Wowza to Showcase AI-Powered Video Workflows and Emerging...

Wowza will return to NAB Show 2026 with a set of live demonstrations focused on how video infrastructure is evolving for a new generation of AI-powered and operational workflows. From real-time video intelligence to emerging media delivery architectures and continued platform innovation, Wowza will use NAB to show how live video systems are becoming more actionable, adaptable, and production-ready.

As video becomes a more important operational system, not just a delivery format, infrastructure needs to do more than move streams from point A to point B. At NAB, Wowza will highlight how modern streaming systems can support AI inference, workflow automation, observability, and emerging delivery models without requiring teams to rebuild from scratch.

Video infrastructure has spent two decades solving for streaming. What enterprises are asking now is fundamentally different - they want video to drive decisions and actions across the business. Were working with organizations where the stakes couldnt be higher. Our customers are running space missions, broadcasting live to millions, and making split-second decisions in emergency rooms. In every one of these scenarios, the data in the video has the power to change how they run their business and drive how mission critical decisions are made. Theyre coming to Wowza not just to stream, but to put their video data to work.

Preview of New AI-Powered Live Video Workflows Wowza will also give attendees and media a first look at a new framework designed to help organizations make live video more operationally useful by enabling AI-powered workflows directly from live streams.

The volume of video that sports leagues, broadcasters, and streaming operators are managing has exploded but the workflows underneath it havent kept up. More clips, more metadata, more monetization opportunities, more operational oversight and most organizations are still handling it with manual teams or infrastructure built from scratch. For too long, the intelligence has lived inside the camera itself, or required ripping out systems entirely to get something smarter. Meanwhile, the cameras are already there. Wowzas latest work is designed to unlock what that existing infrastructure can actually do without needing to start over.

Initial demonstrations will show how live streams can be transformed into real-time signals that downstream systems can act on, including:

Contextual ad break triggering, where scene and object detection can help identify more natural monetization opportunities in live content

Live content tagging and metadata generation, helping teams turn what's happening in a stream into searchable, structured information

Operational event detection, where live video can trigger alerts, workflows, or downstream actions without requiring someone to watch every frame

For sports and media organizations, that opens the door to workflows that have historically been expensive, brittle, or reserved for companies with large in-house engineering teams, from smarter highlight and clip pipelines to more responsive production and monetization systems.

Emerging Media over QUIC (MOQ) Workflows At NAB, Wowza will also partner with Cloudflare to showcase a live demonstration of a next-generation streaming architecture built around Media over QUIC (MOQ), highlighting how video delivery workflows are evolving to support more modern, flexible, and low-latency distribution models.

The demonstration will feature a workflow spanning OBS, Wowza origin infrastructure, Cloudflare relay infrastructure, and MOQ playback, giving attendees a look at how open, modern delivery architectures can be explored without requiring teams to rework their core streaming stack.

As part of that presence, Barry Owen, Chief Solutions Architect at Wowza, will demo in the Cloudflare booth (W2300) during the show:

Sunday, 12:00 1:00 PM

Tuesday, 2:00 3:00 PM

Continued Innovation Across Wowza Streaming Engine In addition to these demonstrations, Wowza will be discussing continued innovation across Wowza Streaming Engine, including advancements designed to support more flexible, observable, and production-ready live video workflows.

Meet With Wowza at NAB Show 2026 April 18 22 | Las Vegas, NV

Meeting Room W2674MR

Wowza will be onsite throughout NAB for scheduled meetings, product previews, roadmap conversations, media briefings, and partner discussions.

Whether attendees want a first look at Wowza's latest technology, want to discuss a specific use case, or want to connect with the team about where video infrastructure is headed next, meetings can be booked in advance at:

Book a meeting

Additional Wowza Presence at NAB Streaming Media Summit Happy Hour

Monday, April 20 at 5:00 PM

West Hall third-floor balcony

LINK:	https://kitplus.com/news/wowza-to-showcase-ai-powered-video-workflows-...
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