Citibank's flagship branch Nova Faria Lima in S o Paulo, Brazil, has installed 19 Christie GS Series laser phosphor projectors to create a 250 square meters permanent projection in its glass fa ade, which is the biggest rear-projection mapping in Latin America. The installation has been carried out by Founders, a Brazilian company that is part of the JChebly group, focused on innovation for its clients that covers digital marketing, digital experiences, visual solutions, and content.
The impressive office, located in the influential and iconic area of Faria Lima Avenue in S o Paulo, is one of Citibank's most advanced and innovative branch outlets in the world. To celebrate the bank's 100th anniversary in Brazil, Founders was given the mission to turn this branch into a digital landmark in the heart of the city.
One of the biggest cities in the world, S o Paulo banned all billboards in 2007 to fight what it saw as the growing problem of visual pollution. As a result, Citibank, Founders and Christie came up with an innovation-driven project to produce a new billboard concept approved by the Clean City Law, making it the only billboard in town.
Leonardo Chebly, CEO of Founders, says, When we received the assignment to turn the branch into a digital landmark, we analyzed the branch s architecture and developed specific solutions that use the front and sideward glass fa ade to create a digital billboard.
He adds that, Considering a project of such magnitude, we needed the best partners to carry out the installation with a high focus on quality and safety. Therefore we chose Christie, due to its more than 80 years of experience in movie projection and 25 in the development of digital projection, along with its known quality standards.
The installation was the result of solid teamwork involving several technicians from Founders and Christie, including Andr Nuvens Ingnez and Daniel Monteiro Pereira, Channel Sales Manager and Sales Manager Business Products respectively for Christie Brazil.
The 19 Christie DWX555-GS laser phosphor projectors with 1DLP technology were installed at the fa ade of the office in a rear-projection set-up, producing an impressive 100,000 lumen projection mapping over the glass fa ade and the laterals of the office, covering an area of 250 square meters. The 24/7 projection is a permanent source of information, entertainment and culture where media artists, poets and designers are invited to create unique digital contents stating their views, opinions and love for S o Paulo. In doing so it has emerged as a powerful platform that connects the city and its citizens.
We needed very powerful projectors to offer the best quality image, and that's why Christie DWX555-GS projectors served us perfectly, explains Chebly. Featuring laser phosphor illumination and equipped with 1280 x 800 WXGA resolution, the Christie DWX555-GS eliminates the need for lamp and filter replacements, providing 5,400 ANSI lumens and 20,000 hours of low-cost operation with a small footprint, low-weight, quiet operation and a full suite of lenses.
Clayton Brito, Christie's Country Manager in Brazil, comments, We are very pleased that our GS Series laser phosphor projectors were selected for use in Citibank's flagship branch in S o Paulo from the hand of our valued partner Founders. Christie is well-positioned to deliver high quality and reliable lampless projectors that deliver long-lasting brightness, accurate color reproduction, image quality and 24/7 reliability.
Chebly concludes, We are thrilled with this project, which has become a unique attraction in S o Paulo, and the partnership with Christie was a key point for us. From the moment of pre installation until after installation, Christie's team was present to ensure that the entire project would be a success.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Citibank's flagship branch Nova Faria Lima in S o Paulo, Brazil, has installed 19 Christie GS Series laser phosphor projectors to create a 250 square meters permanent projection in its glass fa ade, which is the biggest rear-projection mapping in Latin America. The installation has been carried out by Founders, a Brazilian company that is part of the JChebly group, focused on innovation for its clients that covers digital marketing, digital experiences, visual solutions, and content.
