Masstech for Enterprise and PlayBox Technology Partnership Unifies TV Broadcast Chain from Ingest to Playout and Archive under Single Media Asset Management System Technology Partners to Deliver First Integrated Playout Environment, Providing Undisrupted Management of and Access to Broadcast Content
TORONTO, Canada September 4, 2014 Masstech Group, whose solutions enable media companies to save, share and transform content, and PlayBox Technology, the market leading provider of channel-in-a-box solutions for television, today announced that the companies have finalized a major partnership agreement. The centerpiece of the agreement is a development and support partnership between the Masstech for Enterprise division and PlayBox Technology. The companies will also resell each other's products.
We are very excited about our strong partnership with PlayBox Technology, the most recognized and experienced company in the world for channel-in-a-box systems, said Masstech CEO Joe French. Until now, broadcasters have only had a taste of what integration can do for their operations. Masstech for Enterprise already excels at providing unfettered access to archived media and metadata throughout the production chain. Now, working with PlayBox Technology, we've eliminated the inefficient gap between production and transmission. We're taking out extra steps, reducing the possibility of error, and finally creating a broadcast chain that is a single, coherent environment from end-to-end. Best of all, Masstech sales and support teams are intimately familiar with the PlayBox products in our portfolio and can help customers get the most from the entire solution.
The Masstech-PlayBox Technology partnership provides a framework for the two companies to take full advantage of each other's development know-how, said PlayBox Technology's founder and CEO Vassil Lefterov. Masstech for Enterprise has a huge library of third-party integrations that bind all the parts of a media environment into a cohesive whole. PlayBox Technology's playout systems connect that production environment with the world at large, facilitating efficient transmission with minimal need for hands-on management. This is the future of broadcast for which the industry has waited.
The collaboration has already developed a unified asset database that enables content and metadata to flow undisrupted throughout broadcast environments that use both Masstech and PlayBox Technology systems. This database is the lynchpin for deep integration for Masstech for Enterprise media asset management and archive operations, PlayBox Technology transmission systems, as well as hundreds of third-party traffic, automation, editing and other systems used for acquisition, production and distribution. The net result of this development milestone is the ability, for the first time in broadcast television environments, to have seamless and automated access to and movement of content and metadata through a single asset management system.
The solution enables:
Increased automation of repetitive tasks. Since users no longer have to log in to multiple systems and facilitate transport of metadata and content, they can focus on productive, content-creation related tasks.
Greater efficiency by eliminating the need to move media between departments. Under the Masstech for Enterprise system, only metadata moves until an asset is needed for playout.
Easy deployment by integrating Masstech asset management, transcoding and data movement services, as well PlayBox Technology playout systems, with the existing broadcast infrastructure using standard IT components and an easily configurable software environment. Deep integration with third-party production systems enables content to flow unhindered between from acquisition, through production and to final playout.
The companies will both demonstrate the Masstech-PlayBox Technology solution on their shared Stand, #8.C30, at IBC 2014, September 12-14, at RAI Amsterdam.
For more information about Masstech and its industry-leading archiving and media management solutions visit www.masstech.com.
###
About Masstech Group
Masstech Group is the leading provider of powerful tools for media asset management and transcoding technology for the media and entertainment industries. From global media companies to corporate video production departments, organizations of all sizes rely on Masstech for file-based workflow solutions that have tangible impact on efficiency and productivity. Masstech serves a customer base that spans Asia Pacific, the Middle East, Europe, North and South America. Founded in 2002, the company is headquartered in Toronto, with offices in Australia, Europe, India and the United States. For complete information visit:www.masstech.com.
About PlayBox Technology
Since 1999, PlayBox Technology has deployed more than 15,000 Playout and Branding Channels in over 120 countries. The company researches, designs, develops and provisions broadcasting products, systems, solutions and services for a wide range of television applications including start-up TV channels, remote playout TV channels, DVB (ASI/IP) TV channels, ad insertion, interactive TV, music channels, film channels, disaster recovery, satellite broadcasters, IPTV, SMS2TV, Internet TV, webcasters as well as local, regional, national and international broadcasters.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
02/03/2026
NBC Sports selected Imaginary Forces to create the main title sequence for the M...
02/03/2026
The NFL announces the launch of the NFL Draft Innovation Challenge, a new crowds...
02/03/2026
The World Teleport Association (WTA) has named Skyline Communications' DataMiner SatOps solution as a finalist for the 2026 Teleport Technology of the Year ...
02/03/2026
Ventum Tech announces a strategic partnership with Pixotope, a real-time graphic...
02/03/2026
Victory , a free, ad-supported sports streaming service, announces the launch of...
02/03/2026
Global powerhouse Delta Goodrem to represent Australia at this year's Eurovi...
02/03/2026
SBS brings together prominent voices to discuss rising social division and seek ...
02/03/2026
NITV Unveils Wednesday Night Sport Night
Media releases
A Midweek Hub for Blak Sport
Flagship NRL program Over The Black Dot moves to Wednesdays at 9:30pm
...
