
As the autonomous vehicle industry enters the next year, it will start navigating into even greater technology frontiers.
Next-generation vehicles won't just be defined by autonomous driving capabilities. Everything from the design and production process to the in-vehicle experience is entering a new era of digitization, efficiency, safety and intelligence.
These trends arrive after a wave of breakthroughs in 2022. More automakers announced plans to build software-defined vehicles on the NVIDIA DRIVE Orin system-on-a-chip - including Jaguar Land Rover, NIO, Polestar, Volvo Cars and Xpeng. And in-vehicle compute pushed the envelope with the next-generation NVIDIA DRIVE Thor platform.
Delivering up to 2,000 trillion floating operations per second, DRIVE Thor unifies autonomous driving and cockpit functions on a single computer for unprecedented speed and efficiency.
In the coming year, the industry will see even more wide-ranging innovations begin to take hold, as industrial metaverse and cloud technologies become more prevalent.
Simulation technology for AV development has also flourished in the past year. New tools and techniques on NVIDIA DRIVE Sim, including using AI tools for training and validation, have narrowed the gap between the virtual and real worlds.
Here's what to expect for intelligent transportation in 2023.
Enter the Metaverse The same NVIDIA Omniverse platform that serves as the foundation of DRIVE Sim for AV development is also revolutionizing the automotive product cycle. Automakers can leverage Omniverse to unify the 3D design and simulation pipelines for vehicles, and build persistent digital twins of their production facilities.
Designers can collaborate between 3D software ecosystems from anywhere in the world, in real time, with Omniverse. With full fidelity RTX ray tracing showing physically accurate lighting and reflections and physical behavior, vehicle designs can be more acutely evaluated and tested before physical prototyping ever begins.
Production is the next step in this process, and it requires thousands of parts and workers moving in harmony. With Omniverse, automakers can develop a unified view of their manufacturing processes across plants to streamline operations.
Planners can access the full-fidelity digital twin of the factory, reviewing and optimizing as needed. Every change can be quickly evaluated and validated in virtual, then implemented in the real world to ensure maximum efficiency and ergonomics for factory workers.
Customers can also benefit from enhanced product experiences. Full-fidelity, real-time car configurators, 3D simulations of vehicles, demonstrations in augmented reality and virtual test drives all help bring the vehicle to the customer.
These technologies bridge the gap between the digital and the physical, as the buying experience evolves to include both physical retail spaces and online engagement.
Cloud Migration As remote work becomes a permanent fixture, cloud capabilities are proving vital to growing industries, including transportation.
Looking ahead, AV developers will be able to access a comprehensive suite of services using NVIDIA Omniverse Cloud to design, deploy and experience metaverse applications anywhere. These applications include simulation, in-vehicle experiences and car configurators.
With cloud-based simulation, AV engineers can generate physically based sensor data and traffic scenarios to test and validate self-driving technology. Developers can also use simulation to design intelligent vehicle interiors.
An autonomous test vehicle running in simulation. These next-generation cabins will feature personalized entertainment, including streaming content. With the NVIDIA GeForce NOW cloud gaming service, passengers will be able to stream over 1,000 titles from the cloud into the vehicle while charging or waiting to pick up passengers.
Additionally, Omniverse Cloud enables automakers to offer a virtual showroom for an immersive experience to customize a vehicle before purchasing it from anywhere in the world.
Individualized Interiors Autonomous driving capabilities will deliver a smoother, safer driving experience for all road users. As driving functions become more automated across the industry, vehicle interiors are taking on a bigger role for automakers to create branded experiences.
In addition to gaming, advances in AI and in-vehicle compute are enabling a range of new infotainment technologies, including digital assistants, occupant monitoring, AV visualization, video conferencing and more.
AI and cloud technologies provide personalized infotainment experiences for every passenger. With NVIDIA DRIVE Concierge, automakers can provide these features across multiple displays in the vehicle. And with software-defined, centralized compute, they can continuously add new capabilities over the air.
This emerging cloud-first approach is transforming every segment of the AV industry, from developing vehicles and self-driving systems to operating global fleets.
North America Stories
09/12/2025
2025 Sports Broadcasting Hall of Fame: Pam Oliver, Sideline Icon Who Redefined t...
09/12/2025
SVG Summit 2025 Technology Exhibits Preview, Part 2By Jason Dachman, Editorial Director, U.S.
Tuesday, December 9, 2025 - 7:17 am
Print This Story | Subscr...
09/12/2025
SVG Summit 2025 Preview: Cloud Production Workshop Spotlights Live and Non-Live ...
09/12/2025
Next-generation content protection: Multi-technology security is integral to com...
09/12/2025
CBS Sports Provides One-of-a-Kind Production' for UEFA Champions League Cro...
09/12/2025
Spanish Professional Basketball League Relies on NETGEAR AV, MAM Tech for Seamle...
09/12/2025
SVG Sit-Down: St. Thomas's Mike Gallagher and Casey Eakins on the Tommies...
09/12/2025
Free Registration for the 2025 SVG Summit Closes Today at 5 p.m. ET!After the deadline, tickets will cost $150 to attend the eventBy SVG Staff
Tuesday, Decemb...
09/12/2025
University of St. Thomas Ushers in Division I Era With New Arena and a Broadcast...
09/12/2025
For decades, customers have turned to L3Harris capabilities in electronic warfar...
09/12/2025
L3Harris propulsion systems enable agile maneuvering and resilience for U.S. spacecraft, supporting national security and mission success in the evolving space ...
09/12/2025
L3Harris Technologies' imaging and sounding instruments will play a critical...
09/12/2025
LOS ANGELES James Shears has joined ThinkAnalytics as senior vice president, advertising, tasked with leading global strategy and commercial expansion of the co...
