
Live From Super Bowl LIX: FOX Sports Stuffs Graphics Package With Stats From Sportradar Sportradars Radar360 tool supports the crews efforts in pre-building graphics and designing more on the fly By Brandon Costa, Director of Digital
Friday, February 7, 2025 - 7:40 pm
Print This Story | Subscribe
Story Highlights
One of the highlights at Super Bowl LIX for FOX Sports is the debut of a new graphics package, which includes a complete redesign of everything from insert graphics, full screens, and even the scorebug. In an era where stats are a bigger part of the storytelling process than ever before, those graphics will be packed with data and insights from FOX Sports' research team, which is supported through a partnership with Sportradar.
FOX Sports' NFL graphics package is filled with real-time statistical data, analysis, and historical context through a partnership with Sportradar.
Through this collaboration, Sportradar provides a suite of statistical insights and graphical support, ensuring that every moment of the game is enriched with engaging and accurate data. Whether it's historical context, statistical superlatives, or predictive trends, the information provided by Sportradar ensures that each play is presented with meaningful context.
Our department uses stats as our way to tell stories, says Matt Gale, Broadcast Associate for FOX Sports. We'll try to find the best storylines, and Sportradar will help us with some of those big storylines. Confirming the accuracy of the information in all of our graphics is paramount.
At Sportradar, our collaboration with FOX Sports is redefining the way fans experience live sports, says Mark Holland, SVP North America Media Products at Sportradar. By integrating real-time data, advanced analytics, and unique insights into broadcasts, we're not just delivering stats-we're enhancing storytelling, uncovering key narratives, and allowing viewers to connect deeper to the game.
This is the third Super Bowl in which Sportradar is assisting FOX Sports. This time around, the company's Radar360 analytics platform is the tool supporting the crew's work. With more than 200 data insights available for each professional game, FOX Sports leverages Radar360 to create around 120 pre-produced graphics. However, only 5-10% of these graphics make it to air, as the majority are developed in real-time based on the game's flow. This dynamic approach ensures that the broadcast remains responsive, relevant, and immersive for viewers.
For a game like the Super Bowl, the goal for Gale and his team is to keep things are similar to a regular season game as possible. That consistency is key to simplifying the process for the production side.
I make a conscious effort of keeping it simple and playing it like it's a regular game, says Gale, because the more stuff you have, the harder it's to sort through. You have to have everything organized in an efficient manner and if you have too much, it's makes it difficult.
FOX Sports' graphics team will build approximately 120 statistical graphics in advance of the game broadcast. Only about 5-10 percent of those will ever make air.
Sportradar's responsibilities extend far beyond providing statistics. Before the game even kicks off, the team compiles extensive game notes for the FOX NFL A-Crew. These notes include detailed matchup insights, trends, historical data, and player superlatives. For the Super Bowl, these notes expand to over 25 pages, featuring 70+ charts and insights that form the foundation for on-air graphics and analysis.
I try to be as forward-looking as I can with my notes, says Zach Robinow, Project Manager for Content at Sportradar, who has worked with the Fox A crew since 2018. I'm trying to anticipate things that are likely to happen or that could happen in this game and what that would mean in a historical context.
Typically, Robinow is on a headset remotely during regular season games but come Playoffs and Super Bowl, he moves to on-site in the production compound. During the game, Sportradar's role shifts to live support, ensuring the accuracy of on-air content, researching significant statistical milestones, and responding to real-time queries from the FOX production team.
Robinow notes that Radar360 is where he does the bulk of his work on gamedays. He describes it as a super powerful tool capable of generating complex data insights in seconds. With the ability to slice and dice statistics in countless ways, Radar360 allows the FOX Sports production team to uncover storylines as they unfold. Additionally, Robinow utilizes over 60 pre-built SQL queries during each game, enabling him to quickly retrieve critical insights without having to construct new database queries on the spot.
We've done a great job expanding our data coverage to cover more of an all-time range, Robinow adds. In addition to that, I'm able to directly query our database for certain things that Radar360 can't handle.
