Macmillan Blizzard

VCCP's emotive new campaign, beginning with Blizzard', for Macmillan Cancer Support has racked up an exciting list of accolades from industry journalists this week. Directed by Smugglers Jaron Albertin, the film is the first of a pair of films that address the loneliness that dealing with cancer can bring to patients. Released on Monday, it quickly picked up Too hot to miss' on LBB, was featured on Shots and as Ad of the day' on Campaign and was awarded five stars by Jason Stone at David Reviews. The second half of the campaign will be released in March, so watch this space!

The film proposes that nobody should have to face cancer alone as a lone patient is seen wandering a barren, blizzard-hit landscape in the metaphorical exploration that cancer can leave sufferers out in the cold and isolated from reality.

Colourist Paul Harrison and Flame Artist Jason Watts were tasked with creating the unwelcoming Arctic conditions of the blizzard. The bleak nature of the subject is reflected in the grade, which enhances the unwelcoming weather conditions with dull hues, whilst the Flame work helps to create a realistically hostile outdoor environment.

Paul comments On one hand we were trying to portray how isolated on could feel in living and dealing with cancer, and on the other the films had to have an uplifting ending. So, the brief was to give them a warmer, more human section but still get across the feeling of isolation without making the films look too bleak.

Jason adds The breath of the actors was added to enhance the fragility and vulnerability in such a harsh environment. Along with balancing out skies and removing shoes of course on the lead actor.

VCCPs Steve Misir says The expertise and eye for detail of the guys at Finish made sure we ended up with stunning looking films. They are extremely knowledgeable and patient, with every suggestion and option thoroughly explored, no matter how many we threw at them.

Jason comments Interpreting the Director and Agency briefs was a challenge but we were able to produce an end result that everybody was happy with. Its always great being creatively involved on projects and this was a job in which our input was really appreciated.

He adds There was collaboration from all parties from the client, agency, director, editor and post each happy to adapt their thinking to make the best possible results. It was a thoroughly enjoyable project to work on and Im proud to have been a part of it.

VCCP Creative Javier Romartinez adds Finish were great throughout the whole process. They really cared about the work and went beyond the call of duty to make sure the films were as good as can possibly be.

Click here to see Blizzard.

LINK:	http://www.finish.tv/news/view/macmillan-blizzard...
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