
Live from Final Four: BTN Uses At-Home Studio Model to Bring Michigan Fans to Beautiful San Antonio Remote set on Riverwalk and run-and-gun social team look to transport Wolverines into the heart of the experience By Brandon Costa, Director of Digital
Sunday, April 1, 2018 - 3:54 pm
Print This Story
Story Highlights
When it comes to mega-events like the Final Four, it's common for a broadcaster to have the roll the dice. That's what BTN did when it secured its scenic location on San Antonio's iconic Riverwalk way back in January.
BTN is shooting loads of segments and interviews surrounding Michigan's presence in the Final Four from a studio set positioned on San Antonio's popular Riverwalk.
There was no guarantee that a Big Ten team would even make the Final Four, but, fortunately for the, Michigan was happy to oblige. As a result, BTN can be here throughout the weekend shooting content surrounding the games for recorded hits throughout the weekend.
Our goal is to show that you can still create a whole lot of content even if we're not right next to the Alamodome, says Mark Hulsey, SVP, Production and Executive Producer for BTN. This is one of the big advantages of a network like BTN, we can provide this extended coverage. This is what makes up so valuable. We have the time and the resources. This is who we are. We live for moments like this.
BTN has set up a simple on-site studio at its Riverwalk location and is using its at-home production model to put it all together. The three cameras on the set are being fed to an at-home control back in BTN's home offices in Chicago where the producer and director are cutting the live-to-tape segments, rolling in B-roll, and overlaying graphics.
All the required feeds, in this case, are being sent back to Chicago via satellite. Typically, when on a Big Ten campus, the network is able to leverage a fiber network. BTN rented a majority of the gear its using on site including the satellite uplink truck from Chicago-based Meinhardt Productions.
In addition, the BTN social media team is out in full force, scouring the city for Michigan fans and other exciting events with the goal of providing an experience for those Wolverines back home and around the country that couldn't be in San Antonio this weekend.
All of us here today are very lucky, says Hulsey. This is not an inexpensive venture to get down here. Our goal is to make you feel like you are here. For every Michigan alum who, for whatever the reason, isn't able to make the trip, hopefully the content we're creating here will make them feel like they did make the trip to San Antonio.
As a non-rightsholder of the event, BTN does need to be careful as there are many restrictions on where they can be, what they can shoot, and when. For example, the option of putting the remote set inside the Alamodome wasn't open to them and the network can't do live hits from the venue at any point during the live broadcast and for sizeable windows prior to and following the games on Saturday and Monday. BTN could shoot Michigan's open practice on Friday and record segments from there on the court.
With Michigan moving on to Monday's championship game, BTN will remain in San Antonio through Tuesday morning. Things won't slow down for the network anytime soon either as there are three Big Ten teams in next weekend's Frozen Four in Saint Paul, MN. There are plans for on-site coverage there, as well, beginning on Thursday.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
30/04/2026
The Professional Women's Hockey League (PWHL) concluded its third regular season on Saturday, reporting growth across attendance, viewership, digital engage...
30/04/2026
NBC Sports will air national MLB coverage on Sundays beginning May 3, with MLB Sunday Leadoff on Peacock and NBCSN at 12:30 p.m. ET, followed by the debut of th...
30/04/2026
Clear-Com has appointed Brian Grahn as Market Outreach Manager of the Americas and Ben Turnwell as Business Development Manager for EMEA live.
Grahn joined Cle...
30/04/2026
ARRI has introduced the cforce MAX, a new lens motor for the Hi-5 lens control system. The cforce MAX is twice as fast as the cforce plus motor it replaces whil...
30/04/2026
Knuerr, Voxtronic, and IHSE will jointly present an integrated control room solu...
30/04/2026
The CW Network and ESPN have announced an agreement to make the ESPN App the exclusive streaming home for all CW Sports live events. CW Sports will continue to ...
30/04/2026
Ed Sheeran's The Loop' tour launched in Auckland in January 2026 before moving on to Australia, with South America and the United States to follow late...
30/04/2026
Audinate has announced Dante Preset Creator, a free online tool for configuring Dante network settings before hardware is available on site. Presets created in ...
30/04/2026
Yahoo Sports has announced the appointment of Jarrod Schwarz as General Manager of Yahoo Sports. Schwarz will oversee product, design, and technology; revenue a...
