NEW YORK CITY - 21 Oct 2015: IBM (NYSE: IBM) today announced partnerships with Triax TechnologiesTM, Spare5 and 113 Industries to develop cognitive applications powered by Watson that will help athletes train better, revolutionize golf training, amplify the game-day experience for fans and ultimately transform the future of sports. These organizations are part of a growing ecosystem of third-parties that are building applications, services and businesses embedded with cognitive technology in diverse industries and business disciplines including entertainment, retail, travel and hospitality, healthcare, financial services, legal, and education.
Watson's ability to interact in natural language, analyze large volumes of unstructured data, respond to complex questions with evidence-based answers, and discover new actionable patterns and insights makes it uniquely suited for the domain of sports, an industry that's becoming a much more scientific undertaking driven by data and numbers to improve the health and performance of both amateur and elite athletes.
Sports annually generates nearly $700 billion around the world, according to consulting firm A.T. Kearney, and the market is growing faster than Gross Domestic Product (GDP) in nearly every country -- even many times more in some major markets such as the United States, Brazil and the United Kingdom. At the same time, the demand for artificial intelligence (AI) infused apps is increasing, with IDC predicting that by 2018, half of all consumers will regularly interact with services based on cognitive computing.
"Cognitive is a new form of computing that represents a seismic shift in technology. We ve moved beyond systems that are programmed - the technologies most of us use today - to systems that understand, reason and learn," said Lauri Saft, Vice President, IBM Watson Ecosystem. "These latest partnerships exemplify the entrepreneurial nature of our Watson ecosystem. Like so many other industries, sports is awash in data, and cognitive computing allows IBM's partners like Triax Technologies, 113 Industries and Spare5 to apply deeper insights to all of that information to improve athlete performance and redefine the fan experience."
Triple Play: IBM Watson Scores Three All-Star Partnerships These three partners have specifically tapped into a variety of IBM Watson APIs to deliver the following offerings:
Impact Sensor Technology: Triax Technologies innovates, develops, manufactures and markets products designed specifically to meet the emerging needs of athletes and those who are involved in ensuring their health and safety. The Triax Smart Impact Monitor (SIM ) is a wearable sensor embedded in headbands or skullcaps that tracks the force and frequency of head impacts during play, empowering parents, coaches and athletic trainers with the tools needed to improve player safety and refine technique in real-time. By utilizing the Watson language service, this device can factor in more diverse data sources to analyze sentiment and infer cognitive and social characteristics to provide a more holistic view of athletic safety and performance. Concussions in sports are a hot topic, and a prevalent injury. The CDC estimates that 3.8M sports-related head injuries occur each year, further highlighting the need for enhanced risk assessment, monitoring/metrics and player evaluation.
Mobile Expert Sourcing: Spare5 is creating a cognitive app called, Watson Golf Pro that leverages Watson's deep learning, natural language, and vision capabilities to act as a personal caddy that amateur players can consult while at the driving range or on the course. Based on the corpus of knowledge about mechanics and drills obtained from contracted golf professionals combined with Watson's ability to see a user's golf swing will enable the app to provide feedback on how to implement better fundamentals. The Watson powered app can also deliver information and feedback in the right tone based on learning the nuanced personality of the users to better motivate the player to learn and take action.
Scientific Research and Innovation: 113 Industries is working with the Pittsburgh Penguins to transform the game-day experience for hockey fans. By leveraging 113 Industries' Pi service embedded with Watson natural language cognitive capabilities, the Penguins can analyze large volumes of fan-based data to develop specialized offers and services for fans visiting the CONSOL Energy Center. This can range anywhere from the concessions to merchandise to the pregame/postgame entertainment. For example, by applying cognitive computing to marketing, the Penguins will be armed with the insights needed to tap into the growing millennial demographic in Pittsburgh and communicate with fans in various ways to ensure they have an enjoyable experience and return to future games.
IBM has a 20 plus year heritage in applying new technologies, such as Sports Analytics, in a variety of ways to improve the coach, fan and player experience. Today's sports and wellness partner examples join recently announced efforts by ORRECO in helping to train the world's best athletes; Brightminded in changing the way personal trainers manage their fitness business and clients and knowledge; and Edge Up Sports in the competitive world of fantasy football. These organizations are leveraging the Watson Developer Cloud, a platform used by more than 77,000 developers globally to embed Watson and pilot, test and deploy their business ideas.
IBM Watson: Pioneering a New Era of Computing
Watson is the first open cognitive computing technology platform and represents a new era in computing where systems understand the world in the way that humans do: through senses, learning, and experience. Watson continuously learns, gaining in value and knowledge over time, from prev
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
15/06/2026
Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...
14/06/2026
Library captures 1960s R&B/pop drum sound
Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...
14/06/2026
HBO Comedy Rooster Shot with URSA Cine 17K 65
Brie Clayton June 14, 2026
0 Comments
Large format brings viewers intimately close to characters.
Black...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
NEW YORK CITY - 21 Oct 2015: IBM (NYSE: IBM) today announced partnerships with Triax TechnologiesTM, Spare5 and 113 Industries to develop cognitive applications powered by Watson that will help athletes train better, revolutionize golf training, amplify the game-day experience for fans and ultimately transform the future of sports. These organizations are part of a growing ecosystem of third-parties that are building applications, services and businesses embedded with cognitive technology in diverse industries and business disciplines including entertainment, retail, travel and hospitality, healthcare, financial services, legal, and education.
