Sony Pixel Power calrec Sony

23 and AV: Transportation Industry to Drive Into Metaverse, Cloud Technologies

08/12/2022

As the autonomous vehicle industry enters the next year, it will start navigating into even greater technology frontiers.

Next-generation vehicles won't just be defined by autonomous driving capabilities. Everything from the design and production process to the in-vehicle experience is entering a new era of digitization, efficiency, safety and intelligence.

These trends arrive after a wave of breakthroughs in 2022. More automakers announced plans to build software-defined vehicles on the NVIDIA DRIVE Orin system-on-a-chip - including Jaguar Land Rover, NIO, Polestar, Volvo Cars and Xpeng. And in-vehicle compute pushed the envelope with the next-generation NVIDIA DRIVE Thor platform.

Delivering up to 2,000 trillion floating operations per second, DRIVE Thor unifies autonomous driving and cockpit functions on a single computer for unprecedented speed and efficiency.

In the coming year, the industry will see even more wide-ranging innovations begin to take hold, as industrial metaverse and cloud technologies become more prevalent.

Simulation technology for AV development has also flourished in the past year. New tools and techniques on NVIDIA DRIVE Sim, including using AI tools for training and validation, have narrowed the gap between the virtual and real worlds.

Here's what to expect for intelligent transportation in 2023.

Enter the Metaverse The same NVIDIA Omniverse platform that serves as the foundation of DRIVE Sim for AV development is also revolutionizing the automotive product cycle. Automakers can leverage Omniverse to unify the 3D design and simulation pipelines for vehicles, and build persistent digital twins of their production facilities.

Designers can collaborate between 3D software ecosystems from anywhere in the world, in real time, with Omniverse. With full fidelity RTX ray tracing showing physically accurate lighting and reflections and physical behavior, vehicle designs can be more acutely evaluated and tested before physical prototyping ever begins.

Production is the next step in this process, and it requires thousands of parts and workers moving in harmony. With Omniverse, automakers can develop a unified view of their manufacturing processes across plants to streamline operations.

Planners can access the full-fidelity digital twin of the factory, reviewing and optimizing as needed. Every change can be quickly evaluated and validated in virtual, then implemented in the real world to ensure maximum efficiency and ergonomics for factory workers.

Customers can also benefit from enhanced product experiences. Full-fidelity, real-time car configurators, 3D simulations of vehicles, demonstrations in augmented reality and virtual test drives all help bring the vehicle to the customer.

These technologies bridge the gap between the digital and the physical, as the buying experience evolves to include both physical retail spaces and online engagement.

Cloud Migration As remote work becomes a permanent fixture, cloud capabilities are proving vital to growing industries, including transportation.

Looking ahead, AV developers will be able to access a comprehensive suite of services using NVIDIA Omniverse Cloud to design, deploy and experience metaverse applications anywhere. These applications include simulation, in-vehicle experiences and car configurators.

With cloud-based simulation, AV engineers can generate physically based sensor data and traffic scenarios to test and validate self-driving technology. Developers can also use simulation to design intelligent vehicle interiors.

An autonomous test vehicle running in simulation. These next-generation cabins will feature personalized entertainment, including streaming content. With the NVIDIA GeForce NOW cloud gaming service, passengers will be able to stream over 1,000 titles from the cloud into the vehicle while charging or waiting to pick up passengers.

Additionally, Omniverse Cloud enables automakers to offer a virtual showroom for an immersive experience to customize a vehicle before purchasing it from anywhere in the world.

Individualized Interiors Autonomous driving capabilities will deliver a smoother, safer driving experience for all road users. As driving functions become more automated across the industry, vehicle interiors are taking on a bigger role for automakers to create branded experiences.

In addition to gaming, advances in AI and in-vehicle compute are enabling a range of new infotainment technologies, including digital assistants, occupant monitoring, AV visualization, video conferencing and more.

AI and cloud technologies provide personalized infotainment experiences for every passenger. With NVIDIA DRIVE Concierge, automakers can provide these features across multiple displays in the vehicle. And with software-defined, centralized compute, they can continuously add new capabilities over the air.

This emerging cloud-first approach is transforming every segment of the AV industry, from developing vehicles and self-driving systems to operating global fleets.
LINK: https://blogs.nvidia.com/blog/2022/12/08/2023-av-transportation-indust...
See more stories from nvidia

North America Stories

09/12/2025

FCC Delays Implementation of Foreign Sponsorship Rules

WASHINGTON The Federal Communications Commission's Media Bureau has once again delayed implementation of sponsorship identification requirements for foreign...

