nxtedition shows the production workflow of tomorrow at NAB2023
Brie Clayton March 22, 2023
0 Comments
Seamless integration of third-party APIs and AI assistance deliver fast, simplified workflows that put storytelling first
nxtedition, innovators in microservices-based production environments, makes its debut at NAB 2023 (Las Vegas Convention Center, 16 - 19 April) where it will demonstrate that the workflow of the future is available today. Visitors to the show will see just how easy nxtedition makes it to access an entire toolset, including third-party functionality, and artificial intelligence (AI) features, in a seamless end-to-end environment designed to deliver compelling storytelling fast and accurately within operations of all sizes.
In today's highly competitive landscape, where everyone from brands to sports teams and news organisations are engaging with audiences through compelling stories, production teams must react quickly to emerging stories, offer analysis, and deliver their stories online, on-air, and on social platforms. Tools that prioritise good storytelling and remove the headache of repetitive, time-consuming tasks are essential. nxtedition has consolidated different products and services into a single microservices solution, addressing some of the major headaches faced with traditional production workflows.
A good example of this approach is nxtedition's virtual assets feature. This removes the need for highly technical API calls which can be fragile and difficult to maintain, and allows users to directly access stock libraries, newswires, social media and emails. For example, when a nxtedition user selects an external domain in search, virtual assets automatically switches to the third-party API, fetching all the data, content and metadata, which is displayed for the user within the familiar nxtedition user interface. If a user switches to the newswire services domain, then nxtedition's search facility can search the entire news services API and ingest the required content directly without leaving nxtedition's UI.
NAB attendees will see how nxtedition has further leveraged the potential of artificial intelligence aids by deploying the OpenAI Whisper speech-to-text service directly into its microservice environment. With Whisper running on the nxt|engine servers, clients do not need to subscribe to expensive third party speech to text SaaS services. As there are no extra costs incurred then entire archives can be indexed in the background late at night and during weekends without incurring huge cloud services invoices.
Users will also have the option to use the Whisper functionality to automatically transcribe all the speech at the point of ingest, so everything coming into nxtedition is transcribed into indexed & searchable metadata.
Related COW News
March 21, 2023Magewell to Unveil New Video Capture, Live Streaming and IP Workflow Innovations at 2023 NAB ShowDemonstrations will shine spotlight on new products and end-to-end workflows As the
March 21, 2023ELEMENTS showcases the next-generation cloud workflows at NAB 2023NAB demonstration showcases simplified, unified storage platform High performance media storage specialist
Our goal at nxtedition has always been to help customers to put the focus on storytelling by simplifying the underlying technology, said Adam Leah, creative director at nxtedition. Virtual assets removes the need to build customised solutions for each client by making it far easier to integrate with other solutions. We are hugely reducing complexity, engineering and exception errors, and allowing workflows to run even faster. Adding OpenAI to the nxtedition environment takes this another step further, removing those surprise rear view mirror costs that transcription can throw up, while unlocking all the content to bring new resources to the journalist, editor or corporate content creator.
nxtedition solutions can be implemented on-premise, in public cloud or a hybrid, with virtual assets and OpenAI integration included in the current release of core software. The company can deliver new systems virtually instantly, with little to no impact from global supply chain issues.
Visit nxtedition at booth C1819 at NAB2023
###
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
North America Stories
19/05/2026
Cisco and the USGA have announced a multiyear extension of their partnership, which began in 2018. Cisco serves as the Official Technology Partner of the USGA, ...
19/05/2026
Urban Edge Network (UEN), a streaming platform for NAIA sports, has announced a partnership with Spiideo to provide streaming and production tools to UEN's ...
19/05/2026
Warner Bros. Discovery (WBD) will provide live coverage of all 900 Roland-Garros matches across its platforms beginning with qualifiers on May 18. In Europe, 21...
19/05/2026
Tubi, Fox Corporation's free streaming service, has announced the launch of the FIFA World Cup 2026 FOX Hub, a dedicated destination for World Cup programmi...
19/05/2026
Telef nica, in collaboration with Sony, has conducted a 5G connectivity trial at the Movistar Arena in Spain using the 26 GHz millimetre wave (mmWave) band. The...
19/05/2026
Ross Production Services (RPS) has installed a Calrec Argo M console into its new Hypermax-1 remote production truck, replacing one of three Argo S consoles pre...
