is enabling small businesses to survive and thrive during lockdown. Surrey-based personal t...

02/06/2020

PSSI leverages C-band spectrum to engineer challenging transmission of The Match II

With rainy weather all day and no fiber availability on-site, The Match II cha...

02/06/2020

Quarantine Cook-along with AEG

Aiming to help inspire the increasing number of people in lockdown turning to cooking and baking, AEG collaborated with video production company Monarki Stockho...