09/12/2025

#GALSNGEAR Announces 2026 Leadership Retreats

WASHINGTON #GALSNGEAR has announced two major leadership retreats in early 2026 that the group said are designed to equip women in media, entertainment, and tec...

09/12/2025

Cox Media Group, Verizon Trade Barbs Over Possible Blackout

WASHINGTON With a Dec. 15 deadline looming for a new retransmission consent and carriage deal between Cox and Verizon, the two parties have started trading barb...

09/12/2025

Samba TV Secures New Funding of up to $60 Million

SAN FRANCISCO Samba TV has announced that it has secured new financing from Horizon Technology Finance Corporation, an affiliate of Monroe Capital, with an init...

09/12/2025

Survey: 75% of Cord-Cutters Ditched a Streaming Subscription in 2025

Many cord-cutters looking to reduce their monthly cable or satellite bills are also cutting back on streaming costs, according to new research from All About Co...

09/12/2025

Shure Takes Center Stage at CMAs, Latin Grammys

LAS VEGAS and NASHVILLE, Tenn. Shure technology played a critical role during the broadcast productions of the 59th Annual CMA Awards at the Bridgestone Arena i...

09/12/2025

Nixer to address AV market demands for speed visibility a...

Unveiling of new CV1, web-browser workflows and Milan roadmap for mission-critical AV environments Nixer Pro Audio will return to Integrated Systems Europe (IS...

09/12/2025

December 08, 2025

An easier approach to recreate the powerful nerve-blocking molecule found in shellfish A Scripps Research-led study resolves the challenge of synthesizing saxit...

08/12/2025

SVG Summit 2025 Technology Exhibits Preview, Part 1

SVG Summit 2025 Technology Exhibits Preview, Part 1By SVG Staff Monday, December 8, 2025 - 6:56 am Print This Story | Subscribe Story Highlights The 2025...

08/12/2025

2025 Sports Broadcasting Hall of Fame: Bill Rasmussen, the Entrepreneur Who Dreamed Sports Into a New World

2025 Sports Broadcasting Hall of Fame: Bill Rasmussen, the Entrepreneur Who Drea...

08/12/2025

SVG Summit 2025 Preview: Live Production Innovation Workshop Goes Deep on ST 2110, MXL, AR/XR, and More

SVG Summit 2025 Preview: Live Production Innovation Workshop Goes Deep on ST 211...

08/12/2025

#GALSNGEAR Announces East, West Leadership Retreats for 2026

#GALSNGEAR Announces East, West Leadership Retreats for 2026By Ken Kerschbaumer Monday, December 8, 2025 - 9:10 am Print This Story | Subscribe Story High...

08/12/2025

MediaKind Acquiring Harmonic's Video Business to Create New Streaming-Video Heavyweight

MediaKind Acquiring Harmonic's Video Business to Create New Streaming-Video ...

08/12/2025

Platinum White Paper: Sony HDR/SDR Camera Shading Techniques for Live Production Applications

Platinum White Paper: Sony HDR/SDR Camera Shading Techniques for Live Production...

08/12/2025

SVG Sit-Down: NESN's Kenny Elcock and Harmonic's Jean Macher Talk Next-Gen Distribution for Live Sports

SVG Sit-Down: NESN's Kenny Elcock and Harmonic's Jean Macher Talk Next-G...

08/12/2025

Monsters Funday Football,' ESPN's Latest Live Animation Effort, Advances the Altcast Art Form Again

Monsters Funday Football,' ESPN's Latest Live Animation Effort, Advances...

08/12/2025

SVG Sit-Down: ESPN Director Jeff Nelson on Calling the (Animated) Action on Monsters Funday Football'

SVG Sit-Down: ESPN Director Jeff Nelson on Calling the (Animated) Action on Mon...

08/12/2025

Monsters Funday Football': Louisiana Philharmonic Delivers Again With Orchestral Mashup of MNF' Theme and Monsters, Inc.' Score

Monsters Funday Football': Louisiana Philharmonic Delivers Again With Orches...

