Each year when Spotify Wrapped rolls around, listeners eagerly look forward to seeing their top-streamed artists revealed. And 2022 Wrapped was no different. Last week, millions of fans around the globe learned about their unique music listening personalities as well as the patterns behind their plays. But this year, as always, we took Wrapped a step further with new stories and features-including artist merch in the app to help fans get closer to their favorite artists.
Fans love to rep their favorite artists, and they especially love to do so after seeing their Wrapped results: In the seven days since launching Wrapped, we've seen the highest-grossing merch sales week for artists in Spotify history.
Connecting fans with ways to express their favorite fandoms and lend support to the artists they love is key to fulfilling our mission of enabling artists to live off their art. In the weeks leading up to Wrapped, artists listed their top merch items on their Spotify profiles through Spotify for Artists to capitalize on all the increased attention their profiles would get on the big day. Then, during Wrapped, we debuted a new shelf of merch offers in the Wrapped hub and sent a personalized email to fans with merch from their top artists of the year. Fans of Ghost, Smino, NIKI, Joji, Elton John, Fireboy DML, and Jack Harlow even got early access to exclusive merchandise through Spotify, further underscoring our commitment to helping artists build new revenue streams on Spotify.
Though selling merch may seem unexpected, it's impactful. By our offering merch on Spotify, millions of the world's most engaged music fans can now support their favorite artists by buying merch right where they're already listening, says Alex Lavian, Product Marketing Lead, Spotify for Artists. This helps us get closer to achieving our goal of providing a million creative artists the opportunity to live off their art.
We asked Alex to break down these impactful merch sales even further.
Why merch? Merch is an important source of revenue for artists, and we're actively investing in new revenue opportunities for artists beyond streaming royalties. Enabling artists to sell merch on Spotify drives a deeper connection between them and their fans. Plus, it's a natural place for fans to buy things from the artists they love. Just like how fans can't resist the merch table after an amazing live performance, Spotify can share offers with fans at that perfect moment, whether it's right after streaming an album, discovering an artist for the first time, or learning an artist was your most streamed that year. We think there's a huge opportunity to help artists reach listeners with their merch at just the right moment.
How does this contribute to greater earnings for artists? The business of being an artist is complex and multifaceted-it relies on multiple income streams from multiple artist-to-fan touch points, including streaming music, selling merch and tickets, collecting tips, and more. Just as we enabled artists to list their merch in the Wrapped Hub, we also did the same with upcoming tour dates, so that fans can easily experience the artist live and in-person as well as-contributing to yet another revenue stream for the creator. There's a huge opportunity for Spotify to be an impactful sales channel for artists and we're making lots of progress.
How does merch in Wrapped build brand love with fans? This year merch played a central role in the Wrapped campaign to give fans new ways to express their fandom and support the artists they love. Merch is a relatively new vertical for Spotify and one we're extremely excited about. We aim to build a culture around merch on Spotify, establishing Spotify as a destination for unique offerings, effective promotions, and meaningful revenue.
Find merch from your favorite artists in the Wrapped hub.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Grass Valley today announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP to transform its newsroom produc...
02/06/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, announces its new Model 385 Mic/Intercom Beltpack. The Mode...
02/06/2026
The Riedel Group today announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 2...
02/06/2026
More signals, higher quality, and outstanding ingest and streaming flexibility deliver professional results in a small, all-in-one footprint...
02/06/2026
farmerswife will be featured on the Modena Media & Entertainment stand at this year's Mediatech Africa 2026, giving visitors an opportunity to explore the l...
02/06/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17 19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
June sees Ireland's cultural calendar in full bloom, as RT Supporting the Arts showcases a vibrant and wide-ranging programme spanning music, theatre, visu...
02/06/2026
After The Traitors Ireland launched in 2025, Irish audiences proved to have a taste for the global hit reality show. This Bank Holiday Monday fans can indulge e...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Luxembourg, June 1, 2026 - SES, a leading space solutions company, and Viva, Mexico's ultra low-cost airline, launched fast and reliable multi-orbit satelli...
01/06/2026
Agentic AI is getting physical.
At COMPUTEX on Tuesday, NVIDIA announced NVIDIA JetPack 7.2 and NVIDIA NemoClaw support on NVIDIA Jetson.
JetPack 7.2 brings a...
01/06/2026
Financial institutions have spent years building AI: fraud models, credit models...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
Each year when Spotify Wrapped rolls around, listeners eagerly look forward to seeing their top-streamed artists revealed. And 2022 Wrapped was no different. Last week, millions of fans around the globe learned about their unique music listening personalities as well as the patterns behind their plays. But this year, as always, we took Wrapped a step further with new stories and features-including artist merch in the app to help fans get closer to their favorite artists. 
