Genius Digital wins ConnectedWorld.TV Award for Best Connected Innovation

Genius Digital wins ConnectedWorld.TV Award for Best Connected Innovation 17 Sep 2013

IBC 2013 debut of the industry's most complete real-time multi-platform audience analysis solution receives all-round applause

Genius Digital, the specialist in capturing, analysing and applying viewer data for the TV industry, was last night awarded the prestigious title of Best Connected Innovation' for its Insight Platform at the ConnectedWorld.TV Awards 2013. The award was presented at a gala dinner on the penultimate evening of IBC 2013 - the global broadcast industrys annual gathering in Amsterdam - at the Okura Hotel.

Collecting the award, Tom Weiss, CEO, Genius Digital, said: We are exceptionally proud to have been presented with this award. Our Insight Platform is an end-to-end multi-platform audience analysis solution that captures, analyses and applies data for content providers and operators, providing them with a true understanding of the consumer experience. This insight is what will turn the amazing broadcast technologies currently coming to market, into packages viewers want to buy and real business opportunities for broadcasters.

IBC 2013 saw the first public demonstration of Genius Digital's new Insight Platform an advanced data analysis tool built specifically to help industry viewers collect, integrate, and manage customer data. Built in response to the growing complexity of managing viewer data, the Insight platform provides analysis and interpretation of the data gathered from connected devices, supplemented with meta-data from third parties. Visitors to Genius Digital's stand at IBC had the opportunity to see live demonstrations based on real data that provided them with analysis for:

Subscriber marketing identifying groups that are most likely to upgrade to a premium package and viewing behaviours across different segments

Multiscreen audience measurement exploring differences in viewing across different devices. What channels are more popular online? How do people move between online and TV screen viewing?

Improving advertising sales understanding reach and average viewing times for owner operated channels. How much more effective can operator channels be?

Better content packaging which channels can be moved between packages? What channels are you over-paying for?

Quality of experience which client devices provide the best user experience? Which CDNs are the most cost effective?

The ConnectedWorld.TV Awards celebrate the exciting developments in television and video at the intersection of broadcast and the internet. They honour creative broadcasters as well as innovative technology companies and consumer electronics manufacturers. Genius Digital was shortlisted in two categories at the Connected World Awards. The Connected Innovation Award', and also the Best Test and Measurement Product of the Year.'

About Genius Digital

Genius Digital is a privately held company registered in the UK that provides a range of solutions that enable pay TV operators to collect, integrate, and manage their customer data.

For more information about Genius Digital, please visit www.geniusdigital.tv

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