08/12/2025

Nielsen Audience Segments Now Available in Amazon DSP & Amazon Marketing Cloud

Nielsen's robust data offering enables marketers to connect with their target audience more effectively and drive better results throughout Amazon's adv...

08/12/2025

Paramount Launches Hostile Bid for Warner Bros. Discovery

LOS ANGELES and NEW YORK Paramount has launched a hostile takeover bid for Warner Bros. Discovery with an all-cash tender offer to acquire all of the outstandin...

08/12/2025

ASG Names Macky Beheshti Director, Enterprise Storage and Systems

EMERYVILLE, Calif. Media and entertainment technology and services provider Advanced Systems Group has named Macky Beheshti as director, enterprise storage and ...

08/12/2025

MediaKind to Acquire Harmonic's Video Business for $145M

DENVER MediaKind, a global provider of cloud-based video streaming technology announced today that it is acquiring the video business of Harmonic Inc. for appro...

08/12/2025

Nielsen Audience Segments Now Available in Amazon Ads Marketplace

NEW YORK Nielsen has announced that its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, including the ...

08/12/2025

Marshall Electronics Highlights CV355 27X ND3 Camera With...

Marshall Electronics showcases the CV355-27X-ND3 Optical Zoom NDI (NDI HX2, NDI HX3) Camera at ISE 2026 (Booth 4N900). Designed for users seeking high-quality ...

08/12/2025

Cinnafilm Launches Tachyon LIVE and IPx LIVE - Real-Time...

Cinnafilm today announced the immediate availability of IPx LIVE and Tachyon LIVE, delivering broadcast-grade, real-time IP video transcoding and motion-compens...

08/12/2025

Hiltron Sees Expanding Demand for Satcom Systems Througho...

Following a successful 45th anniversary year in 2024, Hiltron reports increasing demand for its wide range of satellite communication equipment manufacturing, p...

08/12/2025

Your Holiday Checklist Essentials

When was the last time you updated your default playlist(s)? A default playlist keeps your station(s) on the air should your team ever miss a step in sending mu...

08/12/2025

Netflix ISP Speed Index for November 2025

Back to All News Netflix ISP Speed Index for November 2025 Product 08 December 2025 Global Link copied to clipboard This month marks 15 years of the Netfl...

08/12/2025

Another Exciting Chapter in Our Book-to-Screen Journey and What's to Come

Back to All News Another Exciting Chapter in Our Book-to-Screen Journey and What's to Come Entertainment 08 December 2025 Global Link copied to clipboa...

07/12/2025

Netflix Takes Over the Oslo Skyline With Celebratory 'Troll 2' Light Show

Back to All News Netflix Takes Over the Oslo Skyline With Celebratory Troll 2 L...

06/12/2025

L3Harris Chair and CEO Appears on CNBC at Reagan National Defense Forum

In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...

06/12/2025

Survey: M&E Embraces Horizontally Integrated Media Archiving Approach

FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...

06/12/2025

Czech TV Deploys LiveU Solutions in 10 OB Vans

HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...

06/12/2025

NATAS Celebrates 76th Technology & Engineering Emmy Award Honorees

NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...

05/12/2025

2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nationally and Regionally

2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...

05/12/2025

SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio Data

SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...

05/12/2025

Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Scalable Production System with Ross Video

Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...

05/12/2025

Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD Split

Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...

05/12/2025

FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championship

FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...

05/12/2025

SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the Future of the Viewer Experience

SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...

05/12/2025

Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast for World Cup Draw

Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...

05/12/2025

As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ever

As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...

05/12/2025

ESPN Enters College Football's Most Intense Month With Elevated Workflows for Championship Week

ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...

05/12/2025

Sorry, Baby, Peter Hujar's Day, Among Sundance Institute-Supported Projects Nominated for 2026 Film Independent Spirit Awards

It's about that time! Awards season is in full swing, and the Film Independe...

05/12/2025

Netflix to Acquire Warner Bros. in Deal Worth $82.7 Billon

LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....

05/12/2025

Gracenote Launches New CTV Ad Platform

NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...

05/12/2025

IAB Tech Lab Releases Deals API

NEW YORK In an important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public commen...

05/12/2025

Nielsen: NFL Thanksgiving Games Score Big Audiences

NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...

05/12/2025

Iris Cloud-Connected Camera Control Platform Now Available

NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...

05/12/2025

Netflix to Acquire Warner Bros. in Deal Worth $82.7B

HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....