
Each year when Spotify Wrapped rolls around, listeners eagerly look forward to seeing their top-streamed artists revealed. And 2022 Wrapped was no different. Last week, millions of fans around the globe learned about their unique music listening personalities as well as the patterns behind their plays. But this year, as always, we took Wrapped a step further with new stories and features-including artist merch in the app to help fans get closer to their favorite artists.
Fans love to rep their favorite artists, and they especially love to do so after seeing their Wrapped results: In the seven days since launching Wrapped, we've seen the highest-grossing merch sales week for artists in Spotify history.
Connecting fans with ways to express their favorite fandoms and lend support to the artists they love is key to fulfilling our mission of enabling artists to live off their art. In the weeks leading up to Wrapped, artists listed their top merch items on their Spotify profiles through Spotify for Artists to capitalize on all the increased attention their profiles would get on the big day. Then, during Wrapped, we debuted a new shelf of merch offers in the Wrapped hub and sent a personalized email to fans with merch from their top artists of the year. Fans of Ghost, Smino, NIKI, Joji, Elton John, Fireboy DML, and Jack Harlow even got early access to exclusive merchandise through Spotify, further underscoring our commitment to helping artists build new revenue streams on Spotify.
Though selling merch may seem unexpected, it's impactful. By our offering merch on Spotify, millions of the world's most engaged music fans can now support their favorite artists by buying merch right where they're already listening, says Alex Lavian, Product Marketing Lead, Spotify for Artists. This helps us get closer to achieving our goal of providing a million creative artists the opportunity to live off their art.
We asked Alex to break down these impactful merch sales even further.
Why merch? Merch is an important source of revenue for artists, and we're actively investing in new revenue opportunities for artists beyond streaming royalties. Enabling artists to sell merch on Spotify drives a deeper connection between them and their fans. Plus, it's a natural place for fans to buy things from the artists they love. Just like how fans can't resist the merch table after an amazing live performance, Spotify can share offers with fans at that perfect moment, whether it's right after streaming an album, discovering an artist for the first time, or learning an artist was your most streamed that year. We think there's a huge opportunity to help artists reach listeners with their merch at just the right moment.
How does this contribute to greater earnings for artists? The business of being an artist is complex and multifaceted-it relies on multiple income streams from multiple artist-to-fan touch points, including streaming music, selling merch and tickets, collecting tips, and more. Just as we enabled artists to list their merch in the Wrapped Hub, we also did the same with upcoming tour dates, so that fans can easily experience the artist live and in-person as well as-contributing to yet another revenue stream for the creator. There's a huge opportunity for Spotify to be an impactful sales channel for artists and we're making lots of progress.
How does merch in Wrapped build brand love with fans? This year merch played a central role in the Wrapped campaign to give fans new ways to express their fandom and support the artists they love. Merch is a relatively new vertical for Spotify and one we're extremely excited about. We aim to build a culture around merch on Spotify, establishing Spotify as a destination for unique offerings, effective promotions, and meaningful revenue.
Find merch from your favorite artists in the Wrapped hub.
Most recent headlines
01/05/2023
Our Chief Executive Simon Redlich was recently invited by Alliance for Audited Media (AAM) to share his views on what 2023 might hold. Read what Simon and other...
04/02/2023
On March 29, Join TV Tech for our first Virtual Summit of 2023. During this free half-day event, well take an in-depth look into how advances in technology are ...
04/02/2023
With recession fears wreaking havoc on ad budgets, a new survey from LG Ad Solutions suggests that there are ways of making those budgets more efficient by usin...
03/02/2023
The finale of the third Valley Voices project saw women journalists and writers gain confidence in writing about some of the more controversial topics facing wo...
03/02/2023
alt= class=wp-image-10906 data-lazy-srcset=https://www.studionetworksolutions.com/wp-content/uploads/2023/02/Celluloid-Film_1.jpg 960w, https://www.studionetwor...
03/02/2023
Jeans have been a beloved wardrobe staple for generations-something that rising ...
03/02/2023
Photo credit: Getty for Spotify
For the past seven years, Spotify has played host to an annual celebration of the very best rising stars in the game who've...
03/02/2023
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
03/02/2023
While you can't control outside factors, you can help responders react better to them. Learn how our emergency vehicle operations courses can save lives....
03/02/2023
JOHNSTON, Iowa Longtime Iowa PBS director of engineering, William (Bill) Hayes, is planning to retire after working for 50 years in broadcasting....
03/02/2023
Virtual production has been around for years: Rear/front projection, matte painting, blue/green screen, chromakey, motion capture. Its latest iteration took Th...
03/02/2023
BURBANK, Calif. Matthews Studio Equipment has introduced Gatorbuddy, a professional tool to help video shooters and photographers work with bounce and fill card...
03/02/2023
Disney's Pinocchio Used Ultimatte 12 and HyperDeck Studio 4K Pro for Virtual...
03/02/2023
Devotion Cinematography, with Erik Messerschmidt, ASC
Brie Clayton February 3, 2023
0 Comments
DEVOTION director of photography Erik Messerschmidt, ASC...
03/02/2023
Natasha Braier, ASC CDF: Lighting She Said car scenes with LED screens at Carsta...
03/02/2023
DirecTV said it named Drew Groner as senior VP, head of agency and client partnerships....
03/02/2023
Rural Media Group, owner of The Cowboy Channel, is adding The Cowgirl Channel to its stable...
03/02/2023
LoopMe said it hired Lisa Coffey as global chief revenue officer....
