Sony Pixel Power calrec Sony

23 and AV: Transportation Industry to Drive Into Metaverse, Cloud Technologies

08/12/2022

As the autonomous vehicle industry enters the next year, it will start navigating into even greater technology frontiers.

Next-generation vehicles won't just be defined by autonomous driving capabilities. Everything from the design and production process to the in-vehicle experience is entering a new era of digitization, efficiency, safety and intelligence.

These trends arrive after a wave of breakthroughs in 2022. More automakers announced plans to build software-defined vehicles on the NVIDIA DRIVE Orin system-on-a-chip - including Jaguar Land Rover, NIO, Polestar, Volvo Cars and Xpeng. And in-vehicle compute pushed the envelope with the next-generation NVIDIA DRIVE Thor platform.

Delivering up to 2,000 trillion floating operations per second, DRIVE Thor unifies autonomous driving and cockpit functions on a single computer for unprecedented speed and efficiency.

In the coming year, the industry will see even more wide-ranging innovations begin to take hold, as industrial metaverse and cloud technologies become more prevalent.

Simulation technology for AV development has also flourished in the past year. New tools and techniques on NVIDIA DRIVE Sim, including using AI tools for training and validation, have narrowed the gap between the virtual and real worlds.

Here's what to expect for intelligent transportation in 2023.

Enter the Metaverse The same NVIDIA Omniverse platform that serves as the foundation of DRIVE Sim for AV development is also revolutionizing the automotive product cycle. Automakers can leverage Omniverse to unify the 3D design and simulation pipelines for vehicles, and build persistent digital twins of their production facilities.

Designers can collaborate between 3D software ecosystems from anywhere in the world, in real time, with Omniverse. With full fidelity RTX ray tracing showing physically accurate lighting and reflections and physical behavior, vehicle designs can be more acutely evaluated and tested before physical prototyping ever begins.

Production is the next step in this process, and it requires thousands of parts and workers moving in harmony. With Omniverse, automakers can develop a unified view of their manufacturing processes across plants to streamline operations.

Planners can access the full-fidelity digital twin of the factory, reviewing and optimizing as needed. Every change can be quickly evaluated and validated in virtual, then implemented in the real world to ensure maximum efficiency and ergonomics for factory workers.

Customers can also benefit from enhanced product experiences. Full-fidelity, real-time car configurators, 3D simulations of vehicles, demonstrations in augmented reality and virtual test drives all help bring the vehicle to the customer.

These technologies bridge the gap between the digital and the physical, as the buying experience evolves to include both physical retail spaces and online engagement.

Cloud Migration As remote work becomes a permanent fixture, cloud capabilities are proving vital to growing industries, including transportation.

Looking ahead, AV developers will be able to access a comprehensive suite of services using NVIDIA Omniverse Cloud to design, deploy and experience metaverse applications anywhere. These applications include simulation, in-vehicle experiences and car configurators.

With cloud-based simulation, AV engineers can generate physically based sensor data and traffic scenarios to test and validate self-driving technology. Developers can also use simulation to design intelligent vehicle interiors.

An autonomous test vehicle running in simulation. These next-generation cabins will feature personalized entertainment, including streaming content. With the NVIDIA GeForce NOW cloud gaming service, passengers will be able to stream over 1,000 titles from the cloud into the vehicle while charging or waiting to pick up passengers.

Additionally, Omniverse Cloud enables automakers to offer a virtual showroom for an immersive experience to customize a vehicle before purchasing it from anywhere in the world.

Individualized Interiors Autonomous driving capabilities will deliver a smoother, safer driving experience for all road users. As driving functions become more automated across the industry, vehicle interiors are taking on a bigger role for automakers to create branded experiences.

In addition to gaming, advances in AI and in-vehicle compute are enabling a range of new infotainment technologies, including digital assistants, occupant monitoring, AV visualization, video conferencing and more.

