
Sky Sports has recorded its highest ever daily viewing figures as the Premier League, Formula One and the ICC Men's T20 World Cup all contribute to record breaking numbers.
An average of 1.2m viewers tuned into Sky Sports channels throughout the day* on October 24 with a reach of over 8m, delivering a record-breaking day for Sky Sports.
Numbers peaked at 4.5m viewers at 5:50pm headlined by the Premier League match between Manchester United vs Liverpool and the ICC Men's T20 World Cup match between India vs Pakistan. Another highlight of the day saw customers tune in for the USA Grand Prix in Austin from 8:00pm to see Max Verstappen and Lewis Hamilton continue to fight for the Formula One world title.
It was a bumper day of live sport with a Super Sunday double-header headlined by Manchester United vs Liverpool United and West Ham United vs Tottenham Hotspur on Sky Sports Main Event and Sky Sports Premier League. Sunday's football offering also included live matches from the Scottish Premiership with St Mirren vs Rangers and Bundesliga with FC K ln vs Bayer Leverkusen as well as a selection of EFL highlights.
Sky Sports Cricket aired the live ICC T20 Men's World Cup starting with Sri Lanka v Bangladesh and finishing with vs India v Pakistan. Alongside this Sky Sports Mix aired the Women's Big Bash League.
Sky Sports NFL featured the live fixtures from week 7 on Sky Sports NFL with Cincinnati Bengals vs Baltimore Ravens, Chicago Bears vs Tampa Bay Buccaneers and Indianapolis Colts vs San Francisco 49ers.
Boxing also contributed to the unprecedented audience numbers with coverage of the super-featherweight title fight with Fight Night International between Jamel Herring vs Shakur Stevenson from State Farm Arena in Arizona on Sky Sports Arena.
Sky Sports News covered all the headlines and breaking news through the channel's rolling editorial coverage.
Sky Sports Managing Director Jonathan Licht said: "We're proud to offer such a variety of exciting live sporting events to millions of households across the UK, delivered by award-winning production teams. For over 30 years Sky Sports has brought viewers together for the unmissable moments only live sport can provide. It's great to see the appeal of live sport is stronger than ever.
*24th October 0600-0200.
About Sky
Sky is Europe's leading media and entertainment company and is proud to be part of Comcast Corporation. Across six countries, we connect our 23 million customers to the best entertainment, sports, news, arts and to our own award-winning original content.
Following the launch of Sky Glass, we now offer customers our strongest ever line-up of products and services. As well as the new streaming TV with Sky inside and everything integrated, customers can enjoy the award-winning Sky Q with all your favourite channels and apps in one place, and with Sky Go you can now access an even better experience on your devices. Sky TV has new channels, new shows and new deals with Peacock, Paramount+ and more. Sky Mobile was voted Best Pay Monthly and Best Value Pay Monthly network by Uswitch, and with Sky Broadband we're offering our fastest speeds yet.
Building on the success of Sky Originals like Chernobyl, Gangs of London and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Our new TV and movie studio, Sky Studios Elstree, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years alone. Sky News provides impartial and trustworthy journalism for free, Sky Arts is the UK's only dedicated free-to-air arts channel making the arts accessible for everyone and Sky Sports, our leading sports broadcasting service, brings customers some of the biggest and best global sporting events from the Premier League to Formula 1 and everything in-between. Sky Cinema is the home of Sky Original films with brand new films launching every month alongside an unrivalled range of the latest cinema releases and on demand library.
We believe that we can be a force for good in the communities in which we operate. We're committed to being Europe's first net zero carbon entertainment company by 2030 and we're proud to be a Principal Partner and Media Partner of COP26 - the UN Climate Change Conference. We take pride in our approach to diversity and inclusion: we've been recognised by The Times and Stonewall for our commitment to diversity, and we've set ambitious 2025 targets to continue to increase diversity and representation. We're also committed to investing £30million across our markets over the next three years to improve our approach to diversity and inclusion, and to tackle racial injustice.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
18/09/2025
NWSL Brings on Victory as Rightsholder, Expands Deals With CBS and ESPN for 202...
18/09/2025
CBS Sports Travels to Far Reaches of Europe To Tell Clubs' Stories During 20...
18/09/2025
The Great Integration: How Sports Media Leaders Are Making MAM, Storage, and Clo...
18/09/2025
Amazon launches Prime Vision for Champions League coverage By George Bevir
Tuesday, September 16, 2025 - 18:28
Print This Story
Amazon is rolling out its ...
18/09/2025
SVG Sit-Down: Canon USA's Rich Eilers, Yuji Tanaka Talk Novel' Feature,...
18/09/2025
NBC Sports Will Deploy a Pair of Dedicated Analysts On the Bench' for Peaco...
18/09/2025
Editor's Note:
The loss of our founder and friend Robert Redford, leaves us...
18/09/2025
Editor's Note:
The loss of our founder and friend Robert Redford, leaves us...
18/09/2025
Robert Redford talks with Lab fellows at the 1981 Directors Lab | 1981 Unknown for Sundance Institute
Editor's Note:
The loss of our founder and friend ...
18/09/2025
Forget just hearing a new album; last night, London lived one. Together with Spo...
18/09/2025
Spotify and Sony Music Group today announced an extension and expansion of their long-standing, successful global partnership. As part of their ongoing collabor...
18/09/2025
SBS Audio podcast helps new Australians keep their Head Above Water
17 September, 2025
Media releases
As Australia heads toward summer, comedians and good ...