19/05/2026
Panasonic Projector and Display Corporation has announced the acquisition of 100% of the shares of UK-based media technology company Hive Media Control Ltd. (HI...
19/05/2026
Globecast has announced the completion of a nine-month renovation of its Singapore facility, converting it from a traditional linear broadcast operation into a ...
19/05/2026
Grass Valley has announced a three-year enterprise agreement with Phoenix Broadc...
19/05/2026
Bitmovin has announced that Watch Brasil, a streaming platform operating across Brazil and Europe since 2018, has replaced its legacy systems with Bitmovin'...
19/05/2026
Ateme has announced the migration of Dish Home Nepal's Nepal Premier League (NPL) streaming infrastructure to Ateme's TITAN Live solution deployed on Ak...
19/05/2026
CMSI provided workflow, media management, and HDR support for ESPN during coverage of the NCAA Gymnastics Semifinals and Championships. The company supported fi...
19/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...
19/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...
19/05/2026
Featuring a fully IP infrastructure, Supershooter 11 is intended for large-scale events. Enabling remote and distributed workflows, Supershooter 65 joins the RE...
19/05/2026
By Jessica Herndon
The line wrapped around the building outside Denver's La...
19/05/2026
When all companies in the market are allowed to compete under the same set of ru...
19/05/2026
Battle-proven technology withstands electronic warfare threats across air, maritime surface and subsea domains....
19/05/2026
WESCAM MX-Series EO/IR systems provide high-precision targeting across domains, including counter-UAS applications...
19/05/2026
Champaign, IL - March 16, 2026 Cobalt Digital, the leading designer and manufa...
19/05/2026
CHAMPAIGN, Ill. April 16, 2026 - Cobalt Digital today announced a partnership ...
19/05/2026
Las Vegas - April 18, 2026 Cobalt Digital, the leading designer and manufactur...
19/05/2026
LAS VEGAS April 18, 2026 - Advanced HDR by Technicolor and Cobalt Digital are ...
19/05/2026
LAS VEGAS - May 4, 2026 - Cobalt Digital, the leading designer and manufacturer of signal processing products, and a founding partner in the openGear initiativ...
19/05/2026
London - 11 May 2026 Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Grass Valley has entered into a three-year enterprise agreement with Phoenix Broadcast Solutions as the Singapore-based company expands its live production oper...
19/05/2026
Clear-Com supported Musikal Perahu Kertas, a large-scale musical theater production in Indonesia adapted from the acclaimed novel by Dee Lestari, through the d...
19/05/2026
Actus Digital, a LiveU company, and a leading provider of intelligent media monitoring and broadcast compliance platforms, announced today that METEO CONSULT ha...
19/05/2026
Globecast, a leading provider of managed services for the broadcast and media industry, today announced the completion of a major renovation of its Singapore fa...
19/05/2026
Following a major upgrade to its Connecticut remote production centre with the installation of three 60-fader Argo S consoles in 2023, RPS has switched one of t...
19/05/2026
PlayBox Technology today announced the launch of Celebro Play, a browser-based media orchestration platform designed specifically for broadcast facilities and p...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
LYNX Technik, provider of modular signal processing solutions for broadcast, post, and professional AV will showcase its latest signal processing solutions at B...
19/05/2026
Media Links, a leading developer and manufacturer of IP media transport solutions, has announced the integration of its Xscend platform with Skyline Communicat...
19/05/2026
Collaboration expands regional partner ecosystem as Media Links showcases IP media transport solutions on stand 4M4-4 and alongside Clearcast Asia on stand
Me...
19/05/2026
Company Highlights Labor-Saving Control and Custom Branding Opportunities Designed to Increase Integrator Profitability
LynTec, a leading manufacturer of ele...
19/05/2026
Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools
Brie Clayton May 18, 2026
0 Comments
New Capabilities Bring Controllable, ...
19/05/2026
It May be Time to Stop and Take an AI Breather
Brie Clayton May 19, 2026
0 Comments
If the rock you stay on starts to roll, jump clean. Or you'll...
19/05/2026
Back to All News
Netflix Unveils the Trailer for RAFA, the Documentary Series A...
19/05/2026
Back to All News
Netflix Expands Consumer Products Footprint with Strategic Con...
19/05/2026
Matt Derella Expands Leadership Across LinkedIn Ads and Microsoft Advertising Published on May 19, 2026 Categories: Company News
LinkedIn Corporate Commun...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
nxtedition shows the production workflow of tomorrow at NAB2023 
