A simple walk in a park can prove heartbreaking for sufferers of age-related macular degenerative disease as vividly represented in a public service announcement produced by Women in Film for the Discovery Eye Foundations Macular Degeneration Partnership. The SIM Group, through its SIM Digital, Bling Digital and Chainsaw divisions, donated a variety of goods and services toward the production of the PSA, which stresses the importance of early detection in avoiding the worst consequences of a disease that affects some 15 million Americans.
Titled One Focus, the PSA allows viewers to see the world through the eyes of someone afflicted with AMD. It follows a woman as she visits a park and shows her growing concern as familiar objects such as signs, flowers, ice cream and faces become blurred. As the voiceover describes the Macular Degeneration Partnerships work to preserve eyesight, the distorted objects become clear again.
The camera follows our grandmother because it was important to show how macular degeneration affects the center vision, says Bonnie Spence, who directed the spot. " Its very confusing and frustrating when you can no longer recognize faces or read a full sentence. Early detection and treatment is crucial. One Focus is being released domestically and internationally.
The PSA is part of Women in Films ongoing program to produce PSAs pro bono for selected charitable organizations. Crew and suppliers involved in the production of One Focus donated their time, skills and resources. The SIM Groups contribution included a complete camera package from SIM Group, dailies processing from Bling Digital, and visual effects and post-production finishing from Chainsaw.
Women in Films PSA program has a stellar reputation, and we were happy to assist in their work, said SIM Group Director of Marketing Suzanne Lezotte. It was not only an opportunity to support an important and worthy cause, it was also a chance to work with great people, like Bonnie Spence, Cinematographer Cynthia Pushek, ASC and Producer Romell Foster-Owens.
Without the support of the SIM Group and other volunteers, producing a PSA of this caliber would have been beyond the budget resources of the non-profit Discovery Eye Foundation. We were very impressed with the enthusiasm and professionalism of all of the people who helped make this possible, said Judi Delgado, the groups Executive Director.
Women in Films PSA program focuses primarily on charities, like Discovery Eye Foundations Macular Degeneration Program, that help women and children. A majority of professional volunteers who create the spots are also women. This project not only had women as director, cinematographer and producer, it also featured women in non-traditional roles, noted Foster-Owens. Our boom operator, our key grip and our first assistant camera were all women.
About SIM Group:
Backed by Toronto-based investment firm Granite Partners, the SIM Group is a leading supplier of production equipment, workflow and post-production solutions, with offices across the US, Canada and China. Our diverse services can be utilized on any production at any stage. In Canada, our offices in Toronto and Vancouver service grip and lighting from PS Production Services and can be complemented with SIM Digital cinematography and playback equipment for any productions needs. Bling, Chainsaw, Pixel Underground, Tattersall Sound and Picture and Post Factory NY provide an array of services from dailies, to online and offline editing, to final color/DI and visual effects, to sound editorial and mixing. Blings services, which include a comprehensive workflow solution, are offered at all offices across the US and Canada, as well as off-site service through POD (Post on Demand). Chainsaws full-service facility in Hollywood provides creative editorial and extensive finishing services with some of the top colorists in the industry. Rounding out the family of companies are Pixel Underground, a Toronto-based post-production company, and its associated service, StationEX, which provides physical and file-based media fulfillment and encoding/distribution services, Tattersall Sound and Picture, a provider of sound editorial and mixing for motion pictures and television and Post Factory NY, one of the East Coasts top independent post-production facilities. For more information, visit simgroup.com
###
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
08/12/2025
DENVER MediaKind, a global provider of cloud-based video streaming technology announced today that it is acquiring the video business of Harmonic Inc. for appro...
08/12/2025
NEW YORK Nielsen has announced that its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, including the ...
08/12/2025
Marshall Electronics showcases the CV355-27X-ND3 Optical Zoom NDI (NDI HX2, NDI HX3) Camera at ISE 2026 (Booth 4N900). Designed for users seeking high-quality ...
08/12/2025
Cinnafilm today announced the immediate availability of IPx LIVE and Tachyon LIVE, delivering broadcast-grade, real-time IP video transcoding and motion-compens...
08/12/2025
Following a successful 45th anniversary year in 2024, Hiltron reports increasing demand for its wide range of satellite communication equipment manufacturing, p...
08/12/2025
Eurovision winner Niamh Kavanagh is the first celebrity to be revealed for the s...
08/12/2025
Changing children's lives for good: A staggering 4.6 million raised in the 2025 appeal
The people of Ireland and people all over the world have once again...
08/12/2025
It's murder on the dancefloor as The Traitors Ireland legend Paudie Moloney ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
A simple walk in a park can prove heartbreaking for sufferers of age-related macular degenerative disease as vividly represented in a public service announcement produced by Women in Film for the Discovery Eye Foundations Macular Degeneration Partnership. The SIM Group, through its SIM Digital, Bling Digital and Chainsaw divisions, donated a variety of goods and services toward the production of the PSA, which stresses the importance of early detection in avoiding the worst consequences of a disease that affects some 15 million Americans.