AI and cloud technologies provide personalized infotainment experiences for every passenger. With NVIDIA DRIVE Concierge, automakers can provide these features across multiple displays in the vehicle. And with software-defined, centralized compute, they can continuously add new capabilities over the air.

This emerging cloud-first approach is transforming every segment of the AV industry, from developing vehicles and self-driving systems to operating global fleets.
LINK: https://blogs.nvidia.com/blog/2022/12/08/2023-av-transportation-indust...
See more stories from nvidia

North America Stories

27/11/2025

Vizrt Launches Viz One 8.1 With AI-Powered Features

LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...

27/11/2025

Prime Video Debuts AI-Powered Video Recaps

Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...

27/11/2025

Stranger Things 5': Prepare for One Last Adventure With Our Final Season Coverage Guide

Back to All News Stranger Things 5': Prepare for One Last Adventure With O...

27/11/2025

Elastic Compute for a Sustainable Media Industry

The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...

27/11/2025

The Ultimate Black Friday Deal Is Here

Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...

26/11/2025

SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Featuring NFL, NBA, and Golf

SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...

26/11/2025

Inside the Archives: Winter Is in the Air and in Our Festival Films

A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...

26/11/2025

JioStar and Nielsen Unveil Breakthrough Cross-Screen MeasurementStudy, Redefining Advertising Effectiveness in Live Sports

Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...

26/11/2025

ITN Deploys IP-Based Production Control Room

LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....

26/11/2025

YouTube TV, TelevisaUnivision End Lengthy Blackout

MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...

26/11/2025

OpenDrives Bridges the Gap Between IT and Creatives with...

OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...

26/11/2025

Disguise to Showcase Future of Event Visuals at LDI 2025

Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...

26/11/2025

HighField AI Expands Global Channel Partner Network to Ac...

HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...

26/11/2025

Mono Streaming selects PlayBox Neo to manage English Prem...

As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...

26/11/2025

Bell Centre arena in Montreal elevates fan experience wit...

Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...

26/11/2025

Vizrt launches AI-powered advances for speed and accuracy...

Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...

26/11/2025

ITN Launches Low-Latency IP Control Room Powered by Teche...

ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...

26/11/2025

Ikegami Maintains Initiative in Broadcast Systems Develop...

Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...

26/11/2025

Fubo, NBCUniversal Trade Barbs in Carriage Dispute

Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....

26/11/2025

Global Sports Rights Spending to Top $78 Billion in 2030

LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...

26/11/2025

Vubiquity Earns AWS Media & Entertainment Competency Status

LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...

26/11/2025

Comcast Pays $1.5 Million to Settle FCC Data Breach Probe

WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...

26/11/2025

Berklee Named to the Hollywood Reporters Top Music Schools List

Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...

26/11/2025

Animated Series Love Through a Prism' Casts New Light on Romance Between Aristocrat and Exchange Student in London

Back to All News Animated Series Love Through a Prism' Casts New Light on ...

26/11/2025

NALIP Unveils Fifth Cohort of Director Incubator

Back to All News NALIP Unveils Fifth Cohort of Director Incubator Social Impact 26 November 2025 United States Link copied to clipboard The National Assoc...

26/11/2025

Netflix Deepens Partnership with Taiwan's 62nd Golden Horse Film Festival, Launches New Talent and Storytelling Initiatives

Back to All News Netflix Deepens Partnership with Taiwan's 62nd Golden Hors...

25/11/2025

SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES Network

SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...

25/11/2025

Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, Cost-Effective Alternatives

Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...

25/11/2025

Analysis: Is Baller League Really the Future of Sport?

Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large Tuesday, November 25, 2025 - 10:10 Print This Story With KSI on...

25/11/2025

Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale Events with SOS Global

Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...

25/11/2025

SVG Summit 2025 Preview: SVG Women's Sports Workshop

SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay Tuesday, November 25, 2025 - 10:27 am Print This Story | Subscribe Story Highlig...

25/11/2025

SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of the CDN and Prioritizing Throughput

SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...

25/11/2025

Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as the Primary Angle and More Madden Elements

Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...