09/12/2025
VIENNA, Va. The Media Institute, a nonprofit, nonpartisan organization specializing in communications policy and the First Amendment, has named Kathleen Kirby o...
09/12/2025
Throughout its century-plus existence, the motion picture industry has had to fight battles on multiple fronts to protect its content from piracy. From protecti...
09/12/2025
NEW YORK Fueled by football season, ad supported TV viewing in Q3 peaked in September, representing 74.7% of overall TV viewership in that month, per Nielsen...
09/12/2025
LYNDONVILLE, N.Y. Digital Alert Systems has introduced the DAS3-DC-PS, a new DC power supply option for its DASDEC-III emergency alert system. Designed to meet ...
09/12/2025
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced the appointment of Macky Beheshti as Dir...
09/12/2025
Triveni Digital and Device Solutions Inc today announced that the United States Patent and Trademark Office granted them a new patent for their novel ATSC 3.0 r...
09/12/2025
ThinkAnalytics, the global leader in AI-powered data analytics for TV and streaming, today announced the appointment of James Shears as Senior Vice President of...
09/12/2025
European data management specialists appointed as SingleStore champion partner, bringing unified real-time transaction, vector and analytics capabilities to org...
09/12/2025
Broadcast Solutions, the leading systems integration group, has launched a new business, aimed at providing consultancy and design services across the media ind...
09/12/2025
WASHINGTON The Federal Communications Commission's Media Bureau has once again delayed implementation of sponsorship identification requirements for foreign...
09/12/2025
WASHINGTON #GALSNGEAR has announced two major leadership retreats in early 2026 that the group said are designed to equip women in media, entertainment, and tec...
09/12/2025
WASHINGTON With a Dec. 15 deadline looming for a new retransmission consent and carriage deal between Cox and Verizon, the two parties have started trading barb...
09/12/2025
SAN FRANCISCO Samba TV has announced that it has secured new financing from Horizon Technology Finance Corporation, an affiliate of Monroe Capital, with an init...
09/12/2025
Many cord-cutters looking to reduce their monthly cable or satellite bills are also cutting back on streaming costs, according to new research from All About Co...
09/12/2025
LAS VEGAS and NASHVILLE, Tenn. Shure technology played a critical role during the broadcast productions of the 59th Annual CMA Awards at the Bridgestone Arena i...
09/12/2025
Unveiling of new CV1, web-browser workflows and Milan roadmap for mission-critical AV environments
Nixer Pro Audio will return to Integrated Systems Europe (IS...
09/12/2025
Verified: LinkedIn crosses 100M member milestone From LinkedIn Published on Dec 9, 2025 Categories: Company News, Featured News
LinkedIn Corporate Communi...
09/12/2025
Original article published in TV Tech: https://www.tvtechnology.com/equipment/bmg-redefines-remote-production-through-cloud-connected-workflows
When I started ...
09/12/2025
An easier approach to recreate the powerful nerve-blocking molecule found in shellfish A Scripps Research-led study resolves the challenge of synthesizing saxit...
08/12/2025
SVG Summit 2025 Technology Exhibits Preview, Part 1By SVG Staff
Monday, December 8, 2025 - 6:56 am
Print This Story | Subscribe
Story Highlights
The 2025...
08/12/2025
2025 Sports Broadcasting Hall of Fame: Bill Rasmussen, the Entrepreneur Who Drea...
08/12/2025
SVG Summit 2025 Preview: Live Production Innovation Workshop Goes Deep on ST 211...
08/12/2025
#GALSNGEAR Announces East, West Leadership Retreats for 2026By Ken Kerschbaumer
Monday, December 8, 2025 - 9:10 am
Print This Story | Subscribe
Story High...
08/12/2025
MediaKind Acquiring Harmonic's Video Business to Create New Streaming-Video ...
08/12/2025
Platinum White Paper: Sony HDR/SDR Camera Shading Techniques for Live Production...
08/12/2025
SVG Sit-Down: NESN's Kenny Elcock and Harmonic's Jean Macher Talk Next-G...
08/12/2025
Monsters Funday Football,' ESPN's Latest Live Animation Effort, Advances...
08/12/2025
SVG Sit-Down: ESPN Director Jeff Nelson on Calling the (Animated) Action on Mon...
08/12/2025
Monsters Funday Football': Louisiana Philharmonic Delivers Again With Orches...
08/12/2025
Nielsen's robust data offering enables marketers to connect with their target audience more effectively and drive better results throughout Amazon's adv...
08/12/2025
LOS ANGELES and NEW YORK Paramount has launched a hostile takeover bid for Warner Bros. Discovery with an all-cash tender offer to acquire all of the outstandin...
08/12/2025
EMERYVILLE, Calif. Media and entertainment technology and services provider Advanced Systems Group has named Macky Beheshti as director, enterprise storage and ...
08/12/2025
DENVER MediaKind, a global provider of cloud-based video streaming technology announced today that it is acquiring the video business of Harmonic Inc. for appro...
08/12/2025
NEW YORK Nielsen has announced that its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, including the ...
08/12/2025
Marshall Electronics showcases the CV355-27X-ND3 Optical Zoom NDI (NDI HX2, NDI HX3) Camera at ISE 2026 (Booth 4N900). Designed for users seeking high-quality ...
08/12/2025
Cinnafilm today announced the immediate availability of IPx LIVE and Tachyon LIVE, delivering broadcast-grade, real-time IP video transcoding and motion-compens...
08/12/2025
Following a successful 45th anniversary year in 2024, Hiltron reports increasing demand for its wide range of satellite communication equipment manufacturing, p...