
BACKVUSR BRINGS FIRST TO MARKET TECHNOLOGY ALLOWING FOR A SIMPLE WAY TO EXPERIENCE ROOM SCALE VRVusr Solves the VR/AR Industry's Fragmentation Challenges by Offering Publishers and Creators a White-Label Platform to Distribute Content
TORONTO Sept. 25, 2017 Continuing its mission to solve the fragmentation of the virtual reality (VR) industry, Secret Location, a pioneering VR and technology studio, today revealed the latest update to Vusr, a first-of-its-kind, adaptable publishing platform. Vusr is considered one of the top white-label methods for creators looking to easily publish, distribute and monetize 360-degree video to any head-mounted-display (HMD) with today's update it can now support real-time rendered content including room-scale VR and augmented reality (AR) content.
Vusr's ability to distribute real-time rendered experiences that can be viewed in any HMD is already being used by world-leading publishers to distribute content to the masses. Much of VR and AR technology is applied to gaming but can be pushed beyond to offer vast applications from entertainment, news, social issues and business-level operations Vusr is now the easiest solution for consumers to transport themselves into any experience, built for any occasion.
Allowing publishers to incorporate real-time rendered VR and AR content, and go beyond just 360 video, opens up endless possibilities. said Secret Location President and Founder James Milward. Removing barriers and simplifying distribution is going to accelerate the amount and quality of content we're seeing in the industry, which is really what we need in order to grow it.
With every advent of new technology there is a period of fragmentation and VR is no different. While consolidation will happen over time, we're still at a phase where the hardware, software, formats, and techniques are still ballooning at a rapid pace. Without efforts to centralize, creators and publishers are left with no means to grow an audience and monetize their content, added Secret Location Chief Product Officer and Co-Founder Ryan Andal. Vusr is the first VR content management platform to develop and release the tech necessary to support room-scale content. By doing so, we can confidently say our solution is leading the way to help these visionary creators, actually reach an audience, today.
Vusr is designed with a streamlined user-experience allowing for a massive variety of VR content to be experienced within a single unified app. Content creators can eliminate the roadblocks keeping content from being viewed by as wide an audience as possible by integrating with Vusr's platform and giving people a branded all-in-one launcher.
To learn more about Vusr's capabilities and future endeavors, visit: https://www.vusr.co/.
Secret Location can also be followed on social media via Twitter and Facebook.
For assets, including logos, please email vusr@wonacottpr.com
About Vusr
Vusr is a white-label, cloud based content management system for VR distribution. With Vusr, VR creators are able to seamlessly distribute and manage content across all major platforms from a centralized content management tool. The Vusr platform offers solutions to a number of challenges in VR distribution, monetization and location-based experiences. Vusr was incubated in Secret Location and is backed by Entertainment One, a global independent studio that specializes in full-service publishing focusing on the development, acquisition, production, financing and distribution of world-leading entertainment content.
About Secret Location, an Entertainment One company
Launched in 2009 and acquired by Entertainment One (eOne) in 2016, Secret Location combines cutting-edge technology with traditional storytelling to create digitally accelerated experiences for the web, mobile, tablet, and emerging content like Virtual Reality (VR) and Augmented Reality (AR) and the platforms to discover it. It is the first company in the world to win a Primetime Emmy Award for a Virtual Reality project and the creator of the first original serialized VR narrative.
Media Contacts:
Nicole Stuber
Secret Location
(647) 539-2472
nstuber@secretlocation.com
Nick LaTona/Monica Pontrelli
Wonacott Communications, LLC
(310) 477-2871
vusr@wonacottpr.com
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
13/10/2025
Spectrum Brings Selected L.A. Lakers Games to Apple Vision Pro With New Immersiv...
13/10/2025
Media Climate Accord aims to offer united approach to M&E industry sustainabilit...
13/10/2025
Riot Games streamlines production of Valorant Champions Paris with ST 2110 flypa...
13/10/2025
Feeling the NRG: Riot Games puts on a show for Valorant Champions Paris final By Jo Ruddock
Monday, October 13, 2025 - 09:17
Print This Story
After more t...
13/10/2025
FOX Sports MLB Postseason Audio Aims To Make Officials' Calls More AccurateA1 Joe Carpenter hopes to bring some baseball CSI' to the ABS ump-cam system...
13/10/2025
New SBS and NITV Original RECKLESS a Deadly Funny Thriller Straight Out of Fre...
13/10/2025
Regional sports network moves from satellite to IP to cut distribution costs by more than half and streamline broadcast and direct-to-consumer delivery
Mid-Atl...
13/10/2025
Delta Live, the award-winning audio supplier, has underlined its position at the forefront of live sound with significant investments in cutting edge audio syst...
13/10/2025
Abu Dhabi, UAE October 13, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
13/10/2025
Nick Blood and Saffron Hocking lead casting for Hit Point, brand new original drama series for U and U&Dave
Developed & Produced by Urban Myth Films (a STUDIOC...
13/10/2025
The series from A24 will land in the UK & Ireland in 2026Monday 13 October 2025
...
13/10/2025
Back to All News
Grand Galaxy Hotel' Open for Business: Netflix Confirms Production and Cast
Entertainment
13 October 2025
GlobalSouth Korea
Link copi...