25/11/2025

Sauna Is an Intimate Exploration of Queer Love and Identity

Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...

25/11/2025

Lionsgate and Nielsen expand partnership to deliver first-ever combined FAST channel and digital network measurement

Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...

25/11/2025

AP Switches to DaVinci Resolve Studio for Global News Production

FREMONT, Calif. Blackmagic Design said the Associated Press has completed the transition of its global video-editing platform to DaVinci Resolve Studio....

25/11/2025

Berklees Inaugural Nat King Cole and Natalie Cole Scholarship Awarded to Paris Pineyro

Berklees Inaugural Nat King Cole and Natalie Cole Scholarship Awarded to Paris P...

25/11/2025

Traditional TV Players Gained Viewers in October: Nielsen Gauge

NEW YORK NFL and college football coverage, the MLB postseason and the new fall broadcast-TV season contributed to major gains for traditional media companies a...

25/11/2025

Tower Products CEO Jim Veltrie to Retire Dec. 30

SAUGERTIES, N.Y. Tower Products, a manufacturer and distributor of pro video and audio equipment here, said President and CEO Jim Veltrie will retire from the c...

25/11/2025

Sinclair Makes Unsolicited Bid to Buy Scripps at $7 a Share

Following last week's disclosure that it had acquired a 8.2% stake in E.W. Scripps, Sinclair has filed papers with the Securities and Exchange Commission pr...

25/11/2025

FLUX.2 Image Generation Models Now Released, Optimized for NVIDIA RTX GPUs

Black Forest Labs - the frontier AI research lab developing visual generative AI models - today released the FLUX.2 family of state-of-the-art image generation ...

24/11/2025

HBO's The Shuffle' Reveals Longtime Connection of Sports and Entertainment

HBO's The Shuffle' Reveals Longtime Connection of Sports and Entertainm...

24/11/2025

2025 Sports Broadcasting Hall of Fame: Hiroshi Kiriyama, Sony Broadcast (and Industry) Technology Icon

2025 Sports Broadcasting Hall of Fame: Hiroshi Kiriyama, Sony Broadcast (and Ind...

24/11/2025

SVG Summit 2025 Preview: FIFA, NBC Olympics, Fox Sports, CBS Sports, Netflix, NFL, NBA, MLB, USTA Power Dec. 16 Conversations

SVG Summit 2025 Preview: FIFA, NBC Olympics, Fox Sports, CBS Sports, Netflix, NF...

24/11/2025

Case Study: YES Network Streamlines Broadcast Operations with Beam Dynamics

Case Study: YES Network Streamlines Broadcast Operations with Beam DynamicsBy SVG Staff Monday, November 24, 2025 - 11:18 am Print This Story | Subscribe ...

24/11/2025

Platinum White Paper: More of Everything: How Broadcasters are Changing Their Approach to Meet Rises in Consumer Demand with Calrec

Platinum White Paper: More of Everything: How Broadcasters are Changing Their Ap...

24/11/2025

Versant Media USA Sports President Matt Hong on How Versant Has Best of Both Worlds: a Start-Up Mentality and $7 Billion Revenues

Versant Media USA Sports President Matt Hong on How Versant Has Best of Both Wor...

24/11/2025

SVG Sit-Down: NABA Director-General Rebecca Hanson on How FCC's C-Band Auction Will Impact Broadcasters

SVG Sit-Down: NABA Director-General Rebecca Hanson on How FCC's C-Band Aucti...

24/11/2025

SVG New Sponsor Spotlight: Bolin Technology's Sapan Doshi on the Proliferation of PTZ Cameras for Sports Venues and Broadcasters

SVG New Sponsor Spotlight: Bolin Technology's Sapan Doshi on the Proliferati...

24/11/2025

L3Harris' Next-Generation Weather Imager Ready to Deliver Life-Saving Weather Data Under Critical NOAA Satellite Program

The L3Harris next-generation imager for NOAA's GeoXO satellite system will c...