The scale of data preparation for Super Bowl LIX is immense. FOX Sports is expected to field over 50 statistical queries during the week leading up to the game and another 50 on game day. The FOX A crew alone will generate 15-20 in-game questions and more than 100 throughout the week, underscoring the critical role Sportradar plays in the production process.
FOX Sports producer Richie Zyontz and his team rely heavily on Sportradar's insights to drive graphics production. The ability to anticipate significant statistical moments and seamlessly integrate them into the broadcast allows the network to provide viewers with a deeper appreciation of the game.
Sportradar's impact goes beyond just delivering insights-it is backed by a robust infrastructure. The company has a team of over 30 dedicated resea
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
16/09/2025
NOVI, Mich. ENCO has unveiled Raptor, a cloud-based live streaming captioning encoder that injects the speed, power and reliability of real-time AI capabilities...
16/09/2025
NEW YORK Comcast NBCUniversal and NBCUniversal Local have announced that a total of $2.5 million has been awarded in 2025 to 69 nonprofit organizations servicin...
16/09/2025
AMSTERDAM Martin Euredjian has joined Atomos as director of advanced imaging and will lead innovation for advanced display technology....
16/09/2025
AMSTERDAM Calrec introduced a 48-faced Argo M and showcased its largest Argo software updates at the recently concluded IBC2025....
16/09/2025
AMSTERDAM Lawo introduced its HOME Audio Shuffler app, a replacement for a traditional baseband audio matrix within an IP-based Dynamic Media Facility, during t...
16/09/2025
CBS is reporting that the 77TH Emmy Awards hosted by Nate Bargatze on Sunday Sept. 14 was seen by more than 7.42 million viewers on the CBS Television Network a...
15/09/2025
Steve Zahn, Winona Ryder, Ethan Hawke, and Janeane Garofalo star in Ben Stiller&...
15/09/2025
Global K-Pop sensation aespa is redefining what it means to be rich with the r...
15/09/2025
Every day, millions of people around the world turn to Spotify to enjoy the audi...
15/09/2025
After months of intensive planning and implementation, Brembo SGL Carbon Ceramic...
15/09/2025
A U.S. Marine launches a Javelin shoulder-fired anti-tank missile during a training exercise. (Photo credit: U.S. Marine Corps)...
15/09/2025
AMSTERDAM TV Tech has named its Best of Show Awards winners for IBC2025, which wraps up today. Entrants were judged by a panel of industry experts on the criter...
15/09/2025
Unique sports content orchestration platform builds momentum among SES's cus...
15/09/2025
Paris, France - September 15, 2025 -- Space42 (ADX: SPACE42), the UAE-based AI-p...
15/09/2025
Back to All News
The Great Flood' Teaser Trailer Previews A Gripping Struggle for Survival
Entertainment
15 September 2025
GlobalSouth Korea
Link copi...
15/09/2025
Back to All News
From Hardship to Hope: Typhoon Family' Presents a Tale of...
15/09/2025
Back to All News
Gloom Goes Global as Wednesday's' The Doom Tour Hit...
15/09/2025
-- Opens door to growth in renewable energy New Delhi, India - 15th September -- Global business and industry leaders from around the world are joining technol...
14/09/2025
Partnership to address business and technical challenges of DMF adoption
he Advanced Media Workflow Association (AMWA) and the European Broadcasting Union (EBU...
14/09/2025
WARNER BROS. TELEVISION'S THE PITT (HBO MAX) WINS FIVE EMMY AWARDS, INCLU...
14/09/2025
Back to All News
Mantis' Trailer Previews High-Stakes Rivalries to Be No. ...
13/09/2025
ATLANTA Cox Media Group has announced that the company's vice president of news, Misty Turnbull has been inducted into the National Academy of Television Ar...
13/09/2025
AMSTERDAM Shotoku Broadcast Systems, a major developer of robotic systems, has announced plans to take studio robotics to the next level at IBC2025 by debuting ...
