
Masstech for Enterprise and PlayBox Technology Partnership Unifies TV Broadcast Chain from Ingest to Playout and Archive under Single Media Asset Management System Technology Partners to Deliver First Integrated Playout Environment, Providing Undisrupted Management of and Access to Broadcast Content
TORONTO, Canada September 4, 2014 Masstech Group, whose solutions enable media companies to save, share and transform content, and PlayBox Technology, the market leading provider of channel-in-a-box solutions for television, today announced that the companies have finalized a major partnership agreement. The centerpiece of the agreement is a development and support partnership between the Masstech for Enterprise division and PlayBox Technology. The companies will also resell each other's products.
We are very excited about our strong partnership with PlayBox Technology, the most recognized and experienced company in the world for channel-in-a-box systems, said Masstech CEO Joe French. Until now, broadcasters have only had a taste of what integration can do for their operations. Masstech for Enterprise already excels at providing unfettered access to archived media and metadata throughout the production chain. Now, working with PlayBox Technology, we've eliminated the inefficient gap between production and transmission. We're taking out extra steps, reducing the possibility of error, and finally creating a broadcast chain that is a single, coherent environment from end-to-end. Best of all, Masstech sales and support teams are intimately familiar with the PlayBox products in our portfolio and can help customers get the most from the entire solution.
The Masstech-PlayBox Technology partnership provides a framework for the two companies to take full advantage of each other's development know-how, said PlayBox Technology's founder and CEO Vassil Lefterov. Masstech for Enterprise has a huge library of third-party integrations that bind all the parts of a media environment into a cohesive whole. PlayBox Technology's playout systems connect that production environment with the world at large, facilitating efficient transmission with minimal need for hands-on management. This is the future of broadcast for which the industry has waited.
The collaboration has already developed a unified asset database that enables content and metadata to flow undisrupted throughout broadcast environments that use both Masstech and PlayBox Technology systems. This database is the lynchpin for deep integration for Masstech for Enterprise media asset management and archive operations, PlayBox Technology transmission systems, as well as hundreds of third-party traffic, automation, editing and other systems used for acquisition, production and distribution. The net result of this development milestone is the ability, for the first time in broadcast television environments, to have seamless and automated access to and movement of content and metadata through a single asset management system.
The solution enables:
Increased automation of repetitive tasks. Since users no longer have to log in to multiple systems and facilitate transport of metadata and content, they can focus on productive, content-creation related tasks.
Greater efficiency by eliminating the need to move media between departments. Under the Masstech for Enterprise system, only metadata moves until an asset is needed for playout.
Easy deployment by integrating Masstech asset management, transcoding and data movement services, as well PlayBox Technology playout systems, with the existing broadcast infrastructure using standard IT components and an easily configurable software environment. Deep integration with third-party production systems enables content to flow unhindered between from acquisition, through production and to final playout.
The companies will both demonstrate the Masstech-PlayBox Technology solution on their shared Stand, #8.C30, at IBC 2014, September 12-14, at RAI Amsterdam.
For more information about Masstech and its industry-leading archiving and media management solutions visit www.masstech.com.
###
About Masstech Group
Masstech Group is the leading provider of powerful tools for media asset management and transcoding technology for the media and entertainment industries. From global media companies to corporate video production departments, organizations of all sizes rely on Masstech for file-based workflow solutions that have tangible impact on efficiency and productivity. Masstech serves a customer base that spans Asia Pacific, the Middle East, Europe, North and South America. Founded in 2002, the company is headquartered in Toronto, with offices in Australia, Europe, India and the United States. For complete information visit:www.masstech.com.
About PlayBox Technology
Since 1999, PlayBox Technology has deployed more than 15,000 Playout and Branding Channels in over 120 countries. The company researches, designs, develops and provisions broadcasting products, systems, solutions and services for a wide range of television applications including start-up TV channels, remote playout TV channels, DVB (ASI/IP) TV channels, ad insertion, interactive TV, music channels, film channels, disaster recovery, satellite broadcasters, IPTV, SMS2TV, Internet TV, webcasters as well as local, regional, national and international broadcasters.
Most recent headlines
10/02/2025
With more than 1.6 million Valentine's Day playlists created globally on Spo...
10/02/2025
New series Memory Bites with Matt Moran stirs up nostalgia with a taste of the p...
10/02/2025
MELBOURNE, Fla., Feb. 10, 2025 - L3Harris Technologies (NYSE: LHX) has introduced AMORPHOUS , its new software that features a single user interface to operate ...
10/02/2025
NEW YORK and MEXICO CITY Spanish-language media conglomerate TV Azteca has inked a two-year deal with WSC Sports for the AI-powered sports content technology pr...
10/02/2025
TORONTO Jordan Bartow, a 15-plus-year industry veteran with a history of driving artificial intelligence, media and enterprise cloud transformations, has joined...
10/02/2025
LA Wildfire Victims Fundraiser - Entertainment Industry
Erik Smalls February 10, 2025
0 Comments
Join us for an exclusive networking event designed fo...
10/02/2025
OWC and ARCHIWARE Partner to Deliver Seamless Shared Storage, Cloning, Backup, a...
10/02/2025
Berklee's Signature Series Celebrates the Music of Fleetwood Mac The concert will feature a global cast of over 90 students performing a career-spanning s...
10/02/2025
Adam Downey, director of post production at Sky, tells TVBEurope how seeing a harmonious team working to deliver a project is like watching a ballet
By Matthew...
10/02/2025
The association aims to support the media technology industry by identifying vulnerabilities in media systems and solutions
By Jenny Priestley
Published: Feb...
