Dave teams up with A Brand Apart Television and ITN Productions ahead of the World Cup UKTV's award winning home of witty banter, Dave has teamed up with advertiser funded programme specialists A Brand Apart Television and ITN Productions to produce a six part international series titled Kia's Road to Rio (6x60mins), in the lead up to next year's FIFA World Cup in Brazil.
Kia's Road to Rio will star comedians Mark Watson (BBC4's We Need Answers, Argumental, Mock The Week) and Henning Wehn (The Alternative Comedy Experience, Dave's One Night Stand) as they drive through South America ahead of the biggest event in the world's footballing calendar, culminating in a finale episode in Rio. Filming will commence in January and hit the channel ahead of the FIFA World Cup next year. Each episode will feature Kia branding and the series will be broadcast in over 50 countries worldwide, including Dave in the UK.
The six part series will be produced by ITN Productions and follow the comedy duo on their exploration of the countries, people and cultures that the world will come to know so well when the football tournament kicks off. En route, they will laugh with football-obsessed locals, face roadside dramas, sample the local cuisine and unique way of life and meet famous football players as they begin to learn what the sport really means to the different people and why the South Americans are so exceptional at the sport.
Following the success of the channel's other AFP partnerships, Steve North, General Manager for Dave, thinks the series will sit well on the channel in the lead up to the FIFA World Cup 2014
We are sure the Dave audience will be as excited about the FIFA World Cup in Rio as we are. It is great to have Mark Watson and Henning Wehn back onto the channel and it'll be interesting to see how their travels around South America unfold.
UKTV Commissioning Editor Iain Coyle added
The series will offer an exciting insight into the host country of the FIFA World Cup and a fun way for Dave viewers to get ready for the biggest sporting event in the world. We're really excited to be working with ITN Productions and A Brand Apart on this unique project.
ITN Productions Head of Factual and Features, Emma Read said
This is the football fuelled road trip of a lifetime celebrating the unique and extraordinary approach to life and football in South America through the eyes of our intrepid duo, Mark Watson and Henning Wehn. ITN Productions is thrilled to be producing this ambitious series in the run up to the World Cup with A Brand Apart for Dave.
The deal, put together by Neil Osborne, CEO of A Brand Apart Television, follows the company's most recent international shows for Procter & Gamble and King of Shaves. Osborne comments:
We're delighted to be working with another prestigious international brand such as Kia, being able to deliver huge exposure from partnerships with leading networks all over the World. Brand funded programming is an excellent route to television for brands, especially when a single investment can roll out internationally and across multiple platforms.
The AFP commission follows successful autumn launches from Dave's original commissions including Dave Gorman's Modern Life is Goodish, Ross Noble Freewheeling and Crackanory.
Ends-
For more information contact: Lara Feinstein, Corporate Communications Coordinator
Gem Pinkney, Entertainment Publicist - Dave
Notes to Editors: About Dave (www.joindave.co.uk / @joindave) Satirical and edgy, Dave is the home of witty banter. Featuring the best in contemporary entertainment including Suits, QI, Red Dwarf X, Mock the Week and Have I Got News For You. Dave also showcases popular original series, such as Argumental, Dave's One Night Stand, Dara O Briain's School of Hard Sums, Alexander Armstrong's Big Ask, Crackanory, Dave Gorman Modern Life is Goodish and Ross Noble Freewheeling, all laden with the biggest names in British comedy. Where to find Dave: Sky channel 111, Virgin TV channel 128, Freeview 12.
About UKTV (press.uktv.co.uk / @UKTV_Press / corporate.uktv.co.uk) UKTV is the multi-award winning media company that reaches over 42 million viewers per month. UKTV s ten imaginative channel brands - Watch, Dave, Gold, Alibi, Eden, Yesterday, Drama, Really, Home and Good Food - include the most watched non-PSB channel, the most watched channel in the Factual genre and the most watched channels in the Lifestyle genre (Pay and Free). The company's most recent financial results showed a record-breaking year-end revenue of £262m, and operating profit at £71m.
UKTV has a truly innovative model, curating brand-defining commissions, high-profile acquisitions and the very best of BBC and Channel 4 content, and embracing technology to deliver inspired channels to audiences through Freeview, Sky, Virgin Media, BT Vision, TalkTalk, YouView, plus direct On Demand digital services. The network distributes its highly valued programmes to 200 territories around the world and supplies Sky with more hours of HD content than anyone else. Now celebrating its 21st year at the forefront of digital television, UKTV - an independent commercial joint venture between BBC Worldwide and Scripps Networks Interactive, Inc. (SNI) - is proud to be the only British broadcaster to be recognised by Best Companies.
A Brand Apart Television specialises in the creation, production and global distribution of advertiser funded programming. The Company was established in 2010 by its CEO Neil Osborne who was previously behind global television shows for Gillette, Unilever, Nissan, Adidas and Toyota. An experienced management team combine to create effective solutions and unique content opportunities, with television at the core, for multi-market brands and broadcasters alike. Under
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Dave teams up with A Brand Apart Television and ITN Productions ahead of the World Cup UKTV's award winning home of witty banter, Dave has teamed up with advertiser funded programme specialists A Brand Apart Television and ITN Productions to produce a six part international series titled Kia's Road to Rio (6x60mins), in the lead up to next year's FIFA World Cup in Brazil.
