Philippe Guillotel, director and head of the video lab's metavideo group at InterDigital, comments on the crucial nature of standards in providing foundations for haptic technologies and immersive video
By Contributor
Published: January 10, 2025 Updated: January 13, 2025
Philippe Guillotel, director and head of the video lab's metavideo group at InterDigital, comments on the crucial nature of standards in providing foundations for haptic technologies and immersive video
target=_blank title=Share on LinkedIn class=share-linkedin>
As our modes of communication and entertainment evolve and achieve new heights, higher degrees of immersion and interactivity must be accessible to a broader audience, regardless of their device capabilities and requirements. And while audio stimulates our sense of hearing and video engages our sense of sight, advancements in haptic technology are set to add another dimension to the immersive video experience. Haptic technologies offer exciting possibilities for realism in virtual and immersive environments and can transcend the limitations of today's devices and screens, thereby elevating and enhancing the connected experience. The alliance of pervasive connectivity (in the form of 5G) and emerging immersive technologies can support new experiences from in-built haptic feedback within VR headsets, to myriad devices enabled with tactile sensations to be felt by the user. Consequently, a more captivating and authentic virtual experience is achieved through this novel type of sensory augmentation.
But the pathway towards immersive media begins with a significant amount of research into new media codecs and standards. And this is particularly relevant in relation to haptic media coding and delivery: without the important and fundamental work within standards to first simplify development, and then support the delivery of immersive and haptic enhanced content across devices worldwide, any aspirations to deliver new depths and sensations to video-based experiences will remain a pipe dream.
Unlocking new experiences with standards In simple terms, immersive media is three-dimensional and delivers to the user one view per eye, giving the perception of a sense of depth while encompassing user movement to encourage higher levels of immersivity.
The key to all of this lies in immersive video codecs. They allow for the delivery and consumption of data-rich video in a way that is both efficient and seamless. Without them the ubiquitous 2D-and now increasingly common 3D-volumetric and haptic-enhanced video that many users enjoy would not be possible.
Up until now, MPEG (the working group within the ISO and the IEC that develops standards for encoding audio, video and multimedia) has been a key enabler of content creation and service delivery as it plays a decisive role in describing methods for encoding, encapsulating, transmitting and decoding immersive and haptic data. In June 2021, MPEG issued a call for proposal to establish a reference architecture for future haptic standards, promoting haptics as a recognised media type in ISO base media file formats like 3gp and mp4 and streaming formats like DASH. The integration of haptic data alongside audio and video, particularly with a view to immersive content, is what is making consistent and reliable sensory rich experiences a reality.
Combating fragmentation: growth through collaboration on standardisation Today, with more than 4.1 billion devices equipped with haptic actuators and the ability to convey haptic feedback, standards are foundational to defining the mechanisms and codecs used to deliver the sensory experience. For this reason, it is necessary to cultivate and expand the standards ecosystem to evolve simple haptic-enhanced content into more complex and immersive experiences at scale.
As it stands, the haptic environment is fragmented making it a real challenge for content creators and product developers to navigate different proprietary methods to communicate tactile sensations. This in turn drives up developer costs and lowers adoption rates. And as with audio and visual, standards in haptics are essential to ensure that all aspects involved in the end-to-end delivery of the technology are compatible.
Despite this impediment however, an industry consensus is emerging on the importance of interoperability between devices. And standards allow the industry to define and develop the fundamental methods for capturing, encoding, transmitting, decoding and replicating immersive haptic experiences.
Further, interoperability between platforms and vendors across the immersive and haptics ecosystem can only be achieved through standards. Immersive content creation, its distribution and then the decoding characteristics recommended for haptic-enabled devices depend on standards to ensure that all aspects involved in the end-to-end delivery of haptics are efficiently coded and compatible. Naturally, the genesis of such standards results from the close collaboration of pre-standards groups and industry forums whose stated mission is to limit the market fragmentation and investment stagnation that would surely arise from disparate and proprietary haptic methods that are not interoperable.
Delivering immersive experiences, today Much industry-wide work has been undertaken to further the video processing solutions that create outstanding immersive video experiences. For example, the MPEG Visual Volumetric Video-based Coding (V3C) standard enables the mechanism for coding and streaming volumetric content through two main codecs: Video-based Point Cloud Compression (V-PCC) and MPEG Immersive Video (MIV). Both codecs are instrumental in enabling immersive-enhanced experiences in support of telelearning, entertainment, and increasingly in the delivery of live sports and esports, thereby guaranteeing
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
25/07/2026
New app turns vocal percussion into polished loops
Vochlea, the company behind the voice-to-MIDI instrument Dubler 2, have just announced the launch of a ne...
25/07/2026
Saturday 25 July 2026
First look revealed for YAGA, a seductive mystery thrille...
24/07/2026
First string library captured at Studio Richter Mahr
The latest sample library to be created at Max Richter's Studio Richter Mahr facility captures the ...
24/07/2026
Official emulation of Blackbird Studios reverb chamber
In their latest collaboration with Blackbird Studios, KIT Plugins have captured the sound of the Stud...
24/07/2026
Angela Gomez brings over 14 years of experience in broadcast communications and audio engineering, specialising in live outside broadcasts, live sports and larg...
24/07/2026
Article courtesy of postPerspective
Read the article
While Toy Story 5 maintai...
