Philippe Guillotel, director and head of the video lab's metavideo group at InterDigital, comments on the crucial nature of standards in providing foundations for haptic technologies and immersive video
By Contributor
Published: January 10, 2025 Updated: January 13, 2025
Philippe Guillotel, director and head of the video lab's metavideo group at InterDigital, comments on the crucial nature of standards in providing foundations for haptic technologies and immersive video
target=_blank title=Share on LinkedIn class=share-linkedin>
As our modes of communication and entertainment evolve and achieve new heights, higher degrees of immersion and interactivity must be accessible to a broader audience, regardless of their device capabilities and requirements. And while audio stimulates our sense of hearing and video engages our sense of sight, advancements in haptic technology are set to add another dimension to the immersive video experience. Haptic technologies offer exciting possibilities for realism in virtual and immersive environments and can transcend the limitations of today's devices and screens, thereby elevating and enhancing the connected experience. The alliance of pervasive connectivity (in the form of 5G) and emerging immersive technologies can support new experiences from in-built haptic feedback within VR headsets, to myriad devices enabled with tactile sensations to be felt by the user. Consequently, a more captivating and authentic virtual experience is achieved through this novel type of sensory augmentation.
But the pathway towards immersive media begins with a significant amount of research into new media codecs and standards. And this is particularly relevant in relation to haptic media coding and delivery: without the important and fundamental work within standards to first simplify development, and then support the delivery of immersive and haptic enhanced content across devices worldwide, any aspirations to deliver new depths and sensations to video-based experiences will remain a pipe dream.
Unlocking new experiences with standards In simple terms, immersive media is three-dimensional and delivers to the user one view per eye, giving the perception of a sense of depth while encompassing user movement to encourage higher levels of immersivity.
The key to all of this lies in immersive video codecs. They allow for the delivery and consumption of data-rich video in a way that is both efficient and seamless. Without them the ubiquitous 2D-and now increasingly common 3D-volumetric and haptic-enhanced video that many users enjoy would not be possible.
Up until now, MPEG (the working group within the ISO and the IEC that develops standards for encoding audio, video and multimedia) has been a key enabler of content creation and service delivery as it plays a decisive role in describing methods for encoding, encapsulating, transmitting and decoding immersive and haptic data. In June 2021, MPEG issued a call for proposal to establish a reference architecture for future haptic standards, promoting haptics as a recognised media type in ISO base media file formats like 3gp and mp4 and streaming formats like DASH. The integration of haptic data alongside audio and video, particularly with a view to immersive content, is what is making consistent and reliable sensory rich experiences a reality.
Combating fragmentation: growth through collaboration on standardisation Today, with more than 4.1 billion devices equipped with haptic actuators and the ability to convey haptic feedback, standards are foundational to defining the mechanisms and codecs used to deliver the sensory experience. For this reason, it is necessary to cultivate and expand the standards ecosystem to evolve simple haptic-enhanced content into more complex and immersive experiences at scale.
As it stands, the haptic environment is fragmented making it a real challenge for content creators and product developers to navigate different proprietary methods to communicate tactile sensations. This in turn drives up developer costs and lowers adoption rates. And as with audio and visual, standards in haptics are essential to ensure that all aspects involved in the end-to-end delivery of the technology are compatible.
Despite this impediment however, an industry consensus is emerging on the importance of interoperability between devices. And standards allow the industry to define and develop the fundamental methods for capturing, encoding, transmitting, decoding and replicating immersive haptic experiences.
Further, interoperability between platforms and vendors across the immersive and haptics ecosystem can only be achieved through standards. Immersive content creation, its distribution and then the decoding characteristics recommended for haptic-enabled devices depend on standards to ensure that all aspects involved in the end-to-end delivery of haptics are efficiently coded and compatible. Naturally, the genesis of such standards results from the close collaboration of pre-standards groups and industry forums whose stated mission is to limit the market fragmentation and investment stagnation that would surely arise from disparate and proprietary haptic methods that are not interoperable.
Delivering immersive experiences, today Much industry-wide work has been undertaken to further the video processing solutions that create outstanding immersive video experiences. For example, the MPEG Visual Volumetric Video-based Coding (V3C) standard enables the mechanism for coding and streaming volumetric content through two main codecs: Video-based Point Cloud Compression (V-PCC) and MPEG Immersive Video (MIV). Both codecs are instrumental in enabling immersive-enhanced experiences in support of telelearning, entertainment, and increasingly in the delivery of live sports and esports, thereby guaranteeing
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
11/05/2026
As Eurovision fans gear up to celebrate the 70th anniversary of the iconic song ...
11/05/2026
Pela primeira vez na hist ria, o Brasil figura entre os oito maiores mercados de...
11/05/2026
New desktop instrument focused on tactile performance
Bastl Instruments have announced the Kalimba, a new desktop instrument that combines physical modellin...
11/05/2026
Compact sampling workstation gains new features
1010music have announced the blackbox 2, a new version of their compact standalone sampler designed for DAWl...
11/05/2026
Performance-focused sequencer with microtonal control
Berlin-based KOMA Elektronik have announced Monoplex, a new 42HP Eurorack sequencer designed for hands...
11/05/2026
Boasts wireless control from mobile devices
The latest iteration of IK Multimedia's compact amp and effects modelling pedal expands on the capabilities ...
11/05/2026
Spans traditional orchestral and experimental sounds
Sonora Cinematic have recently released the third instalment in their Transfigured Orchestra series, de...