13/09/2025
At IBC2025 in Amsterdam, Riedel Communications unveiled Bolero Mini, the company's lightest and flattest wireless intercom beltpack to date. Designed to del...
13/09/2025
Shotoku Broadcast Systems, the international developer of dependable, userfriendly robotic systems, is taking studio robotics to the next level at IBC 2025 with...
13/09/2025
Bitmovin, a leading provider of video streaming solutions, today released the 9th annual Video Developer Report 2025/26, offering an in-depth look at the evolvi...
13/09/2025
Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with StreamShark, the trusted video platform for enterprise...
13/09/2025
Ikegami has chosen IBC 2025 in Amsterdam as the launch venue for a major addition to its range of viewfinders. The new VFE-P711AD is a 7-inch high resolution OL...
13/09/2025
Founder-led Merger to Fast Track R&D, Asset Library Upgrades, Tools and More; No Disruption to Pricing or Support for Users
Today, KitBash3D, a pioneer in 3D a...
13/09/2025
With NDI certification, Atomos integration, Grass Valley collaboration, and a new Monitor app, at this year's IBC, Mavis is showcasing a series of powerful...
13/09/2025
Creamsource, maker of artisan LED lighting for film and television, has unveiled the Vortex24 Soft (V24S), a 1950W native soft light and the largest soft source...
13/09/2025
When international sports streaming service DAZN secured the global rights to the 2025 FIFA Club World Cup football tournament, it set out to deliver an unmatch...
13/09/2025
Riedel Communications today announced the acquisition of hi human interface from Broadcast Solutions, bringing a powerful, vendor-agnostic control system to it...
13/09/2025
Building on its long-term relationship with audio metering specialist RTW, Calrec has integrated the company's brand new TMxCore metering platform across it...
13/09/2025
Calrec is expanding its family of future-ready self-contained Argo M control surfaces at IBC2025, with the addition of a brand new powerful 48-fader console. Co...
13/09/2025
Celtic languages - including Cornish, Irish, Scottish Gaelic and Welsh - are the U.K.'s oldest living languages. To empower their speakers, the UK-LLM sover...
13/09/2025
Harmonic's Software-Based XOS Advanced Media Processor Provides Unparalleled Efficiency and Unlocks New Business Models SAN JOSE, Calif. - Sept. 13, 2025 -...
13/09/2025
Researchers find brain region that fuels compulsive drinking Study by Scripps Research scientists shows how the brain learns to seek alcohol for relief, not jus...
12/09/2025
College Football Kickoff 2025: Fox Sports Ups Look as Canon, Sony Power Shallow ...
12/09/2025
ABC/ESPN Excited For WNBA Postseason Coverage In Revamped FormatThe Finals moves to a best-of-seven series in 2025By Mark J Burns, SVG Contributor
Friday, Sep...
12/09/2025
(L-R) Jade Croot, Rosy McEwen, and Bryn Chainey attend the 2025 Sundance Film Festival premiere of Rabbit Trap at Eccles Theatre on January 24, 2025, in Park ...
12/09/2025
For fans, we know how important it is to stay plugged into music culture and dis...
12/09/2025
Link ping, Sweden and Shipley, United Kingdom, September 12, 2025 - Agama, the expert in video observability and analytics for service quality and customer expe...
12/09/2025
IBC2025 began on Sept. 12, with exhibits and conferences running through Sept. 15 at the RAI Amsterdam Convention Center. Explore the full TV Tech coverage of t...
12/09/2025
The Best Fictional Bands (and the Artists Who Make Them Great) With Spinal Tap II: The End Continues hitting theaters and songs from KPop Demon Hunters ruling...
12/09/2025
Industry veteran Tom Baldassare has joined Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, as a Se...
12/09/2025
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, today announced a...
12/09/2025
PlayBox Neo, a leading provider of media playout solutions, has partnered with AI-Media, pioneering developers of AI-powered captioning technology, to integrate...