Cisco and Imagine Communications Demonstrate IP Transition Solutions for Media and Entertainment Industry

Cisco and Imagine Communications Demonstrate IP Transition Solutions for Media and Entertainment Industry 22 April 2015

Cisco and Imagine Communications Demonstrate IP Transition Solutions for Media and Entertainment Industry

World-class software, IP and cloud solutions integrated to offer a managed transition to cloud playout and hybrid IP facilities

Imagine Communications, a global leader in video infrastructure, advertising systems and workflow management solutions serving media networks, broadcast stations, digital media, communication service provider and enterprise markets, today announced collaboration with Cisco to provide best-in-class technologies for helping transition media companies to the next generation of IP playout and hybrid IP facilities.

Collaboration between the two companies is broad-reaching across critical aspects of broadcast and media operations. Imagine Communications' Zenium workflow manager and VersioCloud platform have been certified to run on Cisco's Unified Computing System (UCS). UCS is a next-generation data center platform that unites compute, network, storage access, and virtualization into a cohesive system designed to reduce total cost of ownership (TCO) and increase business agility. The agreement also provides media companies transitioning from baseband to IP infrastructures with the ability to manage Cisco's Nexus IP switches with Imagine Communications' Magellan Software-Defined Networking (SDN) Orchestrator.

We are excited to be collaborating with Imagine Communications and leading media customers, to seamlessly evolve legacy production infrastructures to next-gen IP and cloud platforms, said Paul Bosco, vice president, market development, Cisco. With VersioCloud running on Cisco UCS, we are able to effectively address rapidly growing and evolving media customer requirements with a world-class, highly agile, data center cloud platform."

VersioCloud is the industry's premier IP-enabled, playout in the cloud platform and the only integrated playout solution that is 100% software running on commercial off-the-shelf (COTS) IT platforms. With VersioCloud, all of the traditional integrated channel playout functions are now cloud-enabled, including automation, branding, graphics, master control, and file server capabilities. The VersioCloud platform is powered by Zenium, an agile software engine for designing, deploying and managing extensible, customizable software-defined workflows. Bringing these advanced software services onto the Cisco UCS next-generation data center platform enables media companies to capitalize on Cisco's IT market expertise and paves the way for increased innovation and business acceleration.

The Cisco UCS decouples scale from complexity and accelerates the delivery of new services simply, reliably and securely, said Steve Reynolds, chief technology officer, Imagine Communications. This collaboration brings Cisco's leading IT infrastructure together with Imagine Communications' advanced IP, software and cloud solutions to ensure that media companies realize maximum benefits from their next generation architecture investments. NAB presents a unique opportunity to showcase these leading solutions to global broadcasters, video service providers and content creators.

As media companies move from baseband to IP, they need to simultaneously address investment, workflow and operational challenges. Magellan SDN Orchestrator, Imagine Communications' software control system for hybrid baseband and IP networks, ensures both the integrity of content today and the optimal benefit of investments now and into the future. Running Magellan SDN on Cisco's Nexus IP switches ensures a seamless transition and gives media companies the assurance that their investments will deliver maximum value with minimum risk going forward.

To find out more about VersioCloud, Zenium Workflow Manager and Magellan SDN Orchestrator, visit www.imaginecommunications.com.

LINK:	http://www.theiabm.org/news/news_detail.cisco-and-imagine-communicatio...
	See more stories from iabm

Most recent headlines