24/07/2026
Kerry and Mayo fans Up For The Match as excitement builds in Croke Park on the e...
23/07/2026
Staines-upon-Thames, UK, 23rd, JULY, 2026 - Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 11.57 billion one-to-one addressable advertisem...
23/07/2026
Quickly creates reverse reverb effects
Low End Candy have recently released a new plug-in that offers a quick and simple way to create reverse reverb effect...
23/07/2026
New engines, resonators, effects & more
Expressive E's versatile soft synth has just been treated to an update that greatly expands its sonic range. Noi...
23/07/2026
SGL Carbon has further expanded its photovoltaic capacity at its Ort im Innkreis site in Austria. With the commissioning of new PV carports, the sites solar sys...
23/07/2026
Rohde & Schwarz presents new software for three-phase power analysis on MXO seri...
23/07/2026
In our latest blog, Laura Rognoni explores how the launch of Play Snooker reflects a wider shift in sports economics - from monetising peak broadcast audiences ...
23/07/2026
Download Now!
To receive a short case study showcasing Vivid Broadcast's audio setup, please enter the following details:
--
First Name* First Name ...
23/07/2026
X-Rite Pantone and Fashion Institute of Technology (FIT) Partner to Advance Digi...
23/07/2026
Thursday 23 July 2026
New Samsung Galaxy Foldable range available now to pre-order on Sky Mobile
Sky Mobile, the award-winning network voted this year by Expe...
23/07/2026
Thursday 23 July 2026
Jason Statham leads Sky Original action thriller MUTINY in explosive new trailerTurn on cookies to view this content. Go to Privacy optio...
23/07/2026
Wuppertal July 23, 2026
Riedel Implements RefCam and Easy5G for the First Time...
23/07/2026
RT Commercial has today announced Centra as the official food partner once again of The Traitors Ireland, coming to RT One and RT Player later this year.
Ce...
23/07/2026
RT Commercial today announced Honda as sponsor of Today with David McCullagh RT Radio 1, weekdays 9am 11am.
Broadcasting directly after Morning Ireland in ...
23/07/2026
RT News is pleased to announce Barry Gallagher has been assigned as the new journalist covering news from Cork, Kerry and the wider Southern region
Working al...
22/07/2026
Library now available in Engine Player
Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...
22/07/2026
All-in-one mic & DSP interface overhauled
Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...
22/07/2026
The final boss of the lost dual-op-amp circuit
Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
A poisoned spy, a secret war, and a small English city contaminated by a deadly chemical weapon. Available on Sky Documentaries from 4 AugustWednesday 22 July 2...
22/07/2026
Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement wi...
22/07/2026
Arvato Systems and Lobster Enter into a Partnership and Combine the Integration Platform and Managed Services
Flexible integration solutions for cloud, hybrid...
22/07/2026
RT REPORTS NET SURPLUS OF 22.5 MILLION IN 2025...
22/07/2026
In the Opinion of the Censor airs Monday 27 July at 9.35pm on RT One and RT Player
In the Opinion of the Censor looks at how films for theatrical release wer...
21/07/2026
New research involving a cross-section of Mongolias independent media landscape finds enthusiasm for AI as a tool to improve efficiency, sustainability and resi...
21/07/2026
High-end analogue channel strip boasts plug-in recall
Originally revealed as a prototype back at NAMM 2024, the Channex Studio channel strip represented a b...
21/07/2026
Relies on same DSP as plug-in range
Musik Hack's line-up has been influenced heavily by founder Stan Greene's work as a mixing engineer, and their M...
21/07/2026
Official collaboration with boutique builder Dirty Boy Pedals
Warm Audio have just announced the launch of a new guitar pedal range created in collaboration...
21/07/2026
Rohde & Schwarz showcases broad range of EMC test solutions at EMC SIPI 2026 in ...
21/07/2026
X-Rite Pantone and NIFT Partner to Build Color Management Skills for India's...
21/07/2026
Harmonics cOS Virtualized Broadband Platform and Pearl Remote OLTs Enable Flexible PON Migration, While SeaStar Optical Node Powers Cost-Effective Multi-Gigabit...
21/07/2026
160 hours of Irish storytelling for 2026
KIN and The Walsh Sisters return
RT has today unveiled its most ambitious drama slate ever, with a record-breakin...
20/07/2026
Product range now readily available in the UK
Graph Tech Guitar Labs have just announced the launch of a new UK Online Store that makes it quicker and easie...
20/07/2026
Popular headset gains active noise cancellation
The Maxwell headet was Audeze's first foray into the gaming world, and thanks to its Dolby Atmos compati...
20/07/2026
Monday 20 July 2026
Sky brings free global roaming to millions of loyal custome...
20/07/2026
Red Seat Ventures Announces Introduction of Premium Creator and Podcast Communit...
20/07/2026
FIFA World Cup Final sets new RT Player record as the most-streamed single event in the platform's history
Over 1 million viewers watched live on RT 2 as ...
19/07/2026
Channel strip plug-in gets upgraded
Acustica Audio's vintage-inspired channel strip plug-in has just been treated to an update that expands its tonal ra...
18/07/2026
Captures nine sought-after Fender amps
IK Multimedia's latest TONEX expansion captures a selection of nine rare Brown Panel' Fender amps that were ...
Philippe Guillotel, director and head of the video lab's metavideo group at InterDigital, comments on the crucial nature of standards in providing foundations for haptic technologies and immersive video