13/10/2025
Back to All News
Netflix Partners with GOBELINS Paris and Guillermo del Toro to...
13/10/2025
Back to All News
Stories Set to Thrill, Move, and Entertain: Netflix Announces ...
13/10/2025
Fox Corporation Executives to Discuss First Quarter Fiscal 2026 Financial Result...
13/10/2025
At the OCP Global Summit, NVIDIA is offering a glimpse into the future of gigawa...
13/10/2025
Season 2 brings murder and West of Ireland humour - and rain - to our screens, with M ir ad Tyers joining the cast
Watch trailer here.
A small-town obituary w...
13/10/2025
The Katie Hannon Interview Live airs tonight & Wednesday night at 7pm
As part of RT 's comprehensive election campaign coverage, journalist Katie Hannon w...
11/10/2025
SVG New Sponsor Spotlight: TAB M Solutions' Joe Wire, Kevin Tucker on Guidin...
11/10/2025
By Jessica Herndon
One of the most exciting things about the Sundance Film Fest...
11/10/2025
STAMFORD, Conn. In a move that highlights the growing importance of streaming apps on pay TV platforms, Charter Communications' Spectrum operating brand has...
11/10/2025
Netflix is expanding its video game offerings from mobile into TV by launching party games that its subscribers can play on smart TVs....
11/10/2025
STAMFORD, Conn. Charter Communications' Spectrum News has reached an deal with Comcast to expand distribution of its local news channels to Xfinity TV cust...
11/10/2025
Professional podcasts are booming. They're an effective way to establish company executives as industry leaders, humanize a large organization, drill down o...
11/10/2025
PlayBox Neo, a leading provider of media playout and channel branding solutions, will present its PlayBox Neo Suite media platform for the first time in the U.S...
11/10/2025
As a testament to its commitment to the broadcast market, FOR-A America will bring several popular and future-facing technologies to the NAB Show New York, runn...
11/10/2025
European technology developer Profuz Digital reflects on another successful IBC Show in Amsterdam from 12 15 September after showcasing the latest version of ...
11/10/2025
Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear initiative, is headin...
11/10/2025
Lightware, an industry leader in signal management, is at the center of a growing range of high-profile integrations with its UBEX platform. Built to deliver un...
11/10/2025
FOR-A Latin America and the Caribbean (LAC) will bring its industry-leading signal processing, frame rate conversion and graphics playout software to CAPER 2025...
11/10/2025
Clear-Com is happy to announce its latest collaboration with BNE Productions, a premier production company known for delivering world-class audio for live even...
11/10/2025
Dean's List: Tommy Neblett Shares His YouTube Top Five Boston Conservatory's dean of dance reveals his favorite student dance videos.
By
Sarah Godcher...
10/10/2025
SVG New Sponsor Spotlight: TAB M Solutions' Joe Wire, Jeff Tucker on Guiding...
10/10/2025
SVG Students To Watch: Vincent Macri, Monmouth University The Jersey local runs Camera 1 on Hawks games and is expanding into technical directing By Brandon Co...
10/10/2025
Flexible budgets: Inside the DFL's new customisable camera concepts for Bund...
10/10/2025
Facing the future: TVN on its technical services for the new Bundesliga season with remote production and all the bells and whistles By Heather McLean
Monday...
10/10/2025
Evolving in-house: Developing broadcast expertise and pushing the women's ga...
10/10/2025
Growing the game: The Deutscher Fu ball-Bund on pushing production innovation fo...
10/10/2025
Proximity and authenticity: DFL kicks off the new football season with more broa...
10/10/2025
Spectrum Brings Select L.A. Lakers Games to Apple Vision Pro With New Immersive ...
10/10/2025
From left, Scoot McNairy, Andrew Durham, Nessa Dougherty, and Emilia Jones attend the premiere of Fairyland at the 2023 Sundance Film Festival. Photo by Jemal...
10/10/2025
By Chuck Parker, CEO of Sohonet
If you work in film and television, you can feel it: anxiety is high. Budgets are tight, schedules are tighter, and AI is a c...
10/10/2025
L3Harris' WESCAM MX-Series EO/IR sensor systems have a long history of supporting complex missions in harsh environments, as seen here on a Kaplan-20 Next G...
10/10/2025
Cobalt Digital Booth # 607 // Journalists: Click to visit Cobalt
NAB NY 2025 Audio monitors join Cobalt's platform, including its latest routers, multiview...
10/10/2025
NEW YORK - October 9, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced the release of The Marketing ROI Blueprint:...
10/10/2025
CHAMPAIGN, Ill. Cobalt Digital will feature its Aria series of audio solutions designed to simplify monitoring, embedding and routing at NAB Show New York, set ...
10/10/2025
LOS ANGELES and PONTE VEDRA BEACH, Florida Amazon's Prime Video has announced a new deal that will allow it to exclusively stream a revival of the PGA Tour&...
10/10/2025
ATLANTA Local Now, Allen Media Group's free streaming service, will add five channels from Fox to its growing lineup. The new offerings are Fox Sports, Fox ...
10/10/2025
WASHINGTON The National Association of Broadcasters is applauding a draft notice from the Federal Communications Commission that would potentially speed up the ...