02/03/2026
Rohde & Schwarz demonstrates FR1-FR3 carrier aggregation, advancing 6G readiness Rohde & Schwarz and Qualcomm Technologies, Inc. have reached another pivotal ...
02/03/2026
MELBOURNE, Fla., March 2, 2026 - L3Harris Technologies (NYSE: LHX) today announc...
02/03/2026
Harvey Norman tops New Zealand's biggest ad spenders as retail leads and telcos and beverages sure Auckland March 3, 2026 - Nielsen's New Zealand'...
02/03/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, and Arqit Quantum Inc. (Nasdaq: ARQQ, A...
02/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, has appointed Jody Boatwright as Chief Strategy Of...
02/03/2026
Lightware, an industry leader in signal management, is reinforcing its commitment to simplifying complex AV environments with the continued evolution of its TPN...
02/03/2026
ZEISS Cinema opens its doors to an exclusive screening, filmmakers Q&A and hands-on showcase of the new ZEISS Aatma lens family on Tuesday, March 10, 6:00-9:00 ...
02/03/2026
To expand the creative potential of the compact Astera QuikBeam, DoPchoice introduces the SNAPBAG Round. The new light-shaping accessory transforms the powerfu...
02/03/2026
Douglas Dubler
On a rooftop in New York City, veteran photographer Douglas Dubler watched the sun's angle shift across the urban landscape, his internal cl...
02/03/2026
ZEISS is expanding its Otus ML lens family with the introduction of the new ZEISS Otus ML 1.4/35. This manual-focus lens is designed for photographers who live ...
02/03/2026
Matthews Studio Equipment now offers the new Dinkum Systems White FlexiMount and Phone Mount Kit, a compact, highly adaptable setup for mobile content creation...
02/03/2026
Luxembourg, February 26, 2026 - SES and Africa Mobile Network (AMN) have expande...
02/03/2026
02 03 2026 - Media release Ausfilm and Screen Australia launch joint UK market initiative
Ausfilm and Screen Australia have announced Partner with Australia (...
02/03/2026
Monday 2 March 2026
Saturday Night Live UK announces writing team
L-R: Jonno Johnson; Charlie Skelton; Celya AB; Omar Badawy; Gr inne Maguire; Laura Claxton; ...
02/03/2026
Back to All News
Netflix Unveils the Trailer for 53 Sundays, the New Film by Cesc Gay
Entertainment
02 March 2026
GlobalSpain
Link copied to clipboard
Dis...
28/02/2026
With two features seen in Formula 1 coverage, the broadcaster aims to bring view...
28/02/2026
Secretary of War Pete Hegseth addresses a crowd of approximately 1,500 L3Harris employees in Camden, Arkansas, as part of his Arsenal of Freedom tour....
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Berklee Presents Mambo Mania: Eguie Castrillo and the Berklee All-Stars Big Band...
28/02/2026
Berklee Announces Two New Summer Programs in Los Angeles The Berklee Music Business Program and Electronic Music Production and Sound Design Workshop bring imme...
28/02/2026
AI-RAN is moving from lab to field, showing that a software-defined approach is ...
28/02/2026
Autonomous networks - intelligent, self-managing telecommunications operations -...
28/02/2026
Back to All News
Final Trailer for BEASTARS Final Season Part 2' Roars Tow...
28/02/2026
New way to intentionally discover molecular glues could expand drug discovery Scripps Research scientists and colleagues show how drugs that eliminate certain d...
27/02/2026
The E.W. Scripps Company names Oliver Gray as Vice President, Network Sports and...
27/02/2026
The Gotham Sports App, the exclusive direct-to-consumer streaming home of MSG Networks and the YES Network, is now available for purchase through Prime Video fo...
27/02/2026
ESPN and the Horizon League announce a new multi-year, multi-platform media rights agreement, continuing a 38-year collaboration that began with the 1988 Midwes...
27/02/2026
At the 2026 NAB Show in Las Vegas, NETGEAR will highlight its new switch models and major updates to its Engage Controller software. The company's network d...
27/02/2026
Riedel Communications announces that Fondazione Teatro alla Scala has deployed a...
27/02/2026
Lyuno specializes in media localization, including translation, dubbing, subtitling, and voice-over services for a wide array of entertainment content. The comp...
27/02/2026
Chyron Weather 2.3, the latest edition of Chyron's weather visualization suite for broadcasters and meteorologists, recently launched.
The release includes...
27/02/2026
Telestream, which concentrates in media workflow technologies, announces expanded practical AI enhancements across its Vantage, Vantage Cloud, EDC, Stanza, and ...
Masstech for Enterprise and PlayBox Technology Partnership Unifies TV Broadcast Chain from Ingest to Playout and Archive under Single Media Asset Management System Technology Partners to Deliver First Integrated Playout Environment, Providing Undisrupted Management of and Access to Broadcast Content