18/09/2025
Football fans to watch the inaugural Australian Championship on SBS
18 September, 2025
Media releases
Images here
SBS and Football Australia are delighted...
18/09/2025
L3Harris's advanced large solid rocket motor eSR-73 is hot fire tested at the company's Camden, Arkansas site....
18/09/2025
August, the last month of the summer vacation, brought stability to the amount of time spent in front of the TV screen. The data shows that Polish viewers watch...
18/09/2025
WASHINGTON The controversy over ABC's decision to suspend Jimmy Kimmel, continues to heat up, with FCC Commissioner Anna M. Gomez blasting ABCs decision to ...
18/09/2025
FOR-A America named Jo Aun as Senior Manager of Product Management and Engineering, reporting directly to Satoshi Kanemura, President and COO. In this new posit...
18/09/2025
MASV (massive.io), the fastest and most reliable large file transfer platform for media professionals and an IDC Innovator 2025 for Media & Entertainment*, toda...
18/09/2025
ThinkAnalytics, the global leader in video content discovery and persaonalization, today announced that Dish TV India, the leading content distribution company,...
18/09/2025
DirecTV continues to expand its women's sports offerings by adding Sports Fanatics' and Whoopi Goldberg's Free Ad-Supported Television (FAST) All Wo...
18/09/2025
WASHINGTON NextGen TV viewers are beginning to see what high dynamic range (HDR) brings to their football enjoyment with the launch of the sport's fall seas...
18/09/2025
WASHINGTON After issuing audit letters seeking Equal Employment Opportunity data from a randomly selected group of TV and radio stations in August, the Federal ...
18/09/2025
NEW YORK Warner Bros. Discovery and Nielsen have signed a new, long-term, multi-year deal that covers measurement for all Warner Bros. Discovery platforms acros...
18/09/2025
NEW YORK As part of its ongoing efforts to develop better measurement solutions, the Coalition for Innovative Media Measurement (CIMM) announced the launch of t...
18/09/2025
IRVING, Texas Following threats from the Federal Communications Commission and the announcement that the nations largest station group, Nexstar Media Group, wou...
18/09/2025
18 Sep 2025
VEON Inaugurates JazzCash Experience Lounge in Islamabad Dubai and Islamabad, September 18, 2025 - VEON Ltd. (Nasdaq: VEON), a global digital opera...
18/09/2025
Created by Tom Scharpling, Matt Berry and Natasha Lyonne, the new six-part serie...
18/09/2025
The eight-part sun-drenched thriller from Luther creator Neil Cross launches on ...
18/09/2025
Rohde & Schwarz announces new frequency models up to 54 GHz for R&S ZNB3000 vect...
18/09/2025
Individual phones could be tracked back to specific residential addresses
Sm...
18/09/2025
GeForce NOW is packing a monstrous punch this week. Dying Light: The Beast, the latest adrenaline fueled chapter in Techland's parkour meets survival horror...
18/09/2025
September 18 2025, 04:20 (PDT) Dolby Atmos arrives in Maruti Suzuki Victoris, e...
17/09/2025
Tech Focus: Audio Training, Part 2 - Manufacturers Offer Extensive Online Learni...
17/09/2025
Tech Focus: Audio Training, Part 1 - A1 Shortage Remains a Major-League Challeng...
17/09/2025
It was the ultimate convergence of pop culture and literary prestige: Last night, Dua Lipa brought her Service95 Book Club podcast to the stage for a special li...
17/09/2025
During August, streaming's share of TV viewing in Mexico showed an increase of 0.4% compared to the previous month, accounting for 25% of TV viewing.
Discl...
17/09/2025
CYPRESS, Calif. FOR-A America has named Jo Aun as senior manager of product engineering, a new role responsible for guiding the planning, development and rollou...
17/09/2025
PlayBox Neo, in partnership with CIS Group, a leading provider of media and broadcast technology solutions, has successfully deployed PlayBox Neo's Dual Cha...
17/09/2025
In a relationship that mirrors societal advances in sustainability, Brightline Lighting and the Federal Energy Regulatory Commission (FERC) Headquarters have en...
17/09/2025
Clear-Com is proud to support the world-class productions of Alley Theatre, one of the oldest and largest nonprofit resident theatres in the United States. With...
17/09/2025
Arch Platform Technologies (www.archpt.io), a pioneer in automated, scalable cloud infrastructure for high-performance workflows, today announced a Strategic Co...
17/09/2025
Over 300 selected decision-makers from start-ups, corporates, and VC funds worldwide will gather for the third edition of the event, united by a single goal: to...
17/09/2025
Telestream, a global leader in media workflow technologies, is excited to announce that its flagship Vantage platform and its next-generation AI capabilities re...
17/09/2025
Mediagenix, a global leader in smart content solutions that profitably connect the right content to the right audience, proudly announces its three Best of Show...
17/09/2025
In a move to further establish a firm foothold across South East Asia, PlayBox Neo, the well-respected name in broadcast playout and channel branding, has appoi...
17/09/2025
Wisycom, a global leader in advanced wireless audio solutions, announced two major wireless solutions at IBC 2025 (Stand 8.D30). This includes the Portable RF-o...
17/09/2025
Six Berklee Alumni Win Emmy Awards The recipients were recognized for their contributions to acclaimed programs Severance, The Studio, The Penguin, SNL50: The...
17/09/2025
Applications Open for Berklee in Santo Domingo The weeklong contemporary music program will run January 5-10, 2026.
By
Colette Greenstein
September 17, 2025
...