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L'approche globale de Spotify contribuant au systme de radiodiffusion canadien

30/11/2023

Pr sentation au Conseil de la radiodiffusion et des t l communications canadiennes le 29 novembre 2023 Nathan Wiszniak:

La mission de Spotify est de lib rer le potentiel de la cr ativit humaine en donnant un million d'artistes la possibilit de vivre de leur art et des milliards d'admirateurs la possibilit de l'appr cier et de s'en inspirer.

Cette mission soutient directement les objectifs du gouvernement dans le cadre de l'actualisation de la Loi sur la radiodiffusion. Nous nous effor ons chaque jour d'accro tre la d couvrabilit du contenu canadien et autochtone, tant au pays qu' l' tranger,

Dans notre allocution, nous souhaitons aborder trois questions essentielles dans le cadre de cette proc dure.

Tout d'abord, nous pensons qu'il est pr matur d'imposer des contributions de base initiales aux plateformes avant de d finir les l ments essentiels de la politique de diffusion, et que cela risque de ne pas tenir compte des nombreuses fa ons dont Spotify contribue d j et soutient les artistes canadiens et autochtones.

De plus, il incombe au Conseil de prendre en compte la part importante des revenus que les services de diffusion en continu distribuent imm diatement l' cosyst me musical sous forme de redevance.

Enfin, la Conseil devrait prendre en consid ration les aspects conomiques d licats du mod le commercial du streaming musical et ne pas imposer d'obligations financi res brutales.

Un cadre r glementaire qui ne prendrait pas suffisamment en compte ces facteurs pourrait mettre en p ril nos neuf ann es d'investissements sur mesure et avoir un impact sur la capacit de Spotify continuer soutenir les artistes et leur d couvrabilit d'une mani re qui soit logique pour l' re moderne de la diffusion en continu.

J'aimerais commencer avec une courte pr sentation de Spotify, puisque notre histoire t moigne de notre engagement envers l'industrie de la musique.

Spotify a t lanc en Su de une poque o l'industrie de la musique tait en d clin en raison du piratage. Le fondateur de Spotify pensait que pour inciter les gens recommencer payer pour de la musique, il fallait leur offrir une meilleure exp rience. 17 ans plus tard, le streaming g n re des revenus records pour l'industrie de la musique et plus d'artistes que jamais partagent ce succ s.

Spotify a t lanc au Canada en 2014 avec le m me engagement. Aujourd'hui, l' quipe canadienne de Spotify, forte de 150 personnes, a toujours pour mission de d velopper la sc ne des talents canadiens gr ce des listes de lecture, des campagnes de marketing, des partenariats et des formations qui permettent aux artistes, aux crivains et aux cr ateurs de baladodiffusions d'accro tre leur audience de mani re organique.

Nous sommes fiers d'avoir contribu au d veloppement et au succ s de l' cosyst me musical canadien. Gr ce aux paiements des services de diffusion en continu, les maisons de disques et les artistes qui composent l'industrie canadienne de la musique enregistr e ont tir 80 % de leurs revenus de la diffusion en continu l'an dernier, ce qui a entra n une forte croissance de 8 %.

Contrairement la radio traditionnelle, le streaming interactif a fait de la place aux nouveaux talents. Chaque semaine, au Canada, 83 fois plus de titres canadiens uniques sont cout s sur Spotify qu' la radio, ce qui cr e plus d'opportunit s de d couvrir de nouveaux talents.

Spotify d ploie des efforts consid rables pour mettre en valeur et soutenir la soci t diversifi e, multilingue et multiculturelle du Canada.

Notre quipe ditoriale cr e des listes de lecture avec une grande exp rience et une grande passion pour les diff rentes cultures et les diff rents genres musicaux. Spotify Canada programme plus de 100 listes de lecture ditoriales, avec nos populaires listes de lecture embl matiques locales proposant exclusivement des artistes canadiens et autochtones.

De plus, Spotify donne aux cr ateurs et leurs quipes les outils n cessaires pour r ussir, notamment des analyses de donn es, des ressources p dagogiques, des technologies d'amplification et des outils promotionnels pour avoir le plus d'impact possible sur et en dehors de la plateforme.

Gr ce des partenariats sp ciaux et des campagnes sur mesure, Spotify aide les artistes canadiens et autochtones de genres et d'horizons divers atteindre les auditeurs de leur pays et du monde entier. Voici quelques exemples cl s mentionn s dans nos observations crites:

Nous faisons entendre les voix des communaut s marginalis es notamment les cr atrices canadiennes, noires et 2ELGBTQI+ par le biais de programmes sp cialis s combinant r daction, mise en lumi re et publicit . EQUAL, par exemple, est le programme Spotify qui favorise l' quit pour les femmes dans la musique. Il s'agit d'un engagement , pour soutenir, lever et c l brer les femmes par le biais de contenus r dactionnels, de partenariats et d' v nements communautaires. Nous collaborons avec des organisations telles que Women In Music Canada, Honey Jam et l' v nement communautaire EQUAL avec l'Association canadienne de la musique country.

La liste de lecture Spotify's Indigenous - mise jour chaque mois par des artistes autochtones offre une plateforme unique aux artistes autochtones pour pr senter la riche diversit des talents et des r cits autochtones dans le pays. Notre relation et notre dialogue permanent avec l'Indigenous Music Alliance et l'Indigenous Music Office ont jou un r le essentiel en nous aidant identifier les artistes soutenir et promouvoir.

Gr ce la promotion des listes de lecture Rap qu b et Les Nouveaux Classiques de Spotify Canada, les artistes canadiens-fran ais ont d velopp leurs audiences et leurs carr
LINK: https://newsroom.spotify.com/2023-11-30/lapproche-globale-de-spotify-c...
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