03/02/2023
Fox has ordered season three of drama The Cleaning Lady. Jeannine Renshaw has joined the show, about a surgeon who finds an entirely new line of work after land...
03/02/2023
The blackout of CBS affiliates on FuboTV reflects the increasing tension between broadcast networks and their affiliates as TV pivots to streaming....
03/02/2023
Boxer Laila Ali, daughter of Muhammad Ali, is hosting a branded content series created by A+E Networks for Ancestry that is airing on History Channel....
03/02/2023
The National Association of Broadcasters is suggesting the FCC is putting the 2018 quadrennial review cart before the 2022 quadrennial horse, asking the agency ...
03/02/2023
Atmosphere, which streams TV content to restaurants, bars and other businesses, said it signed a deal to stream content from TMB to its customers, effective imm...
03/02/2023
Drama Pennyworth: The Origin of Batman's Butler will not see season four on HBO Max. The show launched on Epix and moved to HBO Max for season three, which ...
03/02/2023
STOCKHOLM Accedo has added Vizio to the stack of supported platforms for its cloud-based SaaS video platform, Accedo One. The first customer deployed on Vizio...
03/02/2023
CAMBRIDGE, Mass. Despite worries about the global economic outlook for 2023, Forrester's Global Tech Market Forecast, 2022 To 2027, is predicting that the g...
03/02/2023
OTTAWA, Canada Media file transfer provider MASV has announced a new integration with Seagate Lyve Cloud, an object storage solution for mass data....
03/02/2023
03 02 2023 - Media release Screen Australia and ABC announce new drama In Our Blood
Actors Oscar Leal and Tim Draxl from In Our Blood.
As Australia gets read...
03/02/2023
The Academy Software Foundation Announces Open Source Forum 2023
Brie Clayton February 2, 2023
0 Comments
The Academy Software Foundation (ASWF) will h...
03/02/2023
Sony Electronics Announces Two 4K IP-Based Pan-Tilt-Zoom Cameras Featuring PTZ A...
03/02/2023
Steve Yedlin, ASC, lenses Glass Onion: A Knives Out Story with ZEISS Supreme Pri...
03/02/2023
Who better to inspire wellness in area elementary school children than Wool E. Bull? The iconic Durham Bulls mascot wants to come to your school to share a FRE...
03/02/2023
SKEEM SAAM: Tonight's episode, 03 February 2023 [VIDEO]Missed an episode of Skeem Saam? No problem! Watch all the latest episodes of Skeem Saam soapie right...
03/02/2023
HOUSE OF ZWIDE: Episode for 03 February 2023 [VIDEO]Missed an episode of House of Zwide? No problem! Watch all the latest episodes of House of Zwide soapie righ...
03/02/2023
SCANDAL: Tonight's episode, 03 February 2023 [VIDEO]Missed an episode of Scandal ? No problem! Watch all the latest episodes of Scandal soapie right here. D...
03/02/2023
GENERATIONS: Tonight's episode, 03 February 2023 [VIDEO]Missed an episode of Generation The Legacy? No problem! Watch all the latest episodes of Generation ...
03/02/2023
UZALO: Tonight's episode, 03 February 2023 [VIDEO]Missed an episode of Uzalo? No problem! Watch all the latest episodes of Uzalo soapie right here,don't...
03/02/2023
MUVHANGO: Tonight's episode, 03 February 2023 [VIDEO]Missed an episode of Muvhango? No problem! Watch all the latest episodes of Muvhango soapie right here,...
03/02/2023
NHL All-Star 2023: For ESPN's Audio Team, the Event Is a Sports-Sound Lab The game and the Skills Competition offer an opportunity to try out new tricks By...
03/02/2023
Fox Sports Busch Light Clash NASCAR Studio Show Embraces Home Run Production The broadcaster is ready to take coverage to the next level for year two By Ken Ke...
03/02/2023
CBS Sports Continues To Innovate With PGA TOUR West Coast Swing Full RF coverage this week, FlyCam for next week are latest enhancements By Ken Kerschbaumer, E...
03/02/2023
NHL All-Star 2023: ESPN Beefs Up Coverage With Goalie Cam, Aerial Coverage With ...
03/02/2023
Wuppertal February 3, 2023
MV SportsCom Helps University of Georgia Football S...
03/02/2023
03
February
2023
Catch live Thaipusam coverage on Astro Vaanavil (Ch 201) on 4 & 5 Feb
From temples in Batu Caves, Georgetown, Ipoh, Sungai Petani as well a...
03/02/2023
Cupertino, California Apple today announced financial results for its fiscal 2023 first quarter ended December 31, 2022. The Company posted quarterly revenue of...
03/02/2023
Rio de Janeiro, 03 February, 2023 ABS, a global satellite operator and Telesp...
03/02/2023
The truth about body-shaming in the queer communityBody shaming is an issue that has plagued the queer community for a long time, but we don't talk often en...
03/02/2023
WATCH: House of Zwide - Tonight's teaser E145 S2Don't miss out on what's happening on tonight's episode of House of Zwide and Catch the latest e...
03/02/2023
WATCH: Imbewu - The Seed, tonight's teaser E211 S5Catch up on what's going on to night on Imbewu. Episodes of Imbewu air on e.tv from Mondays to Fridays...
03/02/2023
CANCELLED: The River' comes to an end after six seasonsDStv has confirmed Tshedza Pictures' telenovela The River' which airs on 1Magic is coming t...