11/05/2026
Our exhibition coverage
Watch all our SUPERBOOTH 2026 video coverage in one place. Check back to this page regularly as we will be updating with more video ...
11/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, is participating in the Equity Forum Ge...
11/05/2026
11 May 2026
VEON Shareholders Re-elect Board and Chairman, Reaffirming Confiden...
11/05/2026
Fox Corporation Reports Third Quarter Fiscal 2026 Financial Results NEW YORK, NY, May 11, 2026 - Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Company ) t...
11/05/2026
Arvato Systems Becomes a Member of InsurLab Germany
Collaboration in the insurance industrys leading innovation network
G tersloh - Arvato Systems has joine...
11/05/2026
Pirate Predator uncovers new information from victims and survivors of abuse on ...
10/05/2026
RT ALL-IRELAND DRAMA FESTIVAL WINNERS ANNOUNCED DURING GALA AWARDS STREAMED LIVE ON RTE.IE/CULTURE
Kilmeen Drama Group hailing from Rossmore, Co. Cork Scoops ...
09/05/2026
New desktop instrument focused on tactile performance
Bastl Instruments have announced Kalimba, a new desktop instrument that combines physical modelling, F...
09/05/2026
Compact sampling workstation gains new features
1010music have announced blackbox 2, a new version of their compact standalone sampler designed for DAWless ...
08/05/2026
One-button synth generates random four-track ideas
Cyma Forma and French artist Bambounou have announced RND synth, a compact hardware synthesizer built aro...
08/05/2026
Portable four-layer granular and sampling instrument
Tasty Chips have announced the GR-2, a new granular synthesizer and sampling instrument that combines e...
08/05/2026
Video Show Report
Video of SUPERBOOTH 26: Polyend Drums
Polyends big announcement for Superbooth 2026 is the Drums, a new drum machine that features both ...
08/05/2026
Deal agreed as NI enters new chapter
Native Instruments CEO Nick Williams has announced that a definitive agreement has been signed for the company to be ac...
08/05/2026
Video Show Report
Video of SUPERBOOTH 26: Erica Bullfrog Drums
The Bullfrog Drums is the latest collaboration between Erica Synths and Richie Hawtin, and ...
08/05/2026
In our latest blog, Tim Pearson reflects on the recent launch of Play Snooker, the new digital home of snooker by the World Professional Billiards and Snooker A...
08/05/2026
Pete reunites with Dogs Trust for a fourth series and a two-part overseas special
London, Friday 8th May 2026: The award winning factual entertainment series P...
08/05/2026
Wuppertal May 8, 2026
Riedel to Support Glasgow 2026 as Official Connectivity Integration Provider Riedel Communications today announced its return as a spons...
08/05/2026
ICG is excited to share news of our official launch in Northern Ireland, marking a significant milestone in the agency's growth.
Led by Digital Marketing M...
08/05/2026
Over the past ten years, Thames Water, in partnership with Arqiva, has installed more than 1.2 million smart meters, creating one of the most extensive advanced...
07/05/2026
Journalists reporting on Sudan are working in one of the most complex and fast-m...
07/05/2026
Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte H rerlebnis von 94...
07/05/2026
Da quando stata presentata nel 2023, DJ (beta) ha aiutato a definire un'esperienza d'ascolto pi personalizzata per 94 milioni di utenti Spotify Premi...
07/05/2026
Since launching in 2023, DJ (beta) has helped shape a more personalized listenin...
07/05/2026
Desde o lan amento em 2023, o DJ (beta) j ajudou a deixar a experi ncia de ouvi...
07/05/2026
From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It's what's driven us to expand from music to...
07/05/2026
Asian and Pacific Islander artists continue to shape the global soundscape, pushing creative boundaries and connecting with fans worldwide. This Asian & Pacific...
07/05/2026
Company announce long-requested choir instrument
In the latest expansion of their Symphonic Elements series, UJAM have introduced an all-new vocal instrumen...
07/05/2026
Modular-inspired sound generation with digital control
Buchla have introduced Ziggy, a new compact synthesizer built around the company's complex oscill...
07/05/2026
Combines analogue voices with digital synthesis and sequencing
Polyend have announced Drums, a new hybrid analogue and digital drum machine that combines sy...
07/05/2026
Control surface now officially supports four DAWs
When Nektar launched the Panorama CS12 control surface, it worked exclusively with Apple's Logic Pro, ...
07/05/2026
In the first quarter 2026, SGL Carbon generated consolidated sales of 184.5 million, which was 49.8 million, or 21.3%, lower than in the prior year (Q1 2025: ...
07/05/2026
Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characteriz...
07/05/2026
January 8, 2024
Colorfront (colorfront.com), a leader in high-performance, on-s...
07/05/2026
February 9, 2024
Colorfront (colorfront.com), the multi-award-winning pioneer i...
07/05/2026
March 20, 2024
NAB 2024, Las Vegas - Colorfront (colorfront.com), the multi-awa...
07/05/2026
April 1, 2025
CINEMACON, APRIL 1, 2025 - Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming syste...
07/05/2026
June 15, 2025
Colorfront (colorfront.com), an Academy and Emmy Award-winning de...
07/05/2026
June 15, 2025
Colorfront participated in the ICTA Barcelona Cinema Technology Summit on Sunday, June 15, 2025. Held at The Phenomena Experience, the event feat...
Philippe Guillotel, director and head of the video lab's metavideo group at InterDigital, comments on the crucial nature of standards in providing foundations for haptic technologies and immersive video