10/02/2025
A Dusseldorf court ruling on a patent dispute warned the company could face heavy fines
By Matthew Corrigan
Published: February 10, 2025
A Dusseldorf cour...
10/02/2025
The teams at Mikros Animation extend its heartfelt congratulations to DreamWorks...
10/02/2025
Super Bowl LIX: Tubi Leads All Streaming Platforms in Least Lag Time, According ...
10/02/2025
Live From Super Bowl LIX: Sports Broadcasting Hall of Fame Camera Operator Don C...
10/02/2025
Official trailer released for upcoming Sky Documentaries series David Frost VsComing to Sky and NOW on 23rd FebruaryMonday 10 February 2025
To view this conten...
10/02/2025
SPEAG combines CMX500 OBT with the DASY8-3D system for automated SAR testing of ...
10/02/2025
Back to All News
Netflix ISP Speed Index for January 2025
Mulitcolor streaks on a black background curved right to foreground with the Netflix logo N at the t...
10/02/2025
Back to All News
Dive into the 1960s and 80s Korean Music Scene with Upcoming S...
10/02/2025
John Nallen Named President and Chief Operating Officer of Fox Corporation in Ne...
10/02/2025
Fox Corporation Acquires Red Seat Ventures Los Angeles, CA - February 10, 2025 - Fox Corporation ( FOX or the Company ) (Nasdaq: FOXA, FOX) today announced ...
10/02/2025
Article courtesy of Digital Media World
Read the article
Ross Baker, senior colourist and head of grading at Molinare in London, talks about building his care...
10/02/2025
Article courtesy of Digital Cinema Report
Read the article
Light Iron has selected Nara for its New York and Los Angeles facilities - streamlining its workflo...
10/02/2025
Article courtesy of postPerspective
Read the article
If you've seen the show, you've likely noticed its distinctive look, part of which could be attri...
10/02/2025
Article courtesy of Televisual
Read the article
The series was shot by cinematographers Emmanuel Lubezki, ASC, AMC ( Chivo') and Bruno Delbonnel, ASC, AFC...
10/02/2025
Article courtesy of Post
Read the article
The feature brought together a familiar team that included Guadagnino, DP Sayombhu Mukdeeprom and colorist Claudio D...
10/02/2025
Article courtesy of Digital Media World
Read the article
Colourist Daniel Pardy talks about building a working LUT for this film with a distinctive 16mm film ...
10/02/2025
Facebook
Twitter
LinkedIn
Thales has delivered the first drone system for ...
10/02/2025
Facebook
Twitter
LinkedIn
Thales At a time when much is expected of AI and its contribution to the security and sovereignty of nations, Thales offers a ...
10/02/2025
Facebook
Twitter
LinkedIn
Cannes, February 10th, 2025 - Space Norway, Northern Europe's leading satellite operator, and Thales Alenia Space, a joint v...
09/02/2025
Live From Super Bowl LIX: FOX Sports Highlights Celebrity Fashion With Productio...
09/02/2025
Live From Super Bowl LIX: NEP Specialty Capture Adds Key Cameras for Game Broadc...
09/02/2025
Live From Super Bowl LIX: Augmented-Reality Graphics Play Starring Role in FOX S...
09/02/2025
Live From Super Bowl LIX: Telemundo Deportes Goes All Out in Miami for Spanish-L...
09/02/2025
Live From Super Bowl LIX: FOX Sports Highlights Celebrity Fashion With Productio...
09/02/2025
Live From Super Bowl LIX: Augmented Reality Graphics Play Starring Role in FOX S...
09/02/2025
Live From Super Bowl LIX: NFL Tech Ops Rides Years of Experience for Biggest, Mo...
08/02/2025
The American Forces Network (AFN), the U.S. government's television and radio broadcast service for military personnel and their families stationed overseas...
08/02/2025
In his Joshua Tree studio, cinematographer Timur Civan recently lensed a new music video Resurrection for gothic country artist Blood Nebraska. Working in col...
08/02/2025
DoPchoice debuts Spill Killer designed to prevent light leakage and ensure a clean, professional look for set or location lighting.
The elegantly designed butt...
08/02/2025
ESPN and Major League Rugby (MLR) have announced a multiyear media rights agreement that will bring MLR games to ESPN platforms. Under the new deal, live covera...
08/02/2025
Grammy-Nominated Alum Shares Berklee Wisdom with His Student Sister I thought graduating with a double major would be the key to success, Carlos Perez de An...
08/02/2025
Live From Super Bowl LIX: Inside the SkyCam and Sony Efforts To Make 4K 240-fps ...
08/02/2025
Live From Super Bowl LIX: Inside the 10,000-Sq.-Ft. Tech Center With FOX Sports ...
08/02/2025
Live From Super Bowl LIX: CMSI Uses the Big Game To Push Workflows Forward The company is providing edit support for pregame, Tubi Red Carpet Show By Ken Kersc...
08/02/2025
Live From Super Bowl LIX: Inside SkyCam and Sony's Efforts to Make 4K 240 fp...
08/02/2025
Live From Super Bowl LIX: FOX Sports Digital Leans on Vizrt's TriCaster Vizi...
08/02/2025
Live From Super Bowl LIX: ESPN Studio Ops Spreads Across Big Easy From Fulton St...
08/02/2025
Live From Super Bowl LIX: Verizon's Joe Russo on How 5G Can Get to the Next ...
08/02/2025
Live From Super Bowl LIX: Inside the 10,000 sq. ft. Tech Center with Fox Sports ...