
Experience Commerce, an integrated marketing agency within the Cheil Network, has been appointed as the official digital partner for Parle Candy Culture, reinforcing its expertise in FMCG-focused digital storytelling. The agency has secured the annual social media marketing and media planning & buying mandate for Parle Candy Culture (Parle's Confectionery Offerings) following a competitive multi-agency pitch.
Experience Commerce has further solidified its reputation in digital marketing, particularly in the FMCG sector, by winning the mandate for Parle Candy Culture. Launched in 2020 as a digital-first initiative, Parle Candy Culture connects consumers with Parle's iconic confectionery brands, including Melody, Kismi, Londonderry, Mango Bite, Orange Bite, Mazelo, Poppins, Rol-a-Cola, 2 in 1 clair, and Kapi Candy. Having successfully built an engaged online community, the brand now aims to enhance its consumer connection through immersive and innovative digital storytelling.
As the agency leading this initiative, Experience Commerce will drive the strategic development and execution of Parle Candy Culture's content and media strategy. This includes always-on social media management, product storytelling, festive campaigns, and real-time moment marketing. Additionally, the agency will enhance YouTube discoverability through SEO-driven strategies, crafting high-quality, engaging content to strengthen brand affinity.
By leveraging precision-targeted media strategies, Experience Commerce will maximize campaign reach and efficiency, driving efficient, high-impact campaigns that will ensure optimal reach and minimal spillover. The agency will also spearhead high-impact influencer and celebrity collaborations to amplify brand conversations and extend consumer reach.
Mayank Shah - Vice President, Parle Products, said "Parle Candy Culture is a digital-first initiative, and we needed a partner with strong expertise in digital marketing. With Experience Commerce, we have found the perfect collaborator one that understands our vision and aligns with our objectives. We are excited to create content that truly connects with our audience and drives meaningful engagement. We look forward to the creativity and strategic value that EC brings in strengthening Parle's legacy in the digital space."
Speaking on the win, Bhawana Daga, Vice President - Growth at Experience Commerce, stated "Parle Products is a cherished and beloved brand with deep-rooted nostalgia among Indian consumers. We are thrilled to take on this mandate and look forward to crafting compelling digital narratives that enhance the brand's connection with its audience. Our unique blend of data-driven insights, creative excellence, and precision media planning will ensure that Parle Candy Culture remains a leader in the confectionery space's digital ecosystem."
With over 17 years of expertise in crafting award-winning digital campaigns, Experience Commerce continues to set new benchmarks in brand engagement for the digital age. With this partnership, Experience Commerce is set to redefine how confectionery brands connect with digital audiences. Stay tuned for engaging campaigns that celebrate India's love for iconic candies in fresh, immersive ways.
For more information, visit - www.experiencecommerce.com
Most recent headlines
19/03/2025
WHITE PLAINS, N.Y. SMPTE, the home of media professionals, technologists, and engineers, today unveiled the educational presentations that will be shown at this...
19/03/2025
Six new sound stages will be built at The Gillette Factory in Hounslow
By Matthew Corrigan
Published: March 19, 2025
Six new sound stages will be built at...
19/03/2025
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced the integration of Spideo&...
19/03/2025
Net Insight is taking a major step forward in enhancing its internet media transport solutions by partnering with NETINT Technologies to integrate their cutting...
19/03/2025
Bitmovin, a leading provider of video streaming solutions, has announced its Multiview has been optimized to support low-latency streaming and advertisements. B...
19/03/2025
ELEMENTS will be presenting an extensive line-up of technological advancements as part of this year's NAB Show, including BLINK with fast, flexible and secu...
19/03/2025
Annual General Meeting is scheduled for 3 April 2025
Board of Director Nominees Ellen Lord and John Shaw to provide critical expertise and U.S. perspective
...
19/03/2025
NEW YORK Despite the boost provided by massive viewing of the Super Bowl on Feb. 9, a new report from Nielsen's The Gauge shows that streaming increased its...
19/03/2025
LOS ANGELES Cine Gear Expo has announced that the filmmaking exposition has chosen the world-renowned Universal Studios Lot for the location of Cine Gear Expo L...
19/03/2025
Tax Incentives Won't Solve Hollywood's Problems
Andy Marken March 18, 2025
0 Comments
Taking the wrong boy was a lucky break. In other words,...
19/03/2025
Watch Berklee Valencia Alum Wow the American Idol Judges with an Otis Redding So...
19/03/2025
Facebook
Twitter
LinkedIn
Under an agreement signed by Thales and Naval Gr...
19/03/2025
We're thrilled to invite you to follow us on Instagram, where we'll be posting exclusive content, behind-the-scenes peeks, special promotions, and so mu...
18/03/2025
Seamlessly Bridge SDI and IP with On-Ramp from Utah Scientific Transitioning to IP doesn't have to be a daunting, expensive overhaul. Utah Scientific is pro...
18/03/2025
Looking for inspiration this Women's History Month? Discover the stories of trailblazing women with audiobooks on Spotify. Our Women's History Month aud...
18/03/2025
From morning commutes to late-night listening sessions, Spotify is the essential daily companion for millions of listeners globally. Podcasts, in particular, ha...
