PLAYSTATION 4 LAUNCHES ACRO the UNITED STATES AND CANADA

TOKYO, November 15, 2013 - Sony Computer Entertainment Inc. (SCEI) today launched PlayStation 4 (PS4 ), a system built for gamers and inspired by developers. The PS4 system is now available in the United States and Canada at a suggested retail price of USD $399 and CAD $399, arriving with a lineup of over 20 first- and third-party games, including exclusive titles like Knack and Killzone: Shadow Fall . In total, the PS4 system will have a library of over 30 games by the end of the year. *1

Todays launch of PS4 represents a milestone for all of us at PlayStation, our partners in the industry, and, most importantly, all of the PlayStation fans who live and breathe gaming every day, said Andrew House, President and Group CEO, Sony Computer Entertainment Inc. With unprecedented power, deep social capabilities, and unique second screen features, PS4 demonstrates our unwavering commitment to delivering phenomenal play experiences that will shape the world of games for years to come.

The PS4 system enables game developers to realize their creative vision on a platform specifically tuned to their needs, making it easier to build huge, interactive worlds in smooth 1080p HD resolution.*2 Its supercharged PC architecture including an enhanced Graphics Processing Unit (GPU) and 8GB of GDDR5 unified system memory is designed to ease game creation and deliver a dramatic increase in the richness of content available on the platform. The end result for players is an abundant software library, as more than 180 games are currently in development.

The PS4 system takes social connectivity into the next generation by enabling gamers to immediately share their best gameplay moments with friends. With a press of the "SHARE" button on the DUALSHOCK 4 wireless controller, images and videos can be shared with other players in the activity feed on their PS4 systems Dynamic Menu, or on social networking services such as Facebook . Gameplay images can also be shared with friends through Twitter. In addition, players can broadcast their gameplay in real-time using live internet streaming services such as Ustream and Twitch. During live broadcasts, friends can even make comments on the streamed gameplay.

The PS4 system integrates second screens, including the PlayStation Vita system (PS Vita), smartphones and tablets, to connect gamers to the PlayStation ecosystem wherever they are. Through Remote Play, gamers can play most PS4 titles on their PS Vita system via Wi-Fi on their home network, freeing up the television for other uses.*3 The PlayStation App will further enhance the PS4 system experience by allowing iPhone, iPad, and AndroidTM based smartphones and tablets to become second screens. Once installed, users can, for example, see maps on their second screens when playing an adventure game on the PS4 system, purchase a PS4 game while away from home and download it directly to their system, or find and watch shared PS4 gameplay. PlayStation App is now available for free on the iOS App Store and Google Play.

The PlayStation Plus (PS Plus) membership service has been further enhanced on the PS4 system, helping gamers discover a world of extraordinary game experiences through access to a regularly refreshed collection of free games. At launch, PS Plus members will have access to Resogun from SCE Worldwide Studios (SCE WWS) and Contrast from Compulsion Games for free as part of Instant Game Collection , along with DRIVECLUB PS Plus Edition from SCE WWS anticipated in early 2014. PS Plus gives PS4 system users access to online multiplayer worthy of the next generation, one GB of online storage for game saves, automatic save data backup, and game patch automatic downloads.

With strong third-party developer support from day one, the PS4 system launches with blockbuster games like Assassins Creed IV: Black Flag from Ubisoft Entertainment, NBA 2K14 from 2K, Battlefield 4, FIFA 14, Madden NFL 25, Need for Speed Rivals and NBA LIVE 14 from Electronic Arts. PS4 also launches with a diverse list of indie games including Blacklight Retribution from Zombie Studios, Warframe from Digital Extremes, and Super Motherload from XGen Studios.

PS4s games portfolio expands in 2014 with games like the highly anticipated franchise favorite inFAMOUS : Second Son from SCE WWS, as well as brand new IP including The Order 1886 from SCE WWS, Watch_Dogs from Ubisoft Entertainment and #DRIVECLUB from SCE WWS. All of these titles showcase the power of PS4 with breathtaking graphics and breakthrough gameplay experiences.

In addition to a best-in-class gaming lineup, the PS4 system offers a curated portfolio of entertainment apps at launch, providing access to movies and television shows, unique specialized content, and live sports programming. The entertainment apps, which can be found on PlayStation Store in North America, include Amazon Instant Video, Crackle, Crunchyroll, EPIX , Hulu Plus, Music Unlimited, NBA Game Time, Netflix, NHL GameCenter LIVE , Redbox Instant by Verizon, Video Unlimited, VUDU and YuppTV.*4

Looking ahead, the PS4 system will evolve through PlayStations cloud gaming services, available in the U.S. in 2014. Based on Gaikai Inc.s cloud technology, the services will enable users to have access to a catalog of critically acclaimed PlayStation 3 (PS3 ) games on the PS4 and PS3 systems, followed by the PS Vita system.

With the launch of the PS4 system, Sony Computer Entertainment America LLC (SCEA) has rolled out a massive advertising campaign with the official tag line, Greatness Awaits, which is featured in retail partnerships, digital banners, and television commercials. In addition, SCEA and Taco Bell partnered to give consumers the chance to win a PS4 system every 15 minutes via the "Play The Future First" campaign, which ran from Septemb

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