30/04/2026
Nielsen has released a new report, Get Ready with Media Intelligence: 2026 FIFA World Cup Edition, examining U.S. soccer viewership trends, fan engagement, and ...
30/04/2026
USA Lacrosse and SportsEngine have announced an expanded partnership, naming Spo...
30/04/2026
Telos Alliance will participate in the 2026 Media Production and Technology Show (MPTS), taking place May 13-14 at Olympia London. Rather than exhibiting from a...
30/04/2026
The global streamer buys the U.S. DTC platform solutions provider for a reported...
30/04/2026
Tigo Sports, Paraguay's leading sports broadcaster, has upgraded its video infrastructure with Ateme solutions for live encoding, multiplexing, and signal c...
30/04/2026
World Rugby and IMG have announced a long-term media rights partnership focused on growing rugby in the United States ahead of the Men's and Women's Rug...
30/04/2026
For the second year in a row, Overtime and the National Women's Soccer League (NWSL) are teaming up through a renewed content partnership to bring fans even...
30/04/2026
The 22-year ESPN vet's responsibilities will reportedly be taken over by SVP Mike Foss...
30/04/2026
In-venue and creative video staffers at the professional and collegiate level ha...
30/04/2026
Amazon and Duke University have announced a multiyear agreement for Prime Video to present exclusive coverage of three Duke Blue Devils men's basketball neu...
30/04/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
30/04/2026
Music is evolving, and so are the ways you discover and connect with artists. In...
30/04/2026
Between April 22-29, the first inaugural Stockholm Music Week brought together thought leaders and partners across industries including music, tech, government,...
30/04/2026
Iconic large-format console upgraded
API's iconic Vision console has just been treated to an overhaul that aims to meet the demands of today's profe...
30/04/2026
Comes complete with miking accessories
The LCT 440 Pure has proven to be a popular member of Lewitt's mic line-up, offering impressive technical perform...
30/04/2026
24 October 2026 at The Octagon, Sheffield
Now in its eighth year, SynthFest UK is the largest event of its kind in the UK, bringing together the top keyboar...
30/04/2026
SBS & NITV LEAD NATIONAL RECONCILIATION WEEK 2026 WITH LANDMARK GULPILIL DOCUMEN...
30/04/2026
Rohde & Schwarz equips new Terminal 3 at Frankfurt Airport with security scanner...
30/04/2026
Rohde & Schwarz expands broadband amplifier portfolio with new power classes up ...
30/04/2026
Jennifer Ehle (Contagion, Zero Dark Thirty) and Alex Hassell (Rivals, Wasteman, ...
30/04/2026
MELBOURNE, Fla., April 29, 2026 - L3Harris Technologies (NYSE: LHX) today announ...
30/04/2026
MELBOURNE, Fla., April 30, 2026 - L3Harris Technologies (NYSE: LHX) reports first quarter 2026 results.
Highlights
Orders of $7.8 billion; book-to-bill of 1....
30/04/2026
Behind the Broadcast: The Sound of Elite Golf Golf is gaining popularity; the 2025 Ryder Cup achieved record-breaking viewing figures in the UK specifically, wi...
30/04/2026
STA VENERA, MALTA, APRIL 29, 2026 CPI Media, a voluntary organization within the Missionary Society of St Paul (MSSP) and a leading media house dedicated to p...
30/04/2026
New software platform delivers comprehensive timing measurement across production workflows...
30/04/2026
Once again, the UK Pavilion in Hall 5 of BroadcastAsia 2026 will feature the latest and best in technology specifically developed and tailored for modern media ...
30/04/2026
Avid powers faster workflows and next-generation immersive audio with latest Pro...
30/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/04/2026
Scalable broadcast-grade production over public internet, replacing traditional OB workflows...
30/04/2026
Live demonstrations highlight LCEVC ecosystem momentum, AI-powered video pipelines, and expansion across broadcast, streaming, and social media.
DTV (TV 3.0) ...
30/04/2026
Student Spotlight: Matthew Leon The dual major shares his path from community college to Berklee, and how his heritage influences his work.
April 29, 2026
B...
30/04/2026
Berklee Artists to Perform at Major Global Music Festivals As part of the Berklee Popular Music Institute, students will perform at Lollapalooza, Governors Ba...
30/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...