18/03/2025
During February, audiences in Mexico slightly increased their streaming usage by 0.6 points compared to the previous month, accounting for 22.3% of TV viewing.
...
18/03/2025
February is the time of winter holidays, during which Poles often organize trips, which was reflected in less time spent in front of TV screens: on average 5 mi...
18/03/2025
Sunday, Feb. 9 becomes the second most-watched day of TV in Gauge history with o...
18/03/2025
NEW YORK The Broadcasters Foundation of America (BFOA) has elected Kristin Cantrell, Owner/CEO, Seven Mountains Media and CapCity Communications, Kate Riley, Pr...
18/03/2025
NEW YORK NBCU's streaming service Peacock continues to ramp up its sports offering with the launch of in-market streaming of four NBC Sports Regional Networ...
18/03/2025
WASHINGTON Federal Communications Commission commissioner Geoffrey Starks has issued a statement saying he plans to resign from the regulatory agency this spri...
18/03/2025
Miri Technologies to Make NAB Show Debut with X510 Dual-Cellular Bonding Router
Brie Clayton March 18, 2025
0 Comments
Innovative, purpose-built hardw...
18/03/2025
Blackmagic Design Powers League of Legends and Valiant Grand Finals
Brie Clayton March 18, 2025
0 Comments
Mira! Broadcast enhances esports storytelli...
18/03/2025
Grass Valley Unveils New Solutions for End-to-End Media Production at NAB Show 2...
18/03/2025
Appear Launches the X5: Redefining Scalable Live Production at NAB Show 2025
Brie Clayton March 18, 2025
0 Comments
At NAB Show 2025 , Appear, the glo...
18/03/2025
Peakto 2.3: Keep All Your Photos and Videos Stored Locally-Yet Accessible Everyw...
18/03/2025
According to the company, the AtomTwos colour reproduction, global shutter and wide colour gamut make it simple to match to box cameras in major productions
By...
18/03/2025
Meghna Londhe, deputy head, customer delivery at Magnifi, tells TVBEurope how a fascination of the unknown led to a career in media technology
By Matthew Corri...
18/03/2025
Dalet, a leading technology and service provider for media-rich organizations, today announced that Dalet Flex, Dalet Pyramid and Dalet AmberFin are available i...
18/03/2025
Telestream, a global leader in media workflow technologies, introduced key innovations and additions to its flagship Vantage platform. The breadth and depth of ...
18/03/2025
Pebble, the leading automation, content management and integrated channel specialist, has completed the development and implementation of the playout functional...
18/03/2025
Synamedia, a leading provider of video software solutions, today announced the launch of Quortex Switch, a next-generation SaaS-based multi-CDN management tool ...
18/03/2025
In a significant step towards planning first commercial service across the European continent, the 5G Broadcast Strategic Task Force (5BSTF) comprising Media ...
18/03/2025
At NAB 2025 (#W2601), LTN will unveil live sports, channel distribution, and real-time content versioning technologies designed to drive revenue for sports leag...
18/03/2025
Mo-Sys Engineering, a leader in virtual production (VP), tracking and broadcast robotics, will be exhibiting at NAB Show demonstrating its latest innovations fo...
18/03/2025
MwareTV, a leading cloud-based multi-tenant platform provider, is bringing its new Lightning 3.0 integration to the broadcast market for the first time at NAB20...
18/03/2025
Mark Roberts Motion Control (MRMC), a Nikon company, is set to showcase its latest advancements in robotic camera technology and virtual production integration ...
18/03/2025
At NAB Show 2025 (Las Vegas, April 5 9, Booth: W2042), Appear, the global leader in live production technology, is unveiling the X5, a powerful and cost-efficie...
18/03/2025
New HVS-Q12 Represents a Quantum Leap in Switcher Design
In keeping with the company's theme Connecting the present, building the future, FOR-A will intr...
18/03/2025
Peres Academy, a pioneer in advanced learning techniques, has chosen a DHD SX2 audio mixer as the centrepiece of a new audio and video media production facility...
18/03/2025
Dream Chip Technologies, a world leader in miniature and point-of-view cameras, is launching its latest innovation, the AtomTwo camera, at NAB2025 (booth N1807,...
18/03/2025
LONDON and NEW YORK The sports streaming and entertainment platform DAZN has announced a global deal with LIV Golf that will give it free-to-view rights in more...
18/03/2025
CYPRESS, Calif. FOR-A will in introduce its top-of-the-line HANABI Series switcher for broadcast control rooms and live event production during the 2025 NAB Sho...
18/03/2025
manifold technologies GmbH, provider of service-oriented software solutions for Tier 1 live productions, has revealed plans to introduce several features to its...
18/03/2025
Shotoku Broadcast Systems to Bring Best of All Worlds Solutions to NAB with Intr...
18/03/2025
Mediaproxy Unveils Groundbreaking Solutions at NAB Show 2025
Brie Clayton March 17, 2025
0 Comments
New innovative tools offer cost-cutting options fo...
18/03/2025
SGO launches AI-powered deinterlacing, ACES 2.0 and Topaz Labs integration in Mi...
18/03/2025
The quick-service restaurant industry is a marvel of modern logistics, where spe...